Industrial Transformation MEXICO a HANNOVER MESSE event

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Industrial Transformation MEXICO a HANNOVER MESSE event The New Platform for Digital Transformation and Intelligent Manufacturing in Mexico October 9-11, 2019 Poliforum León León Guanajuato Mexico industrialtransformation.mx #ITM2019 2019 Industry Partner

Welcome to Educate Industrial Transformation MEXICO Mexico s industrial value chain is booming. However, in order to improve its efficiency in the short term, the implementation of innovation is a growing necessity. For Mexico s most important sectors, this efficiency will be achieved through the integration and digitalization of industrial transformation processes. Additionally in the short term, SMEs will inevitably face higher quality and productivity requirements that will only be achieved through the integration of industrial modernization, along with the continuous training of the most important resource that any company has: human resources. Innovate HANNOVER MESSE has been the cradle of industrial innovations which has helped revolutionize the world for more than 70 years. Since 1947, industrial technology has transformed production processes to the point in which a company must implement Industry 4.0 in order to survive an environment with constant global competition. Mexico is undoubtedly an industrial power, thus in order to maintain its dynamic growth and development, it is essential to have a business, education and political platform where Mexican and international companies can present their latest developments: a place where they can learn first-hand about technologies of the future and train their staff. For this reason, we are pleased to announce that the outstanding Mexican participation as guest country at the Hannover Messe 2018 resulted in Industrial Transformation MEXICO (ITM), the new platform for digital transformation and smart metallurgy in the country. ITM 2019 will be a fundamental event with three main priorities: expose, educate and innovate. All participants (both exhibitors and visitors) will contribute to the creation of a joint Mexican and Latin American Industry 4.0 agenda. We hope to see you at Industrial Transformation MEXICO 2019! Bernd Rohde, Managing Director Hannover Fairs Mexico SA de CV Eduardo López, International Relations Director, Hannover Fairs Mexico SA de CV Arturo Lozano, President ATMS Showcase Strategic Allies Education Partner 2 3

98 research centers for innovation and advanced manufacturing Mexico - Partner Country at HANNOVER MESSE 2018 With over 172 exhibitors and over 3,400 net sqm. Mexico s participation as Partner Country at HANNOVER MESSE 2018 was an overwhelming success and laid the groundwork for new business opportunities. Satellite pavilions in segments as Research & Technology, Industry Supply, Digital Factory, Industrial Automation, Motion & Drive, as well as CeMAT, were all proof of the enormous Industry 4.0 potential currently developing in Mexico. Mexico s Industrial Sector Over 172 exhibitors 3,445 sqm exhibition space High Rank Delegation Mexican President 4 Federal Ministers 11 State Governors Presidents and CEOs of leading Mexican companies, chambers and associations. 2,500 Mexican visitors at a Glance! 30 billion USD in FDI in 2017 (45% invested in the advanced manufacturing industry) The largest exporter of medium and high-tech manufactured goods from all G20 economies Long-term Industry 4.0 ecosystem strategy Annually, over 223,000 graduates from STEM careers The 9th most attractive destination for FDI, with two-thirds going into manufacturing The 10th country with the most patents granted worldwide 21 plants from automotive OEMs - pioneers in smart factory technology 34 clusters implementing Industry 4.0 technologies and IOT solutions 3rd in the digital transformation index Mexico will launch two more hyper flexible manufacturing clusters in 2019 and 2021 4th largest exporter of light vehicles in the world Source: PROMÉXICO (2018) 4 5

The Mexican Market is BOOMING! León - a strategic location in Mexico In the heart of one of the biggest industrial buyer regions within Mexico International airport and excellent infrastructure State-of-the-art exhibition center: Poliforum León Mexico is not only macroeconomically stable, but it carries a great relationship with most nations worldwide. The country is well known for its hospitality, food and natural beauty, making it a highly attractive destination. Furthermore, the transition the economy has undergone in recent years is indisputable, as it is among the world s leading manufacturers along with the largest exporter of both medium and high-tech goods from all G20 economies (measured as a percentage of GDP). Aerospace, automotive, electronics, information technologies, medical devices, metal mechanics, extending all the way into agro-foods, biotechnology, and creative industries are just a few examples of Mexico s industrial strengths. Mexico is welcoming Industry 4.0 with open arms. From the digital factory in Puebla, to the aerospace corridors in Querétaro, Guanajuato, Baja California, Sonora, Chihuahua and Nuevo León, all exemplify the established throughout the country. This is all part of a long-term strategy which will foster the development of an entire Industry 4.0 ecosystem with automated production facilities that will exploit economies of scale, creating both development and growth opportunities. The new competitive paradigm is rooted in innovation, hence the need to redirect efforts towards the integration of cutting-edge international networks, the transfer of technology, intellectual property and talent management, all of which are geared strategically towards a knowledge-based economy. Different layers of government are injecting federal, state and local budgets in entrepreneurship and technology developments via grants, loans and even direct investment into start-ups and venture capital funds, all of which are helping spark a new culturere. In summary, an increase of efficiency improvement is a prime driver of automation in Mexico prime driver of automation in Mexico, and industrial control devices are making it possible for organizations to industrial control devices are making it possible for organizations to standardize their production activities while cutting costs, reducing waste and improving safety. MEXICO S LONG TERM STRATEGY PROJECTS MILESTONES 2027 2023 2021 2020 2019 2017 Mexico will be ranked among the top 10 in the Economic Complexity Index Mexican market valued at 8 billion USD Design centers for i 4.0 implementation Digital national strategy for i 4.0 innovation Two i 4.0 competitive hubs Development of a regulatory framework for the expansion of goods and services i 4.0 innovation network i 4.0 cluster model 6 7

Why You Should Exhibit Unique business platform showing solutions to master the industry s digital transformation Mexico has access to over 1 billion consumers through its free trade agreements Industrial Transformation MEXICO will encompass a 360 perspective on the intelligent manufacturing industry A completely different format of live communication based on three pillars: exhibition, education and conference The support of government, leading associations, opinion leaders and influencers, all which will guarantee a high-quality of visitors/buyers Reach an audience of decision-makers from all segments of the industry Showcase your innovations to a booming market Benefit from Deutsche Messe's longterm experience in the exhibition industry and worldwide network Build and strengthen your business relationships with current and future customers Promote your products to a professional, focused and selected audience Educate clients on the use and application of new products and technologies Display your products and services to the Mexico and Latin American market Generate new sales prospects at the first event of its kind in Mexico 8 9

Exhibitor Profile Metalworking Sheet Metal Processing Welding Automation Systems 3D Printing / Additive Manufacturing Lightweight Construction Comprehensive educational platform Digital Factory / ICT Automation, Robotation & Motion Assembly and Handling Systems Electrical Power Transmission Fieldbus Systems Industrial Image Processing Linear Drives Motion Controls Process Automation First exhibition focused on Industry 4.0 in Mexico Smart Logistics Robotics & System Integration Security Components & Systems Sensors and Actuators Measurement, Process & Quality Control Metalworking Digital Factory / ICT Asset Management Systems Big Data Management Cloud Computing Design & Product Development Industry 4.0 - IoT Enterprise Resource Planning (ERP) Machine Learning Manufacturing Execution Systems (MES) Product Life Cycle Management (PCM) Virtual & Augmented Reality Over 12,000 sqm Research Institutions Automation, Robotation & Motion Smart Logistics Automated Guided Vehicles (AGV s) Conveying Systems ATMS Lifting Platforms Logistics IT Packaging Systems Racking Systems Robots & Handling Systems Shelf Storage & Retrieval Equipments Supply Chain Management Systems Turnkey Systems for Logistics Warehouse Management Systems Machine-tools Clamping devices Cutting devices Measurement equipment Automation Peripheral equipment Product Categories 11

Visitor and Conference Delegate Profile Industries Aerospace Automotive Electrical & Electronics Food & Beverage Healthcare Infrastructure, Facilities, Urban Solutions Logistics & Supply Chain Management Machine Tool Industry Mechanical & Plant Engineering Packaging Pharmaceutical & Biotechnology Process Industries (Steel, (Petro) Chemical) System Integrators Job Levels Senior Management Consultants Decision Makers Department Heads Engineers Factory Planners Procurement Managers System Managers Traders Take advantage of: Start-ups @ ITM Networking Lounge Key Audience Groups Industrial Transformation MEXICO takes advantage of network synergies to bring together stakeholders and audience groups from every point along the industrial value chain. This provides opportunities for intensive networking, global knowledge transfer, and new businesses. Conference Program Media Providers Associations Communities Buyers Government Agencies Finance and Consultancy Institutions Solution Providers Comprehensive Educational Platform 12 13

Exhibitor Fees Raw space 36 sqm minimum USD 300/m2 +VAT Includes: Exhibitor badges, visitor tickets for both your clients, & exhibitor directory listing. Poliforum León, Blvd. Adolfo López Mateos S/N, Oriental, 37500 León, Guanajuato Mexico. October 9-11, 2019. Does NOT include carpet, construction, furnishing or utilities. Shell Scheme (Basic Option) 9 sqm minimum USD 360/m2 +VAT Includes: Carpet (show color), hard wall booth construction, signboard and lettering, lighting, standard furnishing, 1 electrical outlet, exhibitor badges, visitor tickets for your clients & exhibitor directory listing. Shell Scheme (Comfort Option) 18 sqm minimum USD 400/m2 +VAT Includes: Carpet (show color), hard wall booth construction, signboard and lettering, lighting, standard furnishing, 1 electrical outlet, exhibitor badges, visitor tickets for your clients & exhibitor directory listing. Basic Stand ATMS Automation, Robotation & Motion Digital Factory / ICT Metalworking Smart Logistics Research Institutions CONTACT US Contact Latin America Contact International Contact ATMS Eduardo López Tel. +52 55 7028 3335 ext. 808 eduardo.lopez@hfmexico.mx Rodolfo Galicia Tel. +52 (442) 688 9584 Cel. +52 (442) 561 9988 tradeshow@atms.org.mx Simone Robering Tel. +49 511 8933128 simone.robering@messe.de Cigdem Gül-Zwingmann Tel. +49 511 8931426 cigdem.guel-zwingmann@messe.de Hannover Fairs México Reforma 381, 1 floor 06500 Mexico City Mexico Tel. +52 55 7028 3335 info@hfmexico.mx www.hfmexico.mx Deutsche Messe Messegelände 30521 Hannover Germany Tel. +49 511 890 info@messe.de www.messe.de Senda del Amanecer No. 70 Plaza Comercial Las Brisas, Locales 26 y 27, Colonia Milenio III, 76060 Querétaro, Qro. México +52 442 688 9584 y +52 442 561 9988 tradeshow@atms.org.mx www.atms.org.mx Reserve your booth now! Equipped Comfort Stand 14

Sponsorship Options Contact Latin America Hannover Fairs México Reforma 381, 1st floor Col. Cuauhtémoc 06500 Mexico City Mexico Contact ATMS Senda del Amanecer No. 70 Plaza Comercial Las Brisas, Locales 26 y 27 Colonia Milenio III 76060 Querétaro, Qro. México Sponsorship Package Benefits Mention of name and logo across all planned electronic and printed campaigns to an extensive attendee database. Featured article in selected electronic direct mailing campaigns across extensive attendee database across (LATAM). Invitation to participate in planned event Press Conferences. Company placed on event collaterals, advertising, event website and social media. Company logo and profile featured on event web site. Products/services featured (150 words max.) on social media platforms. Information about company included in selected press releases (tbd). Access to private exclusive events. Onsite Events Benefits 4 Platinum Sponsor USD 13,000 6 Gold Sponsor USD 10,000 8 Silver Sponsor USD 7,500 5 4 2 300 words 200 words 50 words All events Selected Events Eduardo López Tel. +52 55 7028 3335 ext. 808 eduardo.lopez@hfmexico.mx info@hfmexico.mx www.hfmexico.mx Contact International Deutsche Messe Messegelände 30521 Hannover Germany Tel: +49 511 890 info@messe.de www.messe.de Simone Robering Tel. +49 511 8933128 simone.robering@messe.de Cigdem Gül-Zwingmann Tel. +49 511 8931426 cigdem.guel-zwingmann@messe.de www.industrialtransformation.mx Rodolfo Galicia +52 442 688 9584 +52 442 561 9988 tradeshow@atms.org.mx www.atms.org.mx Minimum space required on the exhibition floor. 72 sqm 54 sqm 36 sqm Conference speaking opportunity. Static adplus video on loop during conferences at registration area (partners must provide material). Naming rights at one selected Learning Lab within exhibition. Start-up pitches/workshops involvement. Logo on show information boards. Logo on selected banners throughout the city of Leon. Complimentary conference passes. Complimentary Networking receptions. Complimentary passes to exclusive dinners. Access to VIP events. Keynote Post Event Benefits Strategic Allies Education Partner Mention in post event marketing collaterals. Name of company with logo in post event report distributed to attendees. Post-event educational programme. Banner advertisement placed on post-show electronic direct mailings to attendees. (banner to be provided by the exhibitor). You can also find us on the following networks: Contact us for more Sponsorship Options Industrial Transformation MEXICO @Indtransmex Industrial Transformation MEXICO