CMR 2010: Radio / Audio charts August 2010
2 Figure 3.1 community awards Community station Location On-air date Target Audience Afan FM Port Talbot 20/0/2007 BRfm Brynmawr, Blaenau Gwent 18/10/2007 Bro Radio Barry, Vale of Glamorgan 31/03/200 Calon FM Wrexham 01/03/2008 GTFM Pontypridd Pontypridd 01/01/200 Point FM Rhyl 2/03/2010 Radio Cardiff Cardiff 08/10/2007 Radio Tircoed Tircoed Forest, Swansea 01//2008 Tudno FM Llandudno /07/2008 Young people (11-25) Geographic - town/rural Geographic - town/rural Geographic - town/rural Geographic - town/rural Geographic - town/rural BME black & ethnic minorities Geographic - town/rural Geographic - town/rural Source: Ofcom, July 2010
3 Figure 3.2 BBC investment in national/local radio programming 200/10, per head of population Change on previous year: + 0.05 + 0.13 + 0.05 + 0.10 + 0.07 BBC programme spend per head ( per capita) 1 10 8 2 0 3.85 UK nations average 11.21 7.82 11. 2.82 Scotland England N Ireland Source: Ofcom / BBC Annual report 200/10
Figure 3.3 Commercial radio revenue per head 200 Change on previous year: - 0.0-0.3-0. - 0. + 1.01 Commercial radio revenue per head ( per capita) 10 8 2 0.8 5. UK local commercial revenues 7.8.0 7.2 Scotland England N Ireland Source: Ofcom/NBR returns 200 Note: Chart shows net broadcasting revenues as based on returns received by Ofcom for the year 200. The UK total shows the average for local commercial radio across the four nations and therefore excludes revenues for the UK-wide commercial stations: Classic FM, talksport, and Absolute
5 Figure 3. Availability of DAB stations, by area BBC network / local & nations National commercial Local commercial 0 50 0 30 20 10 0 13 17 13 3 Northern Ireland 13 2 Scotland 18 1 13 Central Southern England East England East Midlands 1 London 1 North East 27 North West South West 1 West England 3 31 West Midlands Yorkshire Source: Ofcom, June 2010
Figure 3.5 Average weekly reach and listening hours year to Q1 2010 England Scotland Northern Ireland UK TOTAL Average weekly listening Reach 22.7 hours 21. hours 21.0 hours 0.5% 0.1% 87.3% 22.0 hours 8.% 21. hours 8.% Source: RAJAR, All adults (15+), year ended Q1 2010
7 Figure 3. Share of listening hours, by nation year to Q1 2010 (Audience share for BBC and commercial stations, local /national) Audience share for BBC and commercial stations, local/national 10 2% 3% 2% 8% 2% 25% 8 31% 32% 1% 37% 11% 11% 11% % 13% % 7% % 8% 23% % 7% % 37% 25% Scotland England N Ireland UK Other Local Commercial National Commercial BBC Local/National BBC Network Source: RAJAR, All adults (15+), year ended Q1 2010
8 Figure 3.7 Weekly reach for National BBC services in, Northern Ireland, Scotland and local BBC radio in England Q1 2010 % of adult population reached per week 3 1 20.8% BBC Radio / Cymru 1.7% BBC Radio Change on previous year (percentage points) - 2. - 1.8-0.5 + 0. - 1.5 + 0.5 5.% BBC Radio Cymru 18.% BBC Local Radio in England 3.2% BBC Radio Ulster / Foyle 22. BBC Radio Scotland Source: Rajar Q1 2010 Note: Average weekly reach of adult population Q1 2010
Figure 3.8 Ownership of DAB digital radios in the Nations Percentage of respondents Figure above bar shows % point change in DAB sets in household from Q1 200 10 8-2 + - + +2 +2 + 31 3 21 3 2 31 21 5 8 32 1 2 2 25 23 20 32 28 2 28 7 8 8 70 72 73 5 58 2 2 3+ 2 1 None UK England Scotland N Ireland urban rural SE SW North/ Mid Total owning DAB 38% 2% 3% 3% 22% 3 2% 3% 2% 25% Source: Ofcom research, Quarter 1 2010 Base: Adults aged 15+ who listen to radio (n= 7017 UK, 85, 7 England, 103 Scotland, 53 Northern Ireland, 23 urban, 231 rural, 251 South East, 277 South West, 32 North/ Mid ) Note: Remaining percentages are Don t know responses QP. How many DAB sets do you have in your household?
10 Figure 3. Likelihood of purchasing a DAB radio within the next year Percentage of respondents 10 8 +1 - +3-1 + -7-13 11 20 28 28 21 18 0 Figure above bar shows % point change in likely to purchase from Q1 200 2 21 Don't know 55 55 5 2 72 5 78 Unlikely 17 15 17 15 20 17 UK England Scotland N Ireland urban Source: Ofcom research, Quarter 1 2010 Base: Adults aged 15+ who listen to radio and do not have a DAB set (n= 5 UK, 5, 20 England, 1 Scotland, 500 Northern Ireland, 2 urban, 18 rural, 15 South East, 1 South West, 23 North/ Mid ) QP: How likely is it that your household will get a DAB radio in the next months? 10 rural 22 SE 1 10 SW North/ Mid Likely
11 Figure 3.10 Use of either an MP3 player or an ipod Use of either an MP3 player or an ipod (% adults) 37% 32% 33% 3 27% 2% 27% 2% 2% 2% 32% 1 UK England Scotland Northern Ireland Urban Rural South East South West North / Mid Source: Ofcom research, Quarter 1 2010 Base: All adults aged 15+ (n = 013 UK, 1075, 570 England, 18 Scotland, 71 Northern Ireland, 810 urban, 25 rural, 38 South East, 30 South West, 37 North/ Mid ) QB2. Do you personally use: Mp3 player / IPod?
Figure 3.11 Listening to radio via internet, DTV, mobile phone Proportion of respondents (%) who have listened to radio via DTV, internet or mobile phone 5 3 1 Digital TV Internet DAB Mobile Phone 38% 32% 33% 32% 32% 33% 3 28% 2% 27% 2% 22% 23% 23% 23% 21% 1% 1% 1% 17% 18% 13% 1% % 13% 11% % 13% % 13% % 1 % % % 8% 7% UK EnglandScotlandNorthern Ireland Urban Rural South East South West North / Mid Source: Ofcom research, Quarter 1 2010 Base: Adults aged 15+ who listen to radio (n= 7017 UK, 85, 7 England, 103 Scotland, 53 Northern Ireland, 23 urban, 231 rural, 251 South East, 277 South West, 32 North/ Mid QP3. How often, if at all, do you access the radio via Digital radio via: TV, Internet, DAB radio, mobile phone?
Figure 3. Share of radio listening hours via digital and analogue platforms Digital increase year on year 10 + 3. +.0 + 3.7 + 2. +.2 % listening hours Not Stated Digital Analogue % 5% 1 13% 8% 8 2% 22% 25% 1% 22% 7% 7% % 73% 7 UK England Northern Ireland Scotland Source: RAJAR/ Octagon, Q1 2010
1 Figure 3.13 Listening to audio content on mobile phone Proportion of respondents (%) who have used their mobile to listen to audio content +1 +2 +2 +3 + +2 +2 3 Figure above bar shows % point change in likely to purchase from Q1 200 1 18 1 10 1 7 18 UK England Scotland N Ireland urban 2 15 1 10 10 rural SE 5 SW 5 North/ Mid Listen less than weekly Listened in past week Source: Ofcom research, Quarter 1 2010 Base: All adults aged 15+ (n = 013 UK, 1075, 570 England, 18 Scotland, 71 Northern Ireland, 810 urban, 25 rural, 38 South East, 30 South West, 37 North/ Mid ) QD28A-B. Which, if any, of the following activities, other than making and receiving calls, do you use your mobile for?/ And, which of these activities have you used your mobile for in the last week? 13 1 11 17
15 Figure 3.1 Proportion of adults living in a household that has used the internet to listen to radio Online radio listening Proportion of individuals with broadband at home 1 +2 +2 +2 + +8 +2 +3 1 8 5 15 7 8 8 15 UK England ScotlandN Ireland urban 8 72 2 5 5 10 rural SE SW 1 North/ Mid 8 Listen online less than weekly Listened online in past week Source: Ofcom research, Quarter 1 2010 Base: All adults aged 15+ (n = 013 UK, 1075, 570 England, 18 Scotland, 71 Northern Ireland, 810 urban, 25 rural, 38 South East, 30 South West, 37 North/ Mid ) QE5A-B. Which, if any, of these do you or members of your household use the internet for whilst at home?/ And, which, if any, of these activities have you or members of your household used the internet for in the last week?
1 Figure 3.15 Use of internet for listening to streamed audio services Use of internet to listen to streamed audio services Proportion of individuals with broadband at home 25% 10 Use of internet to listen to streamed audio services Broadband penetration (%) 8 15% 1 5% 3 7 3 5 3 3 3 5 UK England Scotland N Ireland urban rural SE SW North/ Mid Source: Ofcom research, Quarter 1 2010 Base: All adults aged 15+ (n = 013 UK, 1075, 570 England, 18 Scotland, 71 Northern Ireland, 810 urban, 25 rural, 38 South East, 30 South West, 37 North/ Mid ) QE10A. Which, if any, of these do you or members of your household use the internet for whilst at home?
17 Figure 3.1 Satisfaction with radio stations choice by area Satisfaction with radio station choice (%) 10 8 3% 3% 3% 2% 5% 1% % 2% 2% Dissatisfied Satisfied 3% 5% 3% 5% 8% 5% % 7% % 2% UK England Scotland Northern Ireland Urban Rural South East South West North / Mid Source: Ofcom research, Quarter 1 2010 Base: Adults aged 15+ who listen to radio (n= 7017 UK, 85, 7 England, 103 Scotland, 53 Northern Ireland, 23 urban, 231 rural, 251 South East, 277 South West, 32 North/ Mid ) QP. How satisfied are you with the choice of radio stations available in your area? Note: Remaining percentages include neither responses