Content marketing for artists part 4: blogging and email strategies
Last Week s Homework: Get your email sign up forms on your websites - above the fold Generate 3-5 lead magnet ideas Create 20-30 blog post titles Put your blog post titles into your calendar Get your auto-posting set up *Optional* Create 3-5 autoresponders with your story and a link to your art 2
Part 4: Social Media Hacks from the Pros How to find your target collectors online Collaborating with other artists Drafting off of more successful artists and social media celebrities Automating and analyzing social
The Unfair Advantage what people are looking for online is original and remarkable media content [experiences] Mark McGuinness
Cocktail parties are fun 5
Twitter is an endless cocktail party 6
Amanda Palmer #LOFNOTC $19,000 in 10 hours on Twitter 7
Communication is a creative exercise, you can do this 8
Make yourself the center of your world Your Website & Portfolio Shows & Events
Curate art you love 10
Write Good Titles Title templates How to... 7 Amazing Ways to... 7 Secrets to... The Best... The Worst... Add adjectives - Adorable Baby Moose Nuzzles Watchful Mom vs. Mom Moose and Baby 11
Enable Sharing on Your Site 12
Be Sure to Show Off Your Art with Large Images No Yes! 13
Sharing Exchanges like Triberr 14
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How to use each social platform 17
Facebook - EdgeRank For a deeper explanation, click here.
Affinity How often do you interact? How many friends in common? My FB friends 19
Weight Images vs text-only Comments vs weight 20
Time Decay Pretty simple: How long has it been since you posted? 21
copyright FB does not own your images. You grant them a license to use your images on FB, and they have stated that they will not sell your data to anyone else. For more info, try this article.
Twitter Your picture, art on your background. Add your website & location Check out Twitter Chats Use lists Questions, quotes, links, your art Import your contacts Use Followerwonk to find more people to follow Visit http://klout.com/#/topic/ Insertkeyword to see who is influential in that topic 23
Hootsuite, again, for lists 24
Pinterest Add collections & series as boards Pin your favorite art Show work in progress Share your inspiration with an About You board Highlight collectors & your art on their walls Contests 25
Pinterest Analytics Pay attention to Pins, Repins, and clicks back to your site 26
Mailchimp s Social Pro Tells you which sites your subscribers are spending time on, how old they are, and what their influence level is online 27
Niche networks & art malls deviantart, Flickr Etsy, Fine Art America Pet forums, nature blogs, cosplay forums, travel websites - where your collectors hang out 28
What s next?
Homework Complete the Facebook course & create your business page Find 20-30 people to follow on Twitter & Pinterest, observe them for a week and find ways you can contribute to their conversations Find a niche network that your collectors love Plan a week s worth of social media posts at about 2-3 per day, only 20% of which can be your own content 30
After the class: Keep going! Fold this learning into your daily habits The FB group will stay open for you to discuss with each other. I ll contribute as I can I will be following up with you to see how you re doing and get feedback for the course 31