RAB/GfK MRI RADIO FORMAT PROFILE: CLASSICAL. U.S. Adults 18+ Adults Listen to Classical Format (Monday- Sunday 24-Hour Cume)

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Transcription:

U.S. Adults 18+ Adults 18+ - U.S. Men 18+ Men 18+ - Listen U.S. Women 18+ to Classical Format (Monday- Sunday 24-Hour U.S. Adults 18+ Male Female Age 18-24 48273 1383 24392 739 23881 240780 5415 116178 2845 124602 100.00 2.25 48.25 1.18 51.75 100.00 100.00 100.00 100.00 100.00 100 100 100 100 100 24392 739 24392 739 0 116178 2845 116178 2845 0 100.00 2.45 100.00 2.45 0.00 48.25 52.53 100.00 100.00 0.00 100 109 207 207 0 23881 644 0 0 23881 124602 2571 0 0 124602 100.00 2.06 0.00 0.00 100.00 51.75 47.47 0.00 0.00 100.00 100 92 0 0 193 3822 40 2154 28 1668 30214 300 15264 215 14950 100.00 0.99 50.52 0.71 49.48 12.55 5.55 13.14 7.55 12.00 100 44 105 60 96 Age 25-34 8153 136 4098 79 4055 42657 641 21235 355 21422 100.00 1.50 49.78 0.83 50.22 17.72 11.84 18.28 12.49 17.19 100 67 103 70 97 Age 35-44 8482 157 4359 97 4123 40077 696 19670 399 20407 100.00 1.74 49.08 1.00 50.92 16.64 12.86 16.93 14.03 16.38 100 77 102 84 98 Age 45-54 8893 219 4535 120 4358 43246 946 21084 512 22162 100.00 2.19 48.75 1.18 51.25 17.96 17.46 18.15 17.99 17.79 100 97 101 100 99 Age 55-64 8384 270 4256 136 4128 39759 1127 19049 582 20711 100.00 2.84 47.91 1.46 52.09 16.51 20.82 16.40 20.46 16.62 100 126 99 124 101 No audit was generated for this report; Projections relatively unstable

U.S. Adults 18+ Adults 18+ - U.S. Men 18+ Men 18+ - Listen U.S. Women 18+ to Classical Format (Monday- Sunday 24-Hour Age 65+ 10539 561 4990 279 5549 44827 1705 19877 782 24951 100.00 3.80 44.34 1.74 55.66 18.62 31.48 17.11 27.48 20.02 100 169 92 148 108 Age 21+ 46843 1369 23521 728 23322 228583 5322 109559 2771 119024 100.00 2.33 47.93 1.21 52.07 94.93 98.28 94.30 97.40 95.52 100 104 99 103 101 Age 18-34 11975 176 6252 107 5723 72871 941 36499 570 36372 100.00 1.29 50.09 0.78 49.91 30.26 17.38 31.42 20.04 29.19 100 57 104 66 96 Age 18-49 24725 428 12805 255 11920 133805 2062 66385 1180 67421 100.00 1.54 49.61 0.88 50.39 55.57 38.08 57.14 41.48 54.11 100 69 103 75 97 Age 25-54 25528 512 12992 296 12536 125979 2283 61989 1266 63991 100.00 1.81 49.21 1.01 50.79 52.32 42.16 53.36 44.51 51.36 100 81 102 85 98 Age 35-64 25759 646 13150 353 12609 123081 2770 59802 1493 63279 100.00 2.25 48.59 1.21 51.41 51.12 51.14 51.47 52.49 50.79 100 100 101 103 99 Age 50+ 23548 955 11587 484 11961 106974 3353 49793 1665 57181 100.00 3.13 46.55 1.56 53.45 44.43 61.92 42.86 58.52 45.89 100 139 96 132 103 Median Age 46.80 56.20 45.90 54.00 47.60 100 120 98 115 102 Race: White Only 34938 1162 17771 603 17167 177950 4640 86182 2396 91768 100.00 2.61 48.43 1.35 51.57 73.91 85.68 74.18 84.24 73.65 100 116 100 114 100 No audit was generated for this report; Projections relatively unstable

U.S. Adults 18+ Adults 18+ - U.S. Men 18+ Men 18+ - Listen U.S. Women 18+ to Classical Format (Monday- Sunday 24-Hour Race: Black/African-American Only Race: Asian 5766 63 2634 45 3132 29089 254 13371 185 15718 100.00 0.87 45.97 0.64 54.03 12.08 4.69 11.51 6.51 12.61 100 39 95 54 104 2336 71 1228 31 1108 8427 211 3932 69 4494 100.00 2.50 46.66 0.82 53.34 3.50 3.89 3.38 2.42 3.61 100 111 97 69 103 Race: Other Race/Multi-Racial 7569 158 3987 91 3582 33741 522 16625 263 17116 100.00 1.55 49.27 0.78 50.73 14.01 9.64 14.31 9.25 13.74 100 69 102 66 98 Hispanic, Latino, Spanish Origin or Descent Hispanic, Personally Speak Only English at Home Hispanic, Personally Speak Mostly English, But Some Spanish at Home Hispanic, Personally Speak Only Spanish at Home Hispanic, Personally Speak Mostly Spanish, But Some English at Home Hispanic, Personally Speak Spanish and English Equally at Home 6274 106 3167 59 3107 36640 466 18307 222 18333 100.00 1.27 49.97 0.61 50.03 15.22 8.61 15.76 7.81 14.71 100 57 104 51 97 1651 37 876 21 775 5719 106 2862 57 2857 100.00 1.86 50.04 1.01 49.96 2.38 1.96 2.46 2.02 2.29 100 83 104 85 97 1862 43 936 25 926 9417 170 4885 129 4532 100.00 1.80 51.87 1.37 48.13 3.91 3.14 4.20 4.53 3.64 100 80 108 116 93 1118 2 510 1 608 10393 30 5149 9 5244 100.00 0.28 49.54 0.08 50.46 4.32 0.55 4.43 0.31 4.21 100 13 103 7 98 1522 19 793 11 729 8987 93 4589 25 4398 100.00 1.03 51.06 0.28 48.94 3.73 1.71 3.95 0.89 3.53 100 46 106 24 95 95 3 41 0 54 1661 52 661 0 1000 100.00 3.11 39.79 0.00 60.21 0.69 0.96 0.57 0.00 0.80 100 138 82 0 116 No audit was generated for this report; Projections relatively unstable

U.S. Adults 18+ Adults 18+ - U.S. Men 18+ Men 18+ - Listen U.S. Women 18+ to Classical Format (Monday- Sunday 24-Hour Highest Level Education Completed/Highest Degree Received: Master's, Professional School or Doctorate Degree 6767 432 3505 242 3262 25246 1399 11951 769 13295 100.00 5.54 47.34 3.05 52.66 10.49 25.83 10.29 27.04 10.67 100 246 98 258 102 Highest Level Education Completed/Highest Degree Received: Bachelor's Degree Highest Level Education Completed/Highest Degree Received: Associate Degree, Academic Highest Level Education Completed/Highest Degree Received: Associate Degree, Occupational/Vocational 11007 450 5621 229 5386 45336 1684 21702 803 23635 100.00 3.71 47.87 1.77 52.13 18.83 31.10 18.68 28.23 18.97 100 165 99 150 101 2525 50 1114 19 1411 10486 174 4340 58 6146 100.00 1.66 41.39 0.56 58.61 4.36 3.22 3.74 2.05 4.93 100 74 86 47 113 3281 70 1557 35 1724 13387 269 5844 123 7544 100.00 2.01 43.65 0.92 56.35 5.56 4.97 5.03 4.34 6.05 100 89 90 78 109 Highest Level Education Completed/Highest Degree Received: Some College, but No Degree Respondent - Highest Level Education Completed/Highest Degree Received: High school graduate (High School Diploma or Equivalent, such as GED) Respondent - Highest Level Education Completed/Highest Degree Received: 11th Grade or Less or 12th Grade, No Diploma Currently Attending College or University 10114 216 5022 122 5092 45271 749 21616 436 23655 100.00 1.65 47.75 0.96 52.25 18.80 13.83 18.61 15.34 18.98 100 74 99 82 101 10354 131 5339 74 5015 71224 874 35507 519 35716 100.00 1.23 49.85 0.73 50.15 29.58 16.13 30.56 18.25 28.66 100 55 103 62 97 4225 34 2234 18 1991 29828 267 15218 135 14610 100.00 0.89 51.02 0.45 48.98 12.39 4.93 13.10 4.75 11.73 100 40 106 38 95 3453 86 1637 46 1816 19367 383 8975 217 10392 100.00 1.98 46.34 1.12 53.66 8.04 7.08 7.73 7.61 8.34 100 88 96 95 104 Employed Full Time 24928 596 14843 390 10085 116486 2469 67423 1633 49063 100.00 2.12 57.88 1.40 42.12 48.38 45.59 58.03 57.40 39.38 100 94 120 119 81 No audit was generated for this report; Projections relatively unstable

U.S. Adults 18+ Adults 18+ - U.S. Men 18+ Men 18+ - Listen U.S. Women 18+ to Classical Format (Monday- Sunday 24-Hour Employed Part Time 5673 169 2130 72 3543 29663 723 10514 305 19149 100.00 2.44 35.44 1.03 64.56 12.32 13.35 9.05 10.71 15.37 100 108 73 87 125 Not Employed Temporarily Unemployed 17672 618 7419 277 10253 94631 2224 38240 907 56391 100.00 2.35 40.41 0.96 59.59 39.30 41.07 32.92 31.89 45.26 100 104 84 81 115 1992 41 985 20 1007 13071 175 6918 87 6153 100.00 1.34 52.92 0.66 47.08 5.43 3.23 5.95 3.04 4.94 100 59 110 56 91 Retired from Employment Not Employed, Principal Shopper for Household 10157 478 4894 230 5263 45370 1496 21091 687 24278 100.00 3.30 46.49 1.51 53.51 18.84 27.62 18.15 24.15 19.48 100 147 96 128 103 2514 55 59 1 2455 16486 313 377 1 16108 100.00 1.90 2.29 0.01 97.71 6.85 5.77 0.32 0.03 12.93 100 84 5 1 189 Occupation: Professional and Related Occupations 7447 305 3443 167 4004 33261 1118 14274 578 18987 100.00 3.36 42.91 1.74 57.09 13.81 20.65 12.29 20.32 15.24 100 149 89 147 110 Occupation: Management, Business and Financial Operations 6565 185 4049 115 2516 24062 660 13553 364 10509 100.00 2.74 56.33 1.51 43.67 9.99 12.19 11.67 12.78 8.43 100 122 117 128 84 Occupation: Sales and Office Occupations Occupation: Natural Resources, Construction and Maintenance Occupations 5945 113 2269 55 3676 32600 518 12639 288 19960 100.00 1.59 38.77 0.88 61.23 13.54 9.57 10.88 10.14 16.02 100 71 80 75 118 2586 41 2471 40 115 13486 298 12885 268 602 100.00 2.21 95.54 1.99 4.46 5.60 5.51 11.09 9.43 0.48 100 98 198 168 9 No audit was generated for this report; Projections relatively unstable

U.S. Adults 18+ Adults 18+ - U.S. Men 18+ Men 18+ - Listen U.S. Women 18+ to Classical Format (Monday- Sunday 24-Hour Occupation: Other Employed 8058 121 4741 85 3317 42740 596 24586 439 18154 100.00 1.40 57.53 1.03 42.47 17.75 11.01 21.16 15.44 14.57 100 62 119 87 82 Household Income: $250,000+ Household Income: $200,000- $249,999 1862 86 1127 54 735 7072 276 3759 169 3313 100.00 3.91 53.15 2.39 46.85 2.94 5.10 3.24 5.95 2.66 100 174 110 202 91 1511 58 871 39 640 6244 207 3244 122 3000 100.00 3.31 51.95 1.96 48.05 2.59 3.82 2.79 4.29 2.41 100 147 108 166 93 Household Income: $150,000- $199,999 3595 122 2081 72 1514 16937 545 8751 287 8185 100.00 3.22 51.67 1.69 48.33 7.03 10.07 7.53 10.08 6.57 100 143 107 143 93 Household Income: $100,000- $149,999 7160 241 4068 148 3092 37688 1013 19099 550 18588 100.00 2.69 50.68 1.46 49.32 15.65 18.70 16.44 19.35 14.92 100 119 105 124 95 Household Income: $75,000- $99,999 6228 212 3495 121 2733 32225 912 16380 547 15845 100.00 2.83 50.83 1.70 49.17 13.38 16.83 14.10 19.22 12.72 100 126 105 144 95 Household Income: $60,000- $74,999 Household Income: $50,000- $59,999 4977 148 2549 74 2428 25163 566 12437 252 12726 100.00 2.25 49.43 1.00 50.57 10.45 10.44 10.71 8.87 10.21 100 100 102 85 98 3803 91 1903 41 1900 18770 371 9273 203 9498 100.00 1.97 49.40 1.08 50.60 7.80 6.84 7.98 7.13 7.62 100 88 102 91 98 Household Income: $40,000- $49,999 4778 117 2323 60 2455 20586 425 10021 251 10565 100.00 2.06 48.68 1.22 51.32 8.55 7.85 8.63 8.82 8.48 100 92 101 103 99 No audit was generated for this report; Projections relatively unstable

U.S. Adults 18+ Adults 18+ - U.S. Men 18+ Men 18+ - Listen U.S. Women 18+ to Classical Format (Monday- Sunday 24-Hour Household Income: $30,000- $39,999 Household Income: $20,000- $29,999 Household Income: Under $20,000 4643 127 2181 51 2462 22039 421 10526 164 11513 100.00 1.91 47.76 0.74 52.24 9.15 7.77 9.06 5.75 9.24 100 85 99 63 101 4346 97 1783 44 2563 21849 288 9747 156 12102 100.00 1.32 44.61 0.71 55.39 9.07 5.32 8.39 5.48 9.71 100 59 92 60 107 5370 84 2011 35 3359 32207 392 12939 144 19268 100.00 1.22 40.18 0.45 59.82 13.38 7.25 11.14 5.06 15.46 100 54 83 38 116 Median Household Income 62.90 81.70 66.70 86.60 59.30 100 130 106 138 94 Marital Status: Single, Never Married 11890 260 6366 155 5524 67363 1081 36076 703 31287 100.00 1.60 53.55 1.04 46.45 27.98 19.95 31.05 24.70 25.11 100 71 111 88 90 Marital Status: Currently Married 24640 771 13856 474 10784 127911 3288 63823 1805 64088 100.00 2.57 49.90 1.41 50.10 53.12 60.71 54.94 63.47 51.43 100 114 103 119 97 Marital Status: Divorced or Legally Separated Marital Status: Widowed Marital Status: Engaged to Be Married 7948 190 3195 70 4753 30646 595 12532 245 18113 100.00 1.94 40.89 0.80 59.11 12.73 10.99 10.79 8.63 14.54 100 86 85 68 114 3795 162 975 40 2820 14859 452 3746 91 11113 100.00 3.04 25.21 0.61 74.79 6.17 8.35 3.22 3.21 8.92 100 135 52 52 145 1949 28 1026 19 923 10768 126 5163 71 5605 100.00 1.17 47.95 0.65 52.05 4.47 2.33 4.44 2.48 4.50 100 52 99 55 101 No audit was generated for this report; Projections relatively unstable

U.S. Adults 18+ Adults 18+ - U.S. Men 18+ Men 18+ - Listen U.S. Women 18+ to Classical Format (Monday- Sunday 24-Hour Marital Status: Living with Partner/Fiancé/Boyfriend or Girlfriend (Same or Opposite Sex) 3390 46 1850 26 1540 20609 203 9941 101 10667 100.00 0.98 48.24 0.49 51.76 8.56 3.74 8.56 3.55 8.56 100 44 100 42 100 Any Child(ren) Under Age 18 Living at Home 18110 345 8785 199 9325 95244 1584 43171 866 52074 100.00 1.66 45.33 0.91 54.67 39.56 29.26 37.16 30.46 41.79 100 74 94 77 106 1 Child Under Age 18 Currently Living at Home 7249 152 3494 90 3755 38782 726 17441 402 21342 100.00 1.87 44.97 1.04 55.03 16.11 13.41 15.01 14.14 17.13 100 83 93 88 106 2 Children Under Age 18 Currently Living at Home 3 Children Under Age 18 Currently Living at Home 4 Children Under Age 18 Currently Living at Home 5 or More Children Under Age 18 Currently Living at Home 6875 134 3418 73 3457 34084 559 16130 330 17954 100.00 1.64 47.32 0.97 52.68 14.16 10.32 13.88 11.62 14.41 100 73 98 82 102 2656 41 1258 25 1398 14443 213 6296 104 8147 100.00 1.47 43.59 0.72 56.41 6.00 3.93 5.42 3.64 6.54 100 65 90 61 109 917 12 427 6 490 5134 66 2227 14 2906 100.00 1.29 43.39 0.27 56.61 2.13 1.23 1.92 0.50 2.33 100 57 90 23 109 413 6 188 5 225 2801 20 1077 16 1724 100.00 0.72 38.45 0.57 61.55 1.16 0.37 0.93 0.56 1.38 100 32 80 48 119 Own Home/Residence 33144 1065 17202 574 15942 160200 4110 77820 2147 82380 100.00 2.57 48.58 1.34 51.42 66.53 75.90 66.98 75.46 66.11 100 114 101 113 99 Rent Home/Residence 14554 308 6909 159 7645 77579 1272 36909 678 40671 100.00 1.64 47.58 0.87 52.42 32.22 23.50 31.77 23.84 32.64 100 73 99 74 101 No audit was generated for this report; Projections relatively unstable

U.S. Adults 18+ Adults 18+ - U.S. Men 18+ Men 18+ - Listen U.S. Women 18+ to Classical Format (Monday- Sunday 24-Hour Live Rent-Free in Home/Residence 575 10 281 6 294 3001 33 1449 20 1552 100.00 1.09 48.29 0.67 51.71 1.25 0.60 1.25 0.71 1.25 100 48 100 57 100 Census Region: North East 11292 416 5656 214 5636 43596 1281 20813 691 22782 100.00 2.94 47.74 1.59 52.26 18.11 23.65 17.92 24.30 18.28 100 131 99 134 101 Census Region: South 16777 369 8255 208 8522 90561 1366 43413 757 47148 100.00 1.51 47.94 0.84 52.06 37.61 25.23 37.37 26.62 37.84 100 67 99 71 101 Census Region: Midwest 10348 235 5330 125 5018 51575 991 24987 570 26588 100.00 1.92 48.45 1.11 51.55 21.42 18.30 21.51 20.04 21.34 100 85 100 94 100 Census Region: West 9856 363 5151 192 4705 55047 1777 26963 826 28084 100.00 3.23 48.98 1.50 51.02 22.86 32.82 23.21 29.04 22.54 100 144 102 127 99 Census Sub-Region: New England 2902 125 1446 65 1456 11431 356 5477 172 5954 100.00 3.12 47.92 1.51 52.08 4.75 6.58 4.71 6.05 4.78 100 139 99 127 101 Census Sub-Region: Mid Atlantic 8390 291 4210 149 4180 32165 924 15336 519 16829 100.00 2.87 47.68 1.61 52.32 13.36 17.07 13.20 18.25 13.51 100 128 99 137 101 Census Sub-Region: South Atlantic Census Sub-Region: East South Central 9468 216 4619 123 4849 46537 733 22220 379 24317 100.00 1.58 47.75 0.81 52.25 19.33 13.54 19.13 13.31 19.52 100 70 99 69 101 1936 27 937 19 999 14894 208 7165 142 7729 100.00 1.40 48.11 0.95 51.89 6.19 3.84 6.17 4.99 6.20 100 62 100 81 100 No audit was generated for this report; Projections relatively unstable

U.S. Adults 18+ Adults 18+ - U.S. Men 18+ Men 18+ - Listen U.S. Women 18+ to Classical Format (Monday- Sunday 24-Hour Census Sub-Region: West South Central 5373 126 2699 66 2674 29130 425 14029 236 15102 100.00 1.46 48.16 0.81 51.84 12.10 7.85 12.08 8.31 12.12 100 65 100 69 100 Census Sub-Region: East North Central Census Sub-Region: West North Central Census Sub-Region: Mountain 7954 196 4094 109 3860 35969 730 17208 439 18761 100.00 2.03 47.84 1.22 52.16 14.94 13.48 14.81 15.42 15.06 100 90 99 103 101 2394 39 1236 16 1158 15607 261 7780 132 7827 100.00 1.67 49.85 0.84 50.15 6.48 4.82 6.70 4.62 6.28 100 74 103 71 97 2516 90 1313 48 1203 17393 593 8557 270 8837 100.00 3.41 49.20 1.55 50.80 7.22 10.94 7.37 9.48 7.09 100 151 102 131 98 Census Sub-Region: Pacific 7340 273 3838 144 3502 37654 1185 18406 557 19247 100.00 3.15 48.88 1.48 51.12 15.64 21.88 15.84 19.56 15.45 100 140 101 125 99 County Size: A 26336 866 13389 458 12947 101038 2586 48624 1359 52415 100.00 2.56 48.12 1.35 51.88 41.96 47.75 41.85 47.78 42.07 100 114 100 114 100 County Size: B 11787 309 5927 162 5860 70879 1602 34100 817 36779 100.00 2.26 48.11 1.15 51.89 29.44 29.57 29.35 28.73 29.52 100 100 100 98 100 County Size: C/D Radio Formats: AAA (subset of Alternative) (Monday-Sunday 24-Hour 10150 208 5076 119 5074 68862 1228 33454 668 35409 100.00 1.78 48.58 0.97 51.42 28.60 22.67 28.80 23.49 28.42 100 79 101 82 99 1208 69 679 44 529 4881 260 2621 163 2260 100.00 5.33 53.70 3.34 46.30 2.03 4.80 2.26 5.74 1.81 100 237 111 283 89 No audit was generated for this report; Projections relatively unstable

U.S. Adults 18+ Adults 18+ - U.S. Men 18+ Men 18+ - Listen U.S. Women 18+ to Classical Format (Monday- Sunday 24-Hour Radio Formats: Adult Contemporary (Monday- Radio Formats: Adult Hits (Monday- Radio Formats: Adult Standards/Easy Listening (Monday- 8156 210 3509 95 4647 39455 883 16403 420 23052 100.00 2.24 41.57 1.06 58.43 16.39 16.30 14.12 14.77 18.50 100 99 86 90 113 1202 37 658 20 544 6602 204 3475 112 3128 100.00 3.09 52.63 1.70 47.37 2.74 3.76 2.99 3.94 2.51 100 137 109 144 92 287 14 142 7 145 1442 39 619 20 823 100.00 2.71 42.91 1.36 57.09 0.60 0.72 0.53 0.69 0.66 100 121 89 115 110 Radio Formats: All News (Monday- 2864 176 1734 103 1130 8071 527 4494 293 3577 100.00 6.53 55.69 3.64 44.31 3.35 9.73 3.87 10.32 2.87 100 290 115 308 86 Radio Formats: All Sports (Monday- Radio Formats: All Talk (Monday- 3437 88 2815 70 622 12832 273 10148 214 2684 100.00 2.12 79.08 1.67 20.92 5.33 5.03 8.73 7.53 2.15 100 94 164 141 40 884 30 611 24 273 4021 100 2629 76 1392 100.00 2.49 65.37 1.89 34.63 1.67 1.85 2.26 2.67 1.12 100 111 135 160 67 Radio Formats: Alternative (Monday- 3316 136 1905 91 1411 15752 564 8793 390 6960 100.00 3.58 55.82 2.48 44.18 6.54 10.42 7.57 13.73 5.59 100 159 116 210 85 Radio Formats: CHR/Top 40 (Monday- Radio Formats: Classic Hits (Monday- 8653 119 3889 62 4764 45814 498 19579 207 26235 100.00 1.09 42.74 0.45 57.26 19.03 9.20 16.85 7.26 21.05 100 48 89 38 111 2973 81 1625 44 1348 14188 300 7470 137 6719 100.00 2.11 52.65 0.97 47.35 5.89 5.53 6.43 4.82 5.39 100 94 109 82 92 No audit was generated for this report; Projections relatively unstable

U.S. Adults 18+ Adults 18+ - U.S. Men 18+ Men 18+ - Listen U.S. Women 18+ to Classical Format (Monday- Sunday 24-Hour Radio Formats: Classic Rock (Monday- 3601 100 2396 57 1205 18087 425 11495 245 6592 100.00 2.35 63.55 1.35 36.45 7.51 7.86 9.89 8.61 5.29 100 105 132 115 70 Radio Formats: Classical (Monday- 1383 1383 739 739 644 5415 5415 2845 2845 2571 100.00 100.00 52.53 52.53 47.47 2.25 100.00 2.45 100.00 2.06 100 4446 109 4446 92 Radio Formats: Country (Monday- Radio Formats: Ethnic (Monday- Radio Formats: Gospel (Monday- Radio Formats: Hispanic (All Genres) (Monday-Sunday 24- Hour Radio Formats: Hot AC (Subset of "Adult Contemporary") (Monday- 8065 130 3928 71 4137 46392 646 21539 367 24853 100.00 1.39 46.43 0.79 53.57 19.27 11.94 18.54 12.90 19.95 100 62 96 67 104 289 11 156 9 133 1180 19 640 14 540 100.00 1.61 54.23 1.19 45.77 0.49 0.35 0.55 0.49 0.43 100 71 112 101 88 730 14 266 9 464 4011 51 1512 37 2499 100.00 1.27 37.70 0.93 62.30 1.67 0.94 1.30 1.32 2.01 100 56 78 79 120 2429 48 1185 25 1244 15349 195 7332 94 8017 100.00 1.27 47.77 0.61 52.23 6.37 3.60 6.31 3.31 6.43 100 56 99 52 101 3507 77 1355 31 2152 16479 354 5965 138 10514 100.00 2.15 36.20 0.84 63.80 6.84 6.54 5.13 4.85 8.44 100 96 75 71 123 Radio Formats: Jazz (Monday- Radio Formats: Mexican/Tejano/Ranchera (Subset of "Hispanic") (Monday- 702 172 413 101 289 2542 496 1447 313 1094 100.00 19.50 56.94 12.33 43.06 1.06 9.15 1.25 11.01 0.88 100 867 118 1044 83 991 10 552 4 439 6494 38 3396 7 3098 100.00 0.59 52.29 0.11 47.71 2.70 0.71 2.92 0.25 2.49 100 26 108 9 92 No audit was generated for this report; Projections relatively unstable

U.S. Adults 18+ Adults 18+ - U.S. Men 18+ Men 18+ - Listen U.S. Women 18+ to Classical Format (Monday- Sunday 24-Hour Radio Formats: News/Talk (Monday- Radio Formats: Oldies (Monday- 5900 342 3601 199 2299 23011 1131 13794 628 9217 100.00 4.92 59.95 2.73 40.05 9.56 20.89 11.87 22.07 7.40 100 219 124 231 77 1671 43 846 21 825 8714 205 4133 96 4582 100.00 2.35 47.42 1.10 52.58 3.62 3.78 3.56 3.38 3.68 100 105 98 93 102 Radio Formats: Public Radio/Non-Commercial (Monday- Radio Formats: Religion/Christian (Monday- Radio Formats: Rhythmic (Monday- 2634 260 1393 149 1241 10681 1214 5418 629 5263 100.00 11.37 50.73 5.89 49.27 4.44 22.42 4.66 22.10 4.22 100 506 105 498 95 3953 107 1530 49 2423 20069 381 7488 176 12581 100.00 1.90 37.31 0.88 62.69 8.34 7.04 6.45 6.18 10.10 100 85 77 74 121 2820 35 1362 20 1458 14985 139 7097 77 7888 100.00 0.93 47.36 0.52 52.64 6.22 2.56 6.11 2.72 6.33 100 41 98 44 102 Radio Formats: Rock (Monday- Radio Formats: Soft Adult Contemporary/Lite Rock (Monday- Radio Formats: Spanish AC (Subset of Hispanic) (Monday- Radio Formats: Tropical (Subset of Hispanic) (Monday- 3771 97 2426 59 1345 18525 358 11405 212 7120 100.00 1.93 61.56 1.15 38.44 7.69 6.61 9.82 7.46 5.71 100 86 128 97 74 1166 42 454 16 712 6001 231 2228 96 3773 100.00 3.85 37.13 1.61 62.87 2.49 4.27 1.92 3.39 3.03 100 171 77 136 121 791 19 359 10 432 4990 93 2241 37 2749 100.00 1.86 44.91 0.75 55.09 2.07 1.71 1.93 1.32 2.21 100 83 93 64 106 315 11 137 6 178 1793 42 910 21 884 100.00 2.36 50.72 1.17 49.28 0.74 0.78 0.78 0.74 0.71 100 105 105 99 95 No audit was generated for this report; Projections relatively unstable

U.S. Adults 18+ Adults 18+ - U.S. Men 18+ Men 18+ - Listen U.S. Women 18+ to Classical Format (Monday- Sunday 24-Hour Radio Formats: Urban (All Genres) (Monday-Sunday 24- Hour Radio Formats: Urban AC (Subset of Urban) (Monday- Radio Formats: Urban Contemporary (Subset of Urban) (Monday-Sunday 24- Hour 5190 75 2436 44 2754 26664 252 12548 141 14116 100.00 0.94 47.06 0.53 52.94 11.07 4.65 10.80 4.97 11.33 100 42 98 45 102 2379 33 1048 21 1331 11083 117 4883 69 6200 100.00 1.06 44.06 0.62 55.94 4.60 2.16 4.20 2.43 4.98 100 47 91 53 108 1939 23 953 14 986 11362 99 5334 57 6028 100.00 0.87 46.95 0.50 53.05 4.72 1.83 4.59 2.00 4.84 100 39 97 42 103 Radio Formats: Variety/Other (Monday- 1269 82 706 51 563 7051 339 3951 226 3101 100.00 4.81 56.03 3.21 43.97 2.93 6.26 3.40 7.95 2.49 100 214 116 271 85 Radio Daypart Cumes: Total Week Monday-Sunday 24 Hours 40314 1316 20755 699 19559 198598 5167 97811 2715 100787 100.00 2.60 49.25 1.37 50.75 82.48 95.42 84.19 95.44 80.89 100 116 102 116 98 Radio Daypart Cumes: Weekday 6:00 am - 10:00 am 24949 840 13355 465 11594 119900 3226 61236 1800 58664 100.00 2.69 51.07 1.50 48.93 49.80 59.57 52.71 63.28 47.08 100 120 106 127 95 Radio Daypart Cumes: Weekday 10:00 am - 3:00 pm 18085 647 9452 343 8633 89896 2619 45047 1377 44849 100.00 2.91 50.11 1.53 49.89 37.34 48.37 38.77 48.40 35.99 100 130 104 130 96 Radio Daypart Cumes: Weekday 3:00 pm - 7:00 pm 21647 750 11660 428 9987 104254 3002 53560 1736 50694 100.00 2.88 51.37 1.67 48.63 43.30 55.43 46.10 61.02 40.69 100 128 106 141 94 Radio Daypart Cumes: Weekday 7:00 pm - Midnight 7445 294 4032 164 3413 38037 1093 19830 573 18206 100.00 2.87 52.13 1.51 47.87 15.80 20.19 17.07 20.14 14.61 100 128 108 127 92 No audit was generated for this report; Projections relatively unstable

U.S. Adults 18+ Adults 18+ - U.S. Men 18+ Men 18+ - Listen U.S. Women 18+ to Classical Format (Monday- Sunday 24-Hour Radio Daypart Cumes: Weekday Midnight - 6:00 am 2311 80 1462 47 849 11829 293 7418 159 4411 100.00 2.48 62.71 1.34 37.29 4.91 5.41 6.39 5.58 3.54 100 110 130 114 72 Radio Daypart Cumes: Weekend 6:00 am - 10:00 am 15558 616 8127 335 7431 75340 2248 38092 1233 37248 100.00 2.98 50.56 1.64 49.44 31.29 41.51 32.79 43.35 29.89 100 133 105 139 96 Radio Daypart Cumes: Weekend 10:00 am - 3:00 pm 21529 762 10735 400 10794 103236 2862 49517 1536 53719 100.00 2.77 47.96 1.49 52.04 42.88 52.85 42.62 54.00 43.11 100 123 99 126 101 Radio Daypart Cumes: Weekend 3:00 pm - 7:00 pm 16365 576 8287 300 8078 81300 2208 39563 1147 41737 100.00 2.72 48.66 1.41 51.34 33.77 40.77 34.05 40.32 33.50 100 121 101 119 99 Radio Daypart Cumes: Weekend 7:00 pm - Midnight Radio Daypart Cumes: Weekend Midnight - 6:00 am 7820 305 4077 174 3743 39381 1085 19687 578 19693 100.00 2.76 49.99 1.47 50.01 16.36 20.04 16.95 20.33 15.80 100 123 104 124 97 1948 74 1152 49 796 9954 257 5690 162 4264 100.00 2.58 57.16 1.63 42.84 4.13 4.75 4.90 5.70 3.42 100 115 118 138 83 Where Listen to Radio on Typical Weekday: Home 12806 610 5838 295 6968 62580 2150 27776 973 34804 100.00 3.44 44.39 1.56 55.61 25.99 39.71 23.91 34.22 27.93 100 153 92 132 107 Where Listen to Radio on Typical Weekday: Car 37001 1135 19057 620 17944 181109 4502 88496 2402 92613 100.00 2.49 48.86 1.33 51.14 75.22 83.14 76.17 84.43 74.33 100 111 101 112 99 Where Listen to Radio on Typical Weekday: Work 5690 150 3479 99 2211 29668 741 17522 487 12146 100.00 2.50 59.06 1.64 40.94 12.32 13.68 15.08 17.12 9.75 100 111 122 139 79 No audit was generated for this report; Projections relatively unstable

U.S. Adults 18+ Adults 18+ - U.S. Men 18+ Men 18+ - Listen U.S. Women 18+ to Classical Format (Monday- Sunday 24-Hour Where Listen to Radio on Typical Weekday: Place Other Than Home, Car, Work 1158 31 651 21 507 6331 114 3565 67 2765 100.00 1.80 56.32 1.07 43.68 2.63 2.10 3.07 2.37 2.22 100 80 117 90 84 Where Listen to Radio on Typical Weekend: Home 14791 659 6951 318 7840 72174 2421 32892 1108 39282 100.00 3.35 45.57 1.54 54.43 29.97 44.71 28.31 38.96 31.53 100 149 94 130 105 Where Listen to Radio on Typical Weekend: Car Where Listen to Radio on Typical Weekend: Work Where Listen to Radio on Typical Weekend: Place Other Than Home, Car, Work 33975 1022 17328 552 16647 166202 4024 80486 2118 85716 100.00 2.42 48.43 1.27 51.57 69.03 74.30 69.28 74.46 68.79 100 108 100 108 100 2031 58 1314 42 717 11015 292 6980 241 4034 100.00 2.65 63.37 2.18 36.63 4.57 5.39 6.01 8.46 3.24 100 118 131 185 71 1137 23 640 17 497 6306 77 3595 52 2712 100.00 1.22 57.00 0.82 43.00 2.62 1.42 3.09 1.83 2.18 100 54 118 70 83 Ever Listen to AM Radio (Terrestrial Radio) 9226 353 5691 210 3535 37690 1313 22226 727 15464 100.00 3.48 58.97 1.93 41.03 15.65 24.24 19.13 25.55 12.41 100 155 122 163 79 Ever Listen to FM Radio (Terrestrial Radio) 36061 1371 18159 734 17902 181675 5370 87628 2828 94048 100.00 2.96 48.23 1.56 51.77 75.45 99.16 75.43 99.42 75.48 100 131 100 132 100 Ever Listen to Any Terrestrial Radio (AM/FM) 39115 1383 19975 739 19140 193871 5415 94473 2845 99398 100.00 2.79 48.73 1.47 51.27 80.52 100.00 81.32 100.00 79.77 100 124 101 124 99 Ever Listen to Satellite Radio (SiriusXM) 6485 134 3612 78 2873 28450 500 14515 269 13935 100.00 1.76 51.02 0.94 48.98 11.82 9.23 12.49 9.45 11.18 100 78 106 80 95 No audit was generated for this report; Projections relatively unstable

U.S. Adults 18+ Adults 18+ - U.S. Men 18+ Men 18+ - Listen U.S. Women 18+ to Classical Format (Monday- Sunday 24-Hour Household Subscribes to Satellite (SiriusXM) Radio 8939 207 4880 126 4059 41160 778 20472 450 20688 100.00 1.89 49.74 1.09 50.26 17.09 14.36 17.62 15.80 16.60 100 84 103 92 97 Any Vehicle Currently Owned/Leased Has Satellite Radio 14712 382 7845 221 6867 71398 1608 35356 869 36042 100.00 2.25 49.52 1.22 50.48 29.65 29.70 30.43 30.54 28.93 100 100 103 103 98 Any Vehicle Currently Owned/Leased Has MP3 Player Connection 12557 349 6981 200 5576 62882 1503 32307 828 30575 100.00 2.39 51.38 1.32 48.62 26.12 27.75 27.81 29.12 24.54 100 106 106 111 94 Listened to Online Streaming AM/FM Broadcast Radio Stations - Past 7450 289 4221 175 3229 36486 1128 19491 611 16995 100.00 3.09 53.42 1.67 46.58 15.15 20.82 16.78 21.48 13.64 100 137 111 142 90 Listened to Internet-only radio or other online music or audio services (eg. Pandora, Spotify, etc.) - past month 14104 395 7422 227 6682 70596 1601 35435 884 35161 100.00 2.27 50.19 1.25 49.81 29.32 29.56 30.50 31.08 28.22 100 101 104 106 96 Listening to Any Radio on the Internet/Online - Past 16915 512 8974 297 7941 84177 2073 42322 1115 41855 100.00 2.46 50.28 1.32 49.72 34.96 38.28 36.43 39.18 33.59 100 110 104 112 96 Visited a Radio Station, Radio Program or Radio Personality's website - Past 3495 135 1954 85 1541 16642 490 8704 285 7938 100.00 2.94 52.30 1.71 47.70 6.91 9.04 7.49 10.03 6.37 100 131 108 145 92 Downloaded Music - Past 10131 224 5445 133 4686 53361 975 27463 555 25898 100.00 1.83 51.47 1.04 48.53 22.16 18.01 23.64 19.50 20.78 100 81 107 88 94 Downloaded Podcasts/Engaged in Podcasting - Past 2692 102 1657 61 1035 11952 363 7110 233 4842 100.00 3.04 59.49 1.95 40.51 4.96 6.70 6.12 8.18 3.89 100 135 123 165 78 No audit was generated for this report; Projections relatively unstable

U.S. Adults 18+ Adults 18+ - U.S. Men 18+ Men 18+ - Listen U.S. Women 18+ to Classical Format (Monday- Sunday 24-Hour Visited iheartradio site - Past 3490 63 1681 28 1809 17709 266 8055 124 9655 100.00 1.50 45.48 0.70 54.52 7.36 4.90 6.93 4.37 7.75 100 67 94 59 105 Visited itunes.com site - Past 7650 230 3942 124 3708 36645 965 17888 497 18756 100.00 2.63 48.82 1.36 51.18 15.22 17.83 15.40 17.47 15.05 100 117 101 115 99 Visited Pandora.com site - Past 13348 320 6459 173 6889 68670 1291 31830 682 36840 100.00 1.88 46.35 0.99 53.65 28.52 23.85 27.40 23.97 29.57 100 84 96 84 104 Visited Spotify site - Past 4026 93 2276 58 1750 21138 446 11209 256 9929 100.00 2.11 53.03 1.21 46.97 8.78 8.24 9.65 9.01 7.97 100 94 110 103 91 Advertising on radio provides me with useful information about bargains. Agree strongly or Agree somewhat Advertising on radio provides me with meaningful information about the product use of other consumers. Agree strongly or Agree somewhat Advertising on radio provides me with useful information about new products and services. Agree strongly or Agree somewhat 16441 408 8182 219 8259 83247 1679 39413 878 43834 100.00 2.02 47.34 1.05 52.66 34.57 31.00 33.92 30.87 35.18 100 90 98 89 102 13568 293 6897 162 6671 68583 1165 32989 618 35594 100.00 1.70 48.10 0.90 51.90 28.48 21.51 28.40 21.73 28.57 100 76 100 76 100 16787 431 8462 231 8325 84735 1708 40654 894 44081 100.00 2.02 47.98 1.06 52.02 35.19 31.54 34.99 31.43 35.38 100 90 99 89 101 For me, advertising on radio is amusing. Agree strongly or Agree somewhat 12871 317 6751 178 6120 66195 1272 32668 685 33527 100.00 1.92 49.35 1.04 50.65 27.49 23.49 28.12 24.09 26.91 100 85 102 88 98 TV Dayparts: Total Week Prime Time Cume Audience 38660 1067 19475 559 19185 189912 4073 91567 2157 98346 100.00 2.14 48.22 1.14 51.78 78.87 75.20 78.82 75.81 78.93 100 95 100 96 100 No audit was generated for this report; Projections relatively unstable

U.S. Adults 18+ Adults 18+ - U.S. Men 18+ Men 18+ - Listen U.S. Women 18+ to Classical Format (Monday- Sunday 24-Hour TV Dayparts: Prime Time Weekdays Cume Audience: 8:00-11:00 pm (Eastern/Pacific), 7:00-10:00 pm (Central/Mountain) TV Dayparts: Prime Time Saturday Cume Audience: 8:00-11:00 pm (Eastern/Pacific), 7:00-10:00 pm (Central/Mountain) TV Dayparts: Prime Time Sunday Cume Audience: 7:00-11:00 pm (Eastern/Pacific), 6:00-10:00 pm (Central/Mountain 30696 847 15460 447 15236 149196 3165 71665 1724 77531 100.00 2.12 48.03 1.16 51.97 61.96 58.44 61.69 60.59 62.22 100 94 100 98 100 26491 738 13422 384 13069 129997 2886 63411 1582 66586 100.00 2.22 48.78 1.22 51.22 53.99 53.30 54.58 55.61 53.44 100 99 101 103 99 30904 853 15597 432 15307 150311 3257 72806 1703 77505 100.00 2.17 48.44 1.13 51.56 62.43 60.14 62.67 59.87 62.20 100 96 100 96 100 TV Dayparts: Weekdays Cume Audience: 9:00 am-4:00 pm (Eastern/Pacific) 9:00 am - 3:00 pm (Central/Mountain) 13385 304 5897 143 7488 71448 1157 30394 543 41053 100.00 1.62 42.54 0.76 57.46 29.67 21.36 26.16 19.07 32.95 100 72 88 64 111 TV Dayparts: Weekdays Cume Audience: 4:00 pm-7:30 pm (Eastern/Pacific) 3:00 pm-6:30 pm (Central/Mountian) 23966 668 11968 355 11998 120410 2609 57192 1384 63218 100.00 2.17 47.50 1.15 52.50 50.01 48.17 49.23 48.64 50.74 100 96 98 97 101 TV Dayparts: Weekdays Cume Audience: 11:30 pm-1:00 am (Eastern/Pacific) 10:30 pm- Midnight (Central/Mountain) 7819 188 4071 96 3748 39930 720 19937 388 19993 100.00 1.80 49.93 0.97 50.07 16.58 13.30 17.16 13.64 16.05 100 80 103 82 97 TV Dayparts: Weekend Children's Shows Cume Audience: Saturday-Sunday Morning 19776 480 10071 271 9705 98663 1868 48404 1091 50259 100.00 1.89 49.06 1.11 50.94 40.98 34.50 41.66 38.35 40.34 100 84 102 94 98 TV Dayparts: Weekend Sports Cume Audience: Saturday- Sunday Afternoon Downloaded a TV Program - Past 23713 548 12796 334 10917 118404 2140 61056 1373 57347 100.00 1.81 51.57 1.16 48.43 49.18 39.52 52.55 48.27 46.02 100 80 107 98 94 2546 74 1512 43 1034 12316 289 7095 128 5221 100.00 2.35 57.61 1.04 42.39 5.11 5.34 6.11 4.50 4.19 100 104 119 88 82 No audit was generated for this report; Projections relatively unstable

U.S. Adults 18+ Adults 18+ - U.S. Men 18+ Men 18+ - Listen U.S. Women 18+ to Classical Format (Monday- Sunday 24-Hour Watched a TV Program Online - Past 8662 264 4653 157 4009 42288 1079 21501 581 20786 100.00 2.55 50.85 1.37 49.15 17.56 19.92 18.51 20.41 16.68 100 113 105 116 95 Visited a TV Network or TV Show's Web Site - Past 10361 301 5053 157 5308 49642 1101 22822 500 26820 100.00 2.22 45.97 1.01 54.03 20.62 20.33 19.64 17.59 21.52 100 99 95 85 104 Looked at TV Listings Online - Past 5556 184 3014 104 2542 25739 653 13214 299 12525 100.00 2.54 51.34 1.16 48.66 10.69 12.05 11.37 10.51 10.05 100 113 106 98 94 Household Subscribes to Cable TV 22719 652 11065 319 11654 108255 2433 50687 1231 57568 100.00 2.25 46.82 1.14 53.18 44.96 44.93 43.63 43.26 46.20 100 100 97 96 103 Household Subscribes to Cable, Satellite or Fiber Optic TV 39029 1078 19705 568 19324 191150 4093 91876 2161 99273 100.00 2.14 48.07 1.13 51.93 79.39 75.58 79.08 75.95 79.67 100 95 100 96 100 Viewed Any Cable TV (Including Pay) - Past Week 37639 1024 19072 546 18567 184440 3880 88859 2071 95581 100.00 2.10 48.18 1.12 51.82 76.60 71.64 76.49 72.81 76.71 100 94 100 95 100 Heavy Cable TV Viewer (Including Pay) - Past Week 27789 679 14568 386 13221 137528 2635 68912 1535 68616 100.00 1.92 50.11 1.12 49.89 57.12 48.65 59.32 53.96 55.07 100 85 104 94 96 Viewed Any Premium Cable Channels - Past 16374 395 8792 223 7582 77280 1487 39515 879 37766 100.00 1.92 51.13 1.14 48.87 32.10 27.45 34.01 30.89 30.31 100 86 106 96 94 Viewed Any Pay-Per-View Programs or Events - Past Year 6244 145 3477 79 2767 29338 554 15675 286 13663 100.00 1.89 53.43 0.98 46.57 12.18 10.23 13.49 10.06 10.97 100 84 111 83 90 No audit was generated for this report; Projections relatively unstable

U.S. Adults 18+ Adults 18+ - U.S. Men 18+ Men 18+ - Listen U.S. Women 18+ to Classical Format (Monday- Sunday 24-Hour Viewed Any Video-On-Demand Programs or Events - Past Year 13643 367 6800 202 6843 59903 1353 28269 719 31634 100.00 2.26 47.19 1.20 52.81 24.88 24.99 24.33 25.28 25.39 100 100 98 102 102 Household Has a Satellite Dish 10901 229 5805 133 5096 62972 1061 31459 587 31513 100.00 1.68 49.96 0.93 50.04 26.15 19.58 27.08 20.64 25.29 100 75 104 79 97 Household Has a Digital Video Recorder (DVR) 24213 625 12476 367 11737 117400 2474 56876 1411 60523 100.00 2.11 48.45 1.20 51.55 48.76 45.68 48.96 49.59 48.57 100 94 100 102 100 Any Internet/Online Activity - Past 41735 1264 21094 679 20641 203627 4948 97611 2618 106016 100.00 2.43 47.94 1.29 52.06 84.57 91.36 84.02 92.02 85.08 100 108 99 109 101 Played Games Online - Past 13858 319 6726 158 7132 73582 1357 35697 708 37885 100.00 1.84 48.51 0.96 51.49 30.56 25.06 30.73 24.89 30.40 100 82 101 81 99 Downloaded a Video Game - Past 5181 91 3179 58 2002 29277 412 17756 248 11521 100.00 1.41 60.65 0.85 39.35 12.16 7.60 15.28 8.72 9.25 100 63 126 72 76 Downloaded a Movie - Past 4298 109 2631 63 1667 21411 392 12644 198 8767 100.00 1.83 59.05 0.92 40.95 8.89 7.25 10.88 6.95 7.04 100 82 122 78 79 Watched a Movie Online - Past 10210 300 5897 180 4313 51231 1314 28079 739 23151 100.00 2.57 54.81 1.44 45.19 21.28 24.27 24.17 25.97 18.58 100 114 114 122 87 Watched Online Video (Not Movie, TV) - Past 8994 295 5402 176 3592 44949 1166 26108 671 18841 100.00 2.59 58.08 1.49 41.92 18.67 21.52 22.47 23.58 15.12 100 115 120 126 81 No audit was generated for this report; Projections relatively unstable

U.S. Adults 18+ Adults 18+ - U.S. Men 18+ Men 18+ - Listen U.S. Women 18+ to Classical Format (Monday- Sunday 24-Hour Visited a Chat Room - Past 2241 74 1276 51 965 11411 284 6273 219 5139 100.00 2.49 54.97 1.91 45.03 4.74 5.24 5.40 7.68 4.12 100 110 114 162 87 Used e-mail - Past 36995 1189 18362 636 18633 174261 4498 81224 2335 93037 100.00 2.58 46.61 1.34 53.39 72.37 83.06 69.91 82.09 74.67 100 115 97 113 103 Used Instant Messenger/IM Online - Past 26705 716 12664 375 14041 135807 2960 61059 1528 74748 100.00 2.18 44.96 1.13 55.04 56.40 54.66 52.56 53.72 59.99 100 97 93 95 106 Visited Online Blogs - Past Wrote an Online Blog - Past Uploaded or Added Video to a Web Site - Past 6524 273 3285 148 3239 31710 1130 14621 548 17089 100.00 3.56 46.11 1.73 53.89 13.17 20.87 12.59 19.26 13.71 100 158 96 146 104 1311 41 678 24 633 6536 190 3190 90 3346 100.00 2.91 48.81 1.38 51.19 2.71 3.51 2.75 3.17 2.69 100 129 101 117 99 3852 93 1916 48 1936 19478 438 9150 183 10328 100.00 2.25 46.97 0.94 53.03 8.09 8.09 7.88 6.42 8.29 100 100 97 79 102 Accessed Any Social/Networking/Photo/Vide o Web Site - Past 35665 1000 17513 527 18152 177442 4023 82831 2109 94610 100.00 2.27 46.68 1.19 53.32 73.69 74.29 71.30 74.12 75.93 100 101 97 101 103 Accessed Facebook.com - Past Accessed Foursquare - Past 28781 721 13125 352 15656 145748 2955 63466 1414 82281 100.00 2.03 43.55 0.97 56.45 60.53 54.56 54.63 49.69 66.04 100 90 90 82 109 326 9 165 5 161 1536 42 811 21 726 100.00 2.70 52.77 1.33 47.23 0.64 0.77 0.70 0.72 0.58 100 120 109 113 91 No audit was generated for this report; Projections relatively unstable

U.S. Adults 18+ Adults 18+ - U.S. Men 18+ Men 18+ - Listen U.S. Women 18+ to Classical Format (Monday- Sunday 24-Hour Accessed Google+ (Google Plus) - Past 8327 233 3998 125 4329 41531 936 18962 501 22568 100.00 2.25 45.66 1.21 54.34 17.25 17.28 16.32 17.61 18.11 100 100 95 102 105 Accessed LinkedIn.com - Past 7880 281 4460 162 3420 30933 962 16881 538 14052 100.00 3.11 54.57 1.74 45.43 12.85 17.76 14.53 18.91 11.28 100 138 113 147 88 Accessed Pinterest - Past Accessed Tumblr - Past 8547 219 1765 63 6782 45015 932 8640 256 36375 100.00 2.07 19.19 0.57 80.81 18.70 17.22 7.44 9.00 29.19 100 92 40 48 156 1746 57 1036 34 710 9399 236 4965 112 4434 100.00 2.51 52.83 1.19 47.17 3.90 4.35 4.27 3.92 3.56 100 112 109 100 91 Accessed Twitter.com - Past 6090 154 3392 94 2698 30973 611 16509 348 14464 100.00 1.97 53.30 1.12 46.70 12.86 11.29 14.21 12.24 11.61 100 88 110 95 90 Accessed Yelp - Past 3922 150 1936 65 1986 15511 526 7234 201 8277 100.00 3.39 46.64 1.29 53.36 6.44 9.71 6.23 7.05 6.64 100 151 97 109 103 Accessed YouTube.com - Past 24628 725 13159 402 11469 123561 3035 63110 1661 60451 100.00 2.46 51.08 1.34 48.92 51.32 56.04 54.32 58.38 48.52 100 109 106 114 95 Posted "Like" on Social Network - Past 18263 495 7363 233 10900 93304 1959 35588 865 57716 100.00 2.10 38.14 0.93 61.86 38.75 36.17 30.63 30.41 46.32 100 93 79 78 120 "Followed" or Became a "Fan" or Something or Someone on Social Network - Past 9077 230 3924 116 5153 47933 1017 19708 495 28225 100.00 2.12 41.12 1.03 58.88 19.91 18.79 16.96 17.40 22.65 100 94 85 87 114 No audit was generated for this report; Projections relatively unstable

U.S. Adults 18+ Adults 18+ - U.S. Men 18+ Men 18+ - Listen U.S. Women 18+ to Classical Format (Monday- Sunday 24-Hour Clicked on an Advertisement on Social Network - Past 6212 190 2947 102 3265 29666 713 13313 378 16353 100.00 2.40 44.88 1.27 55.12 12.32 13.17 11.46 13.29 13.12 100 107 93 108 107 Received and/or clipped coupons from internet or email - past year 4726 132 2230 73 2496 23382 556 10314 276 13068 100.00 2.38 44.11 1.18 55.89 9.71 10.26 8.88 9.70 10.49 100 106 91 100 108 Watched a Video on Social Network - Past 22534 621 11789 352 10745 114114 2679 57130 1507 56984 100.00 2.35 50.06 1.32 49.94 47.39 49.47 49.17 52.99 45.73 100 104 104 112 96 Sent or Received Text Messages on Cellular Phone/Mobile/Smartphone - Past 38445 1008 19261 539 19184 190804 4101 90708 2173 100096 100.00 2.15 47.54 1.14 52.46 79.24 75.73 78.08 76.38 80.33 100 96 99 96 101 Sent or Received Instant Messages on Cellular Phone/Moible/Smartphone - Past 18075 416 8817 243 9258 90847 1620 41972 963 48875 100.00 1.78 46.20 1.06 53.80 37.73 29.91 36.13 33.86 39.23 100 79 96 90 104 Recorded a Video on Cellular Phone/Mobile/Smartphone - Past 17311 394 8446 225 8865 87270 1612 39814 886 47456 100.00 1.85 45.62 1.02 54.38 36.24 29.77 34.27 31.16 38.09 100 82 95 86 105 Played Music on Cellular Phone/Mobile/Smartphone - Past 22282 499 11614 296 10668 113761 2111 56261 1220 57501 100.00 1.86 49.46 1.07 50.54 47.25 38.97 48.43 42.90 46.15 100 82 102 91 98 Played a Game on Cellular Phone/Mobile/Smartphone - Past 15000 289 7379 152 7621 79489 1211 37703 635 41786 100.00 1.52 47.43 0.80 52.57 33.01 22.37 32.45 22.32 33.54 100 68 98 68 102 Watched a Movie, TV Program or Other Video on Cellular Phone/Mobile/Smartphone - Past 9852 210 5558 128 4294 51013 921 27671 555 23342 100.00 1.81 54.24 1.09 45.76 21.19 17.00 23.82 19.52 18.73 100 80 112 92 88 No audit was generated for this report; Projections relatively unstable

U.S. Adults 18+ Adults 18+ - U.S. Men 18+ Men 18+ - Listen U.S. Women 18+ to Classical Format (Monday- Sunday 24-Hour Used a Mobile "App" - Past 23794 586 12265 331 11529 116054 2333 56664 1299 59390 100.00 2.01 48.83 1.12 51.17 48.20 43.07 48.77 45.68 47.66 100 89 101 95 99 Read Any Daily Newspaper (Print/Paper/Hard Copy) 11920 545 6340 299 5580 53679 1945 26737 1031 26942 100.00 3.62 49.81 1.92 50.19 22.29 35.92 23.01 36.25 21.62 100 161 103 163 97 Read Any Sunday Newspaper (Print/Paper/Hard Copy) 15332 608 7404 310 7928 70866 2221 31802 1087 39065 100.00 3.13 44.88 1.53 55.12 29.43 41.01 27.37 38.21 31.35 100 139 93 130 107 Read or Looked Into Any Electronic Version of a Newspaper, Including Web Site - Past 18436 704 9881 405 8555 84280 2629 42473 1489 41807 100.00 3.12 50.40 1.77 49.60 35.00 48.54 36.56 52.35 33.55 100 139 104 150 96 Read Classified Advertising in Weekday Newspaper 3903 96 1768 52 2135 21071 463 9200 223 11870 100.00 2.20 43.66 1.06 56.34 8.75 8.55 7.92 7.85 9.53 100 98 90 90 109 Read Classified Advertising in Sunday/Weekend Newspaper 4115 101 1832 51 2283 21628 380 8901 200 12727 100.00 1.76 41.16 0.92 58.84 8.98 7.01 7.66 7.02 10.21 100 78 85 78 114 Read Advertisements in Weekday Newspaper 4150 149 1821 70 2329 19673 510 8033 236 11640 100.00 2.59 40.83 1.20 59.17 8.17 9.41 6.91 8.30 9.34 100 115 85 102 114 Read Advertisements in Sunday/Weekend Newspaper 5230 172 2147 70 3083 24675 569 9105 204 15570 100.00 2.30 36.90 0.83 63.10 10.25 10.50 7.84 7.17 12.50 100 102 76 70 122 Read Circulars/Inserts/Fliers in Weekday Newspaper 5482 184 2208 85 3274 25536 644 9530 324 16006 100.00 2.52 37.32 1.27 62.68 10.61 11.89 8.20 11.40 12.85 100 112 77 107 121 No audit was generated for this report; Projections relatively unstable

U.S. Adults 18+ Adults 18+ - U.S. Men 18+ Men 18+ - Listen U.S. Women 18+ to Classical Format (Monday- Sunday 24-Hour Read Circulars/Inserts/Fliers in Sunday/Weekend Newspaper 8125 278 3070 120 5055 36955 912 12479 396 24476 100.00 2.47 33.77 1.07 66.23 15.35 16.84 10.74 13.90 19.64 100 110 70 91 128 Received and/or Clipped Coupons from Weekday Newspaper - Past Year 4605 150 2235 69 2370 22586 615 10514 248 12072 100.00 2.72 46.55 1.10 53.45 9.38 11.36 9.05 8.73 9.69 100 121 96 93 103 Received and/or Clipped Coupons from Sunday/Weekend Newspaper - Past Year 10890 341 5032 167 5858 52963 1314 23578 651 29385 100.00 2.48 44.52 1.23 55.48 22.00 24.26 20.29 22.88 23.58 100 110 92 104 107 Personally Referred to Paper Yellow Pages - Past Week Personally Referred to Internet Yellow Pages - Past Week 3183 116 1543 55 1640 15401 473 7285 224 8116 100.00 3.07 47.30 1.45 52.70 6.40 8.73 6.27 7.86 6.51 100 137 98 123 102 2624 78 1107 38 1517 13074 341 5204 144 7870 100.00 2.61 39.80 1.10 60.20 5.43 6.29 4.48 5.07 6.32 100 116 82 93 116 Personally Referred to Paper or Internet Yellow Pages - Past Week Accessed Yellowpages.com (YP.com) - Past 5381 180 2442 87 2939 26513 759 11576 346 14937 100.00 2.86 43.66 1.30 56.34 11.01 14.02 9.96 12.15 11.99 100 127 90 110 109 2490 67 1010 34 1480 12079 325 4621 173 7458 100.00 2.69 38.26 1.43 61.74 5.02 6.00 3.98 6.08 5.99 100 120 79 121 119 Have Seen Video Ads in Grocery Stores - Past 8982 212 4780 114 4202 46737 899 23542 502 23195 100.00 1.92 50.37 1.07 49.63 19.41 16.61 20.26 17.65 18.62 100 86 104 91 96 Have Seen Video Ads in Drug Stores - Past 5976 135 3188 72 2788 31131 586 15581 340 15550 100.00 1.88 50.05 1.09 49.95 12.93 10.83 13.41 11.97 12.48 100 84 104 93 97 No audit was generated for this report; Projections relatively unstable

U.S. Adults 18+ Adults 18+ - U.S. Men 18+ Men 18+ - Listen U.S. Women 18+ to Classical Format (Monday- Sunday 24-Hour Have Seen Video Ads in Convenience Stores - Past 5902 119 3414 73 2488 31417 587 17385 383 14031 100.00 1.87 55.34 1.22 44.66 13.05 10.85 14.96 13.45 11.26 100 83 115 103 86 Have Seen Video Ads in Large Discount/Department Stores - Past 6287 137 3417 83 2870 33490 624 17192 378 16298 100.00 1.86 51.33 1.13 48.67 13.91 11.53 14.80 13.29 13.08 100 83 106 96 94 Have Seen Video Ads in Warehouse/Club Stores - Past 5223 133 2969 79 2254 26008 542 13928 337 12080 100.00 2.09 53.55 1.29 46.45 10.80 10.02 11.99 11.83 9.70 100 93 111 110 90 Have Seen Video Ads in Other Stores - Past 4855 105 2766 70 2089 25254 488 13754 360 11500 100.00 1.93 54.46 1.42 45.54 10.49 9.01 11.84 12.65 9.23 100 86 113 121 88 Have Seen Video Ads in Shopping Malls - Past 6785 140 3604 83 3181 34124 595 17019 329 17105 100.00 1.74 49.87 0.96 50.13 14.17 10.99 14.65 11.57 13.73 100 78 103 82 97 Have Seen Video Ads in Bars/Pubs - Past 4286 87 2699 64 1587 21507 389 13047 289 8459 100.00 1.81 60.67 1.34 39.33 8.93 7.19 11.23 10.16 6.79 100 81 126 114 76 Have Seen Video Ads in Fast- Food or Family Restaurants - Past 6264 121 3550 71 2714 33395 528 17986 299 15409 100.00 1.58 53.86 0.90 46.14 13.87 9.75 15.48 10.53 12.37 100 70 112 76 89 Have Seen Video Ads in Coffee Shops, Cafes or Delis - Past 4657 102 2546 60 2111 23645 405 12097 250 11547 100.00 1.71 51.16 1.06 48.84 9.82 7.48 10.41 8.80 9.27 100 76 106 90 94 Have Seen Video Ads in Gym/Health Clubs - Past 3958 93 2238 55 1720 19616 448 10520 237 9096 100.00 2.28 53.63 1.21 46.37 8.15 8.27 9.05 8.32 7.30 100 101 111 102 90 No audit was generated for this report; Projections relatively unstable

U.S. Adults 18+ Adults 18+ - U.S. Men 18+ Men 18+ - Listen U.S. Women 18+ to Classical Format (Monday- Sunday 24-Hour Have Seen Video Ads in Medical Offices - Past 5541 132 2759 70 2782 27802 538 13023 308 14778 100.00 1.93 46.84 1.11 53.16 11.55 9.93 11.21 10.83 11.86 100 86 97 94 103 Have Seen Video Ads in Airports - Past 4033 105 2395 60 1638 18664 413 10513 218 8151 100.00 2.21 56.33 1.17 43.67 7.75 7.62 9.05 7.67 6.54 100 98 117 99 84 Have Seen Video Ads at Gas Stations - Past Have Seen Video Ads in Office Building Lobbies - Past Have Seen Video Ads in Office Building Elevators - Past 8262 201 4794 122 3468 40582 893 22177 519 18405 100.00 2.20 54.65 1.28 45.35 16.85 16.49 19.09 18.25 14.77 100 98 113 108 88 3589 64 2028 39 1561 18074 264 9627 147 8447 100.00 1.46 53.26 0.81 46.74 7.51 4.87 8.29 5.17 6.78 100 65 110 69 90 3463 63 1988 36 1475 16741 269 9106 166 7635 100.00 1.60 54.39 0.99 45.61 6.95 4.96 7.84 5.84 6.13 100 71 113 84 88 Have Seen Video Ads in Movie Theater Lobbies - Past 5006 109 2798 60 2208 25416 456 13525 255 11891 100.00 1.80 53.21 1.00 46.79 10.56 8.43 11.64 8.97 9.54 100 80 110 85 90 Have Seen Ads on Billboards - Past 24747 771 12981 432 11766 122681 3239 60739 1747 61941 100.00 2.64 49.51 1.42 50.49 50.95 59.81 52.28 61.42 49.71 100 117 103 121 98 Have Seen Ads on Buses/Trains - Past 11300 352 6165 207 5135 52460 1331 27140 751 25321 100.00 2.54 51.73 1.43 48.27 21.79 24.57 23.36 26.38 20.32 100 113 107 121 93 Have Seen Ads at Bus Stops or Train Stations - Past 7513 227 4212 132 3301 33802 828 18159 478 15643 100.00 2.45 53.72 1.41 46.28 14.04 15.29 15.63 16.80 12.55 100 109 111 120 89 No audit was generated for this report; Projections relatively unstable

U.S. Adults 18+ Adults 18+ - U.S. Men 18+ Men 18+ - Listen U.S. Women 18+ to Classical Format (Monday- Sunday 24-Hour Have Seen Ads Inside Taxis - Past 3860 89 2303 55 1557 17253 305 10033 184 7220 100.00 1.77 58.15 1.07 41.85 7.17 5.63 8.64 6.47 5.79 100 79 121 90 81 Have Seen Ads on Top of Taxis - Past Have Seen Ads on Phone Booths - Past 6144 183 3722 114 2422 27714 710 16229 476 11484 100.00 2.56 58.56 1.72 41.44 11.51 13.10 13.97 16.75 9.22 100 114 121 146 80 2895 52 1796 32 1099 14322 193 8684 126 5638 100.00 1.35 60.63 0.88 39.37 5.95 3.57 7.47 4.43 4.52 100 60 126 75 76 Have Seen Ads at Sports or Entertainment Events - Past 7781 191 4734 125 3047 38266 792 22314 500 15952 100.00 2.07 58.31 1.31 41.69 15.89 14.62 19.21 17.59 12.80 100 92 121 111 81 Have Seen Ads on Postcards - Past 5833 176 2922 95 2911 27321 689 13198 351 14123 100.00 2.52 48.31 1.28 51.69 11.35 12.73 11.36 12.33 11.33 100 112 100 109 100 Have Seen Ads Sent to a Cellphone or Other Mobile Device - Past 12452 332 6404 187 6048 62134 1394 29988 761 32147 100.00 2.24 48.26 1.22 51.74 25.81 25.75 25.81 26.75 25.80 100 100 100 104 100 Have Seen Ads on Posters at Movie Theaters - Past 8769 257 4663 145 4106 43591 1153 22196 652 21395 100.00 2.65 50.92 1.50 49.08 18.10 21.30 19.11 22.94 17.17 100 118 106 127 95 Have Seen Ads Shown On- Screen Before Start of a Movie - Past 11245 337 5813 193 5432 55588 1395 27904 777 27683 100.00 2.51 50.20 1.40 49.80 23.09 25.77 24.02 27.33 22.22 100 112 104 118 96 Have Seen Ads in Stores (Not Video Ads) - Past 15945 451 8282 270 7663 79810 1832 39324 1105 40486 100.00 2.30 49.27 1.38 50.73 33.15 33.83 33.85 38.84 32.49 100 102 102 117 98 No audit was generated for this report; Projections relatively unstable

U.S. Adults 18+ Adults 18+ - U.S. Men 18+ Men 18+ - Listen U.S. Women 18+ to Classical Format (Monday- Sunday 24-Hour Have Seen Ads in Shopping Malls (Not Video Ads) - Past 11680 331 5929 181 5751 57496 1367 27640 753 29855 100.00 2.38 48.07 1.31 51.93 23.88 25.25 23.79 26.48 23.96 100 106 100 111 100 Have Seen Infomericals - Past 9980 240 5188 133 4792 49971 1074 24664 554 25307 100.00 2.15 49.36 1.11 50.64 20.75 19.82 21.23 19.46 20.31 100 96 102 94 98 Have Seen Offers or Ads Sent to Home by Mail - Past 20473 662 10097 355 10376 99869 2640 46584 1309 53285 100.00 2.64 46.65 1.31 53.35 41.48 48.74 40.10 46.02 42.76 100 118 97 111 103 Have Seen Product Placement in Video Games - Past 4438 88 2653 52 1785 24118 503 14119 300 10000 100.00 2.09 58.54 1.25 41.46 10.02 9.29 12.15 10.56 8.03 100 93 121 105 80 Have Seen Product Placement in TV Shows - Past 18649 514 9731 292 8918 91632 2216 45751 1202 45882 100.00 2.42 49.93 1.31 50.07 38.06 40.91 39.38 42.24 36.82 100 108 103 111 97 Have Seen Product Placement in Movies - Past Buy your first house/residence- Next 12 s Buy a second house/or vacation home - Next 12 s Sell house/residence - Next 12 s 11567 319 6327 183 5240 58165 1403 30232 774 27933 100.00 2.41 51.98 1.33 48.02 24.16 25.90 26.02 27.22 22.42 100 107 108 113 93 4809 65 2483 43 2326 27877 319 13976 221 13901 100.00 1.14 50.13 0.79 49.87 11.58 5.89 12.03 7.76 11.16 100 51 104 67 96 2569 52 1351 34 1218 12926 209 6618 145 6308 100.00 1.62 51.20 1.12 48.80 5.37 3.86 5.70 5.11 5.06 100 72 106 95 94 3121 86 1624 40 1497 14023 287 6793 123 7230 100.00 2.05 48.44 0.88 51.56 5.82 5.30 5.85 4.34 5.80 100 91 100 74 100 No audit was generated for this report; Projections relatively unstable