Annex 5: Radio. PSB Annual Report December 2014

Annex 5: Radio PSB Annual Report December 2014

1 Output and investment b. Station formats NB: Licensed stations in the UK only

UK radio stations broadcasting on analogue and DAB digital radio (excluding community radio): July 2008 Type of station AM FM Total analogue1 DAB Analogue or DAB stations 2 Local commercial 60 245 305 124 336 UK-wide commercial 2 1 3 4* 4 BBC UK-wide networks 1 4 5 11 11 BBC local and nations 36 46 46 32 46 TOTAL 99 296 359 171 397 In 2008 there were 99 services available on AM and 296 services on FM. In total there were 359 individual analogue services as 36 simulcast over both AM/FM wavebands. Of the 359 analogue stations and 171 DAB stations, there were 397 unique stations, as 38 stations were digital-only brands. *The existing Digital One national DAB radio multiplex did not offer coverage of Northern Ireland.

Analogue UK radio stations broadcasting: May 2014 Type of station AM FM AM/FM total Local commercial 54 237 291 UK-wide commercial 2 1 3 BBC UK-wide networks 1 4 5 BBC local and nations* 35 46 46 Community radio 7 208 215 TOTAL 99 496 560 The sector has three national analogue commercial radio stations: Classic FM, and on AM, talksport and Absolute Radio. These stations also broadcast nationally on DAB using the Digital One multiplex, which also carries 11 other services. Digital One covers most of the UK and during 2013 the company extended coverage to reach 74% of Northern Ireland residents. The process of licensing DAB radio differs from other licences, because of the way this type of digital radio is transmitted. Each multiplex is licensed by Ofcom and these multiplexes, one national and 50 local, can each carry about ten individual programme services. Source: Ofcom, May 2014 Note: the conditions of each licence will determine the amount of programming that may be shared between these licensed services. Here we have taken the view that a service providing at least four hours a day of separate programming (even if the same brand has other services) equals one service. * Includes simulcasts.

Type of radio station: licensed commercial analogue services*, BBC and community: 2013 Commercial radio: - 296 music-led - 11 ethnic (local) - 4 speech (inc. 3 local) - 1 religious (local and national) BBC radio: - 5 music-led (inc. 2 digital-only) - 4 speech (inc. 2 digital-only) - 1 ethnic - 46 music and speech (local) Community radio: - 215 in total - 29 ethnic - 12 religious In addition, Ofcom also licenses digital services including digital-only stations. The formats of these services span a range of different formats including: - Children (Fun Kids) - Ethnic minority groups (e.g. IBC Tamil, Panjab Radio) - Other nations groups (e.g. Polish Radio London) - Religious groups (e.g. UCB Gospel) - Other minorities (e.g. Gaydar) *Excludes local DAB

5 Output and investment b. Range of content

Overview of PSB elements covered by each sector BBC radio Commercial radio Community radio UK news UK current affairs UK music UK nations and regions news Sports Matters of specialist interest Programmes of educative value Programmes that reflect the lives and concerns of different communities and cultural interests and traditions Programmes made outside M25 Programmes for young people Programmes for children UK visual and performing arts Social issues Matters of international significance Religion and other beliefs Religious and other beliefs news, history, acts of worship UK comedy UK drama Programmes of educational nature Leisure activities Science UK feature films n/a n/a n/a

7 BBC network radio broadcast hours, by genre 2008/09 2013/14 Hrs change 08/09 v 13/14 % Hrs change Music and arts 41,431 41,866 435 1% News and weather 12,304 11,617-687 -6% Entertainment 7,597 7,654 57 1% Sport 4,095 5,144 1,049 26% Drama 4,471 4,932 461 10% Factual 2,107 2,481 374 18% Current affairs 2,093 1,759-334 -16% Religion 1,118 611-507 -45% School/education 128 112-16 -13% Source: BBC Annual Report & Accounts 2009/10 (updated comparative figures); 2013/14

BBC network radio broadcast hours, by genre 45,000 40,000 35,000 30,000 25,000 20,000 15,000 10,000 5,000 0 2008/09 2009/10 2010/11 2011/12 2012/13 2013/14 Source: BBC Annual Report & Accounts 8

BBC compliance with Statements of Programme Policy The remit of Radio 1 is to entertain and engage a broad range of young listeners with a distinctive mix of contemporary music and speech. Commitment 2008/09 2013/14 Hours of specialist music per week 60 65 69 % of music from UK acts in daytime 40% 47% 50% % of new music in daytime 45% 58% 62% Number of live events and festivals broadcast c25 27 29 Number of new sessions 250 356 257 % of eligible hours commissioned from independent producers >10% 12% 17% Hours of news in daytime each weekday 1 1:08 1:07 Regular bulletins during daytime at weekends Minimum number of new documentaries 40 43 43 Source: BBC Annual Reports and Accounts

BBC compliance with Statements of Programme Policy The remit of 1Xtra is to play the best in contemporary black music with a strong emphasis on live music and supporting new UK artists. Commitment 2008/09 2013/14 New music in daytime 60% 61% 60% % of music in daytime from UK acts 35% 39% 45% % of eligible hours commissioned from independent producers >10% 10% 19% % of speech-based output each week c20% 25% 23% Hours of news in daytime each weekday 1 n/a 1 Regular weekend daytime news bulletins n/a Source: BBC Annual Reports and Accounts

BBC compliance with Statements of Programme Policy The remit of Radio 2 is to be a distinctive mixed music and speech service, targeted at a broad audience, appealing to all age groups over 35. Commitment 2008/09 2013/14 Hours of specialist music per week >1,100 1,199 1,143 % of music from UK acts in daytime 40% 50% 48% % of new music in daytime 20% 25% 23% Hours of live music 260 288 288 Hours of arts programming >100 103 115 % of eligible hours commissioned from independent producers Weekly hours of news and current affairs including bulletins >10% 16% 34% 16 18 18 Hours of documentaries 130 n/a 135 Hours of religious output covering a broad range of faiths 170 188 209 Source: BBC Annual Reports and Accounts

BBC compliance with Statements of Programme Policy The remit of Radio 3 is to offer a mix of music and cultural programming in order to engage and entertain its audience. Commitment 2008/09 2013/14 % of live or specially recorded music (was 50%) 40% 57% 57% Number of live or specially recorded performances (was 500) 400 548 593 Number of new musical works commissioned (was 30) 20 53 28 Number of new drama productions (was 35) 25 41 32 % of eligible hours commissioned from independent producers Number of new documentaries on arts and cultural topics >10% 15% 19% 30 36 47 % of relevant spend incurred outside the M25 40% 41% 43% Source: BBC Annual Reports and Accounts

BBC compliance with Statements of Programme Policy The remit of Radio 4 is to be a mixed speech service, offering in-depth news and current affairs and a wide range of other speech output including drama, readings, comedy, factual and magazine programmes. Commitment 2008/09 2013/14 Hours of news and current affairs programmes 2,500 3,349 3,405 Hours of original drama and readings 600 661 602 Hours of original comedy 180 275 266 % of eligible hours commissioned from independent producers >10% 13% 14% Hours of original documentaries (was 200) 350 247 411 Hours of original religious programming 200 228 225 Source: BBC Annual Reports and Accounts

BBC compliance with Statements of Programme Policy The remit of Radio 4 Extra is to provide speech-based entertainment. Its schedule should include comedy, drama, stories, features, readings and programmes that appeal to children. Commitment 2008/09 2013/14 Weekly hours of comedy (was 50) >55 67 70 Weekly hours of drama (was 50) >55 67 80 Hours of children s programming (was 1,400) >350 1,460 429 % Radio 4 catch-up programming <15% n/a 6% % of eligible hours commissioned from independent producers >10% 20% 19% Source: BBC Annual Reports and Accounts

BBC compliance with Statements of Programme Policy The remit of BBC Radio 5 live is to provide live news and sports coverage. % of eligible hours commissioned from independent producers (with sports extra) Commitment 2008/09 2013/14 10% 17% 13% % of output that is news coverage C75% 73% 77% The remit of BBC Radio 5 live Sports Extra is to bring a greater choice of live action to sports fans by offering a part-time extension of BBC Radio 5 live. Source: BBC Annual Reports and Accounts

BBC compliance with Statements of Programme Policy % of new music (was music that is more than 4 yrs. old ) Commitment 2008/09 2013/14 (was 50%) <30% (55%) 29% Hours of archive concert performances 400 486 416 % of music that is concert tracks and sessions from BBC archive 15% 15% 15% Number of new sessions (was 275) 300 330 314 % of eligible hours commissioned from independent producers Weekly hours of speech-based features, documentaries and essays The remit of BBC 6 Music is to entertain lovers of popular music with a service that celebrates the alternative spirit in popular music from the 1960s to the present day. >10% 12% 25% 10 12 6 Weekly hours of news 6 6 6:10 Source: BBC Annual Reports and Accounts

BBC compliance with Statements of Programme Policy The remit of BBC Asian Network is to provide speech and music output appealing to British Asians, with a strong focus on news and current affairs. Commitment 2008/09 2013/14 Proportion of daytime speech to music 50:50 46:54 50:50 % of music in daytime from UK artists (was 40%) 30% 40% 30% % of new music in daytime 30% n/a 30% % of music from South Asia in daytime 10% n/a 10% Coverage of live events or festivals 10 n/a 26 % of eligible hours commissioned from independent producers >10% 10% 12% Average hours of language programming each week (was 3-5) 20 3-5 23 Source: BBC Annual Reports and Accounts

BBC compliance with Statements of Programme Policy The remit of BBC Local Radio is to provide a primarily speech-based service of news, information and debate to urban and rural communities. Commitment 2008/09 2013/14 % speech content in core hours (6am-7pm) (was -6pm) 60% 62% 74% % of speech content at breakfast peak time 100% 100% 100% Average minimum weekly hours per station of original, locally-made programming 85 119 108 Source: BBC Annual Reports and Accounts

BBC compliance with Statements of Programme Policy The remit of BBC Radio Scotland is to be a speech-led service for listeners seeking programmes about the life, culture and affairs of Scotland. Commitment 2008/09 2013/14 Weekly hours of news and current affairs 43 43 61 Hours of arts coverage 200 262 661 % of eligible hours commissioned from independent producers c10% n/a 21% The remit of BBC Radio nan Gàidheal is to deliver a comprehensive speech and music service for listeners seeking programmes in Gaelic about the life, culture and affairs of Scotland. Source: BBC Annual Reports and Accounts

BBC compliance with Statements of Programme Policy The remit of BBC Radio Wales is to be an English language speechled service for listeners seeking programmes about the life, culture and affairs of Wales. Commitment 2008/09 2013/14 Weekly hours of news and current affairs 24 35 42 % of eligible hours commissioned from independent producers c10% n/a 29% The remit of BBC Radio Cymru is to be a comprehensive speech and radio service for listeners seeking programmes in Welsh about the life, culture and affairs of Wales. Commitment 2008/09 2013/14 Weekly hours of news and current affairs 16 20 26 % of eligible hours commissioned from independent producers c10% n/a 19% Source: BBC Annual Reports and Accounts

BBC compliance with Statements of Programme Policy The remit of BBC Radio Ulster/Foyle is to be a speech-led service for listeners seeking programmes about the life, culture and affairs of Northern Ireland. Weekly hours of news and current affairs on Radio Ulster Weekly hours of news and current affairs on Radio Foyle Commitment 2008/09 2013/14 27 33 39 8 12 13 Hours of new comedy 20 22 20 % of eligible hours commissioned from independent producers c10% n/a 21% Hours of indigenous minority language programming 220 252 300 Source: BBC Annual Reports and Accounts

22 Character of service of the three national commercial analogue stations A classical / light classical music station. The music must feature the work of a number of different artists/composers and may also include some stage and film music. Speech, which can account for up to 25% of daily output, will include news, entertainment and information likely to be of appeal to listeners A 24-hour speech service featuring primarily sports-related programming. Regular news bulletins will be included A rock-oriented station combining new music with classic album tracks, aimed at 25-44 year olds

23 Selected stations available nationally on Digital One News talk radio station broadcast across the UK to provide the UK public with a national forum to discuss and debate the news of the day. Simulcast of the London analogue service A full service of speech and music which reflects and proclaims the worship, thought and action of the Christian faith A specialist rock music service for rock aficionados; classic rock with some modern rock with stimulating speech, especially at breakfast. Identifiable specialist music programmes for at least 30 hours per week UK radio station dedicated to playing classics of the 1980s. A contemporary and classic dance music station primarily for under-30s. Identifiable specialist music features for at least 36 hours per week

24 Output and investment c. Expenditure

Radio industry revenue and spending: 2008-2013 million 1200 1,129 1,101 1,137 1,164 1,203 1,178 1000 800 600 400 200 478 439 452 457 475 454 644 653 675 697 717 713 Total commercial BBC expenditure (estimated) 0 2008 2009 2010 2011 2012 2013 Source: Broadcasters Note: BBC expenditure figures are estimated by Ofcom based on figures in Note 2c of the BBC Annual Report (www.bbc.co.uk/annualreport); figures in the chart are rounded and are nominal. Community radio revenue is included in the total, but not shown on the chart.

26 UK commercial radio revenue and BBC radio spending: 2008-2013 Revenue ( m) 1200 1000 800 1,134 1,108 649 660 685 1,147 1,197 1,234 1,223 729 748 758 600 478 439 452 457 475 454 400 239 206 211 220 222 203 200 142 133 136 130 139 140 96 90 92 92 98 93 0 2008 2009 2010 2011 2012 2013 Total BBC expenditure (estimated) Total commercial National commercial Local commercial Commercial sponsorship Source: Ofcom / operator data / BBC Annual Report 2008-2013 Note: BBC expenditure figures are estimated by Ofcom based on figures in Note 2c of the BBC Annual Report (www.bbc.co.uk/annualreport); figures in the chart are rounded and are nominal. Total includes community radio, but community radio is not shown on the chart.

BBC station expenditure on content percentage change: 2008-09 to 2013-14 Annual % change of BBC radio station expenditure on content BBC Asian Network BBC Radio 4 extra BBC Radio 1Xtra BBC Radio 5 live BBC Radio 5 live sports extra BBC Radio 3 BBC Local / Nations BBC Radio 4 BBC Radio 2 BBC Radio 1 BBC Radio 6 Music -28.3% -21.2% -17.6% -12.9% -7.7% 2.0% 4.0% 6.9% 19.2% 21.5% 21.5% Source: BBC Annual Report 2013-14. Note that these are financial year figures, excluding BBC-wide overheads, distribution costs and infrastructure costs

28 UK radio advertising spend and share of total advertising: 2008-2013 Revenue ( m) Share of total advertising revenue 800 600 3.4% 3.5% 3.3% 3.3% 3.3% 3.1% 4% 3% 400 2% 200 560.3 505.5 523.0 532.5 552.7 536.8 1% 0 2008 2009 2010 2011 2012 2013 Radio advertising expenditure Share of total advertising expenditure 0% Source: AA/Warc Advertising Expenditure report. Figures are nominal.

Commercial radio revenue per listener per listener 15 10 5 15.31 13.92 13.74 13.55 14.29 13.16 0 2008 2009 2010 2011 2012 2013 Source: Broadcaster returns and RAJAR, 2008-2013. Figures are nominal.

Commercial revenue percentage change: 2012-2013 Percentage change in revenue 10% 5% 0% 0.8% -5% -4.4% -5.3% -10% -8.4% All commercial radio National advertising Local advertising Sponsorship Source: Ofcom / operator data 2012-2013

Average income for community radio stations: 2008-2013 Income 2008 2009 2010 2011 2012 2013 Average (mean) income 84,000 75,500 (-10.2%) 65,750 (-12.9%) 60,250 (-8.3%) 57,000 (-5.4%) 55,500 (-2.7%) Median income 53,750 46,750 (-15.0%) 42,500 (-7.14%) 40,500 (-4.8%) 35,250 (-13.1%) 33,250 (-5.6%) Source: Ofcom analysis of community broadcasters returns Note: The data collection period changed from the financial year to the calendar year as of 2011. Data from previous years has been adjusted to reflect this.

Community radio income, by source Community radio stations income: 2013 Income by type The average community radio station income was around 55,500 Other 26% On-air advertising 30% Donations 13% SLAs 6% Grants 25% Source: Ofcom analysis of community broadcasters returns

Average expenditure for community radio stations: 2008-2013 Expenditure 2008 2009 2010 2011 2012 2013 Average (mean) expenditure 86,500 76,500 (-11.4%) 67,000 (-12.3%) 64,250 (-4.1%) 58,000 (-9.7%) 55,000 (-5.0%) Median expenditure 55,000 52,250 (5.3%) 43,000 (-17.5%) 41,000 (-4.9%) 35,750 (-15.4%) 35,750 (2.7%) Source: Ofcom analysis of community broadcasters returns Note: The data collection period changed from the financial year to the calendar year as of 2011. Data from previous years has been adjusted to reflect this.

Community radio station expenditure, by type Community radio station expenditure: 2013 Expenditure by type The average community radio station income was around 55,000 Other 18% Technical 9% Admin and marketing 11% Staff 49% Premises 13% Source: Ofcom analysis of community broadcasters returns

35 Average income, by type of community served 100,000 80,000 60,000 40,000 20,000 55,500 26% 13% 6% 25% 37,000 22% 9% 27% 25% 11% 40% 30% 38% 22% 0 Sector Geographic average town/rural (196 stations) (82) 71,000 72,750 Geographic urban (29) 23% 12% 17% 45% Minority ethnic (29) 38,750 100% Military (10) 71,250 30% 34% 6% 31% 25% Religious (13) 50,500 36% 21% Youth (21) Other Donations SLAs Grants On air advertising and sponsorship Source: Ofcom analysis of community broadcasters returns

36 Average expenditure, by type of community served 100,000 80,000 60,000 40,000 20,000 0 55,000 18% 9% 11% 13% 49% 36,000 20% 11% 12% 13% 45% Sector average Geographic town/rural (196 stations) (82) 77,750 16% 5% 10% 12% 58% Geographic urban (29) 66,000 21% 27% 53,250 9% 6% 13% 38,750 17% 12% 9% 9% 9% 20% 15% 14% 34% Minority ethnic (29) 66,500 81% 40% 55% Military (10) Religious (13) Youth (21) Other Technical costs Admin and marketing Premises Staff Source: Ofcom analysis of community broadcasters returns

Consumption 37

38 Reach of radio, by sector % of population 89.4% 89.8% 90.6% 90.8% 89.5% 90.4% 66.2% 66.0% 67.1% 67.6% 66.4% 67.1% 61.5% 61.5% 63.7% 64.9% 63.5% 64.9% 58.9% 59.4% 60.6% 61.3% 60.3% 61.1% 49.5% 49.7% 51.5% 52.0% 50.5% 51.4% 27.4% 26.2% 28.5% 30.5% 30.9% 32.5% 19.0% 17.7% 18.4% 18.7% 17.8% 17.8% 6.1% 6.7% 6.3% 6.0% 6.2% 6.2% 2008 2009 2010 2011 2012 2013 All radio All BBC All commercial BBC network Local commercial National commercial BBC nations / local Other Source: RAJAR, All adults (15+), calendar years 2008-2013, Q1 2014

39 Weekly reach to all radio, by age Ave age: % of population of each age group 46 46 46 46 47 47 92.1% 91.7% 91.1% 89.4% 89.1% 87.8% 85.5% 92.7% 91.7% 91.7% 89.8% 89.5% 87.9% 86.1% 93.8% 94.0% 92.9% 93.2% 92.9% 93.0% 92.8% 93.1% 92.4% 92.9% 92.1% 92.2% 90.6% 90.8% 90.4% 90.5% 89.5% 89.5% 88.9% 88.2% 88.1% 88.1% 87.4% 87.0% 87.8% 87.3% 86.9% 85.6% 2008 2009 2010 2011 2012 2013 Source: RAJAR, All adults (15+), calendar years 2008-2013, Q1 2014 15+ 15-24 25-34 35-44 45-54 55-64 65+

40 Reach of radio among 15-24 year olds, by sector % of 15-24 population 87.8% 87.9% 88.9% 88.2% 85.6% 86.9% 72.4% 71.9% 75.1% 75.6% 71.9% 74.6% 64.0% 63.4% 65.9% 65.7% 61.9% 64.0% 58.0% 58.4% 59.5% 59.2% 57.3% 58.2% 55.3% 56.2% 57.4% 57.0% 55.3% 56.2% 35.9% 34.0% 36.4% 38.6% 37.9% 40.1% 9.1% 7.4% 7.9% 9.1% 8.0% 7.7% 6.8% 7.7% 6.7% 6.3% 6.5% 6.1% 2008 2009 2010 2011 2012 2013 All radio All BBC All commercial BBC network National commercial BBC nations / local Local commercial Other Source: RAJAR, All adults (15+), calendar years 2008-2013

41 Reach of radio among 25-34 year olds, by sector % of 25-34 population 89.1% 89.5% 90.5% 89.5% 87.4% 88.1% 68.1% 68.2% 70.3% 70.8% 69.7% 71.0% 60.1% 60.4% 62.0% 61.6% 60.0% 61.0% 62.5% 61.7% 63.0% 61.4% 59.3% 59.9% 59.0% 60.2% 59.0% 58.9% 57.5% 56.4% 26.8% 25.0% 27.8% 30.9% 31.5% 33.6% 10.0% 9.1% 9.8% 9.4% 8.9% 9.4% 7.1% 7.6% 7.1% 7.3% 7.2% 7.7% 2008 2009 2010 2011 2012 2013 All radio All BBC All commercial BBC network National commercial BBC nations / local Local commercial Other Source: RAJAR, All adults (15+), calendar years 2008-2013

42 Reach of radio among 35-44 year olds, by sector % of 35-44 population 91.7% 91.7% 92.9% 93.2% 92.2% 93.0% 68.2% 68.2% 70.5% 72.1% 71.0% 72.6% 64.1% 63.0% 65.1% 66.0% 65.1% 65.0% 59.6% 59.2% 60.8% 62.6% 61.8% 61.6% 59.4% 59.4% 60.9% 62.0% 60.5% 60.8% 25.7% 24.3% 28.0% 30.1% 31.4% 34.0% 13.9% 12.8% 13.6% 13.4% 12.1% 12.4% 6.4% 7.3% 7.2% 7.4% 7.5% 7.4% 2008 2009 2010 2011 2012 2013 All radio All BBC All commercial BBC network National commercial BBC nations / local Local commercial Other Source: RAJAR, All adults (15+), calendar years 2008-2013

43 Reach of radio among 45-54 year olds, by sector % of 45-54population 92.1% 92.7% 92.8% 93.8% 92.9% 94.0% 67.2% 67.0% 65.9% 66.5% 67.7% 67.5% 69.4% 69.3% 61.3% 61.7% 62.3% 64.3% 63.1% 26.0% 25.8% 26.6% 68.9% 70.8% 68.0% 69.8% 64.9% 55.8% 56.5% 58.4% 58.7% 57.7% 59.1% 29.4% 30.8% 32.3% 19.3% 17.7% 18.5% 18.3% 17.7% 17.6% 6.7% 7.0% 6.8% 6.1% 6.9% 6.6% 2008 2009 2010 2011 2012 2013 All radio All BBC All commercial BBC network National commercial BBC nations / local Local commercial Other Source: RAJAR, All adults (15+), calendar years 2008-2013

44 Reach of radio among 55-64 year olds, by sector % of 55-64 population 91.1% 91.7% 92.1% 93.1% 92.4% 92.9% 72.9% 72.9% 73.5% 74.1% 73.0% 73.8% 63.1% 63.9% 65.4% 66.3% 65.6% 66.6% 55.6% 55.8% 58.3% 60.7% 60.0% 60.6% 44.9% 46.0% 45.6% 46.4% 40.9% 42.3% 26.1% 24.8% 26.5% 28.4% 29.0% 29.4% 26.7% 25.4% 25.5% 25.5% 24.7% 23.6% 5.5% 6.3% 5.6% 5.2% 5.7% 5.7% 2008 2009 2010 2011 2012 2013 All radio All BBC All commercial BBC network National commercial BBC nations / local Local commercial Other Source: RAJAR, All adults (15+), calendar years 2008-2013

45 Reach of radio among 65+ year olds, by sector % of population 85.5% 86.1% 87.0% 87.8% 87.3% 88.1% 71.9% 72.6% 73.1% 74.5% 73.7% 75.2% 55.6% 57.1% 58.2% 59.3% 59.3% 61.4% 41.8% 41.7% 24.5% 23.9% 44.1% 45.1% 44.4% 45.0% 33.3% 31.7% 32.9% 33.7% 31.9% 32.3% 26.0% 26.4% 25.9% 26.9% 23.4% 24.0% 25.4% 26.0% 26.0% 26.2% 4.3% 4.8% 4.5% 4.3% 4.1% 4.3% 2008 2009 2010 2011 2012 2013 All radio All BBC All commercial BBC network National commercial BBC nations / local Local commercial Other Source: RAJAR, All adults (15+), calendar years 2008-2013

46 Weekly reach over time of Digital One commercial stations Weekly listeners, 000s 6000 5000 4000 3000 2000 1000 0 5,615 5,552 4,916 3,190 3,253 2,803 3,070 2,444 1,369 1,281 1,214 1,136 614 542 124 436 124 155 Q4 2008 Q4 2009 Q4 2010 Q4 2011 Q4 2012 Q4 2013 Smooth Radio Network (UK) Absolute Radio National Absolute 80s Absolute Radio 90s Planet Rock UK Kiss UK talksport Premier Christian Radio Classic FM Source: RAJAR, 12 month weighting Commercial stations currently available on Digital One and reporting on RAJAR. NB No annual data available for LBC and Capital Xtra

Age / Gender reach profile of UK-wide stations*: 2013 Note: Axes cross at 50% Over 35, female BBC Radio 4 extra Over 35, male BBC Radio 4 Classic FM Smooth Radio Premier Christian Radio Local commercial BBC Radio 3 BBC Local BBC Radio 2 LBC Absolute 80s Absolute BBC 6 Music BBC Radio 5 live BBC Radio 5 live sports extra talksport BBC Asian Network Absolute 90s BBC Radio 1 Kiss 1Xtra from the BBC Under 35, female Under 35, male Source: RAJAR Q4 2013, 12-month weighting *BBC and commercial stations currently available on Digital One and reporting on RAJAR 47

48 Age / Gender reach profile pattern of local commercial stations: 2013 Note: Axes cross at 50% Over 35, female Over 35, male Under 35, female Under 35, male Source: RAJAR Q4 2013, 12-month weighting

Age / SEG reach profile of UK-wide stations*: 2013 Note: Axes cross at 50% Over 35, ABC1 BBC Radio 4 extra BBC Radio 3 BBC Radio 4 BBC Radio 5 live BBC Local Classic FM BBC Radio 2 BBC Radio 5 live sports Smooth Radio extra LBC Absolute 80s Premier Christian Radio talksport Over 35, C2DE BBC 6 Music Absolute Local commercial BBC Radio 1 Absolute 90s Kiss BBC Asian Network 1Xtra from the BBC Under 35, ABC1 Under 35, C2DE Source: RAJAR Q4 2013, 12-month weighting *BBC and commercial stations currently available on Digital One and reporting on RAJAR 49

50 Age / SEG reach profile pattern of local commercial stations: 2013 Note: Axes cross at 50% Over 35, ABC1 Over 35, C2DE Under 35, ABC1 Under 35, C2DE Source: RAJAR Q4 2013, 12 month weighting

51 Share of listening hours, by sector 60% % of listening hours 55.7% 55.3% 55.2% 54.7% 54.7% 54.6% 46.1% 46.6% 46.3% 46.0% 46.3% 46.2% All BBC Radio BBC network 40% 20% 0% 42.2% 42.3% 42.6% 43.0% 42.8% 42.8% 31.3% 31.7% 31.5% 31.2% 30.2% 29.7% 10.9% 10.6% 11.1% 11.8% 12.5% 13.1% 9.5% 8.7% 8.9% 8.7% 8.4% 8.4% 2.1% 2.4% 2.2% 2.3% 2.5% 2.6% 2008 2009 2010 2011 2012 2013 All commercial Local commercial National commercial BBC nations/local Other Source: RAJAR, All adults (15+), calendar years 2008-2013

52 Weekly listening hours, by age group: 2008-2013 Average hours of listening per week 15+ 15-24 25.1 25.5 25.7 25.2 25.2 25.8 25.9 24.5 25.2 25.6 25.8 24.0 25.0 23.8 23.6 24.2 24.4 22.4 23.3 22.1 22.5 22.0 22.1 22.2 22.0 22.2 21.5 21.6 21.5 19.9 19.2 20.5 19.1 19.3 18.0 17.8 18.7 17.2 17.0 16.3 16.3 15.5 2008 2009 2010 2011 2012 2013 25-34 35-44 45-54 55-64 65+ Source: RAJAR, average weekly listening per listener, 2001-2013

Percentage change in time spent listening, by sector: 2008-2013 Percentage change in average listening hours 5.0% 0.0% -5.0% -10.0% -4.0% -6.5% -6.3% -8.0% -7.3% -1.3% -15.0% -11.8% All radio All BBC BBC network BBC local/nations All commercial National commercial Local commercial Source: RAJAR, all adults 15+. Calendar years 2008 and 2013

Percentage change in time spent listening, by age group: 2008-2013 Percentage change in average weekly listening hours 5.0% 0.0% 2.8% 2.0% -5.0% -4.0% -2.9% -2.8% -10.0% -9.5% -7.2% -15.0% -12.9% 15+ 15-24 25-34 35-44 45-54 55-64 65-74 75+ Source: RAJAR, all adults 15+. Calendar years 2008 and 2013

BBC Network Radio National Commercial Radio Green areas indicate weekly reach of greater than 20% of the UK average Red areas indicate weekly reach of less than 20% of the UK average UK reach = 61% UK reach = 33% Source: RAJAR Q4 2013, 12 month weight, BBC Local / Nations TSAs

BBC Local/Nations Radio Local Commercial Radio Green areas indicate weekly reach of greater than 20% of the UK average Red areas indicate weekly reach of less than 20% of the UK average UK reach = 18% UK reach = 51% Source: RAJAR Q4 2013, 12 month weight, BBC Local / Nations TSAs

Average number of stations listened to, by station and age group: overall sector and listeners with the highest and lowest station repertoires 6.2 5.9 5.7 6.3 6.0 6.1 5.7 5.6 5.5 5.7 5.8 5.3 5.4 5.4 4.5 Adults 15+ 15-24 65+ 4.2 3.2 2.8 2.3 3.6 3.5 3.1 3.2 3.0 2.5 3.1 3.0 3.0 2.6 2.9 2.4 3.4 2.9 2.9 2.5 2.3 3.2 2.5 1.8 Listeners with the highest station repertoires Source: RAJAR Q4 2013, 12 month weighting (excludes the Channel Island stations) Slide 57 Listeners with the lowest station repertoires

BBC Radio 4 genre analysis over time Weekly reach (000s) 9,605 10,029 8,430 8,728 10,312 8,979 10,774 10,642 11,026 9,393 9,238 9,419 % change 13/14 v 08/09 +15% Radio 4 overall +12% Radio 4 News 6,348 6,598 6,795 7,011 6,793 6,988 +10% Radio 4 Drama 4,429 4,564 4,537 4,800 4,656 4,754 +7% Radio 4 Comedy Q4 2008 Q4 2009 Q4 2010 Q4 2011 Q4 2012 Q4 2013 Source: RAJAR, 12-month weighting, all adults 15+ Slide 58

BBC Radio 4 genre analysis over time: proportion of the Radio 4 audience who listen to each genre on the network 88% 87% Q4 2008 Q4 2009 Q4 2010 Q4 2011 Q4 2012 Q4 2013 87% 87% 87% 85% 66% 66% 66% 65% 64% 63% 46% 46% 44% 45% 44% 43% News Drama Comedy Source: RAJAR, 12 month weighting, all adults 15+ Slide 59

BBC Radio 4 genre analysis: age profile of each genre 2008 31% 31% 32% 34% 2013 23% 23% 25% 26% 19% 19% 19% 18% 15% 15% 14% 13% 8% 8% 5% 7% 4% 4% 6% 3% Radio 4 overall News Drama Comedy 34% 35% 38% 41% 65+ 55-64 45-54 35-44 25-34 15-24 20% 21% 22% 23% 19% 19% 18% 18% 13% 13% 12% 10% 8% 8% 6% 5% 4% 4% 5% 3% Source: RAJAR, 12 month weighting Slide 60

61 Share of radio listening, by nature of service: all adults 15+ *Total hours: 100% 1.0bn 1.0bn 1.0bn 1.1bn 1.0bn 1.0bn 2.1% 2.4% 2.2% 2.3% 2.5% 2.6% 80% 60% 40% 20% 57.1% 57.2% 57.5% 57.9% 58.9% 59.4% 39.1% 39.1% 39.0% 38.4% 37.3% 36.8% Other stations National stations Local stations 0% 2008 2009 2010 2011 2012 2013 Source: RAJAR Note: The total figures are derived from the sum of the hours to BBC local radio, the hours to local commercial radio (ILR TSA) and other listening.

62 Share of local and national listening, by sector: all adults 15+ Local radio 76.6% 78.4% 78.0% 78.2% 78.1% 77.9% Local commercial 23.4% 21.6% 22.0% 21.8% 21.9% 22.1% 2008 2009 2010 2011 2012 2013 BBC local/national National radio 19.1% 18.5% 19.3% 20.4% 21.3% 22.1% 80.9% 81.5% 80.7% 79.6% 78.7% 77.9% National commercial BBC network radio 2008 2009 2010 2011 2012 2013 Source: RAJAR Note: The total figures are derived from the sum of the hours to BBC local radio, the hours to local commercial radio (ILR TSA) and other listening.

63 Share of radio listening, by nature of service: 15-24 yrs. *Total hours: 100% 0.1bn 0.1bn 0.1bn 0.1bn 0.1bn 0.1bn 2.7% 2.8% 2.6% 2.7% 3.0% 2.9% 80% 60% 40% 20% 51.8% 51.0% 50.7% 51.0% 52.2% 52.7% 44.4% 45.1% 45.9% 45.4% 43.7% 43.6% Other stations National stations Local stations 0% 2008 2009 2010 2011 2012 2013 Source: RAJAR Note: The total figures are derived from the sum of the hours to BBC local radio, the hours to local commercial radio (ILR TSA) and other listening.

64 Share of local and national listening, by sector: 15-24 yrs. Local radio 94.7% 95.2% 95.6% 95.9% 95.8% 96.1% Local commercial 5.3% 4.8% 4.4% 4.1% 4.2% 3.9% 2008 2009 2010 2011 2012 2013 BBC local/national National radio 29.9% 28.7% 30.8% 33.7% 34.7% 38.0% National commercial 70.1% 71.3% 69.2% 66.3% 65.3% 62.0% BBC network radio 2008 2009 2010 2011 2012 2013 Source: RAJAR Note: The total figures are derived from the sum of the hours to BBC local radio, the hours to local commercial radio (ILR TSA) and other listening.

65 Share of radio listening, by nature of service: 65+ *Total hours: 100% 0.2bn 0.2bn 0.2bn 0.2bn 0.3bn 0.3bn 1.4% 1.6% 1.4% 1.6% 1.5% 1.5% 80% 60% 40% 20% 62.6% 63.9% 63.5% 63.3% 63.9% 65.0% 33.8% 32.9% 33.2% 33.2% 32.9% 31.8% Other stations National stations Local stations 0% 2008 2009 2010 2011 2012 2013 Source: RAJAR Note: The total figures are derived from the sum of the hours to BBC local radio, the hours to local commercial radio (ILR TSA) and other listening.

66 Share of local and national listening, by sector: 65+ Local radio 37.9% 41.1% 41.4% 40.8% 42.1% 41.7% Local commercial 62.1% 58.9% 58.6% 59.2% 57.9% 58.3% BBC local/national 2008 2009 2010 2011 2012 2013 National radio 17.8% 17.4% 17.8% 17.5% 16.8% 16.4% 82.2% 82.6% 82.2% 82.5% 83.2% 83.6% National commercial BBC network radio 2008 2009 2010 2011 2012 2013 Source: RAJAR Note: The total figures are derived from the sum of the hours to BBC local radio, the hours to local commercial radio (ILR TSA) and other listening.

67 Listening to radio via DAB, TV, internet and mobile phone Proportion of respondents (%) who have listened to radio via digital television, internet, DAB set or mobile phone 50% TV Internet DAB Mobile Phone 40% 30% 20% 10% 25% 15% 23% 10% 25% 16% 22% 10% 27% 14% 23% 10% 27% 16% 25% 13% 27% 22% 25% 20% 24% 23% 25% 21% 0% UK 2009 UK 2010 UK 2011 UK 2012 UK 2013 UK 2014 Source: Ofcom research, Q1 2014 Base: All adults aged 16+ (n = 6090 UK 2009, 9013 UK 2010, 3474 UK 2011, 3772 UK 2012, 3750 UK 2013, 3740 UK 2014) QP3. How often, if at all, do you access the radio via Digital radio via: TV, Internet, DAB radio, mobile phone? *NB 2013 measures for internet combine responses across radio listeners and internet users, 2013-14 measures for mobile phone combine responses across radio listeners and mobile phone users

68 Digital radio listening (at least monthly), by age group 60% Digital radio listening (at least monthly), by age group 40% Q1 2011 20% 58% 58% 57% 59% 59% 56% 57% 53% 54% 54% 56% 56% 53% 53% 50% 52% 53% 53% 54% 50% 51% 42% 44% 46% 40% 36% 30% 25% Q1 2012 Q1 2013 Q1 2014 0% All 16+ 16-24 25-34 35-54 55-64 65-74 75+ Source: Ofcom research, base: All who listen to the radio, Q1 2014 (n=2885), Q1 2013 (n=2910), Q1 2012 (n=2963), Q1 2011 (n=2811) Q:Use digital radio at least monthly (includes digital listening via DTV, DAB set and online)

69 Share of listening hours, by platform: all adults 15+ Total hours: 1.00bn 0.99bn 1.02bn 1.04bn 1.02bn 1.02bn 12% 13% 9% 8% 7% 5% 3% 4% 4% 6% 2% 3% 2% 4% 5% 5% 5% 4% 11% 13% 16% 18% 21% 24% Not stated Internet DTV 71% 68% 68% 66% 63% 60% DAB Analogue 2008 2009 2010 2011 2012 2013 Source: RAJAR Note: Not stated relates to stations where the survey respondent has not specified the listening platform used.

70 Share of listening hours, by platform: 15-24 year olds Total hours: 0.12bn 0.12bn 0.11bn 0.12bn 0.11bn 0.11bn 11% 13% 8% 8% 7% 5% 5% 8% 9% 11% 13% 5% 7% 8% 9% 10% 10% 10% 8% 9% 11% 12% 14% 17% Not stated Internet DTV DAB 68% 65% 64% 62% 58% 55% Analogue 2008 2009 2010 2011 2012 2013 Source: RAJAR Note: Not stated relates to stations where the survey respondent has not specified the listening platform used.

71 Share of listening hours, by platform: 25-34 year olds Total hours: 0.21bn 0.23bn 0.23bn 0.24bn 0.24bn 0.25bn 12% 12% 8% 7% 7% 4% 5% 6% 8% 10% 3% 4% 4% 5% 6% 4% 6% 6% 10% 11% 13% 16% 17% 19% Not stated Internet DTV 70% 68% 69% 66% 62% 60% DAB Analogue 2008 2009 2010 2011 2012 2013 Source: RAJAR Note: Not stated relates to stations where the survey respondent has not specified the listening platform used.

72 Share of listening hours, by platform: 35-44 year olds Total hours: 0.18bn 0.18bn 0.18bn 0.18bn 0.17bn 0.16bn 12% 12% 8% 7% 6% 4% 4% 4% 5% 7% 2% 3% 2% 3% 4% 4% 4% 5% 12% 15% 17% 19% 23% 26% Not stated Internet DTV 71% 68% 68% 65% 62% 58% DAB Analogue 2008 2009 2010 2011 2012 2013 Source: RAJAR Note: Not stated relates to stations where the survey respondent has not specified the listening platform used.

73 Share of listening hours, by platform: 45-54 year olds Total hours: 0.18bn 0.18bn 0.18bn 0.20bn 0.20bn 0.19bn 12% 13% 8% 7% 7% 4% 2% 3% 4% 5% 2% 3% 2% 4% 4% 4% 5% 3% 12% 14% 17% 19% 22% 26% Not stated Internet DTV 71% 68% 68% 67% 63% 60% DAB Analogue 2008 2009 2010 2011 2012 2013 Source: RAJAR Note: Not stated relates to stations where the survey respondent has not specified the listening platform used.

74 Share of listening hours, by platform: 55-64 year olds Total hours: 0.17bn 0.17bn 0.17bn 0.17bn 0.17bn 0.16bn 12% 13% 9% 8% 6% 5% 2% 2% 3% 3% 1% 2% 1% 4% 4% 4% 5% 3% 14% 16% 19% 21% 24% 27% Not stated Internet DTV 71% 68% 68% 65% 63% 60% DAB Analogue 2008 2009 2010 2011 2012 2013 Source: RAJAR Note: Not stated relates to stations where the survey respondent has not specified the listening platform used.

75 Share of listening hours, by platform: 65+ year olds Total hours: 0.21bn 0.22bn 0.23bn 0.24bn 0.24bn 0.25bn 14% 14% 10% 9% 8% 7% 0% 3% 1% 3% 1% 1% 3% 3% 0% 2% 0% 2% 11% 14% 16% 18% 20% 23% Not stated Internet DTV 73% 70% 71% 69% 67% 65% DAB Analogue 2008 2009 2010 2011 2012 2013 Source: RAJAR Note: Not stated relates to stations where the survey respondent has not specified the listening platform used.

76 News survey 2014 Over a third (36%) of UK adults say they consume news through radio. Of these, 75% say they use any BBC radio station for this purpose; this has increased since 2013 (68%). Almost four in ten (39%) UK adults say they use commercial radio to consume news, compared to 43% in 2013. RAJAR figures indicate that the BBC network stations Radio 2, Radio 4 and Radio 1 have the highest reach. Respondents to the Ofcom news survey who have consumed news through radio are also more likely to name these three sources than any other station (28%, 25% and 20% respectively). Since 2013 the use of Radio 2 for news has risen from 23% to 28%. The use of different BBC radio stations is differentiated by age with 35% of radio news listeners aged 55+ saying they listen to Radio 4, compared to 11% of those aged 16-34. Conversely, 48% of 16-34s who use radio for news say they use Radio 1, compared to 8% of those aged 55+. Men are more likely than women to listen to Radio 4 (29% vs. 20%). When asked to evaluate the attributes of each radio source, seven in ten BBC radio users find it accurate and trustworthy (72% and 70%) while two-thirds find it impartial and offering a range of opinions (65% and 66%). Similarly, for commercial stations, responses are higher for accuracy and trust (54% and 58%) and slightly lower for impartiality and for offering a range of opinions (49% and 46%). Radio Joint Audience Research 29%, 21%, 20% reach among all adults 15+ respectively (March 2014 figures)

Radio stations used for news nowadays Among radio listeners, people are more likely in 2014 to listen to any BBC radio (75% vs 68% in 2013). Four in ten (39%) of radio news listeners use any commercial station. Radio 2 is more likely to be used for news in 2014 (28% vs 23%) while Heart FM is less likely (7% vs 12%). Proportion of those that use radio for news (36% of UK adults) BBC Radio 2 28% 23% UK-wide BBC Radio = 68% BBC Radio 4 BBC Radio 1 Capital FM BBC Regional (Any) Heart FM BBC Radio Five Live Classic FM BBC Radio Talksport Absolute Radio Real Radio BBC World Service BBC Radio 3 8% 9% 8% 8% 7% 12% 6% 8% 4% 6% 4% 3% 3% 4% 3% 3% 3% 2% 2% 2% 2% 2% 25% 22% 20% 18% 2014 2013 BBC Scotland = 24% BBC Wales/Cymru = 20% BBC Ulster = 45% Any BBC Radio = 75% Commercial radio = 39% Of those who use either type for news: 57% use BBC radio only (58%) 21% use commercial radio only (28%) 18% use both (15%) Source: Ofcom News Survey 2014 Q5d) Thinking specifically about radio stations, which of the following do you use for news nowadays? Base: All who use radio for news (990) Note: only sources with an incidence of 2% or more are shown 2013 figures in brackets (61%) (16%) (9%) (38%) (68%) (43%)

Attributes of radio news sources, among those who use each source BBC radio news listeners are more likely than commercial radio news listeners to rate its news output highly across the attributes we asked about. Proportion of users who rated the source highly (7-10) (%) BBC Radio 63% 72% 70% 65% 66% Commercial Radio 44% 46% 49% 54% 58% Importance Accurate & Reliable Trustworthy Impartial & unbiased Offers range of opinions Source: Ofcom News Survey 2014 Base: Those who use platform to access the news nowadays on each type (varies) Only includes bases over 50. Note: News sources are ordered by consumption levels

79 Proportion of media and comms time, by age group Grouped activities Average time spent hours:mins 65+ 49% 1% 15% 1% 2% 6% 4% 7% 2% 10% 3% 9:19 55-64 45% 1% 13% 2% 3% 3% 4% 10% 3% 10% 5% 10:18 45-54 39% 1% 1% 13% 3% 3% 2% 5% 14% 3% 10% 6% 11:20 35-44 34% 2% 12% 2% 5% 1% 6% 18% 4% 10% 5% 10:58 25-34 31% 1% 3% 8% 3% 5% 1% 6% 20% 7% 12% 5% 11:49 16-24 24% 5% 3% 2% 1% 9% 1% 5% 23% 9% 11% 7% 14:09 All adults 16+ 37% 1% 2% 10% 2% 5% 2% 5% 16% 5% 11% 5% 11:10 TV Or Films On A TV Set TV Or Films On Another Device Short video clips Radio On Radio Set Radio On Another Device Other Audio Print Media Voice Comms Text Comms Games Other Internet Media Other Non-internet Media Source: Digital Day 7 day diary Base: All adults 16+ (1644), All activity records (1644) (108782), 16-24 (6910), 25-34 (16035), 35-44 (25304), 45-54 (26662), 55-64 (19918), 65+ (13953)

Proportion of media and comms activities in general locations 100% 90% 80% 70% 60% 7% 4% 1% 5% 6% 4% 6% 2% 2% 10% 5% 7% 26% 11% 47% 8% 8% 7% 10% 9% 7% 7% 6% 7% 19% 38% 22% 5% 5% 4% 3% 2% 3% 4% 11% 34% At other place outside the home Travelling 50% 40% 30% 20% 73% 94% 88% 85% 5% 44% 60% 5% 48% 79% 61% 66% 88% 80% 60% At place of work or study 10% 0% At home (awake) Source: Digital Day 7 day diary Base: All activity records for adults aged 16+ (108782) 80

81 Weekly reach of listening activities, by time 40% 35% 30% 25% 20% 15% 10% Weekly reach of live radio = 77% Radio (at the time of broadcast) On-demand/ Listen again radio or podcasts Personal digital music collection (e.g. on an ipod, smartphone, other mp3 player, etc) Streamed online music (e.g. Spotify, Last.fm) 5% 0% 06:00-06:14 06:45-06:59 07:30-07:44 08:15-08:29 09:00-09:14 09:45-09:59 10:30-10:44 11:15-11:29 12:00-12:14 12:45-12:59 13:30-13:44 14:15-14:29 15:00-15:14 15:45-15:59 16:30-16:44 17:15-17:29 18:00-18:14 18:45-18:59 19:30-19:44 20:15-20:29 21:00-21:14 21:45-21:59 22:30-22:44 23:15-23:29 00:00-00:14 00:45-00:59 01:30-01:44 02:15-02:29 03:00-03:14 03:45-03:59 04:30-04:44 05:15-05:29 Physical music formats (e.g. CD, Vinyl) Music videos (i.e. music video channels or sites that you mainly used for background listening such as through YouTube or on MTV) Source: Digital Day 7 day diary Base: All adults 16+ (1644) - data aggregated to 15 min slots

100% 80% 60% Proportion of listening activities, by age group % of total time spent listening 3% 5% 2% 1% 1% 7% 8% 7% 7% 6% 11% 8% 1% 2% 2% 6% 6% 5% 4% 4% 8% 5% 1% 2% 2% 11% 11% 14% 2% 2% 30% 5% Music videos (i.e. music video channels or sites that you mainly used for background listening ) Personal music collection on CD, Vinyl record or cassette tapes Streamed online music (e.g. Spotify, Last.fm) 40% 20% 0% 71% 30% 1% 24% 65% 74% 80% 83% 86% All adults 16-24 25-34 35-44 45-54 55-64 65+ Personal digital music or audio collection (e.g. on an ipod, smartphone, computer etc.) On-demand/ Listen again radio programmes or podcasts Radio (at the time of broadcast) Average time spent* 1:52 1:39 1:45 1:57 2:11 1:53 1:43 Source: Hours:mins Digital Day 7 day diary Base: All listening activity records for adults 16+ (17290), 16-24 (999), 25-34 (2342), 35-44 (4113), 45-54 (4334), 55-64 (3284), 65+ (2218) *Average time spent is the total average daily time spent listening to media, including simultaneous activity 82

Local media used at least once a month for each news / information category 83 % Local radio Local/regional TV Local newspapers Online local news 80 68 68 58 53 59 22 32 53 36 15 19 44 44 45 40 41 49 36 34 25 23 23 21 38 41 33 27 Local news Weather Traffic / travel Local events UK/ international Sport Discussion of local issues Source: Ipsos-MORI Q4. Which of the following do you tend to listen/read/watch on media used at least once a month? Base: All who use media each month(local radio=2434, Regional TV=2248, Local paper=1814, Local online sites=1174)

Local media used at least once a month for each news / information category 84 80 77 71 63 56 53 68 54 48 33 32 24 48 44 36 22 19 17 59 54 49 44 45 40 40 41 36 37 38 38 35 36 34 35 33 27 27 27 24 25 23 21 Local news Weather Traffic / travel Local events UK/ international Sport Discussion of local issues Local commercial radio BBC local radio Local/regional TV Free local paper Paid-for local paper Online local news Source: Ipsos-MORI Q4. Which of the following do you tend to listen/read/watch on media used at least once a month? Base: All who use media each month(local commercial radio=1959, BBC local radio=1687, Regional TV=2248, Free local paper=1237, Paid for local paper=1199, Local online sites=1174)

Local media used at least once a month for local news, by age of local radio listener 85 % 64 78 81 88 51 67 71 74 73 63 59 59 46 44 58 56 58 52 41 68 74 75 68 57 58 70 79 85 51 54 56 47 Local/reg TV Local radio BBC local radio Local commercial radio Local newspapers Free local paper Paid-for local paper Local online 16-24 25-34 35-54 55+ Source: Ipsos-MORI Q4. Which of the following do you tend to listen/read/watch on media used at least once a month? Base: All who use media each month for local news (Local radio=2434, Local commercial radio=1091, BBC local radio=1071, Regional TV=1808, Free local paper=877, Paid for local paper=926, Local online sites=621)

Consumer attitudes 86

87 The role of radio today: summary Nine in ten of the population listen to the radio each week (RAJAR) It is largely a solitary activity with 61% of adults indicating they listen to the radio alone (Digital Day 2014) It is an habitual activity with the majority of radio listeners tuning in every day or most days (YouGov 2013) Over half (53%) time spent listening to the radio is done in the home (DD 2014) Almost a quarter (24%) of all radio listening is done whilst travelling (DD 2014) Radio is seen as informative (45%), offering something for everyone (43%), convenient (34%) and relaxing (32%) (YouGov 2013) Among those who say they listen to less radio than they did five years ago (26%), the main reasons cited for this are spending more time on the internet (34%), lack of choice (24%) and less available time (23%) (YouGov 2013) Among those who say they listen to more radio than they did five years ago (24%), the main reasons cited for this are it fits better with their routine (61%), new ways of listening (27%) and discovering a new station or programme (26%) (YouGov 2013) Deliberative research commissioned by Ofcom in 2013 also confirms many of the attributes: Radio s core qualities can be summarised as: an accessible, ubiquitous platform; a dependable companion; a deliverer of timely national and local information; and a source of a variety of entertaining and stimulating music and speech. For many listeners, the advent of digital platforms, web-enabled mobile devices, and new audio services has had a positive impact on their radio consumption, as it has extended access and increased station and genre choice. In addition to convenience, the unique characteristics of radio compared to other media are: music variety and specialism; listener interaction; immediacy; and local content.

88 Importance of each local medium to local radio listeners Net importance of local radio 77% Net importance of local papers 51% Net importance of local online 36% 81% 54% 50% 35% 30% 25% 24% 13% 8% 2% 9% 40% 42% Local/regional TV 19% 5% 20% 31% 4% 14% 35% 30% 18% 20% Local commercial radio BBC local/national radio 51% 49% 65% 66% 81% 3% 6% 10% 14% 2% 2% 7% 7% 22% 21% 17% 17% 4% 1% 13% 9% 9% 7% 7% 4% Paid-for local paper Free local paper Source: Ipsos-MORI Q2. How important, if at all, are each of the following types of LOCAL media to you? Base: All who listen to local radio monthly (2434) Local news website Other local news site/app Local community website Net importance Don't use Not at all important Not that important Fairly important Very important

89 Net importance of local media, by age of local radio listener Net importance of each medium by age % 16-24 25-34 35-54 55+ 86 83 77 73 78 79 83 86 78 74 73 77 % 53 57 45 40 50 45 41 18 60 58 62 60 Local radio Local/regional TV Local newspapers Local online sites 48 45 46 39 33 33 28 30 23 24 26 46 45 50 41 18 BBC local/national radio Local commercial radio Local/regional TV Free local paper Paid-for local paper Local online Source: Ipsos-MORI Q2. How important, if at all, are each of the following types of LOCAL media to you? Base: All who listen to local radio monthly (16-24 = 361; 25-34 = 418; 35-54 = 872; 55+ = 783)

Net interest in different types of content among local radio listeners Level of interest in news/information category (%) Net interest Local news 33 52 10 31 85% Weather 45 39 10 4 2 84% UK/international news 40 44 9 5 2 84% 72% of regular road users Local events/ents 21 51 15 9 4 72% Traffic/travel 28 36 16 13 8 64% Discussion of local issues 18 44 22 11 5 62% Sport 25 22 11 14 28 47% Very interested Fairly interested Neutral Fairly uninterested Very uninterested Source: Ipsos-MORI Q3. To what extent, if at all, are you interested in hearing or reading about...? Base: All who listen to local radio monthly (2434) 90

Net interest in different types of content among local radio listeners, by age 91 70 83 91 88 87 88 88 80 81 72 68 90 66 76 75 69 66 72 62 61 64 70 45 42 50 44 47 48 Local news UK/ international Weather Local events Traffic / travel Discussion of local issues Sport 16-24 25-34 35-54 55+ Source: Ipsos-MORI Q3. To what extent, if at all, are you interested in hearing or reading about...? Base: All who listen to local radio monthly (16-24 = 361; 25-34 = 418; 35-54 = 872; 55+ = 783)

Content valued by listeners to local commercial and local BBC radio stations: tables Rank Local commercial radio Content valued on local commercial radio % Value 1 Music 83 2 Local news 45 3 Weather 35 4 Traffic & travel 34 5 Entertaining presenters 26 6 Local events & entertainment information 23 7 Discussion of local issues 22 =8 Local presenters 20 =8 UK / international news 20 10 Sport 19 Rank BBC local radio Content valued on BBC local /national radio % Value 1 Local news 61 2 Weather 46 =3 Traffic & travel 40 =3 Music 40 5 Discussion of local issues 36 6 Local events & entertainment information 32 7 Sport 31 8 Opinions on local issues 25 9 Local presenters 22 =10 Entertaining presenters 21 11 Opinions on local issues 16 =10 UK / international news 21 Source: Ipsos-MORI Q9: Which, if any, of the following do you particularly value on <local radio station>? Base: All who listen each month (first or second most often): local commercial radio (1972); BBC local radio (1100) 92