ULTIMATE GUIDE TO FACEBOOK CONTENT For Entrepreneurs SixFigureBusinessCoaching.com
Why Did We Write This Book You ve heard the saying, knowledge is power. We believe that knowledge is potential power. It s the same with Facebook. Facebook is potentially powerful for your business but it must connect you with your audience. It must be consistently filled with smart, valuable, entertaining and shareable content. Most of the companies we coach are service-providers like CPA s, life coaches, realtors, insurance agents, house cleaners, day-care service providers, etc. You want to build a strong relationship with your clients, customers, prospects and referral sources (friends and family, too)! Facebook provides a powerful platform to build those relationships and showcase your business. As an added benefit, having a strong Facebook presence helps Google (and therefore, people) find you. We want you to connect with your raving fans who recommend you to all their friends and family. We want you to be perceived as an expert and a true resource; to stay top-of-mind as someone they are excited to refer business to. However, we know that you are busy. Balancing business hours and home and family responsibilities is no small feat! One of the most asked questions we receive is how do I consistently fill my Facebook page with creative, exciting and compelling content? This is why we put some of our best ideas into this e-book for you. We have created a blueprint so that you fill your Facebook page with exciting content everyone will want to share without overwhelming you. We sincerely hope it makes a difference in your business and your life! Jeanne & Kirsten SixFigureBusinessCoaching.com Jeanne Willson Kirsten Graham 2
3 Why Use Facebook? Businesses are built on relationships. These days, relationships are enhanced (and sometimes started) on social media, with Facebook being the most popular social media platform to date. Using Facebook for your service-based business has many benefits including: It s free! It is full of past clients, current clients, and prospective clients It s a smart way to add value to past clients and prospects Keeps you top of mind with clients and referral sources Can be used effectively without spending hours and hours a day on it Helps Google find you and, subsequently, helps people looking for your services to find you A great way to brand yourself, especially if you don t already have a website Can give you a competitive advantage over those companies not using it, or who are not using it well Easy to fill with great content because there is so much content already created around most industries The Facebook platform is ideal for in a service-based, small business that s where your ideal clients can be found.
4 Contents Local Posts.5 Industry Posts.6 Industry Posts.7 Motivational Quotes...8 Fun Stuff..9 Referral Building 10 About You.... 11 Setting a Schedule...12 Schedule Posts... 13
5 Local Business Posts We find a lot of service providers gain their best customers in their local market area (although, of course, there are exceptions). If you are a local business, it s would be a smart, strategic idea to become the go-to person for everything happening in the town your business is in. Here are some ideas on what you can post: Pictures (or video) of local shops: What do they sell? What makes them special? Do they have weekly specials? Do they have events coming up? Feature articles about attractions in the area: Museums, exhibits, national parks and special events happening Upcoming things happening in and around the area: New movie theatre, new neighborhoods, new restaurants take pictures and share what you know (any information/articles from your local newspaper, too.)
6 Your Industry Posts As part of a particular business industry (ie: health & wellness, life coaching, public speaking, real estate, etc.) you want to ensure your fans are aware of what is happening in your industry. Just like in your local area, you can become the go-to person for everything happening in your industry. Here are just a few examples of smart posts. Real Estate Industry Remind people about pest treatments, especially if they are in a wooded area. Show a picture of what kind of damage termites create, and if you have a favorite vendor, be sure to recommend them (and tag them!). Seasonal home maintenance - Remind people what needs to be done to their home in the spring, summer, winter and fall. Architectural features - Take a photo of an architectural feature (can be something small or large) and talk about why you like it and the history behind it. Health & Wellness Industry Educate people on local nature trials, spirituality, meditation, vision boards, and work/life balance. Share simple and healthy recipes, tips on saving money while buying good food, local grocery stores who offer special items like gluten-free, local restaurants, and cookbooks you love. Showcase the benefits of outsourcing household chores, fun date nights with hubby, creative ways to handle child care, summer camps, workouts you can do at home/at work, as you travel, and why using a step tracker can help you take more steps. Daycare providers Share best summer camp ideas, at home arts & crafts, summer safety tips, and summer camps. Showcase good books on how children develop, your favorite kid books, and best kid movies this season. Share healthy snack ideas, best ways to teach kids respect and boundaries, and fun games the whole family can play together.
7 Your Industry Posts Interior Designer Seasonal hot colors, easy DIY projects, homemade holiday decorations, best ways to stage your home, making an outdoor/indoor space comfy, kid-friendly fabrics, and how to make your rooms appear larger., Home security/smart homes, importance of home maintenance (tips), interesting décor and why you like it (you can also provide a link to where people can purchase items and sometimes you can earn affiliate $), history of homes, pets and homes (creative beds and technology). Shout outs to contractors/seamstresses, before/after pictures of clients homes, etc. CPA s Latest tax changes, articles on entrepreneurship, outsourcing or hiring pros and cons, bookkeeping, changing your tax status (when do you need to), document retention, properly disposing of sensitive information (shredding and where it can be done locally), bookkeeping courses, deductions you should be taking for your business (ones you may or may not have considered), and should you buy or lease a car for business. Free apps for financial management, budgeting tips, craziest profitable thing you saw, mindset (keeping your confidence as an entrepreneur), and recommended business books Photographer/Videographer Best ways to take a photo, compare before/after photos, historical photos and how things have changed through the years. How to get the best baby, pet, and family pictures should you hire a professional? Importance of professional imagery for businesses, creative ideas for photo backgrounds, Photoshop tools/tips, best ways to store and categorize your family photos. New technology best ways to use drones, smart phones that take the best photos, latest lenses for smart phones, lighting options, creative ideas for big events: weddings, anniversaries, kids parties and fun ideas for Christmas card imagery.
8 Motivational Quotes We see these beauties every day on social media, and believe it or not, they are still some of the most popular and most shared content on Facebook. Here are some places where you can find inspiring quotes to post: Brainyquote.com Pinterest.com Inspirational-Quotes.info Values.com/inspirational-quotes Keepinspiring.me/category/quotes/ http://createstunningimages.com Create Stunning Images FREE course Sign-up for our free training course, Create Stunning Images. Learn how to create beautiful imagery to use on your social media profiles in under 10 minutes! > CLICK HERE <
Fun Stuff Clients love to work with kind, honest, loyal, and funny people. Making someone laugh and showing that you have a sense of humor can endear you (and your business) to them. Making others smile can go a long way towards building a trusting, loyal relationship. In addition, we all like to share posts that make us laugh so this type of content gets shared more than other types! Bottom line be sure to add a little fun and humor to your Facebook page. Here are some places to find and create some fun: JibJab.com Funny Videos from YouTube.com Create your own video tell a silly joke related to your industry Far side cartoons Someecards.com Take advantage of Throwback Thursdays (#TT). On a Thursday, share a picture of someone in your profession from years ago and ask people to guess what year it is from. Be sure to use the hashtag #TT. (For example, we always find it fascinating looking at pictures from offices in days gone by.) Fun, timely facts like this 9
10 Referral Building Recommending local businesses and people you do business with like restaurants, bakeries, gift shops, lawn care services, plumbers, cleaning services, etc. is a great way to help your fans find great places to find what they need. It also enhances your relationship with the local community and helps build your referral business! If you help others, they will help you!! Good will breeds good will. Here are some ideas: Share other businesses posts. Each week set aside 20 minutes to spend on Facebook (set a timer if you need to) to share posts from great services providers you have used or work with financial planners, pest control companies, photographers, vacation planners, local garden centers, etc. Be sure to also share any specials they offer throughout the year Records seasonal videos at various local businesses. Feature a bakery during Valentine s Day, a gift shop during the Christmas season, showcase a flower shop prior to Mother s Day, etc. Thank service providers who provide exceptional service. For example, My thanks to Bob s Painting Professionals for doing such a beautiful job repainting our home office. Be sure to share before and after pictures of the remodel.
11 About You & Your Biz As you know, you do not want to make your Facebook page all about you. You don t want your visitors and fans to feel like you are always trying to sell them something. You want to ensure you are a resource. However, you do want people who are visiting your page to learn about you, your team, your services and what you can do for them. Here are some ideas you can post: Your work in the community Be sure to share pictures, video and information about any nonprofit work you do in the community Do you volunteer for Habitat for Humanity? Do you work with Meals on Wheels? Do you spend time helping a pet charity? Your services Tell people about your services and share a link to more information Use video to show people around your office Use video to show how you work with people visiting them for an estimate, writing up their quote, providing them the quote and then doing the work Your team members Post a photo of one of your team members and tell us something interesting about them. Your happy customers/clients Post pictures of you and your happy customers. Record a video testimonial and post it. Nothing says this person knows what she s doing better than a picture of happy customers! Don t be afraid to ask! After the benefit you have made to their life, they will happily tell everyone how wonderful you are!
12 Setting a Schedule One of the smartest things you can do to easily fill your Facebook page with great content is to set a schedule for yourself, find the appropriate content, and schedule the posts to show up on specific days. Having your posts scheduled in advance helps ensure consistency, but if you have something that comes up during the week you can certainly post these as well. Schedule 1-2 posts per day, but you can always add a few additional posts each day as exciting or topical items come up. Here is a sample schedule to consider: Monday Post a motivational quote (a great way to start the week!) Tuesday Post an article your fans would find useful, ie: Top 10 Ways to Remodel a Room for Under $100 Wednesday Post about you or your lead generation item. Do you offer a free report, tip sheet or webinar if they sign up for your newsletter? Thursday Share a post from a local business Friday Post about a local event happening over the weekend, and possibly where they can find discounted tickets Saturday Post something funny or entertaining (see Fun Stuff page). Sunday Post something about your business, your team, your products, testimonials, etc.
Schedule Posts So now that you have your content sourced and your weekly schedule all set, you need to schedule those posts to show up on your page. There are 2 ways to do just that: 1. Schedule directly on Facebook 2. Schedule using a third party application. 1. Schedule directly on Facebook We recommend this option, as it appears Facebook favors posts that have been scheduled directly in their system. Here are the instructions direct from Facebook: https://www.facebook.com/help/389849807718635 However, scheduling a post is really quite simple. a) Setup a post like you normally would (the sample below includes a link to a blog and an image). b) Click the drop down arrow next to Publish and select Schedule. c) Then choose your date and click Schedule. 13
Schedule Posts 2. Use a Third Party There are many, many third party applications that can also post to Facebook. Often times they also provide other assets like additional statistics and the option to post on other social networks. However, most charge fees for their services. Here are some of the most popular ones: Hootsuite.com Buffer.com MeetEdgar.com Everypost.me Socialoomph.com SproutSocial.com Have you ever reached the end of your day and thought, Oh crap! I didn t post anything on Facebook today!? And then you beat yourself up for a while? Don t do that. Recognize that you have an incredibly busy schedule. Do some preplanning during slower times of the day/week/month and schedule those posts. Go to bed each night knowing your social media profile is being filled with great content every day. Scheduling your social media posts can be key when it comes to relieving you of the overwhelming task of posting every day on social media. Also, why not use this e-book as the framework for your system/process for posting on Facebook? Then, you can consider hiring an intern or an assistant to handle the posting for you. 14
Thank you! We are so grateful that our book found its way into your hands. We also hope you found great value in the information! We look forward to seeing you on Facebook! ~ Kirsten & Jeanne We would love for you to keep in touch to be connected with us in other places online. Here s where to find us: Like our Six Figure Coaching Business Facebook page Sign up for our free Create Stunning Images in Minutes training course (Free!) Sign up for our Building Your Brand on Facebook course Read our Six Figure Coaching Business blog Visit our Six Figure Coaching Business website Get Business Coaching and grow your business Use Email Marketing to grow your business SixFigureBusinessCoaching.com