A FACEBOOK GUIDE FOR SALONS

A FACEBOOK GUIDE FOR SALONS

A DIGITAL MARKETING GUIDE FOR SALONS Set Up Time 3/5 Fairly straightforward to set up, but you shouldn t rush through the process. Leave yourself plenty of time to get it right. Management Time 3/5 You ll need to commit to checking and updating your Facebook for business page regularly with interesting or useful content. as practices change and evolve. WHAT IS FACEBOOK FOR BUSINESS? A social media site where you can profile your business and connect with new users. WHAT WILL I NEED TO GET STARTED? High-resolution photos of your salon Your business logo Professional pictures of your salon s work e.g. before and after looks. WHY USE FACEBOOK FOR YOUR BUSINESS? There are more than 1 billion people registered with Facebook across the world and it s highly likely that most of your clients are regular users. It can help your salon: Connect to your clients: Respond to customer queries, build relationships, and offer promotions Profile your business: Post photos and videos, advertise special events and show your clients what special offers or services you provide Be easily found: You can request a web address for your Facebook page that matches your salon s name. This can make it easier for your business to be found in a search FACTS AND FIGURES There are 1.79 billion active users each month *Source: Facebook 29.7% of users are aged 25-34. This is the group that uses Facebook the most. *Source: Zephoria On Thursdays and Fridays, engagement is 18% higher *Source: Zephoria

11 STEPS TO SETTING UP AND RUNNING FACEBOOK FOR BUSINESS STEP 1: LOG INTO YOUR PERSONAL FACEBOOK PROFILE Don t worry, your clients won t see your personal Facebook page, you just need to create your salon s page from your personal account. NB. This will mean you re automatically an administrator, but you can change this and add other admins if you want someone else to manage the page. STEP 2: GO TO WWW.FACEBOOK.COM/PAGES/CREATE Choose your classification: Your salon falls under local business or place From the dropdown menu choose: Beauty Add the name and address of your salon and the phone number Click Get Started STEP 3: FILL IN THE ABOUT SECTION Add any categories that apply to your salon.. Make sure you add all categories that apply to you e.g beauty treatments or hair and beauty supplies. Add a description. This should be clear, informative and describe what makes your salon different. Include keywords that you think people may be searching for, any awards or unique features and any services you offer that other salons in your area do not. Add your website address Choose a unique Facebook web address. If at all possible, use the exact name of your salon. If it s been taken, consider including the name of your salon and its location. Tick YES on Is XXXX a real establishment, business or venue? Tick YES on Will XXXX be the authorized and official representation of this establishment, business or venue on Facebook? STEP 4: UPLOAD A PROFILE PICTURE Use your salon s logo or a picture of your work with your salon logo. This image will work best if it s square and 170 x 170 pixels.

STEP 5: ADD YOUR NEW PAGE TO YOUR FAVOURITES This will help you access it quickly. STEP 6: SET YOUR PREFERED PAGE AUDIENCE Tell Facebook your target audience so the people you d most like to connect with see your page. Anyone can find your Page, but this will help target customers better. STEP 7: CONSIDER USING PAID FOR ADVERTISING Facebook offer paid-for adverts that will target specific customers. Facebook will choose the ideal clients for you based on their profiles. Unless you ve already thought this through and assigned a budget for this, you should skip this step for now. You can also promote you re actual website. STEP 8: ADD A COVER PHOTO Your cover photo needs to be 820 pixels wide and 312 pixels tall. We recommend you use a professional photo of your salon for this. This image will make the most impact when they arrive at your page so it s crucial that it s high quality and compelling. Check what it looks like on mobile too as your image will adjust to the screen size. STEP 9: REVIEW YOUR PAGE AND START POSTING! Make sure your page is looking perfect. Add in extra info, like opening hours and your price list. Add photos and albums of your work, your salon Itself and your staff as well as any good quality video content you may have. Remember: your page should always reflect your brand and its professionalism. STEP 10: START SPREADING THE WORD! Invite your friends and colleagues to Like your page. Find your clients by importing your email address book.. The more people your Facebook page is connected to the more active and engaging it will be. Add your Facebook URL to your website, your price sheets and anywhere else you think will help connect to your customers. STEP 11: KEEP YOUR ACCOUNT WELL MAINTAINED Committing to your Facebook account is important for your business, so make sure you are checking your page every day. Keep an eye on: Who s interacting with you Who s messaged you If you have any notifications How much you re posting - ensure your account Is active.

THE DO S & DON TS OF FACEBOOK FOR BUSINESS DO USE AN ENGAGING PROFILE PICTURE Your profile picture is what your clients will see every time you post. Your logo is the best thing to use for this. STAY TRUE TO YOUR BRAND Your Facebook page represents your salons values, brand image and personality. INCLUDE VISUALS Facebook places more emphasis on visual content like images and videos. Plus, clients are more likely to notice pictures or videos in their newsfeed. STAY RELEVANT Post things that your clients will find interesting, engaging or useful. KEEP IT SHORT AND SWEET Keeping your posts below 250 characters can get you 60% more engagement. You can get up to 66% more engagement if you cut it down to less than 80 characters* *Source: Buffer DON T SET UP YOUR SALON PROFILE AS A PERSONAL PROFILE If you do, you ll be missing out on a lot of Facebook for Business features. If you already have done, you can convert it easily, visit www.facebook.com/help. THINK THAT CONTENT WILL TAKE AGES TO THINK UP OR WRITE Why not try something like quick hair care tips on the same day each week? It can be as short as 20 words. POST THE SAME THING OVER AND OVER AGAIN Even if they are really positive client reviews. People will start to unfollow you. If you re bored of what you re posting, the chances are your clients will be too. BEAR IN MIND THAT ALL FEEDBACK IS HELPFUL As this is social media, try to answer questions publically. But if any disagreements continue, try to take them offline quickly and speak to them directly. You can also use private messages; you can only private message someone who has liked your page. ASK FRIENDLY CLIENTS TO POST REVIEWS ON YOUR FACEBOOK PAGE Perhaps even offer an incentive to begin with, such as 10% off their next appointment when they leave a review.

INSIDER TIPS USE FACEBOOK LIVE Facebook Live lets you share live video with your followers. This allows you to have engaging conversations with customers and potential customers, reach new audiences and connect instantly. Facebook live could be used at events, when doing a major transformation or to host a Q and A with a knowledgeable member of your team. PIN YOUR POSTS Facebook allows you to pin a particular post at the top of your profile. This may be particularly useful if you have a special offer or promotion. PLAN YOUR CONTENT If you have a regular meeting with your salon staff, this may be a good opportunity to discuss ideas or events coming up. Build a marketing calendar to help save you time. SCHEDULE YOUR POSTS Use Facebooks scheduling tool to plan posts to publish on a specific date, at a specific time. Time them to appear in the evening when Facebook is busiest, or when everyone in the salon is rushed off their feet and cannot post In real time.

FACEBOOK FOR BUSINESS GLOSSARY Boost post A paid-for feature that pushes your post up higher in the Newsfeed, potentially helping more people to see it. Facebook advert A paid-for feature that allows you to promote your salon to potential local clients. Hashtag (#): This allows users to categorise a keyword or phrase by using the # symbol before it. This can be used to support a promotion, e.g. #FreebieFriday. This can help to get your page, post or promotion trending amongst users. Like You can click the Like link on any status update to show that you like the content. Your likes will appear on your Timeline. You may also Like a Facebook Page. Likes This tab shows your overall fan growth and losses. If you re using paid posts, you ll be able to see the breakdown of paid versus organic growth. Newsfeed Your newsfeed is the continually updating list of stories from all the people, brands and groups you follow. This also includes sponsored posts from other businesses. Pins This lets you anchor a story to the top of your Timeline for up to 7 days. Promote Page A paid-for feature that encourages potential clients in your area to Like your page. It will appear in their feed as a Sponsored post. Reach This tab highlights the raw number of people your page is reaching every day. If you notice spikes on a specific day, try cross-checking what you posted that day to see if you can replicate that reach. Sponsored post This is an ad from a person or company who s paying to target a particular audience. Tagging You can tag people, brands, companies and groups in posts to get their attention, label them in a photo or simply mention them. The post will then show up in their feed. Timeline This appears on your profile page. Here you can see your posts or posts you ve been tagged in. Or view posts that have been left on your wall. GOT MORE QUESTIONS? FOLLOW US ON FACEBOOK. @LOREALPROUK