Alive with the unique sprit of Cape Town, KFM resonates with the city and its diverse communities. A station that is inspired by the sights, sounds, tastes and happenings in the Western Cape, KFM in turn inspires audiences to go out there and live the great life. With over 965 000 listeners across the Western Cape, the station has audiences of many more on multiple content platforms. KFM connects through presenters with big personalities who are rooted in the community, great music as well as promotions that are memorable and entertaining. KFM is a companion for fun times and a trusted source to turn to for the issues that really matter.
CONTENTS Our listeners Quick Facts Opportunities for advertisers Audience Rates
OUR LISTENERS Vibrant & Self-reliant KFM s listenership personifies diversity. The majority of the listeners are coloured with the balance being equally divided between white and black. 64% live in a racially mixed suburb. While the majority of the coloureds and whites are Afrikaans home language speakers, they generally choose English as their preferred language for a radio station. They have a strong ethical view about their own behaviour and of those in power. Not only are they responsible citizens on the crime and corruption front, but they conduct their own finances responsibly avoiding getting into debt. They are technologically driven and digitally sussed consumers. FutureFact 2014 TGISA 2012B/2013A, Filter: Gauteng
QUICK FACTS Male 49% Female 51% LSM 9 10 41% LSM 7 8 32% LSM 5 6 25% 25 34 26% 35 49 29% 50+ 20% Coloureds 39% Whites 30% Blacks 29% Indians 2%
OPPORTUNITIES FOR ADVERTISERS Radio, Digital and Social working together Primedia Broadcasting Radio l Digital l Content Primedia Broadcasting is a media brand with courage, vision and purpose. The home of premium radio stations: 947, 702, KFM, and CapeTalk, award-winning news from EWN, as well as social initiatives: Lead SA and Crime Line, Primedia Broadcasting represents big brands, big personalities and attracts lucrative audiences. In addition to their world-class radio properties, Primedia Broadcasting has evolved into a multi-platform content-creating business with expertise and capacity to deliver response through converged campaigns. Relevant, immediate and versatile, Primedia Broadcasting offers clients and audiences meaningful connections that deliver.
AUDIENCE 965K listeners over a 7 day period RACE GENDER AGE WORK STATUS Coloureds Whites Blacks Indians 379 289 283 14 39 30 29 1 Female Male 490 475 51 49 15-24 25-34 35-49 50-64 65+ 251 248 279 131 56 26 26 29 14 6 Work Full Time Work Part Time Housewife Student Retired Unemployed 480 62 63 168 66 125 50 6 7 17 7 13 P7D Cumes
Mon-Fri Day Cume Sunday Day Cume Mon-Fri Week Cume Saturday Day Cume AUDIENCE 965K listeners over a 7 day period Cume by Daypart Daypart (000) s % 0000-2400 840 100 0000-0400 57 7 0400-0600 140 17 0600-0900 439 52 0900-1200 309 37 1200-1500 327 39 1500-1900 454 54 1900-2200 196 23 2200-2400 71 8 Daypart (000) s % 0000-2400 439 100 0000-0400 23 5 0400-0700 64 15 0700-1000 215 49 1000-1400 254 58 1400-1800 170 39 1800-2100 72 16 2100-2400 33 8 Daypart (000) s % 0000-2400 463 100 0000-0400 20 4 0400-0600 48 10 0600-0900 219 47 0900-1200 125 27 1200-1500 135 29 1500-1900 208 45 1900-2200 65 14 2200-2400 18 4 Daypart (000) s % 0000-2400 255 100 0000-0400 9 4 0400-0700 46 18 0700-1000 94 37 1000-1400 122 48 1400-1800 130 51 1800-2100 58 23 2100-2400 25 10 Monday-Friday Week Cume by Daypart
June release KFM Monday-Friday Week Cume by Daypart 0000-0400 0400-0600 0600-0900 0900-1200 1200-1500 1500-1900 1900-2200 2200-2400 (000) s % (000) s % (000) s % (000) s % (000) s % (000) s % (000) s % (000) s % Total 57 100 140 100 439 100 309 100 327 100 454 100 196 100 71 100 15-24 12 21 25 18 79 18 44 14 71 22 147 32 77 39 20 28 25-34 24 42 50 36 122 28 71 23 93 28 120 26 44 22 24 34 35-49 12 21 37 26 143 33 115 37 96 29 109 24 42 21 15 21 50-64 7 12 26 19 68 15 48 16 46 14 62 14 30 15 12 17 65+ 2 4 2 1 26 6 32 10 22 7 16 4 2 1 0 0 Men 22 39 73 52 221 50 148 48 146 45 233 51 97 49 35 49 Women 34 60 67 48 218 50 162 52 181 55 221 49 99 51 37 52 Blacks 25 44 56 40 94 21 70 23 86 26 132 29 81 41 40 56 Coloureds 26 46 53 38 165 38 121 39 129 39 168 37 66 34 23 32 Indians 1 2 2 1 9 2 4 1 6 2 5 1 3 2 0 0 Whites 5 9 29 21 171 39 114 37 106 32 150 33 46 23 8 11 LSM 1-4 3 5 2 1 3 1 1 0 4 1 9 2 7 4 1 1 LSM 5-6 31 54 52 37 84 19 72 23 84 26 108 24 58 30 36 51 LSM 7-8 14 25 47 34 135 31 86 28 102 31 145 32 63 32 24 34 LSM 9-10 9 16 40 29 217 49 150 49 137 42 191 42 68 35 10 14 Up to R7999 HH 35 61 71 51 113 26 93 30 111 34 157 35 84 43 37 52 R8000-R10999 HH 9 16 26 19 64 15 43 14 48 15 57 13 29 15 11 15 R11000-R19999 HH 7 12 18 13 79 18 50 16 65 20 79 17 29 15 4 6 R20000+ HH 6 11 25 18 182 41 124 40 103 31 162 36 54 28 18 25 Monday-Friday Week Cume by Daypart
GENERIC RATES Effective 1 July 2015 to 30 June 2016 Please contact us for sponsorship, traffic or live read rates MONDAY TO FRIDAY SATURDAY SUNDAY 00:01-04:00 R 542 04:00-06:00 R 2,115 06:00-09:00 R 13,334 09:00-12:00 R 8,753 12:00-15:00 R 7,434 15:00-19:00 R 8,281 19:00-22:00 R 2,115 22:00-23:59 R 729 00:01-04:00 R 548 04:00-06:00 R 548 06:00-10:00 R 3,302 10:00-14:00 R 5,307 14:00-18:00 R 2,449 18:00-21:00 R 979 21:00-23:59 R 714 00:01-04:00 R 497 04:00-06:00 R 497 06:00-10:00 R 3,028 10:00-14:00 R 4,845 14:00-18:00 R 2,449 18:00-21:00 R 890 21:00-23:59 R 670 Generic Airtime Conditions The above rates are based on a 30 second recorded commercial and EXCLUDE VAT. Cancellation period: 28 days written notice prior to broadcast date, regardless of date of application. There is a 50% surcharge on all LIVE READ commercials. Preferred time booked within a specified hour is subject to a 25% loading. SATURDAYS ONLY: No advertisements during 18:00-00:00 on 947 - Uninterrupted Music Sweep All commercials booked within The Money Show / The Midday Report carry a 25% loading over and above the following rates: The Midday Report 12:00 13:00 Monday to Friday Rate per Simulcast spot: R8,850 The Money Show 18:00 20:00 Monday to Thursday Rate per Simulcast spot: R11,585 The Money Show 18:00 19:00 Friday Rate per Simulcast Spot: R11,585 Added value is calculated off the investment amount excluding VAT and based on rate card value. Duration : 10 15 20 25 30 35 40 45 50 55 60 Calculation : 0.75 0.8 0.8 1 1 1.1667 1.3333 1.5 1.6667 1.8333 2 Note: Durations of 60 seconds or more need to be approved by each station prior to booking and broadcast.