TTC Introduction Meeting at: Carmiel, October 2014
IP Commercialization In recent years SNÈ / Rosetta managed to accomplish the following : +15 Million USD from IP Licensing +2 Million USD from Engineering services +2 Million USD in funding of IP Development For college we work with for less than 1 year 1 License deal 2 additional LOI +0.5 Million USD in funding of IP Development
IP Commercialization (Cont.) Market Electronics Manufacturing Photonics Software Software Bio Technology Textile Networking Photonics Medical Device Electronics Electronics IP Description Industrial Controller Cellular Handset Manufacturing Optical Communication Multimedia for Walkie-Talkie Encryption Bio Pesticides Velcro Internet Switch Water Purity Neo Natal Feeder Cellular Application Processor Sensor Nationality
Technology Transfer Company (TTC) As of 1 May 2013, for the next 8 Years, Rosetta IP is the exclusive Technology Transfer Company (TTC) for all the Israeli academic colleges: $ 4M - government participation in IP registration 30%/70% - distribution of license fees between TTC and College
Company Background Established in 2007 Headquartered in Netanya, Israel Sales office : Santa Clara, CA, USA Nanjing, Jiangsu, PRC Existing customers in: USA, Europe, India, China & Japan 10 Engineers, 2 Marketing & Sales Strategy : Create and market application-specific RDK based on proven IP, Offer quality IP packaging services and support
SNÈ A Rosetta IP Company As of December 19 2013, SNÈ Rosetta IP Technology Transfer Company (SNÈ), assumed all the TTC activities from Rosetta IP
Application Specific IP (ASIP) Application identification at specification point Targeted by design to a specific application Enhances commercial value of the IP Reduce Development costs Shorten Time to Market IP Specification Implementation Verification Application I App II App II App App Req Req App Req
Technology Transfer Work Flow
PARDES Methodology Elaborate: Describe the invention Hint: Identify the Innovation Insight: Match with a business need Miracle: Commercialize פשט רמז דרש סוד
SNÈ Core team Omri Raisman, Co-Founder, Managing Director Managing the Company as it establishes its place in the IP market, from concept to reality. collaborate in driving the company to succeed, as it is going through its startup period, from product and technology strategy definition down to every day finance and operation aspects. Oren Gershtein, VP Business Development Previously CEO of Van Leer Venture a technology incubator in Jerusalem focusing on Software and Medical application, with over than 15 years of experience in investment management of Start-ups. Avital Zer-Sincai, IP Manager, LLB Heads the technology and intellectual property (IP) practice at Shenhav, Konforti, Shavit & Co. In addition, Avital is also well experienced in M&A transactions and provides legal counsel to high-tech and industrial companies regarding various commercial law matters.
Electronics Applications Expert: Gerardo Nahum Electrical Eng. BSc Cum Laude, Technion. Co Founded at Rosetta IP 20+ years of experience in the semiconductor industry Large network within the tier 1 semiconductor companies and fabless companies world wide Extensive management skills. Managed mixed signal, DSP, Hardware and Software teams. Main field of Expertise : Metering, Consumer electronics, Communication, Digital Imaging Mentor: Yoel Amir Electrical Eng. BSc, Technion. A former Director of Intellectual Property at Kodak Israel, Creo Israel and Scitex Corp Ltd.
Software Applications Expert: Ronny Fogel, BSc, Patent Attorney M.Sc. Computer Science, Weitzman Institute; B.A. Economics and Statistics, TAU; MBA, TAU. Ronny is a veteran of the Israeli hi-tech industry. She developed software applications for the electronic printing business for many years and served as director of IP in Scitex for 10 years. Main field of Expertise : Cellular application, Multimedia, DSP algorithms, Security, Encryption Mentor: Amiram Shore One of the pioneers and pacesetters of the Israeli hi-tech and IT industry, Amiram Shore has for over 40 years been at the forefront of Israeli technology and international business.
Life Science Application Expert: Shai Yarkoni, PhD, MD Attending physician - Ob/Gyn (Israeli board certified specialist) Scientist - Founder of the oncogenetic lab in Meir medical center Management - senior positions at biopharmaceutical early stage development companies. Main field of Expertise : Medical device, Imaging, EMR, Advance materials, Biotechnology, Cleantech
Industrial Design Application Expert: Zemer Sat, B.des Industrial Design, Product Design, Plastics Technology and Industrial implementation. Industrial Designer, B.des Bezalel, Previously Head Designer for the SodaStream group. Technologist for various industrial platforms, Previously Soda Stream group Plastics Technologist. Teacher and Educator in the Bezalel Academy of Art and Design Industrial Design Department. Main field of Expertise : Advance materials (polymers), Robotics, Industrial design, Architecture, Industrial automation Mentor : Oded Friedland Oded is the founder and chief creative director of Monkey Business. A graduate of the Bezalel Art & Design Academy in Jerusalem where he now teaches part-time, he has been a guest lecturer about design entrepreneurship at several institutions and design events around the world.
Propose Work Plan at ORT Braude TTC Representatives Designate in-campus IP Director Expert & Mentor Targets: Identification & Collection of IP 50 Invention Pages per year Initiating & Planning 3-4 Qualified inventions per year R&D Funding > 3 accelerated projects over the years
Principles of Collaboration SNÈ Contribution IP qualification (PARDES) Co-Funding of IP protection IP management Appointing in-campus IP Director Commercialization of ASIP (within 5 years) Collaboration with Industry (public events) Website dedicated to ORT Braude ASIP Acceleration of selected ASIP