Concessions February 2016 Forum 02.18.2016 1
Welcome Zenola Campbell, Vice President, Concessions 2
Agenda Welcome Zenola Campbell Air Service Update Ian Hargis Marketing Update Kori Stolar ACDBE Participation Requirements for New Joint Ventures Suzanne Cruz-Sewell Site Visits Guy Toliver Recognition Exemplary Reviews Tamela Lee Mystery Shop Robert (Bob) Vamos Service Award Changes Martha Hernandez Storage Units / Mobile Carts Kevin Lemmons Terminal D / TRIP Michael Baldwin Irregular Operations Michael Morford 3
A partnership designed to maximize the passenger experience while growing revenue. Our Brands Operational Execution Innovation and Marketing
Our Brands
Our Company 200+ low- and no-calorie options in the U.S. 3500+ beverages globally 700+ beverages in the U.S. America s Most Powerful Brands #1 Interbrand Best global Brand Coca-Cola #3 Fortune World s most valuable brands 2015 Coca-Cola #4 SOURCE: 1 Coca-Cola 2014 Annual Report
More Brands. More Choices Our commitment is to building EVERY beverage category thru our breadth of portfolio SPARKLING WATER, TEA, ENHANCED JUICE & DAIRY ENERGY & COFFEE Source: Beveage Digest FactBook, 2014 / Nielsen AMC Dollar Sales for Immediate Consumption SSD Packages 12ME Aug 2015
Operational Execution
Our Experience to Operate Dedicated DFW Sales Team 24 Hour / 7 Days a Week Service Dedicated Delivery Route for Vending
Innovation and Marketing
Terminal D Re-Visioning
Transformed Amenity Zones
Transformed Amenity Zones
Unique Vending Solutions
Awards Food & Beverage LaTrelle s Flight Foods, LP Peet s Coffee E19 MTY Tiki Ming Enterprises, Inc Manchu Wok C22 Texas Pretzels, Inc Auntie Anne s C22 D & B Mitchell Group Blue Mesa Taco & Tequila Bar E31 Exchange Concessions, LLC Energy Zone C35 FGR New Ventures, LLC Uno Due Go E36 MultiRestaurants Concepts, LTD Pizza Hut Express C19 Exchange Concessions, LLC Freshens Yogurt E07 ASI-Cowboys Joint Venture III Forks D27 Texas Pretzels, Inc Auntie Anne s B33 Icebox Café at DFW, LLC Icebox Café A15 Host/DFW AF LLC Starbucks-CyberCafe B28 McDonald s Corporation McDonald s D33 Delaware North Companies Trvl Hospitality Svc, Inc Sally s Grilled Cheese RAC Southwest Minority Group, Inc. Dickey s C06 OdehMickens DFW Concessions Qdoba Mexican Grill A16 TGIF/DFW Restaurant Joint Venture T.G.I. Friday s D34 17
Awards Retail Buckaroo Joint Venture Swarovski D14 HDS & Partners at DFW, LLC Artizan B33 WDFG North America, LLC Sunglass Icon D27 DFW-E Retail Partners, LLC soundbalance E33 L Occitane Airport Venture L Occitane D16 The Jethro Pugh Shops II, LLC Lone Star Attitude E34 DFW-E Retail Partners, LLC InMotion Entertainment C12 Paradies-Southwest, LLC Southwest News/LaCreme E37 Landside 18
Awards Services Travelex Currency Services, Inc Travelex Worldwide Money D22 Minute Leap DFW, LLC Minute Suites D23 XpresSpa DFW Kiosk, LLC XpresSpa D24 Travelex Currency Services, Inc Travelex Worldwide Money D24 Travelex Currency Services, Inc Travelex Worldwide Money D12 19
Air Service Updates Ian Hargis, Manager, Global Strategy and Development 20
DFW enplanements hit a record high in FY 2015! DFW Enplanements (in Millions) 35 +2.7% Y/Y 33 31 29 27 30.6 29.9 29.1 27.9 28.2 28.9 29.1 30.1 31.4 31.8 32.6 25 23 FY 00 FY 07 FY 08 FY 09 FY 10 FY 11 FY 12 FY 13 FY 14 FY 15 FY 16 OL Source: DFW Monthly Flight Activity Reports 21
International enplanements has grown tremendously in the last 5 years DFW International Enplanements (in Millions) 5 +6.4% Y/Y 4 3 2 2.8 3.0 3.3 3.5 3.8 4.0 1 0 FY 11 FY 12 FY 13 FY 14 FY 15 FY16 OL Source: DFW Monthly Flight Activity Reports 22
23 Recent Service Announcements
Japan Airlines launched DFW-Tokyo Narita service oneworld alliance partner JAL began 4x weekly NRT-DFW service on Boeing B787-8 on November 30, 2015, and will increase to daily frequency after March 21, 2016. 24 Source: Public route announcements
Interjet announced new non-stop Mexico City service Interjet will begin 12x weekly MEX-DFW service beginning March 3, 2016 on Sukhoi 100 Superjet. 25 Source: Public route announcements
26 AA will begin DFW-MID service in Mar 2016
27 DFW now serves 19 non-stop Mexican destinations
28 International Growth at DFW
In 2015 alone, DFW added 9 international services! Note: Includes announced services
DFW Airport is a Global Super Hub with non-stop service to 55 international destinations DFW is now AA s largest Asian gateway 19 Mexico 5 Caribbean 8 Central America 4 Europe 6 South America 4 Canada 5 Asia 1 Australia 3 Middle East Note: 2016 published schedules plus announced services
31 Spring Break Traffic Forecast
Projected 2.7% increase in Spring Break Enplanements! 1.85 Spring Break Enplanement Projections (Millions) +2.7% 1.81 1.80 1.77 1.75 1.70 2015 2016 Note: Based on the Spring Break period Thursday March 3 through Monday March 21, 2016 (vs similar period 2015) 32
Concessions Healthy Promotion January 4 May 30, 2016 Kori Stolar, Manager, Marketing Services 33
Healthy Campaign Summary Objective: To inform customers that every restaurant offers healthy options Strategy: Place campaign elements in the terminals to inform customers that there are healthy options everywhere Deconstructed theme Key Customer Targets: Indulgent Explorers, Road Warriors Campaign Duration: 01/04/2016 05/30/2016 34
Message Hierarchy Healthy Options Wayfinding 35
Sample Campaign Creative Ingredients: deconstructed with healthy parts Completed item Headline that indicates that all the parts create not only healthy but delicious This Healthy Campaign utilizes eye-catching graphics of items that separately are healthy but when put together, create a delicious and beautiful meal 36
37 Digital Sign Toppers
38 FIDS and GIDS
39 Dioramas
40 Garage Banners
41 Smoothie Bars
Healthy Campaign Digital elements will be incorporated into the plan in to include: FIDS/GIDS Video Walls CNN Monitors Mobile App banner Homepage banner ATM screens Touchscreens in terminals Promotion of the program on Instagram, Facebook and Twitter Posting on Instagram, Facebook and Twitter of Passenters 42
ACDBE Participation Requirements for New Joint Ventures Suzanne Cruz-Sewell, Assistant Vice President, Business Diversity & Development Department 43
ACDBE Participation Requirements for New Joint Ventures Required Documentation Draft Joint Venture or Operating Agreement Roles and Responsibilities Matrix Articles of Organization Business Disclosure Forms for all joint venture partners Organizational Chart (include roles & responsibilities and reporting structure of employees) Capital Contributions Schedule (include initial and future capital contributions an source of funds for the ACDBE capital contributions) 44
ACDBE Participation Requirements for New Joint Ventures Required Documentation (cont d) Loan Agreement or Promissory Notes with Amortization Schedule and Guaranty (if applicable) If the majority partner is lending capital to the ACDBE partner(s) or the joint venture, provide documentation evidencing ACDBE partner(s) cannot obtain their own financing. Franchise Agreement (if applicable) Management Agreement (if applicable) Any other written agreements between the joint venture partners including any silent partners or investors. 45
What you can expect during the review and approval process: All required documentation must be submitted in a complete manner by the applicable submission deadline. BDDD will not begin the review process if information is incomplete. Incomplete information will only prolong the review process. Review comments from BDDD will be returned in writing. Response to BDDD shall also be in writing. Re-submission of documentation addressing the review comments shall be red-lined for easy read and identification of changes. 46
What you can expect during the review and approval process: There is no set number of review comment exchanges. BDDD will continue to review and provide comments as many times as necessary to assist the joint venture in bringing the documentation into compliance with the FAA Joint Venture Guidelines. Upon completion of the review process, BDDD will issue the joint venture a Final Approval Letter. Without this letter, the joint venture or operating agreement is not considered final and approved. The joint venture or operating agreement must be approved by BDDD before the Concessions Department can fully execute the lease with the joint venture. 47
Compliance Requirements post Execution of Lease Copy of fully executed joint venture or operating agreement Documentation and/or proof of all capital contributions by the ACDBE joint venture partner(s) and non-acdbe joint venture partner(s) including any promissory notes. Advance schedule of management committee meetings and minutes Distribution statements of profits and losses Joint venture activity reports by the ACDBE partner and acknowledged by the non-acdbe partner detailing the activity of the ACDBE partner in relation to its assigned role in the operation 48
Compliance Requirements post Execution of Lease Any proposed amendment(s) to the approved joint venture or operation agreement Any proposed changes to roles and responsibilities of the joint venture partners Annual submittal of reconciliation of Administrative or Management Fees by all parties and verification and documentation evidencing those fees represent a recovery of costs to the provider. Additional information as may be requested by the Airport in order to demonstrate compliance with 49 CFR Part 23 and the FAA s Joint Venture Guidance. 49
M/WBE Participation Requirements for Tenant Finish Outs Design Preliminary Schedule of Consultants Design Due at 35% Design Review Final Schedule of Consultants Design Due by 95% Design Review *Not meeting timeline will result in documents not going to code Construction Preliminary Schedule of Subcontractors Construction Due by Pre Construction Review Final Schedule of Subcontractors Construction Due with request for Certificate of Occupancy 50
Resources DFW strictly adheres to the 49 CFR Part 23, ACDBE Joint Venture Guidance which can be found at https://www.dfwairport.com/bdd/p1_047772.php ACDBE Point-of-Contact: Guy Toliver, Business Development Manager Business Diversity & Development Department 972-973-5509 gtoliver@dfwairport.com M/WBE Point-of-Contact: Ravin Reddy, Business Specialist Business Diversity & Development Department 972-973-5516 rreddy@dfwairport.com 51
Site Visits Guy Toliver, Business Development Manager, Business Diversity & Development Department 52
Site Visits Purpose To determine if the ACDBE Ownership and Control is real, substantial and continuing with the day to day control requirement of 49 CFR, Part 23. To confirm Company/Ownership Information and Capitol Contributions To review Overall Management and Day to Day Management To observe Physical Environment including Materials Type of Site Visits Scheduled Unscheduled 53
Common Themes from Site Visits Compliant Employees knew who the ACDBE partner(s) were. Employees acknowledged ACDBE partner as hands-on and participated in the day-to-day operations. ACDBE Manager was familiar with the roles and responsibilities of the ACDBE partner and his/her role in representing ACDBE partner. ACDBE Manager knew he/she was employed by the ACDBE Partner. ACDBE Manager acknowledged he/she had hiring and firing authority. Non-Compliant Employees did not know who the ACDBE partner was. Employees had never seen the ACDBE partner at the location. ACDBE Partner identified as an investor, silent partner, stakeholder or consultant. ACDBE Manager was not familiar with the roles and responsibilities of the ACDBE partner. Manager assigned under ACDBE did not identify the ACDBE partner as its immediate supervisor. 54
Recognition Exemplary Reviews Tamela Lee, Vice President, Business Diversity & Development Department 55
Recognition Exemplary Reviews Mark Knox, Cantina Laredo, DFW Pop Restaurants Joint Venture Chelsea Osinski, L Occitane, L Occitane Airport Venture Donna Fontaine, Wing Stop, Host-Aranza-Howell DFW B&E FB LLC Joint Venture 56