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Summary Jacksonville Jaguars Two Game Implied Sponsorship Program Aetna Insurance Company September 17, 2017 vs. Tennessee Titans October 15, 2017 vs. Los Angeles Rams VIP Owners Suite Hospitality to four Aetna Executives Philadelphia Eagles VIP Hospitality VIP Owners Suite Hospitality to four Aetna Executives Houston Texans VIP Hospitality VIP Owners Suite Hospitality to four Aetna Executives Budget; $50,000 Media Cost; $50,000 Media Value; 150,000+
Jacksonville Jaguars The NFL DOMINATES the regional landscape from a media / share-ofvoice perspective. Nearly 75% of the market are NFL fans (watch, attend, listen, consume digital content) with the vast majority being Jaguars fans (over 50%). 1 of only 2 Sports Teams (College & Pro) in the State of Florida with over 50% market share Fan Base and Media Reach Extends to Orlando, Daytona, Tallahassee and South Georgia TV ratings are up nearly 14% (4th in the NFL in ratings growth) Jaguars rank # 6 in the NFL in avid female fan base The Jaguars are the only professional sports team within a 120 mile radius providing an uncluttered market to test new marketing initiatives and messaging with a highly engaged audience. The Jaguars boast strong turnstile attendance averaging over 61,000 fans per home game Offer exclusive, innovative, sponsor integration utilizing the world s largest high definition video boards Have creatively developed and tailored marketing programs that have driven dramatic
HIGH DEFINITION IN-GAME CAROUSEL SIGNAGE In order to bring the Aetna brand to life and leverage EverBankField s most dominant asset to reach a captive audience and create a strong message, Aetna received exposure on the world s largest high definition digital video boards. Aetna received: Twelve (12) real-time minutes (three (3) real time minutes per quarter) of LED video board signage during each of the first two (2) regular season home games at EverBankField. To reinforce Aetna s unique points of differentiation and support a strong message, during each three (3) minute segment, Aetna will received :30 seconds of animated messaging.
HIGH DEFINITION LED IN-GAME SIDELINE RIBBON LED SIGNAGE This state-of-the-art high definition LED ribbons board stretches for 120 yards on both sides of the field. This platform offers impactful messaging with a moment of dominance throughout the stadium and may be changed multiple times throughout the season to reinforce various initiatives/promotional messages. Aetna received: Bonus Two (2) minutes (:30-seconds per quarter) of brand exposure and messaging on the east and west side of the stadium during each of the first two (2) regular season home games at EverBankField. (Aetna Contracted for 30 second pre-game and 30 second in-game) Note: Scarborough research indicates that Jaguars game attendees are 52% more likely than the general Jacksonville population to support businesses that have LED Ribbon messaging at EverBankField.
UNIQUE VIP EXPERIENCES / ACCESS JAGUARS OWNER S SUITE EXPERIENCE During each Jaguars game, Jaguars Owner, Shad Khan, hosts key individuals within the business community in his private suite along with four Aetna Executives. Aetna received the following VIP access: Four (4) VIP tickets in the Jaguars owner s suite to the first regular season home at EverBankField. September 17, 2017 vs. Tennessee Titans In addition, Aetna receive four (4) pre-game sideline passes to the game.
IN-STADIUM TELEVISION NETWORK Sportrons Bonus To further enhance the game day experience, Sportrons bonus the Jaguars closedcircuit television network primarily in premium seating areas that reaches an overwhelmingly corporate clientele. This medium affords Aetna the ability to deliver a :30, message to a targeted B2B audience through almost 700 TV s, Aetna received a minimum of two minutes (2:00) of exposure (:30 spots) in the following, hightrafficked EverBankField areas: East and West U.S. Assure Clubs All 92 suites The upscale, 830 seat Terrace Suite FanDuelVille EverBankField s famed north platform that includes two pools, eight (8) spa cabanas, and sixteen (16) terrace cabanas Main concourse areas Both suite levels
Game Day Activation NOT UTILIZTED FAN ENTERTAINMENT ZONE With the Fan Entertainment Zone opening 3-hours before kickoff and 60,000+ Jaguars fans attending each Jaguars home game, it s the perfect forum to interact with Jaguars fans prior to each home game. Aetna would have received: The opportunity to create an active engagement area within the Fan Entertainment Zone before each of the first two (2) regular season home games at EverBankField. September 17, 2017 vs. Tennessee Titans October 15, 2017 vs. Los Angeles Rams Within this area, Aetna could have distribute promotional items, interact with fans, etc. In addition, Aetna and the Jaguars would have work together on a space within the Fan Entertainment Zone or around the stadium for an Aetna branded RV to be displayed. MOCKUP
Demographics From the 3 NFL Markets Gender Men: 60% Women: 40% Age A18-34: 34% A18-49: 59% A25-54: 53% A21+: 95% Average age: 45 Education College graduate: 18% Any post grad. work or degree: 15% Occupation Summary Professional/Managerial: 25% White collar: 39% Blue collar: 28% HH Income $100+: 24% $75+: 39% Average HHI: $76,880 Demographics Home Ownership Own: 67% Rent: 31% Other: 2% Marital Status Married: 48% Single: 35% Other*: 17% Presence of Child 1+ Child: 38% Race: Caucasian: 71% Hispanic: 19% African American: 4% Buying Power Index Retail Potential HHLD items bought past 12 months: Athletic shoes - $500 or more: 300 Fine jewelry - $500 or more: 151 Mattress - $1,000-$2,999: 128 Movies usually seen at theater past 12 month: Opening weekend: 150 QSR number of times used past 30 days: 10 or more times: 149 Purchase Intentions Items/Services HHLD plans to buy in next 12 months: Home security system: 208 Sports utility vehicle new: 159 Primary house or condo existing construction: 140 Furniture/mattress: 140 Major appliance: 137 Financial Services Personal loan: 171 Money market funds: 119 Bonds: 118 Auto loan: 116 529 plan/college saving plan: 112 Source: Sports Media, Scarborough, DMAs, release 1 2015 annual study (Mar 2014 Feb 2015), A18+. Respondents: 633. Target: 1,956,828. Events attended past 12 months: NFL games or Internet site used past 30 days: Sports listened to on radio past 12 months: game or Sports watched on TV (broadcast or cable) past 12 months: *Others includes: Widowed, legally separated and divorced
Sportrons would like to thank Aetna for their partnership and trust. We look forward to continued partnership in 2018! OPTION Continue 2017 Jaguar Campaign $25,000 Pre Game Sportrons Network Coverage Summary Any Sport, Any Venue, Anytime Industry exclusive research Last Minute Sports buys at big discounts Hospitality to any sporting event Nationwide Concerts and Family Events Tours Reach over 250 Million Fans