當電訊遇上電競 The new tag team: Telecoms and e-sports 31 Aug 2017
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Agenda 1. Telecom Trends 2. Mobile Gamers Concerns 3. 3HK x Razer 4. 3HK x HKXP 5. Bill-to-3 6. esports Engagement
Telecom Trends
2016 League of Legends World Championship Seen by 43 million people 370 million total hours of live coverage consumed Source: www.lolesports.com
Telecom Trends Why Telecom? 36% Gamer 48% High data usage 16% 19-30 years old Source: 3HK
Telecom Trends Top 3 groups of gamers Male Age 19-30 Male Age 31 50 Female Age 51 70 Source: 3HK
Telecom Trends esports is a Trending Topic Gaming discussions in March focused on IVE s esports team (1,888 buzz) and Nintendo Switch (513 buzz) as the device officially launched in early March Netizen discussions of esports largely boosted up the buzz of overall gaming discussions. Buzz of esports contributed to 16% of total gaming discussions in April Total buzz: 64,278
Telecom Trends Top Discussed Mobile Gaming Interests Total buzz: 24,258
Telecom Trends Trend of Top Discussed Mobile Games
Mobile Gamers Concerns
Mobile Gamers Concerns The above findings are based on gaming and telecom keywords match Connection & GPS 琴日 Pokémon go login 唔到試過好多方法都唔得, 我無用外掛大家知唔知點降會咁, 有咩方法解決? 嚮信號強烈嘅地方嘗試登入 有無 iphone 巴打係室內玩 go 收唔到 gps? 雖然重置網絡就解決到問題但過一兩日又會變返收唔到又要重置有無巴打知點搞? Speed & Stability 網速很重要 會唔會係網絡連線唔穩定 Devices Failure 我隻 10KM 蛋昨晚成功孵到時突然死機重開 game 後隻蛋無左
Mobile Gamers Concerns Top 10 Frequent Game Keywords The above findings are based on gaming and telecom keywords match
3HK x Razer
3HK x Razer Razer Store In-store gaming experience Weekend game battles 3 x Razer x Game titles x esports VR x Mobile x Online
3HK x Razer Latest concept store in Causeway Bay Over 1,000 Razer fans camped outside RazerStore on the launch date
3HK x Razer
3HK x Razer 3HK x Razer Collaborations Bundle Offer Pro Gamer Battle Street Roadshow Instore Game Battle FB Game
3HK x Razer Growing Interests on 3HK and Razer
3HK x Razer Buzz Cloud of 3HK and Razer Jun Jul. The above findings are based on gaming and telecom keywords match
3HK x HKXP
3HK x HKXP esports tournaments include Clash Royale, League of Legends, Street Fighter and Virtual Football Challenge
3HK x HKXP VR Game Fans were invited to join the battle with professional gamers
3HK x HKXP Manchester United's Class of 92 including Giggs, Scholes, Butt and the Neville brothers attended the opening ceremony Famous local gamers and game celebrities were invited to the ceremony
3HK x HKXP 3HK s HKXP event has triggered both topics of gaming and online entertainment. The gaming event attracted over 10k total views on 30 Jun via Facebook live streaming Reach: 0.36M Impression: 0.54M Video View: 54K Engaged user: 8K Remark: The above findings are based on generic keywords search
Bill-to-3
Bill-to-3 Safe and convenient on purchase without credit card Easy and quick carrier billing setup process Clear mobile bill presentation with each transaction record displayed
Bill-to-3 Apple Carrier Billing Google Carrier Billing
esports Engagement
esports Engagement Online Razer launch (Jun) HKXP (Jun) Rift Rivals (Jul) E-sports Up (Aug) FB online engagement game Live streaming of in-store battle Live streaming of HKXP event and battles live streaming of Rift Rivals by HKES Live streaming contest of famous Japanese progamers SAKO and MOMOCHI battle with fans
esports Engagement Offline Razer (Jun) HKXP (Jul) Razer(Aug) IGG (Aug) Roadshow in Causeway near Razer Store Live battle of fans and pro gamers in the HKXP event In-Store battle Roadshow in Wanchai during 動漫節
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