Fall Fest presented by the Rochester Downtown Alliance (RDA) was held on the Peace Plaza for its third year on Saturday, October 6, 2018. The event broke an attendance record as an estimated 10,737 attendees came Downtown, enjoying everything from fallthemed crafts, to food and drinks from Downtown stakeholders, live music, and activities! ATTENDANCE - EST. 10,737 ECONOMIC IMPACT - EST. $189,763
Activities Partner Olmsted Medical Center Winona State University-Rochester MedExpress Urgent Care Entertainment Partner Castle Community Pumpkins Partner Red Barn Learning Farm Vendors Café Steam* Canvas & Chardonnay* Castle Community* Chuck & Don s Pet Food and Supplies Jets Gymnastics Laurel Confections MedExpress Urgent Care Minnesota Children s Museum- Rochester Olmsted Medical Center* Pasquale s Neighborhood Pizzeria* People s Food Co-op* Red Barn Learning Farm Rochester Area Family YMCA* Rochester Downtown Farmers Market* Rochester Grizzlies Rochester Math Club Winona State University-Rochester* Yoga Tribe* *Denotes Downtown Stakeholder 5 PARTNERS 17 VENDORS Activities Autumn Tree Painting Craft Bubble Machines Corn Sensory Bins Decorate Your Own Fall Fest Tote Bag Inflatable Slide and Bounce House Kiddie Farmers Market Leaf Foxes Craft Live Music by Good Morning Bedlam Photo Opportunities Pumpkin Patch Pumpkin Tic-Tac-Toe Petting Zoo Tailgate Corner Featuring Fit Box Vendor Provided Activities
Survey Results New in 2018 429 Attendee Surveys Collected 66% Attended Fall Fest for the First Time 93% Feel Closer to the Community After Attending Fall Fest 99% Would Attend Fall Fest Again in the Future 75% Heard About Fall Fest on Social Media Adirondack Chair Seating (Both Adult and Child Sizes) Live Musical Entertainment Good Morning Bedlam presented by Castle Community Tailgate Corner Featuring Fit Box and Activities Inflatable Bounce House Giant Pumpkin Photo Opportunity Kiddie Farmers Market Jets Gymnastics Course Pumpkin Tic-Tac-Toe & More! Attendance Total Estimated Attendance: 10,737 The kids loved picking their pumpkin...we had a great time as always! Event Photos
Print Marketing Posters 11x17 (Qty. 150) Distributed Downtown on Peace Plaza and in Downtown Businesses Street Banner Three 6 x3 Banners Placed at Thursdays on First & 3rd, at Old City Hall, and On Site During Fall Fest Postcards 4 x6 Postcard (Qty: 1,000) Included Map of Event and Information Distributed to Downtown Hotels, Coffee Shops and Stakeholders Involved in Event Press Releases Fall Into the Peace Plaza For Free Family Fun New Crafts and Activities Spell Autumnatic Fun at Fall Fest Insider s Guide to Fall Fest 2018 What a wonderful event! We visit Rochester each year on this same weekend to celebrate our anniversary. We look forward to checking it out again next year! Event Generated Media Post Bulletin 507 Magazine Our View: Autumn in Minnesota Holds Winter, and Politics At Bay Rochester Goes All In For Fall Fest Photos: Fall Fest at the Peace Plaza 5 Things To Do This Weekend Fox 47 Rochester Celebrates Fall Season at Fall Fest Downtown Rochester Moms Blog Guide to Fall Events + Bucket List Townsquare Media (Y105) The Ultimate Spend Almost No Money Way to Entertain Kids EARNED MEDIA IMPACT: $1,400 VENDORS ACTIVITIES 1 Rochester Civic Theatre 12 Rochester Grizzlies 19 Tailgate Corner 2 Mathnasium 13 Rochester Math Club 20 Petting Zoo 3 Rochester YMCA 14 Red Barn Learning Farm 21 Inflatables 4 MedExpress 22 Pumpkin Carving Contest 5 Olmsted Medical Center 6 Winona State University-Rochester 7 Canvas & Chardonnay food & drink 15 Café Steam 16 Pasquale s Neighborhood Pizzeria 23 Kids Farmers Market Downtown Rochester, MN 8 Castle Community 17 Laurel s Confections Tent/Information 9 Yoga Tribe 18 Mama Meg s Frozen Photo Booth 10 Minnesota Children s Novelties Vote for Your Favorite Museum of Rochester Pumpkin 11 Chuck & Don s Pet Supply 1 2 3 4 15 5 6 7 19 20 14 18 Rest Rooms Crafts 8 16 9 10 11 12 13 17 Pumpkin Patch & Leaf Piles *RAIN DATE: SUNDAY, OCTOBER 7 DOWNTOWNROCHESTERMN.COM #FALLFESTROCHMN 21 22 23
Digital Marketing DowntownRochesterMN.com Marketing DowntownRochesterMN.com Website Slider Updated in July DowntownRochesterMN.com Event Page Page Views: 4,442 August 1-October 7 5th Most-Visited Webpage During Time Frame Top Most-Visited Webpage September 3-October 7 Page Views Day of Event: 825 RDA E-Newsletter Updates Informational Updates on Select Weeks Late August-Early October Published on More Than 30 Online Community Calendars Four Fall Fest Blogs Overview Blog Published September 5 Activities Blog Published September 17 Crafts Blog Published September 24 Insider s Guide Blog Published October 2 Social Media Marketing Fall Fest Event Page Published September 4 88,300 People Reached 8,000 Page Views 4,400 People Interested 23 Posts 18,505 People Reached 237 Reactions 32 Shares Downtown Rochester, MN Facebook Page Nine Posts 16,085 People Reached 83 Reactions 10 Shares Thursdays on First & 3rd Facebook Page Three Posts 6,696 People Reached 25 Reactions Five Shares Downtown Rochester, MN Instagram Page Five Posts 442 Likes Downtown Rochester, MN Twitter Page Five Tweets 2,440 Impressions
RDA STAFF Sarah Oslund, Interim Executive Director Sarah Oslund is the Interim Executive Director of the Rochester Downtown Alliance (RDA). Sarah also owns and operates Inspire, a Rochester-based communications, public relations, and marketing consulting firm, which was founded in 2015. Prior to her current roles, Sarah served as the Director of Communications & Public Relations for the University of Minnesota Rochester from 2008-2014 and for the Lakeville Area Public School District from 2014-2015. She holds a Master s Degree in Management from St. Mary s University and a Bachelor s Degree in Psychology from Minnesota State University Mankato. Sarah serves on the Steering Committee for the Rochester Area Chamber of Commerce Leadership Greater Rochester program and as the Communications Co-Chair for More Women on the Move. Karli McElroy, Program Manager Karli is the RDA s Program Manager; in this role she is responsible for facilitation of Peace Plaza rentals, development of the volunteer program, and management of the Start-Up grant program. She received her degree in Psychology from the University of Minnesota Twin Cities (Go Gophers!) Karli and her husband Brandon are natives and current residents of Rochester, MN. Samantha Rossi, Marketing and Communications Manager Samantha holds a Bachelors Degree in Marketing and minors in Psychology and Business Administration from Mankato State University. Samantha is a Rochester native, but Rochester truly became home as she immersed herself in the community. She currently serves as chair of Forty Below with the Rochester Area Builders, she also volunteers on a variety of different boards and committees such as RNeighbors (2014 to present), Rochester s National Night Out Committee (Co-Chair 2015-2017), Rochester Area Builders Marketing Committee (2014 to 2017) and is a graduate of the 2017 Leadership Greater Rochester Class. Meghann Southwick, Community and Events Manager Meghann Southwick is the RDA s Community & Events Manager. A native of the Rochester community, Meghann returned home in April 2016 after spending five years working and living in San Francisco, CA. Most recently, she served as Events Manager for the Rochester Area Chamber of Commerce. Meghann became immersed in the vibrancy of Downtown Rochester and quickly invested in fostering the social and economic development of the business community. She holds a B.A. in Mass Communication from Concordia College in Moorhead, MN, and enjoys downtown coffee dates with her son, Declan.
PARTNERSHIP OPPORTUNITIES Thursdays on First & 3rd Lunchtime Partner - $7,000 Limited to 1 Partner or $3,500 for 2 Partners Band Partner - $2,000 Limited to 8 Partners Promotional Partner Open to Discussion Historic 3rd Street Range of $3,000 to $10,000 Limited to 3 Partners Social ICE Presenting Partner - $20,000 Limited to 1 Partner Premier Partner - $10,000 Limited to 2 Partners Supporting Partner - $5,000 Limited to 2 Partners Photo Station - $2,500 Limited to 4 Partners Wall of Ice - $300 Limited to 30 Partners Dogs Downtown Presenting Partner - $7,000 Limited to 1 Partner Premier Partner - $3,000 Limited to 1 Partner Supporting Partner - $1,000 Limited to 2 Partners Fall Fest Presenting Partner - $6,000 Limited to 1 Partner Premier Partner - $3,000 Limited to 2 Partners Activity Partner - $1,500 Limited to 3 Partners Here Comes Santa Claus Presenting Partner - $6,000 Limited to 1 Partner Supporting Partner - $3,000 Limited to 2 Partners Activity Partner - $1,500 Limited to 3 Partners Movies in the Park Presenting Partner - $3,000 Limited to 1 Partner Activity Partner - $2,000 Limited to 1 Partners Quarterly Print Newsletter Opportunity 1/4 Back Page Ad Annually - $395 - Limited to 4 Partners Interested in Partnering with Us for Another Event? Contact: Sarah Oslund 507.216.9882 soslund@rdowntownalliance.com