MORTGAGE BROKER FACEBOOK PAGE CHECKLIST: How To Create An Irresistible Page By Mastering The 7 Key Elements By Andrew Krauksts www.socialbrokersuccess.com
If we haven t officially met yet, hello! I m Andrew Krauksts and I help mortgage brokers get real results by which I mean leads, clients, and profits by using Facebook in a smart, strategic way. The first thing you need for your Facebook success plan is a professional Facebook page. It s the foundation the rest of your strategy is built upon. That s where this guide comes in! Inside, you ll learn what you need to create a top-notch mortgage broker Facebook page to make a strong first impression and position you as a professional, trusted expert in the field. And here s what the Un-Complicator part comes in... I m keeping it simple by focusing on 7 key areas of a professional Facebook page. I ll share exactly what to include in each section so you can quickly put this plan to work and start getting more leads through Facebook TODAY. Can t wait to hear your results! Andrew Krauksts Andrew Krauksts Social Broker Success 2
MORTGAGE BROKER FACEBOOK PAGE CHECKLIST A BUSINESS PAGE Think of your Facebook page as your virtual shop front. You want to design your window to show all your best information to draw new prospects in. Business pages allow you to put much more within your shop window than a personal page. Plus, a business page allows you to have an unlimited number of fans (personal accounts can only have 5000 friends) and gives you a layer of separation between your personal life and your business. You also can t advertise on Facebook using a personal account. If you want to access Facebook s incredible ad platform (and trust me, you do!) you need to have a business page. Plain and simple. To learn how to set up a new Facebook business page, Click Here. 3
FRIENDLY PROFILE PHOTO Your profile photo is the first chance for new prospects to get to know you. To warmly welcome potential leads to your page, it s best to use a photo of your face. Since our goal is a professional Facebook page, I strongly recommend using a professional headshot. A headshot will be crisp and a photographer can bring out your personality in the photo. A great headshot truly is priceless! If you don t have or want a professional headshot, don t just crop a grainy selfie! 7 Here are two tips to keep in mind while taking your own photo: 4 Look directly at the camera, not off to the side 4 Smile! One BIG mistake to avoid: Do not include logos in your profile photo. Social media is all about connection and a logo screams cold, stiff business...which is the opposite of what we want. 4
SIMPLE, DESCRIPTIVE NAME To continue building the personal connection, use your personal name for your business page, not your company name. The goal of a professional Facebook page is to make it easy for people to know who you are and what you do. Using your name helps people feel like they know you. It s less intimidating than a company name and will make new people feel connected to YOU. Adding your title on the end allows people to quickly associate you with the work you do. Name Profession (ex: John Smith Mortgage Broker) Follow this simple formula on the left to name your page. If you choose to advertise on Facebook, your profile picture and page name will show up in the News Feed alongside your ad. This simple formula makes it easy for new leads to instantly know what you re about while they re scanning their News Feeds. 5
WELCOMING COVER PHOTO Your cover photo is like your welcome mat. It takes up a large section of your business page so a strong cover photo helps you make a strong first impression. There are no hard and fast rules for what you should include in your cover photo. You simply want an attractive image that is congruent with your business colors and themes and makes your audience feel good when they land on your page. Three cover photo ideas to get you started: 4 A textured background using your brand s colors along with your business tagline 4 A graphic featuring a specific promotion that will interest your audience 4 A short brand video (yes, cover photos can be videos!) Free graphic programs like Canva and PicMonkey can help you create a fantastic cover photo. If you re not graphically inclined, I highly recommend using a graphic designer. A small fee can yield a huge potential return! If you don t have a local graphic designer that you use, Fiverr, Upwork, and 99designs are fantastic affordable options. 6
CALL-TO-ACTION BUTTON Did you know under 2% of sales are typically made on the first touch point with a new prospect? Don t lose out on reaching the other 98%! Use your call-to-action button strategically, to continue the sales process and follow up. The call-to-action button is the area on your page where you prominently encourage people to take action. I recommend using the Send Message option for this button. In sales, we know that the easier it is for a prospect to take action, the more likely they are to do it. Sending a message is the path of least resistance on Facebook, so let s use that to our advantage. I also recommend the Send Message option because Facebook Messenger is an incredibly effective communication platform. You can set up an auto-reply within Facebook to provide immediate value and wow new leads with great customer service. You can also use additional tools to supercharge Facebook Messenger to act as its own mini-marketing system. 7
COMPELLING ABOUT SECTION The About section is the most underutilized part of most business pages. Prospects will always click over to see more about you! When you leave this section empty, you re missing a huge opportunity to sell yourself and provide valuable information that builds your brand and your audience connection. The About section is also prominently displayed on the right side of your business page. It s a prime piece of Facebook real estate! So let s put it to work. The About section can include dozens of different areas...which is overwhelming when you re setting up your page. So start with the basics. The most important sections to complete are: Contact Number Category Email Address Website URL Physical Address I also recommend sharing some additional information in the freeform About area. You can add in details on your services, your areas of specialty, the problems you solve for your clients, any awards you ve won, your professional history, and/or a few testimonials to add in a layer of social proof. If you re stumped for what to say, here s an easy copywriting formula for your About section: I help [[who you work with]] do [[what leads want to achieve]] by [[how you work with people]]. (Ex: I help retirees sell their homes in under 30 days by hosting irresistible open houses.) 8
PROMOTIONAL VIDEO OR TESTIMONIAL At this point, your Facebook page has given visitors all the information they need to form a strong first impression. To round out the experience, add in some social proof to build your credibility and show you re the real deal. Facebook allows you to select one post to pin to the top of your business page. Choose wisely! If you have a promotional video, this is a great post to pin. Likes, comments, and video views show new prospects that other people know, like, and trust you. If you don t have a branding video, no worries! Create a new post and share a testimonial of a satisfied client. This is a great way to subtly show new visitors that you are helping people just like them. 9
INTERESTING BRAND-BUILDING POSTS Even the most professional Facebook page looks like an abandoned warehouse if you re not sharing fresh content. Aim to share at least three new posts each week with your Facebook audience. Consistency is key! Pro content tip: Don t put up links to other articles. That drives traffic away from your page and could even send prospects to a competitor s website! Instead, share well-written mini articles within Facebook that show your expertise by giving away a valuable tip or piece of advice. One more insider secret for you (that can save you hours each week)... You can repeat your Facebook posts. But you need to be smart about it. Click here to learn the right (and wrong) way to repeat Facebook content. 10
REMEMBER, YOU ONLY GET 1 CHANCE AT A FIRST IMPRESSION When people find you (through Google, a networking event, or a referral,) a professional Facebook page allows you to create a strong first impression of a trustworthy business. Don t just think about updating your Facebook page, commit to it! Spend one hour this week updating the 7 key areas and you ll be well on your way to a professional, client-attracting Facebook page. It s the first step in a profitable Facebook strategy that brings you qualified new leads on autopilot. Step #2 is about generating new leads on demand! Online Mortgage Broker Training: 58 Mortgage Leads In 4 Days MFAA & FBAA Approved (2 Hours CPD - code allocated) (no credit card required for this free training) SIGN UP HERE 11