Changing the Game in the Workplace: Gender, Power and Goals 24 November 2017 Casa Llotja de Mar Barcelona

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Changing the Game in the Workplace: Gender, Power and Goals 24 November 2017 Casa Llotja de Mar Barcelona In line with the regional and technological changes currently defining the Mediterranean, this year s MedaWeek gives center stage to the role of women in the private sector. Together with the support of Afaemme, the Association of Organizations of Mediterranean Businesswomen, MedaWeek hosts the IX edition of MedaWomen Entrepreneurs Forum, geared towards addressing key opportunities and pressing issues for women in the region. Women all across the world are increasingly faced with the challenge of juggling their professional careers with their personal ones. Particularly in the business community, women s roles are changing, both at work and at home. While it may appear as though the role of women in the workplace is a recurring theme, the rapidly changing dynamics in the social and economic areas in the Mediterranean call for new, tailor-made solutions for businesswomen. Within this context, the MedaWomen Forum will explore themes relevant to an evolving society using innovative tools and unconventional approaches. Businesswomen, policy-makers, entrepreneurs and spokeswomen from across a variety of sector will be featured throughout the event in order to share experience and encourage discussion with the audience. Key topics that will be addressed include: Mediterranean Intermediary Organizations lead by strong and successful women entrepreneurs How are small businesses run by women improving in Mediterranean Countries? Mediterranean programs reinforcing the role of women entrepreneurs The Forum will conclude with an ample networking session, offering plenty of business connections and opportunities within the framework of the MedaWeek17. Finally, the session will be followed by an Awards Ceremony, prizing businesswomen for outstanding achievements in the Mediterranean.

08:30 09:00 Registration 09:15 10:30 Official opening of the Mediterranean Week of Economic Leaders Miquel Valls President, Official Chamber of Commerce, Industry and Shipping of Barcelona Mohamed Choucair President, Association of Mediterranean Chambers of Commerce and Industry (ASCAME) Nuria Balada President of the ICD Catalonian Government Laurence Pais Deputy Secretary General for Social and Civil Affair, Union for the Mediterranean (UfM) Saida Ounissi Secretary of State for Vocational Training and Entrepreneurship, Tunisia Government Saïda Neghza President of CGEA- Alger and Vice-President BusinessMed Marie-Alexandra Veilleux-Laborie Head of Morocco, European Bank for Reconstruction and Development (EBRD) Helena de Felipe President, Association of Organizations of Mediterranean Businesswomen (AFAEMME) 10:30 11:30 Session 1 Mediterranean Women Leaders Chair; Maria Helena de Felipe, President of AFAEMME Najoua Attia President, ASCAME Women Entrepreneurs Commission Doa Wadi Executive Director, Business Women Forum Nayef Stetieh PDG, Jordan Center of Development for Enterprises (BDC) María Angeles Chacón General Director ACCIÓ 11:30 12:00 Coffee Break

12:00 13:00 Session 2 How are small businesses run by women improving in Mediterranean Countries? Roundtable Chair; Elizabeth Trallero, Past President EWMD-Spain and CEO Congost Plastics Flutura Xhabija President of SHGPAZ-Albania Raoudha BenSaber President of CNFCE-Tunisia Lina Tsaltampasi President of SEGE-Greece Amany Asfour President of EBWA-Egypt Asmâa Morine President of AFEM-Morocco Doris Sammut Past-President of MAWB-Malta Shahrazad Magrabi President of LWF-Libya Yasmina Taya Past President of SEVE-Algeria Aicha Kouadri President of AFCARE-Algeria Samira Hadjdjilani President of RAFA-Algeria Maha Abu Shoushe President of BWF-Palestine Sana Ghenima President of Femmes & Leadership-Tunisia Yomma EI Sheridy President of BWE21-Egypt Nalan Karakaç Vice - President of IZIKAD-Turkey Mona Ghalayini Arab Society for Environment Sustainable Development Serena Bonfanti Member of the Board APID-Italy Cristina Visconti Member of the Board SELENA-Italy Carla Fiorio Member of the Board Women at Work - Italy Rita Assogna President of IT-WIIN- Italy

13:00 14:00 Session 3 Mediterranean Programs for businesswomen opportunities Chair: Dilyana Slavova, President for the Section External Relations (REX) European Economic Social Committee (EESC) UNION FOR MEDITERRANEAN - Labelled projects- Fatiha Haussoni AFAEMME Federation of Mediterranean Women Entrepreneurs Marta Maiques, Communication Manager UNIDO United Nations Industrial Development Organization Monica Carco, Senior Industrial Development Officer EMWF Euro-Mediterranean Women s Foundation Hala Bugaighis, Executive Director de Jusoor Center for Studies and Development-Lybia PROGRAMEES FOR SMALL BUSINESSES FONTHEIM INTERNATIONAL International trade and development Elizabeth Gibbens, Communications and Business Development BUSINESS MAKEOVER EU Project, Empowering SMES Business Model Innovation Carolina López, Universidad de Murcia IEMED European Institute of the Mediterranean Emilie Vidal-Gender Programme Coordinator

15:00-17:00 Afaemme General and Extraordinary Meetings (only members) Parallel session B2B Meetings