GAME ZONE COMPANY PROFILE Game Zone is a partnership concern registered under The Partnership Act, 1932 by Mr. X and Mr. Y. as partners in the concern. The Company was registered in January, 2011 as an entertainment service provider to give the youth the ultimate gaming experience. The company is established in Bangalore one of the fastest growing cities. The youth is attracted by the gaming industry. There are several gamers who don t get the opportunity to a wide variety of games released. The youth today wants something exciting where they can relax their mind and entertain themselves away from their busy schedule. It is a venture targeting not only the youth but people of all ages from 10-45 years of age. The concept of such an arena is to provide the entertainment of gaming experience under one roof. Its main aim is to give the ultimate experience of entertainment to people who visit us. We also keep in mind the love for foods among youth and families. We have a small café providing with Italian, Mexican, and Chinese cuisine along with ice creams and coffee which we are outsourcing to Poly-Nation the food chain. It is outsourced on a rental agreement. INDUSTRY PROFILE Currently the Indian Gaming Industry is worth Rs.270 Cr and by the end of 2012 it is estimated to touch Rs.1400 Cr. This confirms the fact that the Indian gaming industry is poised at the helm of the biggest revolution in recent times. The gaming industry worldwide is a huge market with lots of challenges and compensation involved, and it can be no different in India. Recreation is currently one of the most exciting sectors in India. The industry is still at an early stage of development. But with the increasing entry of some of the more established Indian entrepreneurs and corporate housed, the industry could be worth USD 1.06 billion per annum within the next 2-3 years. Leisure consultants are experiencing a boom in demand for their services.
EXECUTIVE SUMMARY It is easy to play and since one can play with just one partner or even by oneself, it makes gaming an interesting pastime. Arcade gaming, being an indoor all-season sport, suits Indian conditions admirably and appeals to the young and the sporty. Game Zone, a fully equipped state-of-the-art sports-cum-leisure centre, is located in Bangalore. The main aim of the centre is to cater to the need of the youth. Wide ranges of games are available for the visitors such as laser tag, bowling, foosball, snooker, pool and airhockey and other video games. Main attraction is the Laser Tag being a new innovative concept in the country. Laser Tag, the world s best combat sport, has finally arrived in India. Laser tag is basically a team or individual sport where players attempt to score points by engaging targets, typically with a hand-held infrared-emitting targeting device. Infrared-sensitive targets are commonly worn by each player and are integrated within the arena in which the game is played. Since its birth in 1979, with the release of the Star Trek Electronic Phasers toy manufactured by the South Bend Electronics brand of Milton Bradley, laser tag has evolved into both indoor and outdoor styles of play, and includes simulations of combat, role play-style games, or competitive sporting events including tactical configurations and precise game goals. Apart from this, delicious dishes are also provided through Poly-Nation. The arcade is open from 09:00 to 11:00 hrs.
BUSINESS OUTLINE The gaming arcade established, targets Bangalore at first and plans of expansion will be formulated after sufficient profits are earned. Bangalore, a fast developing city, with the population constituting of the youth mainly, opens prospects for the business to flourish in Bangalore. The gaming arcade being one of its kinds will face no competition helping them monopolize in the target market. The arcade offers many modes of entertainment like laser tag, bowling, foosball, snooker, pool and air-hockey and other video games. The arcade also has a restaurant which will help the customers grab a bite while they enjoy. The gaming plaza is located in Bangalore.
MARKETING ONLINE DIRECTORIES: We will list Game Zone in some of the famous online directories like GETIT YELLOW PAGES and JUST DIAL. PAMPHLETS AND LEAFLETS: This will be our most important advertising strategy. We will distribute pamphlets and leaflets outside colleges and schools like Christ University Jyothi Nivas College and Ghousia College. Students and office goers will be our target market. BILL BOARDS: We will stick bill boards close to colleges and offices thus making students aware of our service. This source of advertisement will be fast and reliable as details of our service will reach our target market. It will be put 3 months during peak seasons in a year. CAR-TRUCK ADVERTISING: Car-truck advertising is an innovative and cheep technique of advertising. Our company details are exhibited behind the cars and trucks through the means of paints. This means of promotion is done to inform our target market about our service.
HUMAN RESOURCE NUMBER OF EMPLOYEES STAFF NUMBER OF STAFF General Manager 2 Assistant Manager 4 Accountants 2 Security Staff 4 Technical Head 2 Technical Staff 4 Games Manager 4 Other Gaming Staff 6 Cleaning Staff 5 TOTAL 33 These staffs are on Shift Basis. THE TASK By the above details you have got a brief idea about Game Zone s business outline. A detailed situational analysis is required. As a financial analyst you are required to prove the feasibility of this project and you are asked to give a detailed break-up of the financials for 3 years. P.S:- Guys Start Gaming. Best of Luck.