Paul Rand was a pioneer of the New York style. He understood that communication was most effective when the designer was able to:

Paul Rand was a pioneer of the New York style. He understood that communication was most effective when the designer was able to: - Skillfully interpret content - Reduce it to its most symbolic essence - Compose it on the page in a fresh and lively manner

Paul Rand cover for Direction magazine 1940

Paul Rand Jazzways yearbook cover 1946

From 1941 to 1954, Paul Rand was a designer for the Weintraub ad agency in NYC. His creative collaborations with copywriter Bill Bernbach paired visual with language perfectly.

Paul Rand Ohrbach s ad 1946

Paul Rand cover for Thoughts on Design 1946 (photograms of abacus becomes metaphor for design process)

Paul Rand poster for AIGA 1968

Paul Rand, poster for the film No Way Out, 1950

Paul Rand, monograph cover, 1953

I Know A Lot of Things, 1956, Ann and Paul Rand

Sparkle and Spin, 1957, Ann and Paul Rand

Listen, Listen!, 1970, Ann and Paul Rand

Alvin Lustig cover for A Season in Hell 1945

Alvin Lustig cover for Federico Garcia Lorca s 3 Tragedies 1949

Alvin Lustig cover for Tennessee Williams Camino Real 1952

Alvin Lustig, cover for Anatomy for Interior Designers, 1948

Paul Rand and Bradbury Thompson were two of the most influential designers of their era.

Bradbury Thompson, pages from Westvaco Inspirations 151, 1945

Bradbury Thompson, pages from Westvaco Inspirations 186, 1951

Bradbury Thompson, pages from Westvaco Inspirations 210, 1958

Bradbury Thompson, pages from Westvaco Inspirations 216, 1961

A new era of advertising innovation and marketing began with the New York agency Doyle, Dane Bernbach in 1949. DDB analyzed the client s: - Important advantages - Distinguishing characteristics - Superior features

Doyle Dane Bernbach ad for Ohrbach s 1962

Doyle Dane Bernbach ad for Ohrbach s 1958

Doyle Dane Bernbach ad for Volkswagen 1960

Doyle Dane Bernbach ad for Volkswagen 1969

Doyle Dane Bernbach series of advertising posters for Levy s Real Jewish Rye 1965

Doyle Dane Bernbach public service ad promoting rodent extermination legislation 1967

Ad for Young and Rubicam Advertising 1960

Saul Bass, billboard for Pabco Paints, early 1950s

Saul Bass poster for Anatomy of a Murder

Saul Bass logo for The Man With the Golden Arm 1955

Saul Bass movie poster for Exodus 1960

Otto Storch, art director, pages from McCall s, 1961

Otto Storch, art director, pages from McCall s, 1965

Otto Storch, art director, pages from McCall s, 1959

Otto Storch, art director, pages from McCall s, 1961

In the late 1960s, the great era and advertising power of magazines began to decline. Some of the sociological factors were: Television Women s Liberation Movement Vietnam War Protests Environmental Concerns

Dugald Stermer, art director cover for Ramparts 1967

Bea Feitler, art director cover for Ms. magazine 1972

John Alcorn cover for a phototype specimen book 1964

Herb Lubalin logotype design 1960s

Herb Lubalin was a typographic genius who used humor and elegance in his work. He created beautiful typographic visuals and called them TYPOGRAMS.

Herb Lubalin poster announcing Davida Bold typeface 1965

Herb Lubalin pages from Eros 1962

Herb Lubalin cover for U&lc 1974

Herb Lubalin type specimen page from U&lc 1978

Herb Lubalin, pages from Eros, 1962

Herb Lubalin cover for Eros 1962

Herb Lubalin, pages from Eros, 1962

Herb Lubalin, pages from FACT, 1967

Herb Lubalin (designer) Pablo Picasso (lithographer) section opener for Avant Garde magazine 1969

Herb Lubalin ad for Avant Garde s antiwar poster competition 1967

George Lois subway ad poster for Goodman s Matzos 1960

George Lois ad for Coldene 1961

George Lois ad for Wolfschmidt s 1962

George Lois cover of Esquire magazine May, 1968

George Lois cover of Esquire magazine April, 1968 This famous cover depicts Heavyweight champion Muhhamad Ali as St. Sebastian.