Shiseido Announces Changes Among Directors, Audit & Supervisory Board Members. and Corporate Officers

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(Translation) Dear Sirs and Madams, Name of Company: February 26, 2015 Shiseido Company, Limited Name of Representative: Masahiko Uotani (Representative ) (Code No. 4911; The First Section of the Tokyo Stock Exchange) Contact: Yukihiro Saito General Manager of Public Relations Department (Tel: +81 3 3572 5111) Shiseido Announces Changes Among s, s and s The proposed appointments of s and s as well as changes in s as of April 1, 2015 are indicated below. 1. s (1) Changes in (Effective April 1, 2015) Representative (2) s (Effective as of April 1, 2015) Masahiko Uotani Representative Representative President and CEO Representative Tsunehiko Iwai Yu Okazawa Shoichiro Iwata External External Taeko Nagai External External Tatsuo Uemura External External

(3) New (Subsequent to the 115th Ordinary General Meeting of Shareholders and Board of s Meeting scheduled to be held at the end of June 2015*) Name Former Title * Yoko Ishikura See Supplementary Material External (4) Retiring s (Subsequent to the 115th Ordinary General Meeting of Shareholders scheduled to be held at the end of June 2015*) Name Effective as of April 1 * Yu Okazawa Advisor Taeko Nagai External (Retiring) 2. s (1) New (Subsequent to the 115th Ordinary General Meeting of Shareholders and the s Meeting scheduled to be held at the end of June 2015*) Name Former Title * Kyoko Okada General Manager of Corporate Culture Department Effective as of April 1, to be assigned to the position of General Manager, Executive Section, General Affairs Department (2) Retiring (Subsequent to the 115th Ordinary General Meeting of Shareholders scheduled to be held at the end of June 2015*) Name Former Title * Yasuko Takayama Advisor 3. s and s (Changes to become official subject to approval at the 115th Ordinary General Meeting of Shareholders, Board of s Meeting and the s Meeting scheduled to be held at the end of June 2015*) (1) s Name Effective as of April 1 * Masahiko Uotani Representative Representative President and CEO Representative Representative Tsunehiko Iwai Yoko Ishikura See Supplementary Material External Shoichiro Iwata External External Tatsuo Uemura External External 2

(2) s Name Effective as of April 1 * Yoshinori Nishimura Kyoko Okada General Manager, Executive Section, General Affairs Department Akio Harada Nobuo Otsuka Eiko Tsujiyama 4. s s (Effective as of April 1, 2015) Masahiko Uotani Representative Responsible for Global Business (International Business, China Business Representative President and CEO Chairman of the Board [Responsible for Global Business and Corporate Communication] and Professional Business) Responsible for Domestic Cosmetics Business and Healthcare Business Representative President, Japan Region [Responsible for Japan Business, Health Care Business and Digital Business] Tsunehiko Iwai Responsible for Research & Development, Production, and Technical Affairs Chief Technology and Innovation Officer [Responsible for Research and Development, SCM, and Technical Strategy] Ralph Ahrbeck Corporate Advisor Chief Strategy Officer and President, China Region [Responsible for Corporate Strategy, China Business] 3

Chikako Sekine Responsible for the area of Beauty Chief Beauty Officer [Responsible for the area of Beauty (Global & Japan), Beauty Creation and Consumer Information] Youichi Shimatani Responsible for the area of Research & Development Chief Research and Development Officer [Responsible for Research and Development] Jun Aoki Corporate Advisor General Manager of Human Resources Department Chief People Officer [Responsible for Human Resources, General Manager of Human Resources Department] Jean-Philippe Charrier Responsible for Asian Strategy President, Asia Pacific Region and Senior Vice President, Global Professional Business [Responsible for Asia Pacific Business and Global Professional Business] Takahiro Hayashi Responsible for Corporate Culture, Advertising Creation, and Public Relations Chief Creative Officer [Responsible for Corporate Culture and Advertising Creation] Masaya Hosaka Responsible for Technical Planning, Quality Management, Pharmaceutical Affairs, and Frontier Science Business Chief Technical Strategy Officer and Chief Quality Officer [Responsible for Technical Strategy, Quality Management, Pharmaceutical Affairs and Frontier Science Business] Kiyoshi Ishimoto Responsible for Production, Purchasing and Logistics Chief Supply Chain Officer [Responsible for Production, Purchasing and Logistics] Norio Iwasaki Responsible for Domestic Cosmetics Business (Business Strategies and New Business Model) Senior Vice President, Personal Care Brands, Japan Business Division [Responsible for Personal Care Brands, Japan Business] Naoki Murakami Executive Manager of Shutoken Branch, Shiseido Sales Co., Ltd. (Tokyo) Senior Vice President, Prestige Brands, Japan Business Division [Responsible for Prestige Brands, Japan Business] 4

Yoshiaki Okabe General Manager of International Marketing Department, International Business Division SHISEIDO Brand, Global Business Division [Responsible for SHISEIDO Brand] Kazuhisa Shibata Responsible for General Affairs, and CSR Affairs Chief Administration Officer [Responsible for General Affairs, Legal Affairs, Executive Affairs, CSR and Environment] Mikiko Soejima General Manager of Beauty Consultation Planning Department, Domestic Cosmetics Business Division Senior Vice President, Beauty, Japan Business Division [Responsible for the area of Beauty, Japan Business] Shigekazu Sugiyama Responsible for Marketing of Domestic Cosmetics Business Division, and clé de peau BEAUTÉ Global Unit Senior Vice President, Cosmetics Brands, Japan Business Division [Responsible for Cosmetics Brands, Japan Business] Norio Tadakawa Responsible for Finance, Investor Relations, Information System Planning and Internal Control Chief Finance Officer [Responsible for Finance, Information System Planning and Internal Control] Shigeru Takano President &, Shiseido China Co., Ltd. Chairman and President, Shiseido China Co., Ltd. [Responsible for Shiseido China Co., Ltd.] -End of News Release- 5

[Supplementary Material] February 26, 2015 Shiseido Co., Ltd. Newly Appointed Candidate Ms. Yoko Ishikura 1. Reasons for appointment At Shiseido, the roles of external director are to monitor the execution of operations and protect the interests of minority shareholders from an independent standpoint, and as a member of the Board of s, Shiseido believes in the importance of the external director exercising one s full potential based on diverse perspectives and experience, as well as contributing to the enhancement of corporate value. Yoko Ishikura has extensive expertise in international political economy and international corporate strategy, and has accumulated experience as an external director in several companies. In addition, she has been involved in activities to strengthen global competitiveness and advance innovation by promoting diversity and female empowerment. As such, Shiseido believes she can make a strong contribution not only to the monitoring of management as an external director by leveraging her experience, knowledge and expertise but also to the further advancement of the role of women and the promotion of diversity as well as in contributing to greater corporate value for Shiseido. For these reasons, the Board of s has selected her as a candidate for external director. 2. Profile Birth Place: Kanagawa Prefecture Date of Birth: March 19, 1949 March 1971 May 1980 June 1985 July 1985 April 1992 March 1996 April 2000 February 2001 April 2004 October 2005 June 2006 January 2008 June 2010 April 2011 April 2012-present June 2012-present June 2014-present Graduated from English Language Department, Faculty of Foreign Language, Sophia University Received MBA from Darden School, University of Virginia Received DBA from Harvard Business School Joined McKinsey & Company Inc. Japan Office Professor, School of International Politics, Economics and Communication, Aoyama Gakuin University (part-time), Avon Products Inc. Professor, Graduate School of International Corporate Strategy, Hitotsubashi University Member of the Central Education Council (part-time), Vodafone Holdings K.K. Outside (part-time) of Japan Post Vice President, the Science Council of Japan Outside, Mitsui O.S.K. Lines, Ltd. Member (part-time) of the Council for Science and Technology Policy Outside, Fujitsu Limited Outside, Nissin Food Holdings Co., Ltd. (current) Professor, Graduate School of Media Design, Keio University Professor Emeritus, Hitotsubashi University Outside, Lifenet Insurance Company Outside, Sojitz Corporation -End-