Latest Trends in Valuation Start-up to Exit and Beyond

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October 21, 2010 0 Latest Trends in Valuation Start-up to Exit and Beyond Presented to the San Francisco FEI

Agenda and Introductions Latest Trends in Valuation Start-Up to Exit and Beyond Business Lifecycle Timeline Start-Up and Early Stage Growth Maturity / Profitability Decisions / Exit? V a l u a t i o n N e e d s a n d I s s u e s 1

Agenda and Introductions (continued) Stephen Rodgers, Senior Vice President Marsh Joseph Orlando, Senior Manager Business Valuation Frank, Rimerman Consulting Thomas Zambito III, Senior Vice President BDO Valuation Advisors, LLC Josette Ferrer, Managing Director Clairent Advisors 2

Valuation Issues and Trends Start-Up and Early Stage Companies 3

Stages of Development and Valuation Needs Start-up to Exit and Beyond Business Lifecycle Timeline Year 1 Year 2 3 Year 3 5 Year 5 7 Year 7 8 Year 8 Stage Startup Revenues Growth Profitability Decisions Exit? Funding Angels VC Early Stage 2 nd to 3 rd Round Late Round Bridge IPO/Sale Management Founder(s) Many Hats Build Strong Team Strong Leadership Board Driven Stay or Go? Outlook New Idea; Disruptive Technology Proof of Concept and Business Development Refine Business Model Successful Execution; Breakeven and Beyond Controls, Efficiencies & Productivity Go Public or Sell? Valuation Needs 409A / ASC 718 409A / ASC 718 409A / ASC 718 409A / ASC 718 409A / ASC 718 409A / ASC 718 Gift/Estate Gift/Estate Gift/Estate Gift/Estate Gift/Estate Gift/Estate Source: Frank, Rimerman & Co. Marital Dissolution / Litigation Marital Dissolution / Litigation Due Diligence Due Diligence Due Diligence Due Diligence ASC 805 ASC 805 ASC 805 ASC 805 ASC 350/360 ASC 350/360 ASC 350/360 IRC 382 IRC 382 IRC 382 Transaction Readiness Transaction Readiness M&A / Fairness Opinion M&A / Fairness Opinion Marital Dissolution / Litigation Marital Dissolution / Litigation Marital Dissolution / Litigation Marital Dissolution / Litigation 4

Valuation Issues and Trends Later Stage Companies 5

Valuation Issues and Trends Later Stage Companies ASC 820 (formerly SFAS 157): Fair Value Measurements Fair Value: Price that would be received to sell an asset or paid to transfer a liability in an orderly transaction between market participants at the measurement date. Basic Steps: Unit of Account The Principal (or Most Advantageous Market) Market Participants Highest and Best Use Valuation Premise Nonperformance Risk Unit of Valuation Valuation Techniques Fair Value Hierarchy 6

Valuation Issues and Trends Later Stage Companies ASC 820 (formerly known as SFAS 157) Interest Rate Swaps Inputs Level 1, Level 2, and Level 3 - Example of Level 2 is the LIBOR reset rates and credit default swap (if available for subject company). - Example of Level 3 input is the non-performance risk when there is no credit default swap available. Implications of Non-Performance Risk on Value ASC 350 (formerly known as SFAS 142) Auditor hot buttons and best practices 7

Valuation Issues and Trends Later Stage Companies Acquisition-Related Valuation Issues -- ASC 805 (formerly known as SFAS 141R) Market participant considerations Earn-outs and contingent consideration Asset-specific specific issues and assumptions Amortization life estimates Evaluating results -- % of purchase price premium to identified intangibles vs. goodwill Auditor hot buttons and best practices Other Acquisiton-Related Observations Pre-deal / negotiation considerations 8

Appendix: Presenter Biographies 9

Appendix: Presenter Biographies Stephen Rodgers Senior Vice President Current Responsibilities Steve leads the business development efforts for the San Francisco and Silicon Valley offices. He works with companies bringing risk management techniques and insurance products that reduce program costs and free clients to focus on running their businesses. Experience Stephen.K.Rodgers@marsh.com Direct: 415 743 8350 Mobile: 415 806 4282 345 California Street, Suite 1300 San Francisco, CA 94104 www.marsh.com Steve began his Marsh career in 1989. For four years beginning in 2003, Steve was the President and Managing Director leading Wells Fargo Insurance s Northern California brokerage (Formerly, Acordia of California.). He was involved in acquisitions/fold-ins, and started the High Net Worth and Trade Credit Practices for his offices. Additionally, he led retail and wholesale offices that included Property & Casualty and Employee Benefit programs. Education MBA Saint Mary s College of California, Moraga, CA ARM - Associate in Risk Management, Insurance Institute t of America, Malvern, PA BA Economics and Business Administration from Muskingum College, New Concord, OH Affiliations Health and Benefits/Life Agent/Property and Casualty licenses: All states Sponsor San Francisco FEI Sponsor Silicon Valley FEI Former Board Member and Nomination Chair for Leadership San Francisco (10 yrs.) 10

Appendix: Presenter Biographies Joseph Orlando Senior Manager, Business Valuation Current Responsibilities Joseph Orlando is a Senior Manager at Frank, Rimerman + Co. LLP. He joined Frank, Rimerman + Co. LLP in 2007 and brings a wide range of experience in fundamental valuation assignments for financial reporting and tax purposes. Mr. Orlando also has a broad background in corporate finance, M&A, investment banking, business development and corporate strategic planning. Experience Mr. Orlando has led over 100 valuation assignments over the last several years for a variety of purposes including: per share stock valuation under IRC 409A and ASC 718, purchase price allocations under ASC 805, goodwill impairment under ASC 350 and ASC 360, gift and estate taxes, marital dissolution and litigation support, mergers and acquisitions and corporate finance for private equity and public offerings. jorlando@frankrimerman.com Direct: 707 967 5312 Mobile: 415 971 3799 899 Adams Street, Suite E St. Helena, California 94574 www.frankrimerman.com Prior to joining Frank, Rimerman + Co. LLP, Joe was a Managing Director and founding member of SVB Analytics, a non-bank affiliate of Silicon Valley Bank, after spending the previous four years in fundamental valuation with Navigant Consulting and BearingPoint. Prior to his current focus on fundamental valuation, he worked with ithcredit ditsuisse First tboston s Technology Group and other large investment tbanks focused on Corporate Finance and Mergers and Acquisitions. He has significant experience within a broad spectrum of industries, including technology, life sciences, wineries and professional sports. Education MBA Finance Georgetown University, Washington, DC BA Business Economics St. Lawrence University, Canton, NY Affiliations American Society of Appraisers Candidate for Accredited Senior Appraiser Board Member and President, Pets Lifeline Animal Shelter, Sonoma, CA Board Member, Sonoma County s Economic Development Board (ASA) 11

Appendix: Presenter Biographies Thomas Zambito III Senior Vice President Current Responsibilities Thomas Zambito III leads the Seattle, WA BDO Valuation Advisors office and facilitates the monthly BDO networking breakfast series. With over 10 years of valuation experience, he has provided valuation opinions for financial and tax reporting purposes in a broad range of industries, including technology, financial services, healthcare, and consumer products. Experience tzambito@bdovaluation.us.com Direct: 206 403 2468 Mobile: 415 806 4866 One Union Square 600 University Street Suite 2528 Seattle, WA 98101-1176 www.bdovaluation.us.com Mr. Zambito has worked on a wide range of valuation assignments involving ASC 805 intangible asset valuation and purchase price allocation, ASC 350 goodwill impairment analyses, IRC 409A deferred compensation, pre-acquisition due diligence, and tax-related valuations. His project experience has included valuations of intangible assets, loan portfolios, interest rate swaps, debt instruments, stock options, and warrants. He has also reviewed hundreds of third party valuation assignments for financial reporting and tax reporting purposes. He has also provided valuation advisory services for merger and acquisition, and investment purposes. His engagements have been completed for small to Fortune 500 US and international clients. Mr. Zambito previously worked for Deloitte & Touche s financial advisory services practice. Prior to joining Deloitte & Touche, Mr. Zambito worked at KPMG/Bearingpoint, Inc. s valuation practice. Education M.B.A. (emphasis on global finance and French), Thunderbird School of Global Management B.A. in Business Economics (minor in French), The College of Wooster Affiliations Association for Corporate Growth Washington Technology Industry Association Northwest Entrepreneurs Network Mr. Zambito is also pursuing his senior appraisal certification from American Society of Appraisers (ASA) 12

Appendix: Presenter Biographies Josette Ferrer Managing Director Current Responsibilities Josette Ferrer is the founder and a Managing Director of Clairent Advisors. Since 1993, Josette has been assisting clients with the valuation of closely held businesses and business interests, intangible assets, intellectual property, stock options, debt instruments, capital equipment / fixed assets, and other assets. Experience jferrer@clairent.com jferrer@clairent.com Direct: 415 658 5589 Mobile: 415 272 5191 201 Spear Street, Suite 1100 San Francisco, CA 94105 www.clairentadvisors.com Prior to founding Clairent Advisors in 2010, Josette was the U.S. Practice Leader of Marsh's Valuation Services Group (formerly Kroll's Valuation Services Practice). Her career includes serving as the Managing Director in charge of the San Francisco Valuation Services Group of WTAS, Inc. ("WTAS"), a former subsidiary of HSBC Group. At WTAS, Josette's responsibilities included developing and overseeing all technical, operational, marketing functions for the SF valuation team. Prior to WTAS, Josette was a director with Huron Consulting Group and a senior manager at Arthur Andersen LLP. While Josette has extensive experience serving clients in many industries, areas of specialty include telecommunications, high technology, pharmaceuticals and biotechnology, and financial services. Her clients have ranged from small, emerging businesses to Fortune 500 companies. Josette has been a guest speaker for a wide variety of forums, including the Practising Law Institute ( PLI ), the San Francisco Bar Association, Santa Clara University, BIOCOM, and various venture capital roundtables, and has also published an article related to the valuation of intellectual property for the PLI. Education B.S. in Business Administration, University of California, Berkeley Affiliations Fair Value Forum American Society of Appraisers ProVisors 13