Hosted by: Ka-e Lance, CEO/Owner, Ka-e Lance Consul-ng Class 1
WELCOME!
Class dates and format What to expect each week: 60+ minutes of teaching Every Monday, check our Facebook group for the Monday Minute video from me: hdps://www.facebook.com/groups/getsocialsmart/ Every Friday, check your email! You will receive an email with info about the week s call, links to access it, and your homework for the week. Each week, post your homework results in the Facebook Group! You can watch the course and view the materials at any Kme on any device. Also, every Friday, check the Facebook group to find out about the weekly Weekend Challenges QuesKons? Post them to the Facebook group or email me! kake@kakelance.com I need to get to know you be;er! hdp://bit.ly/coachingclassform
Class schedule Class 1 Overview of placorms, content strategy, LinkedIn Class 2 Facebook personal and business pages Class 3 Facebook ads and TwiDer Class 4 Pinterest and Instagram (visual markekng) Class 5 YouTube, video markekng and Periscope Class 6 Pu[ng it all together, systems and processes
My philosophy when it comes to social Be intenkonal Have a plan media strategy Don t waste Kme on things that don t work You don t have to do it all Don t reinvent the wheel Great place to strengthen relakonships AND generate leads/business (when done correctly!)
Purpose of each placorm Purpose for each placorm 1. LinkedIn: professional resume, reviews, credibility 2. Facebook (personal and business): relakonship builder, driving traffic to your site, keeping in touch with past clients 3. Twi;er: expanding your sphere, conneckng with tech- savvy clients/ potenkal clients 4. Instagram: reaching Gen X/Gen Y/Millennial, quieter network, visual 5. Pinterest: aspirakonal placorm 6. YouTube: showcasing experkse, community content 7. Periscope: building sphere, showcasing experkse, being an early adopter Remember, you don t have to do it all. We are going to figure out what works best for you and your business. Finding your niche
Content strategy At the heart of social is content It s one thing to curate content (i.e. post links to arkcles) but it s vitally important to think about what type of content you can create Content helps to tell the story of what you do and who you are Content is not a template Not canned It s authenkc, it s you Having a content strategy: having a plan for the next 30-60- 90 days Not reinvenkng the wheel how can you take one piece of content and get the most life out of it?
Content creakon: start a conversakon Blog posts (wri;en or video) Is there an opinion in it? Is their a reackon in it? OpportuniKes for relakonship building Thinking long- term Looking in your outbox for inspirakon Start being aware of stories or moments you can talk about Keep a notebook of ideas CreaYng content is a muscle the more you do it the best you get!
3 queskons to ask yourself 1.What quesyons do you get asked Yme and Yme again? 2.What type of people do you love working with the most? 3.Who do you want to a;ract?
Content grid Local Real Estate NaYonal Real Estate Local and Community Personal Interest Home and Design Favorite feature of a new liskng (think beyond the front of the house) Link to an arkcle from Inman News Photo of your favorite restaurant or boukque Favorite family- friendly places to visit Before and aner photos from staging Picture of your clients at the closing table Link to an arkcle from NAR Best park for kids or dogs Favorite weekend get- away within two- hours away Holiday home decorakng ideas Picture of your clients with their set of keys or by their SOLD sign Link to an arkcle from your local associakon Link to an arkcle about upcoming community events Why you love where you live Link to an arkcle from HGTV for inspirakon Share a post from your broker or franchise Link to an arkcle from HousingWire.com Link to one of your Pinterest boards highlighkng different neighborhoods Your favorite local sports team Link to one of your Pinterest boards highlighkng different rooms or design styles Monday market update a one- minute video you create Throwback Thursday #TBT home prices then and now Link to one of your favorite local bloggers. Your charity of choice Photo of one of your client s homes aner they move in Photo or video of a past client with their story of how you helped them. Link to an arkcle from the New York Times on housing Best place to get a cup of coffee or a glass of wine Behind- the- scenes; why you love what you do Photos of your favorite home details Graphic featuring a review your received online Photos from real estate events you adend Important school dates and info link to the school sites Photos of your team and/or your office De- cludering or home improvement Kps
Sample blogging calendar Purpose to have a repository of content ideas (one per week) because everything starts and ends with the content you are creakng.
30+ content ideas for real estate Selling your home Top 3 things do to get your home ready for the market How should you choose your liskng agent? What is the most important markekng a liskng agent can provide? Top 3 places to market your home Biggest bang for your buck top 5 things to consider doing before you list your home How to make the most of an open home? Buying a home 5 things you need to know as a first Kme home buyer Where to start searching for a home? How do you decide what home is right for you and your family? Who pays for what? 3 Kps for finding a trusted mortgage professional QuesKons to ask your lender Community info Top 5 favorite local restaurants Top 5 favorite local boukques Top 5 favorite local parks Top 5 favorite happy hour places School district informakon what you need to know about school boundary lines Back to school 3 Kps to ge[ng your kids ready at any age Halloween 3 top neighborhoods to hit with your kiddos Thanksgiving 3 best places to dine out Holiday dates 3 best places to see Santa Client stories CelebraKng moments with clients at closing, move in (don t miss the moments!) Why you love what you do New liskngs get creakve (don t copy/paste from the MLS what is the story) Thought leadership Biggest lessons learned in business My story If I had to do it all over again How I built my team Why I do what I do How I stay produckve The thing that mokvates me the most is
30+ content ideas for small business owners and entrepreneurs Behind the scenes Why you started your own business The biggest lessons in business you ve learned What it takes to create your product or service Team spotlight How you got started your story From start to finish what s the experience like for a customer who works with you? Behind the scenes fun and hustle Why you love what you do Your products or services The one thing you want everyone to know about your product The best- kept secret about your product or service is How your product or service is created what s the process What s coming up? Can you give a sneak- peek? Who are your raving fans? Can you give them a shout- out? The one thing everyone tells you about your product or service The journey of your product or service Your local community (for local brands) Top 5 favorite local restaurants Top 5 favorite local boukques Top 5 favorite local parks Top 5 favorite happy hour places Seasonal ideas Back to school 3 Kps to ge[ng your kids ready at any age Halloween 3 top neighborhoods to hit with your kiddos Thanksgiving 3 best places to dine out Holiday dates 3 best places to see Santa Customer stories CelebraKng moments with happy customers in person or online CelebraKng great reviews How a customer uses your product or service
CreaKng a system for content and a repository Create a folder in Dropbox 1. Awesome client pictures 2. Pictures of your office and/or team members 3. Screen captures of teskmonials or reviews 4. Video files 5. Community photos you ve taken Start to think about what are topics you could talk It s all about not reinvenkng the wheel and repurposing content
Example: 3 things I wish I knew before I became my own boss This ONE topic idea when repurposed becomes extremely powerful: Blog post on your site Blog post reposted on LinkedIn Slideshare.net that also gets posted to LinkedIn Video that gets put on FB and YouTube Shortened version on Instagram YouTube link pinned to Pinterest A Periscope broadcast promokng the link to your site
Example of repurposing content
Social media week at a glance (i.e. your Facebook business page) Monday Tuesday Wednesday Thursday Friday Saturday Sunday Ge[ng the week kicked off right! (photo of coffee, reading the WSJ, inspirakonal quote, etc) Blog post: 3 things I wish I knew before I became my own boss Photo of a recent client (celebrakng their success) #TBT (business- related) Video or Periscope: 3 things I wish I knew before I became my own boss Fun photo from the community Promote new product (or liskng) via photos or video (if you were telling your BEST friend - what would you say?) Pro Yp: by looking at your social media at a week at a glance your content will be balanced and you ll never forget anything!
LinkedIn EssenKals
Homework 1. Create a Dropbox folder (Start building your content repository) Incredible liskng photos (past/present), Awesome client pictures in front of their home, at the closing table, Screen captures of teskmonials, Video files, Community photos you ve taken. 2. Brainstorm a content list of 10 things you are ge[ng asked all the Kme 3. Update your LinkedIn profile share the link 4. Write one LinkedIn blog post share the link 300-500 words, use the content grid for inspirakon 5. Leave one LinkedIn recommendayon Surprise someone Also, start working on your content grid and blogging spreadsheet **LOOK FOR THE HOMEWORK THREAD IN THE FACEBOOK GROUP TO POST YOUR HOMEWORK RESULTS IN!**
What s next? Don t forget to work on your homework! Join Facebook Group: hdps://www.facebook.com/groups/ getsocialsmart/ Next class: all about Facebook personal profiles and business pages Have a great week! J