Kanakia Navratri Concept
CONCEPT NOTE Navratri is a colorful festival and it is also a festival of joy, happiness & celebration. We will be representing Kanakia Properties with a different twist letting the consumers feel the vibes of festival Each post will revolve around the color of Navratri keeping in mind the theme of Kanakia Properties yet each post will have a human connect and should not look as a selling post. Encouraging visitors to discover 9 shades of happiness with us by trying to touch the aspects of human life through colors, as colors convey human emotions, feel and mood rather precisely
CONCEPT THOUGHT "This Navratri discover 9 shades of happiness with Kanakia Spaces!"
1 st October: Saturday Color - Grey Property - Wall Street
2 nd October: Sunday Color - Orange Property - Miami
Color - White 03 rd October: Monday Property Sevens Channel copy Option 1 Where life is as clear as the bright sky! Text On Image Life on the Brighter Side! Theme - Relate white color to open clear sky. Relate Kanakia Sevens theme as very relaxing and life of comfort. Show in images, people relaxing, enjoying their own company under a clear skyline and a clear, bright skyline also symbolizes that you have no qualms, worries but you are living life of comfort.
Color - Red 04 th October: Tuesday Property Hollywood Channel copy: Option 1 Indulge in a living where you paint the town red! #Day4 NavratriVibes Option 1 Text On Image Live Life in High Spirits! Option 2 Theme The Color of the day is red known for vibrancy, passion and liveliness of life. Kanakia Hollywood theme goes well with color red.
Color - Blue 5 th October: Wednesday Property - Miami Please note I have not changed the copy of it as I want to depict the excitement of surfer life at Kanakia Miami. We will be using the same image for the option 1 Channel copy: Option 1 Feel the excitement of the Deep Blue Sea at Kanakia Miami! #Day5 #NavratriVibes Option 2 Living by the bay has never been so exciting! Experience it! #Day5 #NavratriVibes Text On Image The Surf Life!
Color Yellow 06 h October: Thursday Property Sevens Channel copy: Where most of your time is well-spent! #Day6 #NavratriVibes Option 1 Text On Image Treasure Golden Moments of Life Option 2 Theme color of the day Yellow means brightness, happiness cheerful and optimism. Kanakia Sevens assures the life of comfort that people will have enough time to spend their time with their loved ones! Images with yellow tinge.
Color - Green 7 th October: Friday Property - Rainforest Channel copy: Option 1 A place where there are more shades of Green! #Day7 #NavratriVibes Option 2 where Green is the new color code of Happiness! #Day7 #NavratriVibes Text On Image Living Amidst the Greens! Theme Colour of the day Green goes well with Rainforest. Green depicts nature. When people live close to natural surrounding, automatically positive vibes of nature can be experienced.
Color Peacock Green 8 th October: Saturday Property Miami/Paris Channel copy: This Navratri own an exclusive Shade of happiness, Platino at Kanakia Levels! #Day8 #NavratriVibes Text On image Begin Life On an Auspicious Note! This image is representational purpose only Theme Peacock green cannot be pitched in copy so this particular day we can pitch Miami/Paris or whichever suitable property with offer!
Color Purple 09 th October: Sunday Property Platino Channel copy: Neo-luxury for those born in the Purple! #Day9 #NavratriVibes Text On Image Treat Life like Royalty! Theme Purple symbolizes luxury elegance and royalty. Platino theme can go very well with this color. People with luxurious lifestyle or above image shows a royal house with a purple tinge.
Color Sky Blue 10 th October: Monday Property NA Channel copy: Explore every shade of life with Kanakia Spaces! #Day10 #NavratriVibes Text On image Life is Calling! Theme We will be summing up the entire campaign of 8 days with ninth day s color. Make a collage of images capturing every emotion in human life that have a sky blue background.
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