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Transcription:

Results Briefing Session The First-Half of the Fiscal Year Ending March 31, 2010 November 5, 2009 1 SQUARE ENIX HOLDINGS CO., LTD.

Statements made in this document with respect to SQUARE ENIX HOLDINGS CO., LTD. and its consolidated subsidiaries' (together, SQUARE ENIX GROUP") plans, estimates, strategies and beliefs are forward-looking statements about the future performance of SQUARE ENIX GROUP. These statements are based on management's assumptions and beliefs in light of information available to it at the time these material were drafted and, therefore, the reader should not place undue reliance on them. Also, the reader should not assume that statements made in this document will remain accurate or operative at a later time. A number of factors could cause actual results to be materially different from and worse than those discussed in forward-looking statements. Such factors include, but not limited to: 1. changes in economic conditions affecting our operations; 2. fluctuations in currency exchange rates, particularly with respect to the value of the Japanese yen, the U.S. dollar and the Euro; 3. SQUARE ENIX GROUP s ability to continue to win acceptance of our products and services, which are offered in highly competitive markets characterized by the continuous introduction of new products and services, rapid developments in technology, and subjective and changing consumer preferences; 4. SQUARE ENIX GROUP s ability to expand international success with a focus on our businesses; and 5. regulatory developments and changes and our ability to respond and adapt to those changes. The forward-looking statements regarding earnings contained in these materials were valid at the time these materials were drafted. SQUARE ENIX GROUP assumes no obligation to update or revise any forward-looking statements, including forecasts or projections, whether as a result of new information, subsequent events or otherwise. The financial information presented in this document is prepared according to generally accepted accounting principles in Japan. 2 SQUARE ENIX HOLDINGS CO., LTD.

Smooth Progress in Operating Income Operating Income by Quarter (Billions of Yen) 30 25 20 15 10 5 0-5 9.4 0.6 19.9 9.1 6.3 10.5 8.2 7.7 5.4 6.5 5.9 12.5 2.4 3.8 1.7 3.5 2.1 2.7 4.3 3.5 0.7 0.4 0.6 0.5 04.3 05.3 06.3 07.3 08.3 09.3 10.3E 3.6 3.4 Second-Half Projection 11.9 Q4 Q3 Q2 Q1 3 SQUARE ENIX HOLDINGS CO., LTD.

H1 Results and Full-Year Projections of Operating Income by Segment (Billions of Yen) H1 results Full-Year projection Games 10.4 Result/Projection 25.0 41% Q1: 1.0 bn Q2: 11.4 bn (Contribution by DQIX, Batman, KH358/2Days, etc.) Amusement 1.1 3.2 Result/Projection 35% Though the severe condition continues, the Group has been promoting efficiency and preparing for the next stage. Publication 2.3 2.5 Result/Projection 93% Recorded the highest sales and operating income figures among all of the first-half periods in the past, resulted from continuous good sales of comic books and strategy guidebooks on a big title Mobile Phone Content 2.2 4.5 Result/Projection 48% Favorable results in line with projection Merchandising 1.4 0.8 Result/Projection 173% Exceeded projection for full fiscal year by the end of Q1 due to a contribution from a CG animated film Additional profit from Q2 11.0 4.3 Result/Projection Eliminations or Unallocated 39 % Continuous improvement in efficiency 20.0 10.0 0.0 10.0 20.0 30.0 4 SQUARE ENIX HOLDINGS CO., LTD.

Unit Sales in the First-Half of the Fiscal Year 2009 (April 1, 2009 through September 30, 2009) DQIX 4 million units (Japan) Batman: Arkham Asylum 2.63 million units (North America:1.54 million, Europe: 1.09 million units) KINGDOM HEARTS 358/2 1.22 million units (Japan: 0.53 million, North America: 0.59 million, Europe: 0.1 million units) DISSIDIA FINAL FANTASY 0.72 million units (North America: 0.36 million, Europe: 0.36 million units) MINI NINJAS 0.6 million units (North America: 0.25million, Europe: 0.35 million units) 5 SQUARE ENIX HOLDINGS CO., LTD.

Major Title Lineup from Oct. through Dec. 2009 Title Regions Platforms FINAL FANTASY CRYSTAL CHRONICLES THE CRYSTAL BEARERS (As of November 5, 2009) Japan North America Release Date (Scheduled) ASSASSIN S CREED II Japan PS3/X360 Dec. 3 CALL OF DUTY MODERN WARFARE 2 Japan PS3/X360 Dec. 10 FINAL FANTASY XIII Japan PS3 Dec. 17 Wii Nov. 12 (JPN) Dec. 26 (N.A.) KINGDOM HEARTS 358/2 Days Europe DS Oct. 9 HIKARI NO 4 SENSHI - FINAL FANTASY GAIDEN- Japan DS Oct. 29 DISSIDIA FINAL FANTASY UNIVERSAL TUNING Japan PSP Nov. 1 6 SQUARE ENIX HOLDINGS CO., LTD.

Reference: Domestic Sales of FF and Accumulated Number of Consoles Sold FINAL FANTASY X (PS2) Millions of Units: Sell-through FINAL FANTASY XII (PS2) Millions of Units: Sell-through FFX Units of sales 2.3 From release date (Jul. 2001) to Oct. 2001 [Release month + 3 months] FFXII Units of sales 2.2 From release date (Mar. 2006) to Jun. 2006 [Release month + 3 months] PS2 Number of Consoles (End of Jun. 2001) 4.7 PS2 Number of Consoles (End of Feb. 2006) 18.9 Source: Media Create *Latest Accumulated Number of Consoles (PS3, Xbox360)Sold: (Units: Millions) Japan USA Europe, others Total PS3 Xbox360 3.8 9.9 12.0 25.7 1.2 18.8 12.8 32.8 Source: VGChartz 7 SQUARE ENIX HOLDINGS CO., LTD.

Amusement: Current Market Condition (JPY bn) 1,000 900 Photo Sticker Booths Card Games Creating Brand-new Machines (attracting casual gamers, etc.) 800 700 600 500 Prize Games Video Games 204 186 211 224 220 198 187 143 141 155 178 181 199 223 219 196 Estimated Market Size Coin-Operated Game Machine Sales 400 300 200 100 331 336 352 300 250 240 257 296 349 413 487 580 561 624 642 643 629 620 596 590 606 638 649 683 703 678 573 Arcade Facility Operation 0 82 83 84 85 86 87 88 89 90 91 92 93 94 95 96 97 98 99 00 01 02 03 04 05 06 07 08 Source: White Paper of Leisure 1993 (Until FY92, operation only; CY, JAMMA, AOU, NSA (from FY93: FY08 = FY2009.3) 8 SQUARE ENIX HOLDINGS CO., LTD.

Amusement: Promotion of Efficiency Stores Closed 21 unprofitable stores Opened 13 new stores 138 directly-managed stores at the end of Sept. 2009 Investments Rents Reduced investments in arcade machines First-half of this fiscal year: 2.1 bn First-half of previous fiscal year: 8.1 bn * Investments in arcade machines by Taito stores Reduced fixed cost by negotiating rents and other terms thoroughly (Succeeded in reducing approximately 0.6 bn/yr as a result of tough negotiations for the last 1.5 years) 9 SQUARE ENIX HOLDINGS CO., LTD.

Optimization of Human Resources to Strengthen and Energize Organization Number of personnel in the Group at the end of Mar. 2009 (Including Eidos personnel at the end of Mar. 2009, before acquisition) 3,805 By the end of this fiscal year Estimated to decrease by 10-15% 10 SQUARE ENIX HOLDINGS CO., LTD.

Reference: Consolidated Projections 11 SQUARE ENIX HOLDINGS CO., LTD.

Reference: Consolidated Full-Year Projections by Segment 12 SQUARE ENIX HOLDINGS CO., LTD.

Results Briefing Session The First-Half of the Fiscal Year ending March 31, 2010 November 5, 2009 13 SQUARE ENIX HOLDINGS CO., LTD.