The Beast Is Back! The First Real Online Radio in Bulgaria
Contents History in Brief Tangra Mega Rock Profile Bulgarian Rock is Alive Tangra Mega Live Statistics Audience Profile Unique Selling Points Conclusion
History in Brief 1992 : Radio Tangra is established by Kiril Marichkov & Konstantin Markov, leaders of Shturtsite and Tangra - two of the most popular Bulgarian bands. Radio Tangra is among the first privately owned radio stations. Format: rock music. 1994 : Radio Tangra has already become the market leader in Sofia. David Byrne from the Talking Heads performs a big concert for the radio s birthday. 1998 : The first radio to support music made by Bulgarian artists plays 3 songs per hour, organizes live concerts.
History in Brief 1999 : Officially becomes Rock Radio Tangra The only one in Bulgaria! with a huge concert on May 31 st in the center of Sofia in front of 15,000. 2000 : Wins licenses for broadcasting in 8 of the biggest cities in Bulgaria. 2002 : Majority of shares sold to a strategic investor, who is expected to expand the network. 2003 : The strategic investor transforms the radio into a sports one, name changes to Gong. Rock Radio Tangra is dead. 2006 : After 2-year preparations, Vassil Varbanov and part of the old team start Tangra Mega Rock online.
History in Brief 17 Sep 1999 the Day of Sofia. The concert in front of the National Palace of Culture, organized by Rock Radio Tangra.
Tangra Mega Rock Profile Professional radio, having original program animated live by legendary radio voices and famous musicians. Magnificently balanced combination of classical and modern rock music. Exclusive interviews with the world s biggest rock stars and all Bulgarian rock heroes. Correspondents in London, Paris, Bonn, Los Angeles, Seattle, Amsterdam. Dynamic web site with hot news, games, forums, sponsors banners 24 hours a day. High audio quality.
Bulgarian Rock is Alive In May 2006 Tangra Mega Rock started the operation Bulgarian Rock is Alive to revive the memory of the best Bulgarian rock bands. More than 50 of our best musicians visited our studio in May to tell the stories behind their music. In June we received demo tapes from more than 70 young rock bands.
Bulgarian Rock is Alive The luxurious post card Bulgarian Rock is Alive visualized 45 rock bands. It was distributed throughout the country in Shell, Office 1 Superstore and Pingvinite bookstores. Circulation: 10,000
Tangra Mega Live I Billy Gould from Faith No More inaugurated the concert on June 5th, 2006 for the official launch of Tangra Mega Rock.
Tangra Mega Live I Date: 5 Jun 2006 Headliner: La Plebe (USA) Supporting Acts: Switchstance, Panican Whyasker, Bicheto, R.O.B.T.F. Venue: club Black Box, Sofia Audience: 1,000 people (sold out) Sponsored by: vivatel
Tangra Mega Live II
Tangra Mega Live II Date: 21 Sep 2006 Headliner: Er Maluk Supporting Acts: Saltriver, Gabana, Cigaretta, C4, Leepra De Luxe Venue: club SPS, Sofia (open air) Audience: 900 people (bad weather) Sponsored by: Jack Daniel s
Tangra Mega Live III
Tangra Mega Live III Date: 1 Dec 2006 Headliner: Kultur Shock (USA) Supporting Acts: Wickeda, Balkandji Venue: club Traffic, Sofia Audience: 1,200 people (sold out) Sponsored by: Jack Daniel s & Coca-Cola
Statistics Internet (Bulgaria) People aged 15+ years, who used the Internet once or more times per day (as of Jan 2006): 1 040 000 (15.6%) People who used the Internet to listen to music (online or downloaded) in 2006: 655 408 People aged 18+ who listened to Tangra Mega Rock in April 2006: 300 000 Source: e-bulgaria 2006, Applied Research and Communications Fund Alpha Research Survey, April 2006
Statistics Radio (Bulgaria) Tangra Mega Rock started on April 3 rd 2006 and immediately made an immense revolution on the radio market in the country, climbing in the Top 6 of the Official National ratings. The word is REVOLUTION as Tangra Mega Rock is an online media, available "only" on the Internet at www.radiotangra.com. Tangra Mega Rock is competing in the ratings with all traditional big players in the Bulgarian radio industry. The huge response from the fans facilitated advertising deals with key accounts like Tuborg, Honda, Shell, Mtel, vivatel, etc.
Statistics Radio (Bulgaria) Top 10 radio stations (nationwide, listeners 18+ years): Horizont 24.7 % Vesselina 10.0 % Darik 9.9 % FM+ 5.2 % BG Radio 5.1 % Tangra Mega Rock 5.0 % Atlantic 4.3 % Fresh 4.3 % City 3.9 % Hristo Botev 3.1 % Source: Alpha Research Survey, April 2006
Audience Profile Tangra Mega Rock listeners: - from the office: 60% - from home: 25% - from internet cafes/clubs: 10% -other: 5% Source: Tangra Mega Rock
Audience Profile Distribution of Tangra Mega Rock listeners by age: 18-24 years: 25% 25-39 years: 60% 40-55 years: 5% Source: Tangra Mega Rock
Unique Selling Points The first rock radio station in Bulgaria, having 14 years experience The best Bulgarian radio DJ s and musicians Two-layered media: audio + visual Web based, overcoming the boundaries found within traditional radio stations Supported by the rock community in the country and abroad National / worldwide coverage
Unique Selling Points Educated audience with above average incomes Precise internet statistics: how many people listen, time spent listening, etc. More than fifty of the world s biggest rock stars recorded exclusive IDs for Tangra Mega Rock: Pink Floyd, Scorpions, Duran Duran, Therapy?, Twisted Sister, Dave Navarro, Faith No More, Type O Negative, Peter Gabriel, Placebo, Fun Lovin Criminals, etc.
Conclusion Rock music has marked its great comeback in Europe and America with the new progress of guitar bands and today is No.1 again. The rock concerts in Bulgaria in 2005 and 2006 were most visited, with the largest crowds and social response. Even more is expected in 2007! Tangra Mega Rock heads out to be among the leading media in Bulgaria and to sustain its position as the best rock radio.
Thank you! Danail Tsonkov Sales Manager Tangra Mega Rock Ltd. 2A Patriarch Evtimii Blvd. 1000 Sofia Tel.: (+359) 987 11 25 Mob.: (+359) 887 64 84 14 E-mail: danail.tsonkov@radiotangra.com