How to Add a Food Component to Your Travel Blog Package Traverse Rotterdam - 27 May, 2018
Why Food Content Belongs in a Travel Blog Food Tourism is the pursuit and enjoyment of unique and memorable food and drink experiences, both far and near. (Source - World Food Travel Association)
Why Food Content Belongs in a Travel Blog Food is an integral part of any vacation or holiday. Some people plan entire vacations around food, with destinations chosen based on their culinary offerings. (Source - Momondo)
Why Food Content Belongs in a Travel Blog Travelers are shifting toward authentic food experiences and living like locals. Popularity of Airbnb and similar accommodation schemes People like experiential travel - cooking classes, meals with locals, etc. Not just millennials! Travel blogs can provide ideas for these travelers.
How to Incorporate Food into Your Travel Brand Know your audience! Develop a niche to differentiate yourself.
How to Incorporate Food into Your Travel Brand If you re pitching, understand how your audience fits the experience. Don t discriminate. Look for the most exciting food.
How to Incorporate Food into Your Travel Brand Go beyond restaurant reviews with experiences like food tours and cooking classes. Learn about local cuisine by shopping at markets and eating at home.
How to Incorporate Food into Your Travel Brand Be an extrovert and connect with like minded locals. Coffee Shops Pubs Couch Surfing
Build your culinary knowledge. Food Writing Tips Read top culinary writers like Pete Wells, David Liebovitz, Kenji Lopez-Alt, Katie Parla, Ruth Reichl, Jonathan Gold & Michael Pollan. Eat more food in all types of venues from food trucks to fine dining restaurants. Learn the lingo.
Food Writing Tips Tell a story. Don t give a recap of what you ate. Boring!
Food Writing Tips Stay away from trite words like delicious, foodie and unctious. Be aware of sustainability and social issues concerning food.
Food Photography
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Food Photography Tips Love the food.
Food Photography Tips You re only as good as your subject. If you take photos of crappy food, you ll end up with crappy photos. You re only as good as your environment.
Food Photography Tips Consider the background and color. Be honest. Sometimes the best plates are the most authentic.
Food Photography Tips Develop your own style. Composition, Angles Follow the light. Use the right equipment - Camera, Lens, Lighting, Editing Software
Food Photography Tips Professionalism creates respect. Hone your skills by shooting a lot and studying food photography. NY Times, Saveur, Bon Appetit, Old Gourmet Mags, Cookbooks Great Photographers: Peden-Munk, Todd Coleman, Daniel Kreiger, Andrew Scrivani, Jason Varne & David Leibovitz (Blog)
Food Video Tips Types of Food Travel Videos Tours (similar to travelogues) - Mark Wiens Experiential - Buzzfeed Worthit, 2foodtrippers Instructional / Recipes - Chinese Cooking Demystified
Food Video Tips Use the Right Equipment. Consider adding video to your pitch.
Expand Food Topics to Include Beverages Wine Wineries Wine Tastings
Expand Food Topics to Include Beverages Beer Craft Beer Brewery Tours Beer Tastings
Expand Food Topics to Include Beverages Coffee Cafes Latte Art
Expand Food Topics to Include Beverages Tea Afternoon Tea Tea Culture
Use Social Media!!! Instagram People love to post and like food photos. Brands love Instagram.
Use Social Media!!! Instagram Stories Great way to connect with your audience Fun and not a time drain
Use Social Media!!! Facebook Popular with certain demographics Boosting
Use Social Media!!! Twitter Great way to connect with brands
Final Thoughts Love the Food. Have Fun.
Final Thoughts Enjoy your meal!!