North to Hull City Centre East to Hedon Road CASTLE STREET VIKING FM & West to the M62 CLIVE SULLIVAN WAY COMMERCIAL ROAD WE ARE HERE... Hull Marina MAGIC 1161 Kingston Retail Park STATION INFORMATION KINGSTON STREET KINGSTON STREET Viking FM & Magic 1161 The Boathouse, Commercial Road, Hull, HU1 2SG 01482 325141 www.vikingfm.co.uk /vikingfm @vikingfm /vikingfmvideos www.magic1161.co.uk /magic1161 @magic1161
TO VIKING FM & MAGIC 1161 This pack contains everything you need to know about how Viking FM and Magic 1161 can help grow your business. Not only does our combined audience reach of 292,000 offer a large, captive audience for your advertising, we also provide a number of business services in house including creative solutions, corporate literature, web design and development, events and PR. Our dedicated team of experts care about your business. To find out how Viking FM and Magic 1161 can grow your business, please contact our Commercial Team on 01482 325141
VIKING FM & MAGIC 1161 COMBINED Working in partnership with both stations can help maximise your reach, enabling your business to engage with the people of Yorkshire and Northern Lincolnshire. COMBINED STATISTICS: Viking FM and Magic 1161 dominate the local radio skyline across Yorkshire & Northern Lincolnshire in terms of reach, hours and market share 292,000* Listeners every week combined That s more than any other commercial radio station! People in Yorkshire and Northern Lincolnshire enjoy their toast and jam with us! More of them wake up to our Breakfast shows than any other commercial group in the market. TRANSMISSION AREA BRIDLINGTON DRIFFIELD SELBY POCKLINGTON HORNSEA BEVERLEY HULL WITHERNSEA BARTON IMMINGHAM SCUNTHORPE BRIGG GRIMSBY GAINSBOROUGH Around 1 in 3 people e in the region listen to us us More listeners than any other radio station - including BBC stations More women 25-54 listen to Viking FM & Magic 1161 than any other station in the area - including the BBC stations. They also have more hours than any other station in the area *Source: RAJAR Q3 2012 Viking FM and Magic 1161 TSA.
VIKING FM IS PROUD TO BE THE LOCAL RADIO STATION SERVING YORKSHIRE AND NORTHERN LINCOLNSHIRE FOR ALMOST 30 YEARS. VIKING FM STATISTICS: WEEKLY REACH 255,000 Viking FM has the fastest growing breakfast show in the market. Jim and Rosie have grown by an amazing 34% since their launch at the beginning of the year. More main shoppers listen to Viking FM, than any other station across East Yorkshire and North Lincolnshire. More women 25-54 listen to Viking FM & Magic 1161 than any other station in the area - including the BBC stations. They also have more hours than any other station in the area. Viking FM plays the biggest songs from the past 30 years, the most music through the workday and the most comprehensive coverage of local events around the region. Our popular, local presenters provide listeners with upbeat and positive content that really matters to them. The station s passion and pride for the whole region is audible throughout the day. Being the local radio station for Yorkshire & Northern Lincolnshire is a massively important part of the station s output, and local news, travel and information are key to the station s success. The local news team deliver up to the minute content every hour ensuring Viking FM remains at the centre of everything that is happening in the region. Viking FM plays the hits, with the most music variety from the last 30 years. Our listeners love songs by Lady Gaga, Maroon 5, Katy Perry, Adele, Michael Jackson, Carly Rae Jepsen, Take That and many more. Viking FM reaches more main shoppers 15+ than any other commercial station in the area 33 Patrick Visitors to the school are always singing the ad and we ve had a steady stream of enquiries through the website too. Pocklington Montessori School Billington (Mon-Fri 10am-3pm) reaches more adults at this time than any other commercial station in the area Viking FM has a grown audience for women 25-44 by 33% over the last six months and now reaches over 1 in 3 of all women 25-44 in the area. *Source: RAJAR Q3 2012 Viking FM and Magic 1161 TSA.
PLAYING THE BEST OF THE 60 S, 70 S AND MORE FOR NORTHERN LINCOLNSHIRE AND EAST YORKSHIRE. Every morning Darren Lethem wakes up Northern Lincolnshire and East Yorkshire in a friendly, chatty, and fun way giving people more of the songs they love, local information and competitions. Playing a wide range of classic hits from the likes of The Beatles, Elton John, Tina Turner, Diana Ross, Rolling Stones, Elvis, Abba and many more, Magic 1161 is guaranteed to lift the listener s mood and put a smile on their face whenever they tune in. Every Saturday and Sunday it s the Magic Gold Weekend including the Award Winning DLT on a Saturday and Sunday at 10 and Mike Read and Tony Blackburn on Sundays playing the best music from the 60s, 70s and more. Magic 1161 listeners are loyal and enjoy Magic s love and great music, familiarity and warmth. MAGIC 1161 STATISTICS: WEEKLY REACH 59,000 Our Magic 1161 listeners love us, listening on average 12.9 hours a week, putting them in the top ten of the nation s loyalist listeners. Our core demographic of 45-54 year olds are spending more time with Magic 1161, with average listening hours up 75% Year on Year. Our ads always receive a great response, month after month - advertising with Viking FM means so many people choose us first before any of our competitors. Neil Hudgell Solicitors With our listeners help, Cash for Kids raised more than 478,000 in 2011, helping over 10,000 Children. Cash for Kids is the official Charity of Viking FM & Magic 1161. We are a grant giving charity that supports thousands of Children across Yorkshire and Northern Lincolnshire, that have special needs, are disabled, have life limiting illnesses, have been abused or neglected or simply need a little extra care and guidance. Every single penny we raise stays right here in Yorkshire and Northern Lincolnshire and provides a helping hand when and where it is needed the most. Cash for Kids work with some of the biggest businesses from across our region, supporting them to achieve their Corporate Social Responsibility targets in fun, exciting ways we want your business on board! *Source: RAJAR Q3 2012 Viking FM and Magic 1161 TSA.
DIGITAL Our website, Social Networks and apps take the radio station into the digital world and give listeners and advertisers an additional opportunity to communicate in an interactive, more detailed and visual way. Listen online: radioplayer.vikingfm.co.uk www.vikingfm.co.uk ws 51,000 + monthly unique page vie 26,000 + VIP database members and radioplayer.magic1161.co.uk Listen via the mobile apps on Blackberry, iphone and Android: www.vikingfm.co.uk/mobile and www.magic1161.co.uk/mobile facebook.com/vikingfm 96.9 Viking FM & Magic 1161 s Premier Partners VIKING FM STATS MAGIC 1161 ST ATS www.magic116 1.co.uk 2,000 + monthly unique page views 3,000 + VIP data base members At Premier Partners we work with local businesses across Yorkshire and Northern Lincolnshire that want to grow their business locally. Whether you are a small owner managed business or a global brand, we are here to help. Local is extremely important to us, we are a local radio station and people engage with our stations on a daily basis, we are part of their daily routine and life. This is why when local businesses are looking to grow, we are their first port of call. can provide you with ideas and multimedia solutions using radio, online, video and social media in the most cost effective way. No business is the same which is why we take the time to really understand what you do, and learn about what makes you different. From this, our team Head of Premier Partners, iness grow locally, please contact our bus r you help can we how uss disc If you would like to.bagshaw@bauermedia.co.uk 3, or alternatively via email at katrina 563 283 3 011 on ally son per w sha Katrina Bag 28,000+ Likes Talking about us 3,000+ @vikingfm 7,700+ Followers Mobile 18,000+ Downloads Source: Facebook Analytics. Google Analytics. FOR FURTHER INFORMATION OR TO ARRANGE AN APPOINTMENT PLEASE GET IN TOUCH. Viking FM & Magic 1161 The Boathouse, Commercial Road, Hull, HU1 2SG 01482 325141 www.vikingfm.co.uk /vikingfm @vikingfm www.magic1161.co.uk /magic1161 @magic1161