Transcript Stellar Leader Show with Jaime Masters and Kimra Luna All right everyone, thank you so much for attending the stellar leader show. I am very, very, very excited to bring Jamie [Masters 00:00:12] aboard. Me and Jamie have been in the same circle for a whale. We actually don't know each other super well, so this is going to be a really fun conversation where you guys actually get to see us getting to know each other, which is great. If you're new to this show, it's basically a series where I am bringing people who are leaders, who are ruffling the feathers a little bit when it comes to mainstream and conventional ways of doing business and just being in the world in general. I like to interview people that are inspiring. Jamie has a lot of things I know that she is going to bring to this interview. I'm really, really grateful to have her here and have her spend her time with the freedom hackers community. If you have any questions throughout, please put them in the chat box below. I will be monitoring that throughout this entire interview. Jamie, say hi to the freedom hackers community.
Hey everyone. Awesome. Like I said, I actually don't know a ton of your story. I know tidbits here and there. I think it's probably better that I didn't. At first I was like, you know what, I'm going to listen to all these interviews from her and learn everything about her before I interview her. Then I decided, you know what, let's just get to know each other. This is going to be really fun. First off, like I said, my audience, they might not know you. Can you introduce yourself? Let us know about who you serve, who you work with, and of course share your website where people can find you. For sure. It's funny because I haven't know very much about you either. I know we were in a mastermind thing together, so I was googling you beforehand, which is so horrible. We're speaking in the Philippines together, we have a bazillion mutual friends. This is great, now we can actually know each other, except I can't ask you questions which is tough. One of the things that I do, I interview millionaires. I've
interviewed over 300 millionaires. I wrote a book about about it. My site's called Eventual Millionaire. I've also been a business coach for over 10 years which makes me feel super, super old in general. I've worked with anywhere from old- school landscaping companies and plumbing companies to crazy bad ass online businesses. 10 years is a long time, so I've run the gamut of how things have gone. I work with people that in general want to do better. Let me say this too, Eventual Millionaire, that's my site. Some people are like, oh, it's all about the money. It's not to me. I had a 6 figure job when I was 24. Thought I awesome. My parents, I'm from small-town 2000 people in Maine, my parents didn't have money. I went all in, like you have to go to college and you've got to get a good job. I got a great job, and it sucked horribly bad. I hated every second of it. I was an engineer and project manager. Because I had that midlife crisis, I was like, there has to be something more to life, because I had a baby and all that fun stuff. Anyway, long story short I started going this route and online and learning business coaching and all that fun stuff back 10 years ago.
Kimra Luna: Wow, 10 years. I know. Now everyone's going to guess how old I am. It does seem like a long time. My son just turned 7 and I was like, holy moly. That is a long time. Yeah. It's really interesting how you say you worked your butt off, you want to college, you did all of the right things but you ended up doing something that you hated. Is the dislike, is that the reason why you decided to go against the conventional wisdom? Was that really the thing that triggered it? I was going after the money. Because we didn't have a lot when I was younger, I was going after the money. I was like, as long as I have that then I'll have choice and it'll be wonderful. It wasn't. It was one of those things where I had that realization, like, oh, is this all there is? Now I'm just going to work 60 hours a week and hate my life. That's horrible. That's where it was like, there has to be something more to life than this. I don't care about the money, I would give it all up in a second if I could just actually enjoy
what the heck I wanted to do. I also didn't know what I wanted to do so that makes it also, you're stuck going, I feel like there's so much more potential in my life in general especially because I was so young but had no idea what to do either. That's why it's called Eventual Millionaire because to me, this is my quote unquote definition. It someone who wants to be a millionaire eventually but they want to do it on their own terms. They want to have an enjoyable life, and mine's all about business, so an enjoyable business also. We all need to have a million dollars by the time we retire. It's sad with inflation and everything. Literally I need $3 million by the time I'm 65 in order to live okay, which sucks. I'm trying to make the idea of a millionaire actually, not lower but more normal for people. That way they don't go, oh my gosh. Really, it's about if you think about 1950s dollars, it's maybe $250,000 from back then. It's really not the same as it used to be. We all have to really strive for that. We don't want to do it at the degradation of our life, so how could we do it both, does that make sense? Yeah. That fits my core beliefs with my business. It's like, I don't think people have to do stuff that they
hate. They don't have to do stuff that it sucks the life out of them. They can do stuff that they love and be able to create a life that they love, whether that is going to the millions or not. If they are happy at $100,000 a year and that's their spot, go for it, whatever that spot is for you. That's something that it really, like you said, your website says millionaire. I'm thinking yeah, some people they go to your site and think, oh, this is all about the money. To me, it's all about being happy. Another thing that being about being a millionaire is something that where the value you put out into the world starts reflecting back to you. That's something that as the more started giving, the more I got back. The more I started giving, the more I got back. I wasn't giving out of just the place of knowing that I would get something back. I'm just naturally a giver. I was giving for a long time without making any money. When I started being more strategic with my giving I guess so to speak, then I started being able to receive. Yeah, that's really my thoughts, because you're a coach and I'm sure there's a lot of people watching that have maybe hired a coach before or maybe want to work with a coach, what would your advice be to people who feel like maybe they're
giving and giving and giving but maybe not receiving as much yet? That's huge. Okay, a lot of people, especially givers have a hard time receiving in general. Me too, I'm a giver also, to sometimes not a great degree. People will be like, "Oh, let me help you, what can I do?" I'm like, "Oh, I'm fine. No, let me just keep giving." That's one of the first steps I would say is actually receive what you're probably already being offered at the moment. Of us if you do hire a coach or something like that, make sure it's somebody that understands your values. It's funny, I just got a new client and he's like, "I've hired coaches before." They told me about what they made him do. I'm like, "That sounds horrible. You hated every second of it." Who the heck would want to do cold calling every second if that's what you think sucks? Now your life turns into suck instead of something good. If you do find a coach and you're looking for that answer about the giving thing, tell them I'm a giver and I a hard time receiving or asking or whatever the essences and make sure that they're aligned with that. If they're not and they go, oh, you just have to ask harder and they make you
do stuff. My mentor way back when, I was 24 when I found him. He's amazing. He has an off- line business. He was a business coach forever. Sold a million dollar company. He made me do old school stuff that in my mind was really weird. I am a very soft salesperson in general. Some of the things that he had me do, I was like, I feel horrible doing it. It was great to get me outside my comfort zone and understand that, but to me getting outside of your comfort zone is one thing and going outside this much and feeling like an absolute idiot like you want to crawl under a rock is not cool. Make sure your coach understands where your comfort zone is, because being pushed is great but being pushed so much that you're like, I give up, run away a thousand times over sucks. Hopefully that answers the question. Yeah. I've actually had people say that to me where they've hired a coach and the coach asked them to do these absurd things. I'm like, that doesn't even fit your personality type. That doesn't even fit who you are. Me, I'm not a hard sale. I'm not. I'm like, you know what, I probably should write a better pitch, you know what I mean?. I'm not a hard sell. I don't think people necessarily have to be if they're being
genuine and being themselves an understanding that selling is, you're giving a gift to the people who are even buying from you. You're sharing your gifts and they are giving money in return. The sooner you can accept that and really own that, the easier it is to get customer as a client. Really awesome. I love your answer to that. I really hope the audiences loving that too. Yeah, let's shift gears a little bit and talk to it about family. I know that you are a mom. I'm a mom of three and you're a mom of two. How does being a mom influence your day to day business decisions? Has it influenced even where you live? What are some things that has influenced that from being a mom? Talk like a thousand minutes on that one specific thing. You know, you're a mom. It makes a huge difference in general with everything. When I started my business I just had my son. When you think of that, it's silly to start your business when your son is three months old, two months old or something like that. I was quitting my day job at the same time. It was a little crazy, especially because he had colic.
Oh, nuts. I'm like, is this what babies are supposed to be like? Because this is not very fun. What I ended up doing was going, I quit just so I could work 20 hours a week when they were young. That was my whole thing. I wanted to be there. My parents worked a ridiculous amount because we didn't have a lot of money. My mom was gone on holidays. It was rough. I was just chatting with her about that the other day and she was like, "That's the one thing I regret. I wish I could go back and change." I'm like, I'm always there for holidays and I'm probably there a little bit too much for my children. They don't even understand what it's like. They're downstairs right now because they're on vacation. They don't understand what most people have to go through. I pick them up at three at school and they're like, "I want more time with you." I'm like, "Most parents have to work 40 hours a week," I do sometimes, but it's not, I put them super high up there. I live right now, I moved from Maine to Austin, Texas. One of the reasons is just because the space here is growing. It made everything going unfortunately down in the mindset of a lot of people and they didn't even understand what I did. They were like, oh,
that's too risky. I really want the kids to grow up knowing what's possible. I just interviewed a millionaire the other day who made his money with gum ball machines and stickers and gum ball machines. He just sent us a gum ball machine downstairs. The kids are so excited, we're going to use it as a business. This is their third business. They've had so many businesses already. Here in Austin they have a school called [Actin 00:12:27] Academy which is a business school for kids. I am all about teaching them the stuff that I didn't learn way back then so we can set them up. One of the things I found with the millionaire interviews, because I love data so I run surveys and statistics to try and figure out what most millionaires do versus not. The younger ones, and these are all self made. These aren't people that got their money from anybody. It's a net worth of over a million, so they keep their money too. They don't just make it and spend it all. What they do though is when their parents were entrepreneurs, they actually begin successful faster because they did all of their risk at the beginning. They did it when they didn't have to worry about rent.
I was like, I had a $250,000 house. I'm okay with losing my house if I quit my job because I was the breadwinner and my ex-husband was a professional juggler. I quit my job and we had a professional juggler. That was the only income we had. We did a lot of crazy stuff. Also, we were talking about what your mom did beforehand. We were selling stuff and random web design projects and whatever we could to try and get everything up and going. I want the kids to learn that early so that way long-term we can get that risky stuff and the failure up front. When they are 25, they get a better sense of this. I wish I did. I started when I was 24 which is still awesome comparatively. Start where you are. Now that I have kids and know how crazy and how huge the world is with this, I knew no millionaires from Maine. What you can do, my online business has only been around for six years. I was offline for the first few. Doing this, I've been on the [office 00:14:09] on page six times in six years, which is ridiculous. I never even thought that was even possible, let alone done by me. Anyway, I'm trying to teach the kids that. There's so much that's possible, you can do whatever the heck you want. Just really put whatever you can into it. I need to be there with
them in order to show them a lot of that stuff. I told you I could have even gone even longer than that. Yeah. As a mom myself I really just want to be an example to my kids. If I was away all the time, which there are entrepreneurs who are away all the time. They're working 40, 50, 60 hours a week. There are some people who preach that and say you need to do that. I don't believe that at all. Some days I don't do any work. I just hang out. Just a few days ago I had a shaman healing and I just relaxed and hung out the whole day. I wasn't busy doing a bunch of work all day, because I could. My son's birthday was on a Monday. I had all day to prep for the party and prep for the party. The whole day Monday I didn't do nothing for my business, you know what I mean? I wanted to be there present with my kids. Yeah, we take birthday off. Each kid can decide if their brother or sister is allowed to take off the birthday too. We're like, oh, do you want your sister to take off also? They have the power, which is sometimes hilarious. They're like, oh, if I say no and she can't, then that means on her birthday she's not going to let me stay out of school either. We take them out of school, yeah. It's such a huge thing. I'm
so thankful because who the heck, if you work at a full-time job and you're like, oh, I'm going to take my kid's actual birthday off. Not the birthday party day, but their actual birthday. You'd be like, oh, that's nothing. It's not. To me it's the biggest deal ever. Birthdays are the thing for me. Yeah. I was able to give my son a birthday that he's going to remember for a long time rather than just, oh, here's the cake. Okay, now we're done with it. Then we just got to go to bed because we all have work in the morning. It's like we were able to do what we wanted to do as a family. I think it's really important to make those lasting memories with our kids. Like I said, it's part of being an example for them. I hired a Darth Vader and Luke Skywalker actors to come to the party. Jaime: What? I know, I wish you lived near me. Your kids could have came. I know. I'm a huge geek, I have Deadpool next to my thing.
I know. Look, I got Sherlock. I got Sherlock right here. Wait, where's Harry Potter at? Here, hold on. Wait, I have a Harry Potter thing too. I got Harry Potter too. I have a wand, Dumbledore's wand. I just got it. We went to Disney and we did the Harry Potter thing. I'm like, "I'm getting Dumbledore's wand." Everybody thinks I'm crazy. Good, now I'm not the only one who has toys. No, you are not crazy at all. My whole bed has toys on it. It's hilarious. We have this childness in us. I think that being able to be with our kids helps us bring that out even more. If we were at a job I think I would be a lot more serious. I like being able to have that playfulness. Awesome. I know that now you are actually a single mom. How do you have that work life balance? I get asked all the time about work life balance. People are like, "Your husband helps you and you have all these nannies." They just make up all these excuses in their head on why I can do it
and they can't, which are completely BS. How do you handle this as a single mom? Yeah. Thankfully me and my ex-husband are super good friends. We were together for 15 years. We grew up together. He still calls me his best friend which is amazing and awesome. He actually does share custody. It's not as though I have them all the time. I actually usually travel when he has them, so that way that works out. On the days that he has them I work all the time. I love working. I will work, if I didn't have children I would work 24 hours a day just because I love that. You know, our work is, I don't know. I think it's really fun. It's like writing, you're going to coffee shops and having and chatting with my team and that sort of stuff. When I don't have them, I go all in. When I do have them they go to school. Usually at three we go do fun stuff. If I do have some extra work to do, we have a thing called Mt. Playmore and there's wireless. They go play and then they come back and give me kisses and then they can go away. They're seven and nine now so they're old enough to understand and we can actually really do stuff together. Findlay, my son,
is nine. He's writing a novel right now, so we're painting and we're working on the book cover at the moment. I just feel like at the beginning when they were babies it was harder for me. I actually just got divorced probably eighteen months ago, two years ago. Beforehand I did have my ex-husband. He used to travel the time too. He was a professional juggler and was gone all the time traveling. It was me with the kids. I felt like it was even harder at that point because it was two babies and a husband, because he was traveling and we were trying to do stuff, we're broke. Now I feel like I do have somebody that actually does cooking and cleaning so I don't have to, because that's not really my zone of genius. I'm horrible with that. I love baking cookies and stuff for the kids. Other than that I'm not so great. I really feel like we refine and refine and we get better and better and better as moms as we go. We know it's important and we know what's not. I feel like as we move forward, I get asked this balance question all the time. I don't balanced all that much. I work a lot when the kids aren't there and I don't work when they are. We try and make quality over
quantity to me as much as humanly possible. Not that they don't get quantity too, that's the thing. I'm like, you guys don't understand how much time you get out of me. Just downstairs, it's like, "Let me give you three more hugs." I was like, "Girl, I got an hour and a half, I'll be right downstairs in an hour and a half. We'll be cool, don't worry." Their expectations are actually different also than most children just because they're used to having me around, which is amazing and awesome, but hilarious too. Yeah. Even for me, I like to spend the super quality time. To me, quality time with your kids matters. There's a lot of people where it's like, they get home from work and then it's like, okay, then the kid has homework, then they eat dinner, then they take it back, then they go to bed. It's like, the whole time it's like, you didn't even really play with your kid. You didn't really just have these great conversations with them or get to sit down and paint with them. It's just a different type of experience. I'm grateful that I don't have to work a regular job. Even my husband, he picks up my son from school and he loves it. They have their little, it's almost like they're walking home from school like their little date every day.
I used to do that with my dad. It matters so much when I, it was just Father's Day and I talked to my dad. I was like, I loved, because in Maine you have to drive really far for anything. We had a 15 minute drive each way to go to school. We would just talk. I remember that so well. I was trying to think of if I'm doing that enough for my kids. I started to kept asking my parents, "What did you do?" My parents worked all the time for most of it. My dad was a professional musician for a long time and fixed guitars and my mom worked for a telephone company. I wanted to try and pull out the pieces that I remember as being really potent when I was younger and make sure that I'm leveling that up. I think I'm doing a pretty darn good job too, because we do adventures. We do scavenger hunts and all sorts, I love that stuff. To me that's where the potency happens. We watched a TED talk the other day and then discussed it, because even though they totally didn't understand gene transformation, that's okay. They actually really liked watching those pieces. Being able to share your world with them and talk to them about it, because they're real human beings at this age. They have so many thoughts and feelings.
It makes such a huge difference. As a mom you always make sure that you're trying to do the best you can with what you've got. Yeah. All moms do the very best they can. It was one of the things with me, I was at home full time with my kids. I was a stay at home mom. Jaime: I tried that. I was like, oh. Yeah. It wasn't really me. I felt like there was something more that needed to happen. I didn't know exactly what it even was going to be. I was just like, oh, I'm just going to start a blog and let's see what happens. Eventually I did a year of this blog and health and wellness and I was really following my passion and I ended up getting pretty burnt out on that. I was like, you know what, I'm going to shift gears and do this other thing. Then that actually became the theme that I'm in now. I feel like having the kids helped me realize that. Even though I know that they, everybody thinks, oh, yeah, you could be a stay at home mom and be with your kids 24/7. My kids, no, I'm not the optimal for a lot of those things that the stay at home moms.
Doing laundry, the laundry just never got done. It just never got done. It never got done, it never got organized. I didn't even have, I just can't do that. If you guys saw my desk right now you'd be laughing. Let's not show that. I'm not the type, I couldn't do it. I'm not going to be the one just doing all the cleaning and stuff. I'm not going to be the one doing all the cooking and stuff. It just wasn't me. I didn't want it to be where later I resented having kids. There's people that do that. The kids are teenagers and they're resentful of their kids and they're like, oh, I wasn't able to do what I wanted to do. It's so difficult to be like that. I had heard people say that. Sorry. That's where I was at the beginning. That's the thing, you probably did it because that's what everybody says. You be a stay at home mom. That really means that you're with your kids and you can do both and you could have this. Then you do it and you're like, I remember being referred to as Findlay's mom, and nobody knew my name. I had no name.
Everybody at the school thing, because we were taking them to Montessori for a couple hours a day. They were like, "Oh, that's Fin's mom." I was like, "Yay." You have no identity when you become a mom. I was like, "Please, just know my name." I felt so, and I think that's what's so hard is when you, I went all in to try and be a stay at home mom. I was trying to be the perfect wife, perfect mother, perfect everything. I ended up being a martyr going, I don't like my life. I'm doing laundry all the time, I'm dealing with the stuff, I hate cleaning. It's an issue of mine. It always has been. I hate cleaning. I feel like I could be using my time so much better. Now you know. When you can create revenue and when you compare that to the time or the cost of having somebody else clean, you're like, now it's a nobrainer. If you don't know how to really create that revenue, of course it's tough because if you can't afford somebody to clean, which I couldn't before. It was like, now I have to do the duties and then I have to do the cooking every night and I have to do this and this. Know that there are so many other options out there and you can
figure it out no matter what it is so that way you actually enjoy things. I didn't know what was possible back then. Now I do. I'm like, I wish I did this stuff then. Yeah, even when it came to cleaning, back when I was a stay at home mom, I was just like, okay, how can I hack this? How can I make this the most enjoyable experience possible? We made it a fun game with the kids and made it like a dance party to clean the living room. We did everything we could to make it out to be the best we can. I think that's a trait that entrepreneurs have. I think some people, they would just end up being miserable and miserable and miserable. I think if you really have that entrepreneur mindset, you're going to be like, how can I optimize this? How can I make this better and at least more fun? Even if it was just a little bit, how can I make it a little bit more fun? We ended up doing lots of dance parties. My kids were like, "Oh great, it's cleaning day. Mom's going to have a dance party for the next three hours." We had to do what we could at the time before I could afford to have a nanny. That brings me to a question that actually came in in the comments. Joanne is asking, "How did you keep your head together and
focus through the fear in the early months of your business before you had that decent income coming in?" That's so rough, it's funny. As a smart person, you're like, because I made six figures. When I got into business I was like, "I got this. I'm smart. I need to learn skills and stuff like that, but in general I'm a smart girl. Then I got into it and I was like, "Okay, this is way harder than I thought." How come somebody was willing to pay me this much money and yet I can't even make, I remember going, look, I just want to make $3000 a month. How can I even, please just help me make $3000 a month. What's so funny is it mostly my own brain stopping myself. I really feel like we just need to let go and take as much action as we can. I wasn't confident in my skills in general, which makes it difficult. When I start getting feedback, having a mentor definitely helps you because he really kicked me in the butt. He was very good at kicking me in the butt and making me do stuff. I really feel like the action piece is what starts to make you understand what works and what doesn't work. The more
action you take, the more confidence you have too over what works and what doesn't work. I kept getting feedback of people going, "Oh my gosh, you're amazing." I'm like, "I am? Thank you." I collect all of their feedback and be like, they think this is amazing. How come I feel like an idiot at the time? As you keep moving forward and as you keep moving forward, know that you are not inept. Your brain will make crazy things on you. Most of it is not true. It's just that you're at the beginning. Imagine a baby walking, they fall a bazillion times. I know if everybody's heard that and it's cliche, but it the same thing. Everything that's going on in your brain is normal. I work with multimillion dollar businesses with one on one clients constantly, and they still have a whole bunch of head junk. Not as much. At the beginning there's a lot more. As entrepreneurs, that's one of the main things we have to get better at, learning ourselves and learning how to change our thoughts and be happy and enjoying the journey. Really easy to say, much harder to do. When you're actually sitting in it, you're like, I can't. Knowing it from the other side and being able to look back and go, man, "I wish I actually enjoyed
myself a little bit more and had more fun instead of feeling like I was doing everything wrong." That's how I felt. Yeah, people ask me all the time, "What's the order you must do things?" Things like that. I'm like, "Order? What are you talking about? I did everything backwards in my business." I started on day one, boom, Facebook ads, boom, webinars. Everything, most people wait two years before they even start doing most things. I'm like, "You don't have to do it in a particular order but you need to be getting in front of people and you need to get some freaking clients and customers." That's the whole thing. People are like, I need to do my website. I actually distinguished these, I have a name for it. It's in my book. I call them active actions versus passive actions. What we have a tendency as business owners to do is update a plug-in on our website and write more content on our blog and blah blah blah. Yet we're not actually selling anything or showing people's offers or whatever the thing is. That's what actually brings in money. It's funny because a lot of times it's in our own heads. An
active action is one that aligns with your goals. You have to have whatever that goal is. I remember reading your about page, I have a goal of five thousand dollars. Whatever the number is, it doesn't even really matter. It can be ten bucks, I don't care. As long as you have that goal so that way you know the action you're taking will align with that, because that's the whole point. Otherwise we're wasting our time where you're randomly going like this. It has to get you outside of your comfort zone a little bit because we don't normally push ourselves. We don't kick ourselves in the butt enough. I remember when I first started online, my website was Eventual Millionaire. The site was, it got hacked before. I used to blog a long time ago and then it got hacked and my backups were corrupt. I restarted it again about six years ago. I didn't know what I was doing in any way but I made this challenge for myself, because I was weird. I felt like I didn't have a lot of friends in Maine that actually knew what online anything was. They also weren't in, you know people are saying you're the combination of your five closest friends. Unfortunately I wrote a list. They're amazing people but I wrote a list and I'm like, oh gosh. They all hate their jobs, they all don't like waking up in the morning.
They're amazing people and fun and stuff, but I need to make sure I'm surrounding myself with more positive people that actually understand this world, because it's kind of a crazy world. That's when I was like, I'm going to start a mastermind group. My blog was literally a month old. What's insane was I just went, I'm just going to email a whole bunch of people that I didn't know. That's actually, I don't know if you know this, but that's how I got Pat Flynn in my mastermind group. I randomly emailed him and he said no. I don't take no for an answer, I'm one of those people. I'm very competitive and I don't take no for an answer. I emailed him again before we actually started the group and he said yes. That's been going for over six years now. If I never pushed myself that little bit to get outside my comfort zone and email these random people that I never knew, the world would have not been as open. You know how connected Pat is. It's ridiculous. He was able to help me and gave me advice for six years, even when I was a nobody that knew nothing. It's just insane to be able to go, those little pushes can make a huge difference in the results that you get.
Yes, I totally a thousand percent agree with that. Sometimes it's just that little, tiny little thing. Sometimes it's just tweeting that person or sending them a Facebook message. Just thanking a person even sometimes can get you really connected with that person and become close with them. One of my mentors, James Wedmore... Oh, I love James. Yeah, he started mentoring me a bit when I thanked him for how he had helped me. I'm like, "You had helped me with this, this, and this and I had these results." We started talking and things like that. It really just takes reaching out to people sometimes. I'm really excited that I've been able to do that and being able to connect with amazing people because I reach out. I have to be the one to step out because they're not necessarily going to come to me. I got to be the one going out there going after them. Awesome. Another question that I had earlier, is there any major roadblock that maybe a lot of your clients come across in their journey? What sort of ways do you help them get through those types of roadblocks?
That's a great question. What I think is funny, is your audience more male or more female in general? Female. Mainly more female, yeah. Okay. This is what I was going to bring up. My audience is actually more male, which is funny. What I think is interesting is that my female clients versus male clients actually have different issues. Female clients have so much more, we think so much more, not that we think there, but you know what I mean. We are so in our brains and what's good and what's not good. We have all these opinions over things. I'm allowed to say that, I'm a female. Also collecting all the data from most of the females that I work with, instead when I work with guys I'm like, "Go do this, that, and the other thing." They're like, "Okay, done." Most of the time. A lot of the females I work with, they're like, "I'm not sure if they're going to like it if I email them now. Maybe I should email them next week when they're not as busy." I'm like, "That's okay. You can email them now and they'll just boomerang it for next week if they're really busy." It's so funny how we'll actually
hold ourselves back. A lot of my coaching with females have to do over what those mental blocks are and not feeling good enough, whether it be because they're a coach and they're like, "Oh, I'm not totally sure." I had those issues at the very beginning. I was like, "I don't want anyone unhappy ever in any reason whatsoever." At the beginning I'm like, "I'm not that great of a coach. I don't know what to tell you, I'm new." My mentor was like, "Just give them their money back. If they're unhappy for any reason at any point of the journey, just give them all their money back." I'm like, "That actually helps me a lot." At the very beginning, I still do it now if anyone's unhappy. Thankfully I don't have that issue anymore. Way back then I was like, "I just want to feel okay that they're getting as much value as humanly possible. I don't want to take someone's money if not." I've done that a lot with my clients, especially if they're not totally sure of their services. I'm like, "Just tell people. It's not a big deal. You'll give them either some of it or all of the money back if you can financially." That way that brain space of going, "I don't know if this is going to be good enough or I'm not sure."
Something like that can just be wiped out completely and you can move forward. It's the moving forward that makes a huge difference. As you keep doing it, it keeps getting better and better and better. My confidence when I was younger was so low. Now I'm like, I don't want to seem arrogant in any way but I have really high confidence. It's just because you keep forwarding keep doing this and your mindset grows and grows and grows the more you do. Does that make sense? Yes, yes. Awesome. Great answer too. I understand that a lot. Most of my audience is women and it seems to be, they get all stuck in their heads. I'm like, "You know what, when you get your first few clients, then you understand how much value you're giving to those people." It's like, if you don't have those clients, how can you know? You can't get any feedback if you're not out there doing it. I really hope, that's part of the reason why I do this show is I really hope that people watching can be inspired and see that it's really the taking the action and going out there and doing your best to serve, that's what's going to give you more confidence. It starts filling you up with confidence. Your confidence level just
keeps growing and growing. Then it's easy to take the action after that. That's the thing. This is what I talk about, I have webinars too. One of the webinars I do I talk about imagine taking your business as it is now and popping a millionaire in your seat. How fast can they make $10,000 a month? It's a no-brainer. They've done it before, they know what the picture looks like. They have the confidence that of course they can do it. As you start going you're like, oh, so it's knowledge, which thank goodness we have the Internet and people teaching things for free everywhere. I teach people how to get mentors for free so you don't even have to pay for them. There's that, number one. Number two, if you just take action and move forward, it's huge. Having that confidence to be able to know what to do. If you don't know what to do, take a course or figure it out or ask somebody that does know. That's why I got Pat and a bunch of other people in my mastermind group. I'm like, I have no idea and I just want someone to tell me what to do. I don't want to read a thousand books on this. I'll have someone smarter than me just tell me what to do, and I'll go do it. It'll make it faster.
If you can imagine you being that millionaire and take the steps that you know your business needs, I have a lot of my clients go, "What does your business need? Not you in your own brain space need. What does your business need right now?" Sometimes it's to fire someone. In our brains we don't want to fire people. That's horrible. Sometimes your business needs that. It's trying to take you out and let your own brain craziness go away, whatever you want to call it, and really figure out what your business needs. Yeah. I said that to one of my students actually not very long ago where I was like, "If you were already making the money that you want to make, how would you make this decision? What would you do?" They were just like, "I would stand up for myself. I would go and speak out for this. I would do this." I said, "Then go do those things." It doesn't make sense to, we're all a millionaire inside of us. It's waiting to shine. If you're sitting there thinking constantly that might not work, if you're thinking that, then it isn't going to work honestly if you keep thinking that. Just say, "You know what, it is going to work. I'm going to go and try it. If it doesn't, oh well. I'll try something else."
When I started my business, I didn't know people were going to like me. They were going to be like, "Who the heck is this freak with the shaved side of her head and the teal bangs? Who is this person?" I have had clue that people were going to like me, no clue. There are still some people that don't like me, which is a whole other story. I want to ask you so many questions, and I'm not now. Yeah, I know that there is people that were going to resonate with my message and people who wanted to learn the things that I wanted to teach. I saw a need in the industry and I was like, you know what, I'm going teach how to trainings because nobody's teaching it. I want to teach it. I didn't know that that was going to work. It wasn't like a proven concept, tons of people weren't doing it. I was like, I'm going to try it, see how it goes. Everybody loved it. This is the thing. The reason why I started interviewing millionaires is because I thought they had something that most people didn't, I used to put them on a pedestal. I was like, oh, they're smarter,
they're better, they're faster, whatever the heck it is. They came from money or they knew or whatever it is. Now knowing what I know, I was like, oh. Some of them are horrible spellers and some of them, I'm like, "How did you do this? I'm not sure how that worked so well for you." Most are just super genuine and ready to go and like, you know what, I'm going to figure it out because we are problem solvers. Whatever we need to do to solve problems, we're willing to keep doing it. Yeah. I have a friend who he's a multimillionaire. He's actually terrible at technology, terrible. I know some of those too. Type of person where they barely can use their phone. It's like, come on. Just send the picture. Click this, click that. I know people that are like that, yet they're still able to have huge successful online businesses. Everyone thinks they need to be the biggest tech guru of the world in order to be able to have a decent website. It's just not the truth. There's so many free, I learned how to put my first website together from free training on YouTube.
I was just like, wow, and my website was great. People asked me who my designer was. I was like, "I learned from this YouTube chick. She showed me how to do it." I just feel like everything, we can figure out every single thing that we need to know. Like you said, if you were that millionaire you would be the person who's analyzing and figuring out what do I really need. What is that decision I really need to make? You have to go with your instinct, your intuition. You can't just go off of what a coach says or what somebody's telling you or so and so's doing this sort of thing so I better follow that trend. It doesn't work for every single person. I think that's the thing that's so huge though is that one thing that millionaires do have is they really know their core strengths. I remember doing an interview with, actually he's a really good friend of mine now. His name's Billy Murphy. He has a site called Forever Jobless. He could not figure out how to turn off the Skype notification noises. I had to walk him through it, because I'm a techie guy with a degree in IT. I was helping him. I was just like, how do you have an online membership site when you
don't know how to do this? He knows his strengths. It's not tech. I think that's the thing that's so interesting in business in general. It is a personal development journey. People that really start to figure out what they are good at, which I didn't know at the beginning at all. I didn't know that I'd be even good at interviews at all. My first interview ever was with a millionaire. I turned bright red and said the word excellent seventeen times. It was the worst interview ever. I should have probably practiced and interviewed someone else beforehand. I didn't. After three hundred I'm like, okay, I'm told I'm pretty darn good at this. No idea in a million years would when I was ten I would have been like, I'm going to be an interviewer when I grow up. When you start going forward and you go, oh, people say I'm really good at this or I seem to be really good at this. It doesn't have to be like I'm good at tech, it could be weird conceptual things. I'm really good at connecting the dots between this piece and this piece, or something like that. When you start knowing what those things are, then we can start really leveling up that. It's not
about making all your crappy stuff better, because you can hire someone for tech. If we can get you to get to a certain level where you could delegate some stuff, that's where things start to take off a little bit better when you do this stuff that, I hate some of the, I'm a degree in IT and I don't really like doing all the tech stuff. I would much rather be doing something more fun. Not that I can't do it, but thankfully now I have a tech guy too. I can outsource all of that stuff so I don't have to do it. Now I know that these are my core strengths that I'm really, really good at. I try and level that up. That's what I think millionaires are really, really, good at doing, or business owners in general that are just like, you know what, you do this better than me. Go, run with that. We get efficient in every piece. That's where we really see results. Yeah, that's exactly me. It's like over time I've delegated out all the things, either the things I don't like to do or the things that drain a lot of my time. Things that I just don't know how to do. My current website, I can't design that. No, not happening. Guess what? I eventually hired a full- time designer
to create graphics for me. I can create pretty decent graphics. It takes me a lot of time to do. When I hire someone, she's a freaking pro, boom. She whips it out. It's like knowing where your time is. For me, once I started hiring, it was just so much relief for me to know I didn't have to do all these things. I feel like sometimes people, they have a hard time trusting because their business is their baby basically. It's like their extra child. It's like, okay, this is my baby. This has to be a particular way. I'm a person, I let them go free. I'm just like, you know what, I'm a creative type. I know how I would want to work if someone was expecting me to work. How would I want them to work? My team, they take extra training so that they can be better at their jobs. They do things above and beyond because they know, hey, [Kimmer 00:45:36] gives us the freedom to be creative and be ourselves. My videographer that I hired, he was actually recommended me from a friend. The friend who recommended him to me was like, make sure you tell him the exact shots that you want and all sorts of stuff. I was like, screw that crap, let him do the freaking thing. He did it and I was like, "This is
amazing." I'm crying watching the results. I think sometimes we have to as a leader, this show is about leadership. Being a leader is being able to let go of some of those things and allow others to use their gifts and let them shine. You must be really good at hiring though too. If you can see what they're most amazing at and let them go do that, if you let somebody who's not necessarily good at something and then you're like, "Oh, just do it." Then you're like, oh. You must really have an innate talent of being able to see what people's core strengths are. Yes. It's definitely a strength of mine is hiring. I've only ever had one person that I had to let go, which was actually the first person I ever hired. It was like a test I guess. [crosstalk 00:46:44] much better than the rest of [inaudible 00:46:46], that's awesome. Yeah, since then my copywriter, she has been on my team for two years. Two of my virtual assistants have been on my team for over a year. I've only
been in business for two years. Being on my team for half of the time I've been in business is pretty incredible. They love working with me. My copywriter, Hatty, she actually used to work in HR and things like that. She's like, "You just have good company culture. People want to be on your team." They don't want to leave my team. They want to keep getting better. They're like, "[Kim-ra 00:47:19], what can I learn to do this better?" I have a Facebook group manager and she wasn't well rounded and the online space at all. She's like, "Kimra, I know you have this other Facebook group. I really want to help you get that group more engaged. What can I do to make that better?" Just the fact that they are wanting to better my business really tells me that they care about my business and they want to see me grow. I'm actually going to be speaking about this at, I have my students, we have a live event in August and I'll be speaking about this. I don't typically talk a lot about the hiring stuff because sometimes people aren't at that spot. I think it's a good thing for people to know and recognize for when they do get there. It only takes you making a few thousand dollars to be
like, okay, I need to hire a VA to sort my emails. I need to hire someone to edit my videos or edit my podcast interview. It doesn't take much until you get to the point where you're hiring people. We have such core skill sets that the sooner we can do them, the sooner we get better and better and better at them. The people that are like, "Oh, I don't have enough cash flow so I can't hire anyone, I can't delegate." We live in the world right now that you could spend 30 bucks a week and have somebody else do stuff. My first hire was my editor who's in the Philippines. He's been with me for six years. He's amazing. He does all my audio and video editing and he's been great. When you start understanding how to be a good leader, how to hire correctly, there's a great quote by Gary Keller who ran Keller Williams. He's got a bunch of different businesses. He said, "You're five hires away from being a millionaire." If you get the right five hires, you get the right people that are running with you, like you said. They're going to go without you and they're going to keep running. It's not as though you had to hold everybody up and you're like, "Okay, no, I got it. I got every single ball in here and I think I'm okay." Instead of just all
running together being like, "Hey, you're right there too. All right, good. Carrie, you're on the way, or more." Carrie's on the highway. That's what's going to really change your business in general. If you don't feel like you're ready yet, most of the people that I work are like, "I wish hired sooner." Hire sooner even if it's scary. Yeah. My number one regret in business was not hiring a VA sooner. A copywriter, I hired her, I'd only been in business for I'd say two or three months. Well, that was your first hire. That's awesome. Yeah, my first hire was a copywriter because it took me the most time. At the time my husband, he was barely transitioning out of his job and I had two kids. I was just like, I did not have a nanny, we did not have any family members that live near us. I had nobody helping me. In your brain space you're trying to write copies. Yeah, yeah. Trying to sit down and write copy and