Engineer your thinking.

Engineer your thinking.

Applied Media

Applied Media WHO MADE THIS Salzburg Urstein Institut and its founded University of Applied Sciences With our life-long experience in the academic and business world, and with our network of professionals in all areas from academics to politics and all industries we created our special programmes. Numerous institutions are offering a great variety of various degrees, passing on engineering and management skills what sets us apart is the engineering approach to managerial, innovation, sustainability, media and intercultural issues. We aim at giving our students a head start by equipping them with the knowledge and skills needed to successfully, innovatively and sustainably operate in a globalised economy. The Salzburg Urstein Institut and our founded University of Applied Sciences bring the fresh spirit of newly founded institutions yet we benefit from the long European tradition of philosophers, art historians, management theorists, engineers, innovation specialists, designers, media scientists, sustainability experts and researchers. In the long run, we focus on re-inventing academic life in continental Europe while opening it up to the global community. The Salzburg Urstein Institut and our University of Applied Sciences offer three types of programmes in the fields of Management & Entrepreneurship, Intercultural Communication, Media Science, Sustainability and European Culture always adding Systematic Innovation also referred to as Design Thinking and globalisation competence to each of them. The academic courses take place in Salzburg and Berlin, and are accompanied by an extensive Cultural Practice Programme for first-hand experience of Europe. Salzburg Urstein Institut 3

Applied Media INTERCULTURAL COMPETENCE AND NETWORKING Besides ensuring an excellent education, we attach great importance to the mutual exchange between students, our faculty as well as all involved individuals, companies and institutions. This exchange gives way to a vast discourse helping its participants to acquire knowledge, to foster cultural understanding and thus to open new doors. On the long run, the only way to create a globalised economy where everybody can have their share is by creating embodied synergies and true collaboration. ACADEMIC AND BUSINESS NETWORK A widespread network of internationally operating professionals participated in the conception of the Salzburg Urstein Institut from beginning on. The outcome of this cooperation is an unparalleled international higher education programme dedicated to setting new standards in this field. To pursue this ambition, together with our students we strive to take up our position as one of the leading excellence universities in the official rankings. We condensed the two-year programme to a 18 months stay in Europe and complement it with our non-mandatory Cultural Practice Programme to extend your study experience on an even more practical level. Upon graduation, our network in Europe will be yours including high-class firms that offer internships for our graduates to gain even more hands-on experience. ADMISSION PROCESS In order to meet our entry requirements, you need to have accomplished a Bachelor Degree in any field, proof your English skills and pass the entrance exam. To find out more, and to get information about the date and location of our upcoming entrance exam events, please check our website or get in touch with our Admissions Office. www.salzburg-urstein-institut.com MASTER PROGRAMME Our 120 ECTS Master Programme offers the benefits of being educated abroad both personally and professionally to Bachelor Degree holders and young professionals. 4 Salzburg Urstein Institut

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Course information MASTER OF APPLIED MEDIA Reshape communication through systematic innovation. With Applied Media, the Salzburg Urstein Institut fosters active involvement in the European and international media sector. Here we provide a new outlook on information safety, the ability to perceive, evaluate and work with western world symbols and imagery, as well as the necessary skills for taking existing elements and reshaping them into innovative, new combinations: a skillset that is becoming known as systematic innovation. TOP-LEVEL STUDY PROGRAMME IN THE INTERNATI- ONAL MEDIA LANDSCAPE The master programme in Applied Media explores media as technological systems and their role as key driver for cultural development. A strong focus lies on the way media innovations reshape the communication structures in companies as well as the learning environments in the educational sector. The master programme covers topics ranging from aesthetics, media psychology, gamification, Big Data and media ethics to European film culture and the challenges of human-computer-interface design. SYSTEMATIC INNOVATION IN COMPANIES Based on research and current trends in the media sector, we encourage students to identify future developments in the field and to create adequate media formats and contents in line with the market. Thus, we emphasize on the development of systematic innovation, an approach methodically grounded in the causality of an innovative culture. After graduating, our alumni will be fit for jobs in the media sector, but also in companies and institutions of public interest, particularly in international and cross-cultural settings. With this Master Programme, you earn an internationally accredited Master of Arts with the full range of 120 ECTS. 6 Salzburg Urstein Institut

Module 8: Media Producing MODULE NAME LISTING Module 1: Society of Media Media of Society Module 2: Communication and Media Science Module 3: Media Ethics and Protection of Youths in the Media Module 4: Media Psychology Module 5: Digital Media and their Effect on the Use of Media and on Learning Module 6: Social Media and their Effects on Society, Economy and Politics Module 7: Culture and Aesthetics of the New Media Module 9: Innovation Management 1 and Entrepreneurship 1 (Comprehensive Module) Module 10: Sustainability in Nature Sustainability in Cultures: Conflict or Alliance? (Comprehensive Module) Module 11: Intercultural Communication (Comprehensive Module) Module 12 ELECTIVES: Module 12a: Environmental Policy and Education Module 12b: Fundamentals of Media Economy, Media Policy and Media Law Module 13: Research Project Module 14: External Practical (Internship) Module 15: Master Thesis Salzburg Urstein Institut 7

Salzburg Urstein Institut Getreidegasse 19 5020 Salzburg, Austria admissions@salzburg-urstein-institut.com