Telecommunication Economics. Selected results of the COST Action ISO605

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Zurich Open Repository and Archive University of Zurich Main Library Strickhofstrasse 39 CH-8057 Zurich www.zora.uzh.ch Year: 2012 Telecommunication Economics. Selected results of the COST Action ISO605 Econ@Tel Edited by: Hadjiantonis, Antonis M; Stiller, Burkhard Abstract: This book constitutes a collaborative and selected documentation of the scientific outcome of the European COST Action IS0605 Econ@Tel A Telecommunications Economics COST Network which run from October 2007 to October 2011. Involving experts from around 20 European countries, the goal of Econ@Tel was to develop a strategic research and training network among key people and organizations in order to enhance Europe s competence in the field of telecommunications economics. Reflecting the organization of the COST Action IS0605 Econ@Tel in working groups the following four major research areas are addressed: - evolution and regulation of communication ecosystems; - social and policy implications of communication technologies; - economics and governance of future networks; - future networks management architectures and mechanisms. DOI: https://doi.org/10.1007/978-3-642-30382-1 Posted at the Zurich Open Repository and Archive, University of Zurich ZORA URL: https://doi.org/10.5167/uzh-72372 Edited Scientific Work Published Version Originally published at: Telecommunication Economics. Selected results of the COST Action ISO605 Econ@Tel. Edited by: Hadjiantonis, Antonis M; Stiller, Burkhard (2012). Heidelberg, Germany: Springer. DOI: https://doi.org/10.1007/978-3-642-30382-1

Lecture Notes in Computer Science 7216 Commenced Publication in 1973 Founding and Former Series Editors: Gerhard Goos, Juris Hartmanis, and Jan van Leeuwen Editorial Board David Hutchison Lancaster University, UK Takeo Kanade Carnegie Mellon University, Pittsburgh, PA, USA Josef Kittler University of Surrey, Guildford, UK Jon M. Kleinberg Cornell University, Ithaca, NY, USA Alfred Kobsa University of California, Irvine, CA, USA Friedemann Mattern ETH Zurich, Switzerland John C. Mitchell Stanford University, CA, USA Moni Naor Weizmann Institute of Science, Rehovot, Israel Oscar Nierstrasz University of Bern, Switzerland C. Pandu Rangan Indian Institute of Technology, Madras, India Bernhard Steffen TU Dortmund University, Germany Madhu Sudan Microsoft Research, Cambridge, MA, USA Demetri Terzopoulos University of California, Los Angeles, CA, USA Doug Tygar University of California, Berkeley, CA, USA Gerhard Weikum Max Planck Institute for Informatics, Saarbruecken, Germany

Burkhard Stiller (Eds.) Telecommunication Economics Selected Results of the COST Action IS0605 Econ@Tel 13

Volume Editors University of Cyprus Kios Research Center P.O. Box 20537, 1678 Nicosia, Cyprus E-mail: antonish@ucy.ac.cy Burkhard Stiller Universität Zürich Institut für Informatik (IFI) Binzmühlestrasse 14, 8050 Zürich, Switzerland E-mail: stiller@ifi.uzh.ch ISSN 0302-9743 e-issn 1611-3349 ISBN 978-3-642-30381-4 e-isbn 978-3-642-30382-1 DOI 10.1007/978-3-642-30382-1 Springer Heidelberg Dordrecht London New York Library of Congress Control Number: 2012937595 CR Subject Classification (1998): C.2, K.4.1, K.6 LNCS Sublibrary: SL 5 Computer Communication Networks and Telecommunications Acknowledgement and Disclaimer The work published in this book is supported by the European Union under the EU RTD Framework Programme and especially the COST Action IS0605 Econ@Tel "A Telecommunications Economics COST Network". The book reflects only the author s views. Neither the COST Office nor any person acting on its behalf is responsible for the use, which might be made of the information contained in this publication. The COST Office is not responsible for external Web sites referred to in this publication. The Editor(s) (if applicable) and the Author(s) 2012. The book is published with open access at Springer- Link.com. OpenAccess. This book is distributed under the terms of the Creative Commons Attribution Noncommercial License which permits any noncommercial use, distribution, and reproduction in any medium, provided the original author(s) and source are credited. All commercial rights are reserved by the Publisher, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, re-use of illustrations, recitation, broadcasting, reproduction on microfilms or in any other way, and storage in data banks. Duplication of this publication or parts thereof is permitted only under the provisions of the Copyright Law of the Publisher s location, in its current version, and permission for commercial use must always be obtained from Springer. Permissions for commercial use may be obtained through RightsLink at the Copyright Clearance Center. Violations are liable to prosecution under the respective Copyright Law. The use of general descriptive names, registered names, trademarks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. This book may be cited as: COST Action IS0605 Econ@Tel - A Telecommunication Economics COST Network. Typesetting: Camera-ready by author, data conversion by Scientific Publishing Services, Chennai, India Printed on acid-free paper Springer is part of Springer Science+Business Media (www.springer.com)

Preface The COST Action IS0605 Econ@Tel A Telecommunications Economics COST Network was managed within the Individuals, Societies, Cultures and Health (ISCH) domain and had a four-year duration between October 2007 and October 2011. COST defines an intergovernmental framework for European Cooperation in Science and Technology, allowing the coordination of nationally funded research on a European level. COST approves specific Actions, which establish networks of such nationally funded research projects, thereby contributing to the reduction of fragmentation in European research investments and opening the European research area to cooperation worldwide. The goal of Econ@Tel was to develop a strategic research and training network among key people and organizations in order to enhance Europe s competence in the field of telecommunications economics. In that sense, Econ@Tel planned to support related research and development initiatives, and planned to provide guidelines as well as recommendations to European stakeholders for the provision of new converged broadband, wireless, content delivery networks to citizens and enterprises, addressing technology, economics, policies, and regulation. Therefore, Econ@Tel started a cross-disciplinary work and coordinated in selected fields the development of research methodologies and tools from engineering, media, and business research. By mobilizing a critical mass and diversity of European economists, business research experts, engineers, and scientists working in communications, content economics, policy, and regulations it was the first cross-disciplinary COST Action tackling jointly these issues in particular. Thus, Econ@Tel brought together experts from several European member states and associated countries, including Austria, Belgium, Cyprus, Denmark, Finland, France, Georgia, Germany, Greece, Hungary, Israel, Italy, The Netherlands, Poland, Portugal, Romania, Slovenia, Spain, Sweden, Switzerland, and the UK. The team of Econ@Tel researchers met inthecourseoftheactionineight Management Committee Meetings (MCM), which covered between one- or twoand-a-half-day technical presentations for all Action members and the public. Additionally, many Working Group (WG) meetings were either collocated with these MCMs or organized at separate times and locations. These WG meetings typically focused on a dedicated topic and covered intense discussions based on presentations given and ideas exchanged. Besides those events, Econ@Tel organized two public workshops in Stockholm and Budapest offering to the wider research public insights into the work performed in the context of Econ@Tel and outcomes achieved. Furthermore, the Action organized two training schools

VI Preface mainly for junior researchers, one in Copenhagen on Techno-economics of Mobile Networks and the Internet and the second one in Budapest on Wireless LTE (Long Term Evolution) Business Models, which distributed Econ@Tel expertise. Finally, 16 Short Term Scientific Missions (STSM) were organized to host an expert, a senior or junior researchers from one institution, at another institution for about one week and to foster the detailed interchange and joint work on common interests. All of those publicly available abstracts, reports, and presentations can be downloaded from Econ@Tel s website at http://www.cost605.org. Therefore, this volume of the Lecture Notes in Computer Science series on Telecommunications Economics contains a collaborative and selected outcome of Econ@Tel members work, who have participated in the COST Action IS0605 A Telecommunications Economics COST Network. The Action s four WGs are reflected in four major research areas each of them represented in a main chapter of this book, covering selected results and especially addressing (a) Evolution and Regulation of Communication Ecosystems, (b) Social and Policy Implications of Communication Technologies, (c) Economics and Governance of Future Networks, and (d) Future Networks Management Architectures and Mechanisms. Since COST Actions like Econ@Tel are precursors of advanced multidisciplinary research, they anticipate and complement many activities of the EU Framework Programs, and constitute a bridge toward scientific communities of emerging technical, economic, policy-related, regulatory, and organizational stakeholder of COST countries. As such and as mentioned above, these Actions and in particular Econ@Tel also increased the mobility of researchers across Europe and fostered the establishment of scientific excellence in these different key domains among junior and senior researchers. Furthermore, the editors of this volume would like to extend their thanks to the Springer team for the smooth cooperation in finalizing this scientific report. Finally, special gratitude goes to COST, ISCH domain, and those many COST Action IS0605 Management Committee Members who contributed actively in the course of the Action itself and especially to this book. February 2012 Burkhard Stiller COST is supported by the EU COST European Cooperation Individuals, Societies, RTD Framework Programme in Science and Technology Cultures and Health (ISCH)

Table of Contents Telecommunication Economics Introduction... 1 Evolution and Regulation of Communication Ecosystems Introduction... 3 Sandro Mendonça Evolution and Regulation of Mobile Ecosystems: European Information Society Policies for the Mobile Search Domain... 5 Sergio Ramos, José Luis Gómez-Barroso, and Claudio Feijóo International Roaming of Mobile Services: The Need for Regulation... 14 Morten Falch Mobile Regulation for the Future... 22 Zsuzsanna Kósa Trademarks as a Telecommunications Indicator for Industrial Analysis and Policy... 33 Sandro Mendonça Social and Policy Implications of Communication Technologies Introduction... 42 Mobile Communications of the Needy and Poor: Affordability Indicators, European Data, Social Tariffs... 44 Louis-Francois Pau, Pedro Puga, Hong Chen, and Zviad Kirtava Implications of mhealth Service Deployments: A Comparison between Dissimilar European Countries... 56 Frederic Vannieuwenborg, Zviad Kirtava, Lambros Lambrinos, Jan Van Ooteghem, and Sofie Verbrugge Social Communication Behaviors of Virtual Leaders... 67 Daphna Shwarts-Asher

VIII Table of Contents Policy Implications of Digital Television... 78 Bartolomeo Sapio Economics and Governance of Future Networks Introduction... 89 Bruno Tuffin Public Intervention in the Deployment of NGNs... 91 José Luis Gómez-Barroso and Claudio Feijóo Public Private Partnerships and Next Generation Networks... 100 Idongesit Williams and Morten Falch Internet Governance and Economics of Network Neutrality... 108 Patrick Maillé, Peter Reichl, and Bruno Tuffin Green Networks and Green Tariffs as Driven by User Service Demand... 117 Louis-Francois Pau Environmental Impact of ICT on the Transport Sector... 126 Morten Falch Cost-Efficient NGN Rollout... 138 Sofie Verbrugge, Jan Van Ooteghem, Koen Casier, Marlies Van der Wee, and Mathieu Tahon Software Business in the Telecommunications Sector... 148 Lauri Frank, Eetu Luoma, Oleksiy Mazhelis, Mirja Pulkkinen, and Pasi Tyrväinen Future Networks Management Architectures and Mechanisms Introduction... 156 Iztok Starc Economics of Quality of Experience... 158 Peter Reichl, Bruno Tuffin, and Patrick Maillé Decision Support in Contract Formation for Commercial Electronic Services with International Connection... 167 Martin Waldburger and Burkhard Stiller Competition among Telecommunication Providers... 179 Patrick Maillé, Peter Reichl, and Bruno Tuffin

Table of Contents IX Economic Traffic Management: Mechanisms and Applications... 188 Fabio Hecht and Burkhard Stiller Autonomic Management of Mobile and Wireless Networks... 199 On the Provision of Advanced Telecommunication Services in Rural Areas... 209 Lambros Lambrinos Electrical Power Systems Protection and Interdependencies with ICT... 216 George M. Milis, Elias Kyriakides, and Towards Quantitative Risk Management for Next Generation Networks... 229 Iztok Starc and Denis Trček Summary and Conclusions Résumé... 240 Burkhard Stiller Author Index... 243