8 KEY TRENDS 2015-2020 SHAPING PEOPLE, CITIES & BUSINESSES 3M s 15% TIME TO THINK cultivates Intrapreneurship People BETAPRENEURS WE WE SMART CITIES Planet SMART URBAN SERVICES will be worth $400 billion by 2020 33% of MILLENNIALS think that IMPROVING SOCIETY should drive business DIGITAL CREATIVITY is about making a positive difference to people s lives RATIONAL LIGHTWEIGHT NOMADS RATIONAL DIGITAL TRANSFORMATION Disruptive Innovation Betterness Communities Global Citizens Hyper Mobility Creative Hubs Intelligent Systems Real-time Offerings Social Capital Multi-Channel Attention Meaningful Analytics Authentic Storytelling Access Anywhere Strategic Collaboration Reputation Management Radical Openness 4P BOTTOM LINE Sharing Solutions CONNECTED LIFESTYLES EMOTIONAL THE CIRCULAR ECONOMY EMOTIONAL It is estimated that 50 BILLION THINGS IoT 2020 PEOPLE will be connected to the Internet of Things by 3 in 5 think SHARING IS BETTER for the environment THINGS 48% of people globally Pro t TOTAL TRANSPARENCY ME MEANINGFUL EXPERIENCES Purpose 8 WEEKS OF MEDITATION would not recommend the organisation they work for ME enables your brain to perform better and enhances quality of life
8 KEY TRENDS 2015-2020 SHAPING PEOPLE, CITIES & BUSINESSES Decoding Society and Human Behaviour The Trend Management Toolkit - A Practical Guide to the Future Making Purpose Your Core Strategy The Trend Management Toolkit People Planet and Purpose alongside How to Make it Happen * CREATE THE FUTURE: * MAKE A POSITVE DIFFERENCE: * ENGAGE WITH PEOPLE: * BE HONEST: What Drives Businesses Today and Tomorrow TOTAL TRANSPARENCY and DIGITAL TRANSFORMATION LIGHTWEIGHT NOMADS and BETAPRENEURSHIP are building SMART CITIES and CONNECTED LIFESTYLES CIRCULAR ECONOMY and MEANINGFUL EXPERIENCES TOTAL TRANSPARENCY trust only works if people understand your vision DIGITAL TRANSFORMATION LIGHTWEIGHT NOMADS BETAPRENEURSHIP
8 KEY TRENDS 2015-2020 SHAPING PEOPLE, CITIES & BUSINESSES Connecting the Dots SMART CITIES THE CIRCULAR ECONOMY CONNECTED LIFESTYLES MEANINGFUL EXPERIENCES Map the Future with this Book The Trend Management Toolkit A Practical Guide to the Future Buy the book >> The Toolkit Includes - Future scenarios - meet tomorrow s people - Practical trend mapping - Trend Management in action Book a Consultation with a Futurist Twitter >> and Facebook >>
1 TOTAL TRANSPARENCY DRIVERS: Reputation Management & Radical Openness 78% of buying decisions are based on reputation 48% of people globally GE which has 300,000 employees in multiple locations provides a great example of how social media can be a strong driver for collaboration and building trust IF YOU CARE, PEOPLE CARE only works if employees understand your goals and care would not recommend the organisation they work for
2 DIGITAL TRANSFORMATION DRIVERS: Access Anywhere & Multi-Channel DELL GETS 26,000 ONLINE POSTS DAILY related to its marketing and its products DIGITAL HOME MAKEOVERS IKEA s AR app helps people visualise a product in their home space. 15% fewer returns KOREAN VIRTUAL STORES Homeplus Shops you use a smartphone app to scan goods MAKE A POSITIVE DIFFERENCE while on-the-go LESS TIME SHOPPING
3 LIGHTWEIGHT NOMADS DRIVERS: Global Citizens & Hyper Mobility People want to know WHY they should ENGAGE 33% of MILLENNIALS think that IMPROVING SOCIETY should drive business By 2020 MILLENNIALS will make up 50% OF THE WORKFORCE ENGAGE TOMORROW S CHANGE MAKERS
4 BETAPRENEURS DRIVERS: Creative Hubs & Disruptive Innovation Google s 20% TIME invites in-house entrepreneurial thinking and collaboration. ifixit A global online REPAIR COMMUNITY SLOGAN: Let s fix the world, one device at a time. ENGAGE TOMORROW S CHANGE MAKERS 3M s 15% TIME TO THINK cultivates intrapreneurship encouraging people to INNOVATE
5 SMART CITIES DRIVERS: Intelligent Systems & Real-Time Offerings World Smart Cities Award went to Copenhagen in 2013 and 2014. Smart Cities collect and use data to create a green city, improving quality of life and the business climate. Copenhagen Connecting uses Big Data from mobile phones, GPS in buses and sensors in garbage bins and the sewerage system to reduce congestion, pollution and carbon emissions. The Internet of Things will make everyday objects, transport, services and people smarter and safer by connecting everything in the city via sensor chips. Copenhagen s cyclists and bus passengers will have 10% faster journeys, while the commute remains unchanged for motorists. Copenhagen Connecting delivers when fully implemented. The global market for smart urban services will reach $400 billion per annum by 2020. 2013-2014 2015 2016 2017 2018 2019 2020 2014 was the year of self-monitoring and wearable technology. Low-cost sensor chip technology will fuel the Internet of Things and connectivity in 2015. Wi-Fi will be 5 times faster by 2016. Samsung s new Wi-Fi technology is expected to be available in consumer devices by 2015. Near-Field Communication (NFC) technology will be commonplace, making your mobile phone the only tool you need by 2017. Long Term Evolution LTE 4G penetration becomes widespread in North America. In Western Europe, LTE will reach 50% penetration by will have grown 7x from 2013. Mini-Me devices and protection as wearables will be the norm. LIVING, INTELLIGENT NETWORKS
6 CONNECTED LIFESTYLES DRIVERS: The Internet of Everything & Meaningful Analytics IMAGINE A SCENARIO WHERE... THE INTERNET OF THINGS (IOE) 2003 2010 2015 2020 business trip 25 billion things 50 billion things PEOPLE be connected by 2020 according to a recent forecast THINGS - back 45 minutes causes a 15 minute detour coffee maker to turn on ice before departure gives you a smart app selects a de-stress program
CIRCULAR ECONOMY DRIVERS: Social Capital & Sharing Solutions 7 20TH CENTURY Credit + Advertising + Individual ownership HELP PEOPLE LIVE BETTER LIVES 21ST CENTURY Reputation + Community + Shared access 78% SAY SOCIAL MEDIA and online interactions have made them MORE OPEN TO SHARING 3 in 5 think SHARING IS BETTER for the environment
8 MEANINGFUL EXPERIENCES DRIVERS: Authentic Storytelling & Betterness Communities MINDFULNESS CHANGES YOUR BRAIN 8 WEEKS of meditation can lead to structural brain changes like increased grey-matter density, known to be important for learning, memory, self-awareness, compassion and introspection. We need to rethink the future of human exchange In short, we need to GET OUT OF BUSINESS AND INTO BETTERNESS says Umair Haque ECONOMICS FOR HUMANS