MOONWHALE VENTURES ICO/ STO/ DAICO/ ICCO Advisory
Executive Summary We Understand the Challenges and Complexities of Successful Token Sales With our global presence from America, Europe to Asia, crypto community and a network to industry and corporates, our services go beyond the STO/ICO process (token economy, strategic marketing, fundraising, collaterals review and exclusive events). Network Investors We bring your FinTech and Hard-Tech Startup go-global, including post-sto/ico Fund Management, Business Development and Investor Relations. Token Economics Experience 30+ ICOs Business Process Advisory Service Spectrum: One-Stop-Shop for Your Blockchain Project Marketing Promotion into a 40k+ LinkedIn network Trusted network for outsourced marketing services Fundraising Network institutional & retail investors Exclusive investor events Match-maker connections Collateral Review Whitepaper & investor pitch deck Technical analysis incl. token economics Business Development Introduce enterprise partnerships Advise company setup Blockchain Development Smart contract creation Blockchain programming Dapps, platform and web design Venture Building Business process Go-to-market strategy Token commercial & econometric modelling 2
Team & Advisors Danny Christ Co-Founder & CEO Based in Kuala Lumpur (MY). 20+ years in IT, operations and supply chain. Blockchain consultant at GLG (US) and NSCS (Malaysia). MBA from Strathclyde Business School (UK). Stefan Bergstroem Co-Founder & Chairman Based in Stockholm (SE). Experienced angel investor and serial entrepreneur. Invested in 18+ Tech-Startups. ICO Advisor and Blockchain Innovation Centre in the Nordics. Shon Tran Board Advisor, Industry and Investor Relations Based in Houston (US). Venture and Angel Investor, and global M&A activities. Advisor and board member of multiple int. corporations. PhD in Behavioral Economics Janet Lee Board Advisor, Investment Acquisition Based in Singapore (SG). Founder & CEO of Venture Capital Network, a financial service platform. 25+ years experience in the fields of wealth management & capital markets. Stephan Horvath Board Advisor, Strategy and Investor Relations Based in Dubai (UAE). Partner at Burj Financial, investment advisory firm. 20+ years C-level exp. in consulting. Masters in Economics from Technical University of Stuttgart (GER). Bram Weerts Board Advisor Based in Amsterdam (NL). Entrepreneur with a strong background in digital transformation and strategic consultancy. Worked with RWE, Dell & Gartner. Co-Founder of Kea Company. Eike Schramm COO Based in Hamburg (GER). Entrepreneur, 4+ years exp. in Startups, M&A and VC. Previously VC at Deutsche Telekom Capital. MSc Finance from Cass Business School (UK). Timo Trippler CBD, ICO Advisor, Investment Acquisition Based in Bonn (GER). ICO advisor and entrepreneur. 12+ years experience in financial transactions. Advised 20+ ICO projects and manages multiple crypto fund portfolios. Iliya Zaki Marketing and Community Manager Based in Singapore (SG). Co-Founder, Music Composer, Marketing and Community Manager for Crypto Projects, Admin for DataDash, Master's Degree in Media Composition. Konstantin Dimitrov CTO, Enterprise Blockchain Solutions Based in London (UK). Serial entrepreneur and founder of DICE project. 20+ years experience in IT and development incl. DLT. Masters in Computer Science and Engineering. Daniël de Blocq van Scheltinga Board Advisor, Finance and Business Strategy Based in Hong Kong (CH). Founder of Polarwide., financial advisory. Vast experience in corporate restructuring, finance and M&A. Master of Law from Leiden University (NL). Samuel Bretzfield Board Advisor, Technology Development Based in Los Angeles (US). CEO of bglobal. Technology entrepreneur and investor with over 20 years of leadership experience working with global F500 enterprises. 3
Startup Advisory - ICO/ STO/ DAICO/ ICCO
Complete Advisory & Fundraising Services 1/2 We Advise, Connect & Support Marketing Fundraising Promotion into a 40k+ LinkedIn network, placing ads as Top 1% on LinkedIn Social Selling Index Ø Industries: manufacturing, retail, banks, real estate, software developers (ERP/CRM); Level: Founders, Directors, CEOs; Regions: North America, Asia, Africa, UAE, Europe Trusted network for outsourced services (separate charge): Ø Explainer Video, Reviews, YouTube Series, Video Interviews and AMA Sessions, Quizzes, Intuitive Bounty Software, Translation Network of a 30k+ Crypto community of retail investors, VCs Network of Match-Makers to support fundraising activities Advise on useful Investor Pitching Events Extensive list of Crypto Asset Funds, VCs Exclusive opportunity for early stage token swaps to increase liquidity, possibility to reach hard cap early, risk-diversification Review Support Advise on Token Economy to attract retail and institutional investors (development of entire token ecosystem charged separately) Security / Utility Token guidance Review of whitepaper, pitch-deck, marketing collaterals and strategies, bounty vs airdrop, ICO listing, rating sites, ICO website flow, social media accounts Advise on KYC/ Whitelisting procedures, SAFT, Agreements for Advisors, Ambassadors, Outsourced Services Support in sourcing talents: smart contract auditors, marketing content writers, community management Training and support on basics: crypto wallet/ account creation, advise on crypto trading (ETH<>Fiat) 5
Complete Advisory & Fundraising Services 2/2 We Advise, Connect & Support Business Development Advise on company setup i.e. Malta/ Singapore with trusted lawyer contacts Introductions to industry leaders and corporates in North America, Africa, UAE, Asia and Europe for partnerships and client network Listing and comprehensive ratings on Sec-compliant US-based http://cryptoassetrating.com Exclusive Network VIP member of Tokenmatch investor events/ roadshows for ICO projects in London, Singapore, San Francisco, Barcelona, New York Exclusive connection to TV Productions Warm contacts and support on Crypto-Exchanges Media Reach The Moonwhale Factor Exclusive pitch on TV (Bloomberg, FOX Business) in a multi part interview series and nationwide press releases using Nasdaq Globe Newswire reaching 90mil homes, 100k twitter Trusted business partners for articles in CCN.com, The Entrepreneur, INC.com, CoinTelegraph.com, Forbes.com Extensive lists/ research for ICO Blogs, useful listing sites, Crypto Journalists, Influencers Exclusive listing on Moonwhale Website and Social Channels Post-ICO / STO Fund Management Exchange Listing on UDAX Ecosystem (Operating in Hong Kong, Korea, Malaysia, Indonesia; automatically listing on all and upcoming franchise exchanges i.e. Singapore, Philippines, Vietnam ++ charged separately) One-Stop-Shop from Whitepaper, Technology Development to Token Listing 6
APPENDIX - PRICES, PARTNERS, REFERENCES
Deal Proposal We Offer 3 Packages for Startups and existing Companies to build new business models or expand 1 Venture Building Service 2 Advisory & Fundraising 3 Fundraising One-Stop-Shop for your crypto venture - we build and run your entire STO You receive access to our complete range of advisory and fundraising services Fundraising services incl. due diligence and investment marketing materials (1-pager) Concept validation incl. business model and market positioning UX design incl. token commercial and econometric modelling Product design incl. MVP development and goto-market concept Marketing, compliance procedures, investor outreach, post-sto management Review and advice on every aspect of your STO Marketing, collaterial review, support, business development, industry network, media reach Moonwhale Factor: Exclusive platform listing Fundraising: access to match-makers, pools and our network of VCs and Funds We work with: retail investors, high-net-worth individuals, family offices, venture capital funds, hedge funds and angel investors We connect you with 4 professional fundraisers based in London, Switzerland, Frankfurt and New York - with a total institutional investor network of 500+ warm contacts Deal Terms Deal Terms Deal Terms Length: 4-5 months Length: 3 months Length: 2 months Service fee: Starting from $10k per Month Service fee: $6k per Month Service fee: $3k per Month Fundraising commission: 12% Fundraising commission: 12% Fundraising commission: 14% Total token compensation: 5% Total token compensation: 3% Total token compensation: 1% Total funds raised compensation: 2% Total funds raised compensation: 1% 8
Contact & Partners Get in Touch danny.christ@moonwhale.io stefan.bergstrom@moonwhale.io eike.schramm@moonwhale.io www.moonwhale.io/sto-ico Our Partners Venture Capital Network 9
Reference - Blockchain Projects Estonia Crypto platform Spain GDPR Compliant Exchange UK Clinical Management UK Mapping the World Switzerland Fitness App UK Fundraising by Cryptomining USA Device filtering Ads, Security USA Autonomous Company Ukraine Sharing Economy Germany AI, Big-Data Crypto Bloomberg Germany Solar Power France Food Delivery Austria Freelance on the Blockchain Estonia Ecommerce Germany IoT, Medical Blockchain USA Supply Chain Egypt P2P Transportation France Fund Management Korea Credit Scoring ITALY Smartwatch, crypto wallet, exchange Sweden Social Crypto Trading Malta Derivatives Crypto-Exchange Singapore AIO Wallet 10
MOONWHALE VENTURES One-Stop-Shop for Your Startup