Video Marketing Vol. 3 TITLE: Increase Your Bottom Line With Video Marketing Author: Iris Carter-Collins
Table Of Contents Increase Your Bottom Line With Video Marketing 1 Learn The Basics Of Great Video Marketing 4 How To Become A Video Marketing Pro In No Time 7
Increase Your Bottom Line With Video Marketing These days, the way to market is with online videos These days, the way to market is with online videos. It is easy to buy a camera and then do a video. Because so many people have high-speed connections now, it s simple to view and share your videos online. If you wish to start video marketing, then you ll need to know these tips. When you are posting marketing videos you want to choose your titles carefully. A good title will attract more viewers. This is the best way to keep them interested. You should always think of a good title for your videos. TIP! Be sure you optimize the videos you re putting up. Whenever you upload videos to different sites, create unique titles and descriptions for each. Page 1
Get all your staff involved in your videos. One of them may be comfortable talking on camera, so you won t have to do it. It is great to bring in various employees on your videos. You should add some links to subscribe to your different campaigns on the pages where you share your videos. If viewers want to learn more about the video s topic, they can sign up. This also allows you to pitch your product to them as well. Do not take the whole burden upon yourself. It can be very hard to brainstorm by yourself for a video. Come up with ideas by brainstorming with friends, family, and employees. Have sessions such as these on a regular basis to make sure that you remain abreast of advertising and what is happening in your niche. How do you know which videos work? TIP! Use graphics from your website, or a screenshot of your web pages, when making your video. This allows users to see the setup of your website. How do you know which videos work? You can always use your own judgment about a video s likely appeal. It s better to check out the hard data. A video that has been viewed many times but doesn t generate sales is still good, but not as one that gets people to buy your product. Sharing links to your video is one of the keys to success. Email your video to both your friends and your family. Post a link to it on your blogging site. Contact your former customers and let them know that you have new content available. Put it on your social media, too. You ve got great things to say; let others hear it! Be ready to moderate comments to any marketing video that you upload to YouTube. This will allow you to weed out the negative comments, which others can read and judge your business upon. If things get too out of hand, you should just disable comments altogether. Page 2
Keep videos short and full of information TIP! Remember that coming up with your video content is just half the battle. For example, you will need to promote your videos. Keep videos short and full of information. People who are online generally want to move from task to task quickly. Videos should stay below five minutes. Your content might be fantastic, but even great content may not be enough to overcome short attention spans. Don t make a video that doesn t contain a call to action. Inform your viewers of where your products and services are located and insist that they act immediately. Provide clear instructions on what they need to do next so that you can ensure they ll follow through quickly. An assertive, powerful call to action is the perfect way to end each clip. You should now have a better understanding of how video marketing works, so you are in a position to start your campaign. Keep the preceding information close at hand and make sure to use it. This will always provide excellent results for those that are engaged, motivated, and have the ambition to move forward in their careers. Page 3
Learn The Basics Of Great Video Marketing Video marketing can prove very useful in promoting your company s services or products Video marketing can prove very useful in promoting your company s services or products. This doesn t mean you should dive in headfirst without any preparation! Instead, do your homework and establish a plan of action. The following piece will give you the advice to help your business out. Quantity and quality must both be considered when making videos. You should regularly make videos so that people come to expect something new from you when they are on your site. This will also help broaden your audience as more people can find your links through a general search. TIP! Don t fear video marketing. A tripod and a good quality camera are all you need in order to make your own videos. Page 4
Offer the best content you can in order to make your videos catch on. There is no need to own the most expensive equipment to attract a huge audience. If the information is quality, the video effects don t need to be. However, you should still have a video camera of decent quality. Optimize your creations. Give each video you upload its own title and description. Also, add in your keywords. Finally, you can put in your email, phone number or website address so that viewers can get in touch with you if they want to know more. A big mistake in video marketing is to get caught up in production value. In most cases, it s not the technical brilliance of the clip that achieves the desired results. Large corporations often use videos produced by their employees, rather than hiring actors and directors. You need a link to your site built into your video TIP! To help make your videos go viral, offer great content. It is not necessary to own an expensive video camera to make a video. You need a link to your site built into your video. This allows viewers to get a feel for your website s layout. Screenshots are also valuable in instructional videos. Just make a screenshot of your site and then get them onto your videos by using software programs. The best title is key to success. An interesting title will attract more viewers. These titles are what will get your viewers interested in you. Put in the extra time that is needed to come up with a title which is creative and relevant. You need to maintain a consistent and specific tone in your videos. How-to videos are not necessarily better than a funny one. You must be considering the product and also the specific demographic. Keep all of this in mind when deciding how you want to approach your video style. TIP! Ensure that you have optimized your videos. Each video you make needs a unique title and description. You need to ask something of your clients in each video. This call to action will get viewers involved in your campaign. Provide an attractive hyperlink beneath video content and encourage viewers to register for services on the landing page. The key to success is to make these actions easy for your viewers. Are your customers asking many of the same questions? If so, then post a video to answer them thoroughly. An FAQ is great, but a video FAQ is even better. This gives your users an option on how they would like to view this information. Page 5
TIP! Use the tool of video marketing to tell the world about the product you are promoting. Visual learners will appreciate the opportunity to see a product in use. Video marketing is perfect for business expansion As stated before, video marketing is perfect for business expansion. The more you are willing to learn about this strategy, the better your results will be. Implement the advice mentioned in the article above, and you are sure to reap the benefits of video marketing. Page 6
How To Become A Video Marketing Pro In No Time If you want to increase your business, consider checking out video marketing If you want to increase your business, consider checking out video marketing. But, in order to really get the best results, you need to learn about the methods others have used to be successful. The following article can help you out. Do not expect customers to watch a video that is longer than 20 minutes. During a product demonstration, for example, you may want to use this much time to fully explore all the features of the product. But, if you plan to just talk with viewers about a promotional sale or provide new information, your video ought not to be longer than 10 minutes. TIP! The more videos you make, the better. Videos should be uploaded regularly, so your customers have something new to look forward to from you. Place a screen capture of your company s website in your videos. Your viewers can see the site and its setup. Screenshots are also popular when making a demonstration video. Save the copy of the screenshot, then use an editing tool to add it to your video. A great beginning video marketing tips are to pick great video titles. A good title will attract more viewers. They will be more likely to watch. Make up catchy and creative names for each of your videos. Page 7
Keep in mind that producing your video marketing content is only the first half of your efforts. Video promotion is key too. If you market your video, you ll find you get many more viewers than otherwise. You may have the most brilliant video on the Internet, but people must know it is there! An excellent method of creating video content is working collaboratively with others TIP! If you want to use YouTube for video sharing, use the editing tools that they have featured on their site. This includes things like video annotations. An excellent method of creating video content is working collaboratively with others. Do not feel compelled to use coworkers. Friends and family can be a great source of creativity that often goes untapped. Most people will happily agree to help in exchange for seeing their name in the final credits. Production value is not the key to a good video. You don t need to use professional equipment to make a great video. The video does need to be clear and free of shaking, however. You can create an excellent video without a script, even if you do not have any experience. Try standing in front of the camera and speaking extemporaneously. Perhaps you don t need to do so, however. You can just use your voice narrating screenshots and give presentations, without ever having to be shown on the video. Of all web searches, directions on how you do something rank highest. When creating tutorial videos, those interested in your topic find your videos. When you are recognized as an authority in your field, viewers will be more interested in hearing what you have to say. Page 8
YouTube should not be ignored TIP! There should be a screen grab of your website within your video. This lets your viewers see your site while they watch. YouTube should not be ignored. That s the place your campaign and content should start. YouTube offers free video hosting. It is also the third most popular website on the net. It is also the second highest volume search engine online, and of course, the most popular video site anywhere. Video marketing can significantly improve the bottom line of your business. Understanding information on the subject is crucial for an effective plan. Make sure you keep the tips you ve read in mind as you start your video marketing campaign. Want more information about this topic? Sign up for our Local Digitial Marketing strategies you can start today! Do you need more traffic? Positive reviews that bring sales? Banner ads to build your brand and promote your products? Social media profile covers for your Facebook, Twitter, LinkedIn, and other social media? WE CAN DO IT ALL for you and at a price you can afford! Contact Me Today! Iris Carter Collins, Digital Marketing Strategist 301-694-6953 Laurel Maryland Page 9
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