Fuzzy Management Methods. Series editors Andreas Meier, Fribourg, Switzerland Witold Pedrycz, Edmonton, Canada Edy Portmann, Bern, Switzerland

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Fuzzy Management Methods Series editors Andreas Meier, Fribourg, Switzerland Witold Pedrycz, Edmonton, Canada Edy Portmann, Bern, Switzerland

More information about this series at http://www.springer.com/series/11223

Andreas Meier Edy Portmann Kilian Stoffel Luis Terán Editors The Application of Fuzzy Logic for Managerial Decision Making Processes Latest Research and Case Studies 123

Editors Andreas Meier Department of Informatics University of Fribourg Fribourg, Switzerland Kilian Stoffel Institute of Management of Information University of NeuchOatel NeuchOatel, Switzerland Edy Portmann Institute of Information Systems (IWI) University of Bern Bern, Switzerland Luis Terán Department of Computer Science Universidad de las Fuerzas Armadas Sangolqui, Ecuador ISSN 2196-4130 ISSN 2196-4149 (electronic) Fuzzy Management Methods ISBN 978-3-319-54047-4 ISBN 978-3-319-54048-1 (ebook) DOI 10.1007/978-3-319-54048-1 Library of Congress Control Number: 2017936752 Springer International Publishing AG 2017 This work is subject to copyright. All rights are reserved by the Publisher, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed. The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. The publisher, the authors and the editors are safe to assume that the advice and information in this book are believed to be true and accurate at the date of publication. Neither the publisher nor the authors or the editors give a warranty, express or implied, with respect to the material contained herein or for any errors or omissions that may have been made. The publisher remains neutral with regard to jurisdictional claims in published maps and institutional affiliations. Printed on acid-free paper This Springer imprint is published by Springer Nature The registered company is Springer International Publishing AG The registered company address is: Gewerbestrasse 11, 6330 Cham, Switzerland

Preface With today s information overload, it has become increasingly difficult to analyze the huge amounts of data and to generate appropriate management decisions. Furthermore, the data are often imprecise and will include both quantitative and qualitative elements. For these reasons it is important to extend traditional decision-making processes by adding intuitive reasoning, human subjectivity, and imprecision. The International Conference on Fuzzy Management Methods (ICFMsquare) addresses the application of fuzzy logic to managerial decision-making processes. Research papers as well as case studies are of interest in the following areas: Fuzzy-Based Portfolio Analysis Reputation Management with Imprecision Web Analytics with Fuzzy Measures Fuzzy-Based Business Analytics Inductive Fuzzy Classification Community Marketing with Fuzzy Methods Fuzzy-Based Customer Equity Service Level Management with Vague Data Data Mining with Fuzziness Fuzzy-Based Stakeholder Management Customer Relationship Management with Fuzzy Methods Fuzzy Cognitive Maps for Creativity and Knowledge Management Business (Process) Modeling with Words Sense-Making with Vague (Web) Data and related topics The scientific program consists of keynote speakers, research papers, and tutorials. We are happy to announce that the proceedings of ICFMsquare will v

vi Preface be published in the International Research Book Series on Fuzzy Management Methods 1 by Springer, Heidelberg. The program activities of the International Conference on Fuzzy Management Methods are the result of a huge effort for authors, keynote speakers, reviewers, and organizers. We thank them all for helping to make this conference a success. Fribourg, Switzerland March 2017 Andreas Meier Edy Portmann Kilian Stoffel Luis Terán 1 http://www.springer.com/series/11223.

Organization ICFMsquare 16 is organized by the Department of Informatics, University of Fribourg, with support of the University of Bern and the University of Neuchâtel in Switzerland. Proceedings Editors: Andreas Meier, University of Fribourg, Switzerland Edy Portmann, University of Bern, Switzerland Kilian Stoffel, University of Neuchâtel Luis Terán, University of Fribourg, Switzerland & Universidad de las Fuerzas Armadas ESPE, Ecuador Executive Committee Conference Chair: General Co-Chairs: Program Chair: Financial Chair: Andreas Meier, University of Fribourg, Switzerland Edy Portmann, University of Bern, Switzerland Kilian Stoffel, University of Neuchâtel, Switzerland Luis Terán, University of Fribourg, Switzerland & Universidad de las Fuerzas Armadas ESPE, Ecuador Sylviane Pilloud, University of Fribourg, Switzerland Sponsoring Institutions University of Fribourg, Switzerland University of Bern, Switzerland University of Neuchâtel, Switzerland vii

Technical Program Committee Monica Casabayo, ESADE-URL, Spain Elizabeth Chang, University of New South Wales, Australia Shyi-Ming Chen, National Taiwan University of Science and Technology Adrian D. Cheok, City University London, UK Robert Fullér, Óbuda University, Hungary Miroslav Hudec, University of Economics in Bratislava, Slovakia Janusz Kacprzyk, Polish Academy of Sciences, Warsaw, Poland Gerard de Melo, Tsinghua University, Beijing, China Jerry Mendel, University of Southern California, USA Vilém Novák, University of Ostrava, Czech Republic Elpiniki Papageorgiou, Technological Education Institute of Central Greece Witold Pedrycz, University of Alberta, Canada Olivier Pivert, ENSSAT, Lannion Cedex, France Rudolf Seising, University of Jena, Germany Enric Trillas, European Center for Soft Computing, Spain Ronald R. Yager, Iona College, USA Jin Hee Yoon, Korean Institute of Intelligent Systems, South Korea ix

Contents Logical Analogies Between Intuitionistic Fuzzy Sets and Rough Sets... 1 László Kovács and Sándor Radeleczki Enhanced Knowledge Management by Synchronizing Mind Maps and Fuzzy Cognitive Maps... 15 Sara D Onofrio, Edy Portmann, Patrick Kaltenrieder, and Thomas Myrach Constraints and Wishes in Quantified Queries Merged by Asymmetric Conjunction... 25 Miroslav Hudec Statistical Characteristics of Distributions Obtained Using the Signed Distance Defuzzification Method Compared to Other Methods... 35 Rédina Berkachy and Laurent Donzé An Intuitionistic Fuzzy Service Model: Use Case for Swiss Health Platform... 47 Daria Balkenende, Roland Schüetze, and Andreas Meier A Modified Fuzzy TOPSIS Method Aggregating 8.921 Partial Rankings For Companies Attractiveness... 59 Zoumpolia Dikopoulou, Gonzalo Nápoles, Elpiniki Papageorgiou, and Koen Vanhoof A Fuzzy-Based Approach to Estimate Management Processes Risks... 73 Yaser E. Hawas and Moza T. Al-Nahyan Keynote Speakers... 85 A Reflection on the Words Uncertain and Probable... 87 Enric Trillas xi

xii Contents Semantics Data Integration Through the Use of Fuzzy Approximate Reasoning and Defuzzification... 89 Elizabeth Chang Tutorials... 91 From a Data-Driven Towards a Knowledge-Driven Society: Making Sense of Data... 93 Edy Portmann, Ulrich Reimer, and Gwendolin Wilke Linguistic Summaries and Their Quality... 99 Miroslav Hudec Author Index... 103