Wales The Communications Market Report 2016 Chart Pack
Wales communications market
1. Market in Context
4 Key facts about Wales Figure Wales UK Population 3.099 million (mid-2015 estimate) 65.11 million (mid-2015 estimate) Age profile Population aged <16: 17.9% Population aged 65+: 20.2% Population aged <16: 18.8% Population aged 65+: 17.8% Population density 149.5 people per square kilometre 269 people per square kilometre Language Unemployment 2 of the population can speak Welsh 6.7% of economically active population, aged 16 and over Income and expenditure Weekly household income: 661 Weekly household expenditure: 445 n/a 5.1% of economically active population, aged 16 and over Weekly household income: 747 Weekly household expenditure: 531.3 Source: Office for National Statistics: Population Estimates for UK, England and Wales, Scotland and Northern Ireland, Mid-2015; Office for National Statistics: Regional Labour Market, June 2016; Office for National Statistics: Family Spending 2015 edition; Annual labour market summary (16 or over) by Welsh local area and economic activity status June 2016; Welsh Language Use Survey 2013-15
Digital Day
Figure 1.2 6 Media and comms versus non-media and comms activity, by time of day Among adults aged 16+ in Wales No media/comms (awake) Average time spent per day 6h 54m Sleep Average time spent per day 8h 29m Any media and comms activity Any media and comms activity Average time spent per day Average 8h time 40m spent per day 8h 33m 6am 9am 12pm 3pm 6pm 9pm 12am M idday M idnight 3am Source: Ofcom Digital Day 2016, Data book 6: D13 for main chart data, and Data book 1: B4 for average time spent per day Adult diary: Chart shows the proportion of activity attributed to media & comms activity (D), sleep (C) and non-media & comms for each time slot across a week. Base: Adults aged 16+ in Wales (176)
Figure 1.3 7 Average daily media and comms time, by nation 10h 52m 10h 55m 10h 48m 10h 24m 10h 36m Multi-tasking 8h 45m 8h 46m 8h 39m 8h 33m 8h 40m Solus Difference vs. 2014 Total time spent Actual time spent UK England Scotland Wales N Ireland - 14m - 11m - 52m - 25m - 1m + 5m + 8m - 27m - 13m +11m Source: Ofcom Digital Day 2016, Data book 1: B4(2) *The total av erage (inc. simultaneous activ ity ) is calculated by summing together the duration (B2) for each activ ity, div iding by the w eighted base of respondents, and then by 7 day s. The actual av erage net time spent (equiv alent to solus) is then deducted in order to gauge simultaneous activ ity time. i.e. time spent doing more than one activ ity at the same time. Base: Adults aged 16+ in UK (1512), England (991), Scotland (190), Wales (176), N Ireland (155)
Figure 1.4 8 Proportion of media and comms time attributed to activity types, by nation N Ireland 4 17% 20% 1 Wales 41% 20% 1 19% Scotland 40% 18% 20% 18% England 39% 19% 20% 19% UK 39% 19% 19% 19% Watched Listened Communicated Played Read/Browsed/Used Source: Ofcom Digital Day 2016, Data book 1: C1 for main chart data and B1 for average weekly minutes Adult diary: Chart shows the proportion of all media and comms time (B2) attributed to each activity type by nation *The average weekly minutes figure is among those who did any media and comms activity across their diary week and also includes simultaneous activity Base: Adults aged 16+ in UK (1512), England (991), Scotland (190), Wales (176), N Ireland (155)
Figure 1.5 9 Proportion of time spent on activity types attributed to devices Among adults aged 16+ in Wales Reading/browsing/using 11% 11% 5 19% Playing (UK=29%) 11% 1 22% (UK=3) 50% 2% Communicating 1 (UK=4) 3 4 Listening 6 1% 1 Watching 9 1% All media and comms 40% 1 (UK=1) 10% 2 TV set (inc. connected devices) Other Radio Landline Mobile Tablet Computer device Print Source: Ofcom Digital Day 2016, Data book 3: C29 for main chart data and Data book 1: B1 for average weekly minutes Adult diary: Chart shows the proportion of all time spent on activity types (B2) attributed to each device *The average daily minutes figure is among those who did each type of activity at all across their diary week, and also includes simultaneous activity Base: Adults aged 16+ in Wales (176) 9
Figure 1.6 10 Proportion of media and comms time attributed to activities, by nation N Ireland 3 2% 12% 7% 7% Wales 2 7% 2% 1 10% 8% Scotland 28% 1 7% 2% 9% 9% England 2 7% 1 7% 8% UK 2 7% 1 7% 8% Live TV Recorded TV On-demand Other video Radio Other audio Email Calls Messaging Social networking Games Print Internet media Non-internet Source: Ofcom Digital Day 2016, Data book 1: C1 for main chart data and B1 for average weekly minutes Adult diary: Chart shows the proportion of all media and comms time (B2) attributed to activities by age group. Note: Messaging includes texts (SMS), Instant Messaging (IMS) and Photo/video messaging (MMS). Calls includes both phone calls and video calls (VoIP) Base: Adults aged 16+ in UK (1512), England (991), Scotland (190), Wales (176), N Ireland (155)
Figure 1.7 11 Proportion of media and comms attributed to grouped activities, by time of day Among adults aged 16+ in Wales Other non-internet media Other internet media Print media Games Text comms Voice comms Other audio Radio on another device Radio on a radio set Other video TV or films on another device TV or films on a TV set 6am 9am 12pm 3pm 6pm 9pm 12am Midday Midnight Source: Ofcom Digital Day 2016, Data book 6: B13 Adult diary: Chart shows the proportion of all media and comms activity attributed to each grouped activity for each time slot across a week. Note: the base of media and comms activity varies by time, and so relatively low activity during late night time periods should be treated with caution Base: Adults aged 16+ in Wales (176)
Figure 1.8 12 Weekly reach of grouped activities, by time of day Among adults 16+ in Wales 100% Any media and comms 90% 80% 70% 60% 50% 40% 30% 20% 10% TV or films on a TV set TV or films on another device Other video Radio on a radio set Radio on another device Other audio Voice comms Text comms Games Print media Other internet media Other non-internet media 0% 6am 9am 12pm 3pm 6pm 9pm 12am M idday M idnight 3am Source: Ofcom Digital Day 2016, Data book 6: A13 Adult diary: Chart shows the proportion of adults who recorded each grouped activity (D) at each time slot across a week. Base: Adults aged 16+ in Wales (176)
Figure 1.9 13 Weekly reach of devices, by time of day Among adults aged 16+ in Wales 100% 90% % in brackets shows peak reach TV set* (90%) 80% 70% 60% 50% 40% 30% 20% 10% Radio set (41%) Landline (2) M obile (37%) Computer (47%) Print (1) Tablet (21%) 0% 6am 9am 12pm 3pm 6pm 9pm 12am 3am M idday M idnight Source: Ofcom Digital Day 2016, Data book 7: A13 Adult diary: Chart shows the proportion of adults who recorded using each device (E) at each time slot across a week. * TV set includes all connected devices (games consoles, set top boxes, DVD/Blu-ray player and streaming media players) Base: Adults aged 16+ in Wales (176)
Figure 1.10 14 Weekly reach of media and comms activities Among adults 16+ in Wales Live TV Phone calls Live radio Emailing Other websites or apps Texting Recorded TV Social networking Books (print or digital) Newspapers (print or digital) Instant messaging Free on-demand Online shopping/ticketing Video games Paid on-demand Personal digital audio Magazines (print or digital) CD/vinyl DVD/bluray Other online news Online video clips Photo or video messaging Video calls On-demand radio Music videos Streamed music Sports news/updates Other activities 51% 48% 4 4 19pp 40% 40% 3 30% 17pp 29% 29% 27% 2 13pp 2 19% 1 1 12% 12% 11% 10% 4 6 61% 60% 79% 7 72% 88% WATCHED COMMUNICATED READ/BROWSED/USED LISTENED PLAYED Arrows indicate significant changes since 2014 (99% level) 98% 97% 97% 89% 3 Source: Ofcom Digital Day 2016, Data book 1: A1 Adult diary: Chart shows the proportion of adults who recorded each activity (D) at any point across their diary week. Base: Adults aged 16+ in Wales (176)
Figure 1.11 15 Average time spent on activities per day - Wales Among those who did activity at all over a week Live TV Live radio Video games Recorded TV Paid on-demand Other websites or apps Emailing Personal digital audio Free on-demand Books (print or digital) Social networking DVD/bluray Streamed music Instant messaging Online video clips Phone calls Music videos Sports news/updates On-demand radio CD/vinyl Newspapers (print or digital) Texting Magazines (print or digital) Online shopping/ticketing Other online news Video calls Photo or video messaging Other activities 0h 39m 0h 35m 0h 35m 0h 34m 0h 34m 0h 27m 0h 26m 0h 25m 0h 24m 0h 24m 0h 23m 0h 22m 0h 17m 0h 14m 0h 12m 0h 11m 0h 7m 0h 4m 1h 1m 0h 48m 0h 46m 0h 44m 0h 44m 12 mins 15 mins 1h 22m 1h 10m 31 mins 1h 33m 24 mins 2h 8m 24 mins 15 mins 3h 3m 35 mins Arrows indicate any changes of 10 mins or more since 2014 Source: Ofcom Digital Day 2016, Data book 1: B4 Adult diary: Chart shows the mean number of minutes recorded per day for each activity (D) among those who did each one at any point across their diary week i.e. excludes zeros. Base: Adults aged 16+ in Wales (176)
Figure 1.12 16 Media and comms activities cited as being of highest personal importance Among adults aged 16+ in Wales Media activities Communication Live TV 29% Phone calls 41% Live Radio 17% Recorded TV 10% Emailing 18% Books (print or digital) 10% Other websites or apps Texting 1 Other activities Video games Instant messaging 1 Free on-demand Personal digital audio Social networking 9% CD/vinyl Paid on-demand 2% Video calls Other online news 2% Source: Ofcom Digital Day 2016, Data book 9: A2 Follow up survey: A2A.Which of the following media activities is most important to you personally? A2B. Which of the following communication activities is most important to you personally? Only responses above 1% are charted Base: Adults aged 16+ in Wales (176)
Coping in a connected society
Figure 1.13: Negative effects caused by too much time online Proportion of internet users agreeing (%) Neglected housework Missed out on sleep/ tired the next day 3 3 48% 47% Missed out on spending time with friends/family 1 31% Wales internet users Late for meeting with friends/family Neglected work/job 11% 10% 20% 22% All UK internet users Late for work 1 0% 10% 20% 30% 40% 50% 60% Source: Ofcom research 2016 Base: All going online at least once a month (All: 1,861, Wales: 110) Q.D7 Have any of these parts of your work or personal life ever been negatively affected by spending too much time online? 18
19 Figure 1.14: Use and acceptability of using a smartphone with others in different situations Proportion of respondents (%) Out socialising with friends In cinemas / theatres Eating at home with others In a restaurant with others Watching TV with others 10 7 11 15 15 21 20 36 41 32 30 29 32 0 20 40 60 80 39 40 49 53 52 55 71 Used a smartphone (smartphone users) Used a smartphone (all respondents) Think it's acceptable (all respondents) Think it's unacceptable (all respondents) Source: Ofcom research, 2016 Base: All (Wales: 110), smartphone users (82) Q: For each of the following situations, please indicate if you have personally used and/or have been with others when they have used a smartphone or tablet on each occasion? And for each occasion, could you indicate the extent to which you think using a smartphone at this time is acceptable?
Figure 1.15: Distracted by a phone bumpers, bumpees and the frequency of collision Proportion of respondents (%) 60 51 50 40 30 20 10 16 9 25 4 18 0 Ever At least monthly At least weekly I was distracted by my phone They were distracted by their phone Source: Ofcom research, 2016 Base: All (Wales: 119) and all phone users (Wales: 107) Q: How often, if ever, do people bump into you while walking on the street because they are too busy looking at their phone? Q: How often, if ever, do you bump into people or anything else while walking on the street because you are too busy looking at your phone? 20
Take-up of key communications services and devices among those who can speak or write Welsh
22 Figure 1.16 Demographic profile of those who can speak or write in Welsh 100 Wales Speak/ write Welsh 80 60 40 20 0 30 32 33 37 29 42 47 48 52 52 27 28 19 16-34 35-54 55+ ABC1 C2DE < 17.5k 17.5k+ Urban Rural Age Socioeconomic group Annual household income Source: Ofcom Technology Tracker, H1 2016 Base: All adults aged 16+ : 489 Wales, 135 speak or write Welsh (fluent and non-fluent) Note: Figures for annual household income do not add up to 100% because a proportion of respondents chose not to answer the question or didn t know 26 78 70 22 Urbanity 30
Figure 1.17 Take- up of communications services and devices in Wales Wales (total) Respondents who speak or write Welsh Fixed line 8 90% Mobile phone (personal use) 91% 8 Smartphone (personal use) 6 59% Computer (any type) 8 7 Tablet computer in household 67% 6 Total internet 8 7 Broadband (fixed and mobile) 79% 71% Fixed broadband 77% 70% Mobile internet 61% 52% Smartphone internet access only 1% DAB radio 42% 5 Pay TV on main set 68% 6 Bundle 67% 60% Source: Ofcom Technology Tracker, Half 1 2016 Base: All adults aged 16+: 489 Wales, 135 speak or write Welsh (fluent and non-fluent) Arrows indicate significant increase/ decrease compared to Wales as a whole at the 9 confidence level. Note: Mobile internet = using a mobile phone or smartphone for web/data access. 23