Cisco s Vision Pierre-Alain Graf, General Manager Cisco Switzerland 25.6.2008 1
The network is more Innovation drives the economy Networks enable Innovation Networks change the game rules Competitiveness can only be driven with the help of networks 2
European Markets An Innovation Economy Investment Innovation Factor Source: Michael E Porter, Harvard Business School Cisco European Markets Dec. 2007 2007 Cisco Systems, Inc. All rights reserved. Cisco Public 3
European Markets An Innovation Economy Innovation Index 2002 2006 2007 2011 Δ Japan 10.00 1 9.91 1 0 Switzerland 9.71 2 9.80 2 0 United States 9.48 3 9.56 3 0 Sweden 9.45 4 9.55 4 0 Finland 9.43 5 9.38 7-2 Germany 9.38 6 9.51 5 1 Denmark 9.29 7 9.32 9-2 Taiwan 9.28 8 9.42 6 2 Netherlands 9.12 9 9.11 13-4 Israel 9.10 10 9.33 8 2 Austria 8.91 11 9.16 10 1 France 8.90 12 9.15 12 0 Source: Innovation: Transforming the way business creates. An Economist Intelligence Unit white paper sponsored by Cisco. April 2007 Index Rank Index Rank 4
The Productivity Gap Will Continue To Be An Issue Growth of Overall Productivity of Labour (%-age change from previous year) 4.0% 3.0% United States Western Europe 2.0% 1.0% 0.0% 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 Source: Economist Intelligence Unit 5
CXO Careabouts Connected Innovation Acquisition Integration Board Member, ABN Amro: Netherlands Board Members, KLM: Netherlands Impact of Web 2.0/ Precision Advertising Innovation Drive CIO, Allianz: Germany CxO, Credit Suisse: Switzerland Innovation/ Collaboration Focus Managing Cultural Change FastWeb: Italy CIO, Bosch: Germany Web 2.0 Impact TelePresence/ Customer Interaction CFO, BMW: Germany Cisco European Markets Dec. 2007 2007 Cisco Systems, Inc. All rights reserved. CIO/CTO, VW: Germany Cisco Public 6
Brace Yourself In the next decade computer power and Net connection speeds will bring more profound changes to work than anything we've seen so far. Whizzy new tools [are] going to change where we work, how we work, and even the nature of work itself. Already the changes are coming fast and furious. 7
New Environments and Opportunities New Create Business Models Easier Serving access the Long to information Tail Changes Mainstream in media luxury consumption through customisation Growing Maximum influence convenience of social for networks minimum and effort communities Polarization Individual experience of shopping at behaviour universal store Increasing Peer communication expectation with of unique experience customers 8
Addressing New Models Leads to New Opportunities Brandalism No Megaphone Required Consumer backlash at businesses Brandals deface or satirize ads and trademarks Web 2.0 gives Brandals a global voice 9
Next Era of the Internet Collaboration/Web 2.0 Company 15% Production Transactions Interactions Web 2.0 Collaboration Country 5% 10% 5% 3% 1% Productivity 1980 s 1990 s 2000+ Today 3% 1% 10
IT Preparing, But Not Prepared, for Web 2.0 Gartner conducted a Web 2.0 strategy survey. Their question was simply: "Do you have a Web 2.0 strategy?" Response Percentage We need a strategy but have not started 37.8% Our strategy is being defined 33.3% Our strategy is defined but there are no active projects 4.4% Our strategy is defined and we have some active projects 8.9% Web 2.0 is not relevant to our company 15.6% Source: Gartner Inc. Findings: IT Preparing, but not prepared by Kathy Harris & David Mitchell Smith, 19 July 2007 11
Cisco s Strategic Approach 12
The Cisco Vision Changing the Way We Work, Live, Play, and Learn SM Work Live Play Learn and Mission Shape the Future of the Internet by Creating Unprecedented Value and Opportunity for Our Customers, Employees, Investors, and Ecosystem Partners 13
Cisco Technology Vision: The Network as the Platform Service Provider Enterprise Consumer Commercial IP IP IP IP Data IP Data IP Data IP Data IP Optimization Acceleration Personalization Voice Voice Voice Voice Priority Transcoding Location Security Video Video Video Video Information Mobility Communications Mobility Entertainment Freedom Mobility Mobility Converging All Forms of IT and Communications in the Network 14
What Does This Mean? The Network as the Platform Innovation New Business Models Collaboration Customer Intimacy/Delight Welcome to the Human Network Not a Network of Computers, but a Network of People 15
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