Onalytica Case Studies Short & long client case studies www.onalytica.com
B2B Short Case Studies 1 2 3 4 Oracle ERP Product Category / Social Selling Identified 200 ERP Influencers around benefit outcomes such as Employee Performance / Productivity Oracle changed their messaging from product to themes to align with the influencer community Invited new influencers and promoted Oracle OpenWorld through influencer engagement VMware Community Engagement Identified 500 influencers across 5 markets (UK, NL, Germany, Italy, UAE) 11% increase in Share of Voice compared to Microsoft, Cisco, Citrix, IBM and Oracle Created VMware Influencer Index presented to management as part of a marketing scorecard IBM Systems Group Cloud Infrastructure Identified 300 influencers and matched SMEs to 50 influencers Hosted round table with 10 influencers on Open Technology in month 2 Built relationships with 15 influencers in month 2 GE Healthcare Digital Health Identified top 200 Digital Health influencers Aligned content strategy with influencer marketplace Created engagement and measurement framework for Marketing & Senior Management 2
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B2C Influencer Marketing Case Study Coca Cola PROBLEM Falling Product Sales Due to Negative Consumer Perception Around Sugar 12 Coca-Cola is FULL of sugar. It makes you fat, gives you diabetes and contributes to CANCER! Coke has around 15 cubes of sugar in one can!! Drinking a coke every day for a year is the same as eating 14.4 pounds of fat!! Influencer Target Market OBJECTIVE Change Perception to Increase Sales Actually, Coca-Cola has less sugar than people think. You can buy Coca- Cola Zero (the sugarfree version) if it bothers you. Did you know that Coca-Cola is actually replacing sugar with zero-calorie natural sweeteners in some of their leading soft drinks?
Onalytica helped Coca-Cola Engage with relevant influencers Step 1: We identified relevant influencers for Coca-Cola Step 2: We analyzed the influencer community around sugar e.g. Network shows influencers interacting on social media about Sugar levels in soft drinks Step 3: Coca-Cola used our SaaS Platform to engage influencers 13
B2B Influencer Marketing Case Study OPPORTUNITY Increase Awareness & Thought Leadership in FinTech sector OBJECTIVE Increase revenue in FinTech practice Influencers are not clued up about the opportunity for women in FinTech posting comments on social media such as: Women can t get a job in Fintech! Influencer After successful influencer outreach from PwC influencers post content about the facts: women make up 23.5% of all management positions in the city. With PwC being linked to the content through their reports. 14
Onalytica helped PwC engage with relevant influencers Step 1: We identified relevant influencers around FinTech Step 2: We analyzed the influencer community around FinTech Step 3: PwC used our SaaS Platform to engage influencers 15
INCREASING BRAND AWARENESS OBJECTIVE: to increase awareness of DivvyHQ s platform STRATEGY: marketing campaign that was optimised, socialised and influencer activated Tactics: Influential experts from brands such as CMI, Oracle & Linkedin provided their easy-as-pie advice for content planning RESULTS: 2 x views compared to previous campaign 1,600 + social shares on blog alone 5 x increase in leads Content Assets: Content Planning ebook; Motion Graphic Video; Email Campaign; Blog Content; SlideShare Preview Shared by: 16
About Onalytica Michael Birch - Investor Company Founded 2009 in London, UK Influencer Marketing SaaS & Supporting Professional Services Influencer Discovery Influencer Relationship Management Insights Reporting Dedicated Customer Success, Insights & Analytics Teams Paul Birch - Investor Tim Williams - CEO 17
Please direct any questions to: Tom Pattrick Associate Director, New Business tom.pattrick@onalytica.com Tim Williams CEO tim.williams@onalytica.com Alistair Wheate Head of Influencer Marketing Solutions alistair.wheate@onalytica.com