Management of Technology Innovation (MTI)

Vodafone Chair Mobile Communications Systems, Prof. Dr.-Ing. G. Fettweis Management of Technology Innovation (MTI) Dr. Alejandro Zalnieriunas Sommersemester 2011

Lecture Content > Introduction > Innovation Strategy > Innovation Process and Tools > Ideation > Concept and Feasibility > Implementation > Life Cycle > Open Innovation > Innovation Culture > Management of Knowledge and Skills > Innovation Measurement and Economics > Intellectual Property Rights (IPR) > Selected Topics TU Dresden Alejandro Zalnieriunas Slide 2

Lecture Objective > The objective of the lecture is to give students innovation knowledge especially in the following areas How Innovation happens within an organisation and behind its borders Innovation strategy, process and culture Innovation tools Role of employees and management Creativity methodology Innovation measurement Innovation economics Brief study cases of innovative companies TU Dresden Alejandro Zalnieriunas Slide 3

Literature > Keith Goffin, Rick Mitchell. Innovation Management - Strategy and implementation using the Pentathlon Framework, Palgrave Macmillan, 2010. Also available in German language (FinanzBuch Verlag, 2009). > Mark Dogson, Davig Gann, Ammon Salter. The Management of Technological Innovation, Oxford Univertsity Press, 2008. > Paul Trott. Innovation Management and new Product Development, Prentice Hall, 2008. > Klaus Kerth, Heiko Asum, Volker Stich, Die besten Strategietools in der Praxis, Carl Hanser Verlag, 2009. > Benno van Aerssen, Revolutionäres Innovationsmanagement, mi- Wirtschaftsbuch Verlag, 2009. TU Dresden Alejandro Zalnieriunas Slide 4

Introduction > Introduction > Innovation Strategy > Innovation Process and Tools > Ideation > Concept and Feasibility > Implementation > Life Cycle > Open Innovation > Innovation Culture > Management of Knowledge and Skills > Innovation Measurement and Economics > Intellectual Property Rights (IPR) > Selected Topics TU Dresden Alejandro Zalnieriunas Slide 5

Innovation Examples TU Dresden Alejandro Zalnieriunas Slide 6

Innovation Fundamentals TU Dresden Alejandro Zalnieriunas Slide 7

Top Innovative Companies 2010 (Businessweek, April 2010) TU Dresden Alejandro Zalnieriunas Slide 8

Top Innovative Companies 2010 (Businessweek, April 2010) TU Dresden Alejandro Zalnieriunas Slide 9

Top Brands 2009 (Businessweek) 52 1 TU Dresden Alejandro Zalnieriunas Slide 10

Technology, Invention and Innovation > Technology is a replicable artefact with practical application and the knowledge related to its development and use > An Invention is something new, inventive, commercially usable and sufficiently explained (see also IPR section) > An Innovation is a successfully commercialised new idea An invention, a new idea or new application that delivers value the successful commercial exploitation of an invention, a new idea or application AN INNOVATION IS THE IMPLEMENTATION OF SOMETHING NEW WHICH DELIVERS BENEFIT INVENTION Implementation Benefit INNOVATION TU Dresden Alejandro Zalnieriunas Slide 11

Megatrends for long term Strategies Ranking 2010 1995 Megatrends 1 5 Environmental and climate protection 2 2 Accelerated globalisation 3 3 Scarcity of natural resources 4 7 Lack of qualified staff 5 1 Demographic change 6 6 Technological progress 7 8 Growing influence of capital matkets 8 9 Shift in political power blocks 9 11 Increasing urbanisation 10 4 Migration and ethnic conflicts 11 11 Polarisation of societies 12 12 Constant structural change TU Dresden Alejandro Zalnieriunas Slide 12

Innovation Environment TU Dresden Alejandro Zalnieriunas Slide 13

Innovation Elements TU Dresden Alejandro Zalnieriunas Slide 14

Innovation Process / Development Funnel l Ideas Concepts Feasibility projects Products, Services Products, Services Ideation Concept Feasibility Implementation TU Dresden Alejandro Zalnieriunas Slide 15

Innovation Process / Development Funnel lla Problem statements, development requests Ideas Concepts Feasibility projects Products, Services Products, Services Spontanous ideas Ideation Concept Feasibility Implementation Life Cycle G c G F G I G L STAGE GATE PROCESS Decision Gates TU Dresden Alejandro Zalnieriunas Slide 16

Innovation Process / Development Funnel llb Problem statements, development requests Ideas Project portfolio management Life Cycle Management Concepts Feasibility projects Implementation projects Products, Services Spontanous ideas Ideation Concept Feasibility Implementation Life Cycle G c G F G I G L STAGE GATE PROCESS Decision Gates TU Dresden Alejandro Zalnieriunas Slide 17

Innovation Process Creativity and Analytics Analytics, discipline, structure, high failure costs... Creativity, freedom, controlled chaos, high risk, low failure costs... Ideation Concept Feasibility Implementation TU Dresden Alejandro Zalnieriunas Slide 18