TM610 MASTER SYLLABUS FALL 2006 MANAGEMENT OF TECHNOLOGY AND INNOVATION Course: TM 610 3 credit hours Day/Time: Wednesday 6:30 p.m. to 9:00 p.m. Place: Seville Building, Teays Valley Instructor: Cyril B. Tellis, B.S., M.S., Ph.D. Tel: 304-344-9914 email: cbtellis@charter.net; tellisc@marshall.edu; COURSE DESCRIPTION The course provides a comprehensive introduction to the management of technology and innovation. The focus is on the strategic management of the innovation process to produce streams of marketable products and services. The course evaluates the key factors in a corporation s ability to develop a sustainable competitive advantage. These factors include organizational flexibility, the ability to leverage corporation-wide technologies, recognize and utilize core competencies of the organization. The course also analyzes technology strategies of large and small, high-tech and low-tech companies that have resulted in success and failure. The impact of the new virtual economy and competitive pressures that are causing fundamental restructuring of organizations is also examined. The course uses case studies to enhance the students learning and ability to scope and evaluate their technological environment. PREREQUISITES: Full admission to TM Program, or permission of the TM Program Director. COURSE OBJECTIVES 1. Recognize the principal drivers of technological change and the characteristics of technological innovation. 2. Evaluate the technological innovation processes and key factors in producing Last update: Friday, September 08, 2006 Page 1 of 9
marketable technologies embedded in products and services. 3. Analyze technology management approaches in low-tech and hi-tech industries: linking technology with business goals; acquiring, developing and allocating an organization s resources. 4. Examine the strategy of effectively developing and exploiting the company s core competencies and capacity for technological innovation. 5. Utilize research-anchored models to study the patterns of industrial innovation, and influence of competitive dynamics in an industry, involving technology. 6. Review the growing virtual economy and impact on present businesses. 7. Evaluate the impact of subtle and radical technological change or discontinuities on an organization and the role of technology management in the competitiveness of companies. COURSE CONDUCT AND EVALUATION This course will be taught in a lecture and case study discussion format with considerable student participation. Completion of reading assignments is expected before the class session. Each student is expected to be well prepared for discussion of the case studies. Class Discussion of Cases & Readings: 15% Each student is expected to complete the reading assignments and cases in preparation for class. Fifteen percent (15%) of the evaluation will be based on the level of the student s contribution to the class during discussions. Case Study Reports: 15% Each student is required to submit a two page summary that addresses the requirement for each case study. The summary is due on the evening of the class discussion and must be submitted electronically to www.turnitin.com, print a copy for your use during the class discussion. Last update: Friday, September 08, 2006 Page 2 of 9
Class Attendance: 15% Class attendance will be a significant factor in the student s evaluation. Students will receive 1% credit for every class attended. Test: 20% A 90 minute mid-term exam will be based on material covered from sessions 1 through 8. Term Paper: 35% Due session 13. (Grade weighting: 85% written paper; 15% class presentation, composed of two scores, instructor and classmates.) A paper with a minimum of 12 written pages will be prepared that evaluates an organization, ideally where the student is employed. In addition to the written pages the term paper should include a cover sheet, table of contents, abstract, bibliography/references, and appendices. For full credit the term paper should address clearly and fully address all the following points: 1. How has technological change affected a selected industry over the past two decades. Discuss how change has affected o The nature and growth of a company or organization in that industry o The organizational structure and culture o The technological complexity and quality of the products/services. 2. How have the organization s core competencies been developed/acquired and utilized in its products/services? 3. How well has the company managed innovation? Give examples of innovations in products, services, management, and/or production processes. 4. Discuss short-term and long-term threats of technological change to the organization from inside and outside the industry. 5. Develop a management strategy to improve current areas of weakness and exploit strengths to better position the products and/or services of the organization to be competitive in the global marketplace. The paper must exemplify graduate level research, writing skills, and format. The recommended format is the Chicago manual or comparable style. Give careful attention to source citation and bibliography. Last update: Friday, September 08, 2006 Page 3 of 9
The use of a word processor is expected. Reports and paper should be submitted electronically to www.turnitin.com. Students should read and understand the originality report generated by the website. Reports will not be accepted beyond stated deadline, nor will reports be accepted outside of the Turnitin website. Evaluation for the Term Papers will be based on the following: 40%: Degree to which the requirements are addressed 30%: Quality, originality and completeness of content 20%: presentation and readability 10%: writing format Grading Policy According to graduate school grading policy, the following symbols are used. A, excellent: 100% to 90% B, good: 89% to 80% C, passing: 79% to 70% F, failing: 69% and below The grade B represents the benchmark for the Graduate School. It indicates that the student has demonstrated competency in the subject matter of the course i.e. has fulfilled all course requirements on time, has a clear grasp of the full range of course materials and concepts, and is able to apply these materials and concepts in clear reasoned, well-organized and grammatically correct responses, whether written or oral. Only students who fully meet this standard and in addition, demonstrate exceptional comprehension and application of the course subject matter, merit an A grade. Definitions Written page: A page written with a word processor formatted with a 1.5 line spacing, 12 point type, and 1 inch margins. Grammatically correct: Active sentences, subject/verb agreement, spelling, correct word usage. Well organized: Cover page, index, summary, body, conclusions, and bibliography. The bibliography should conform to the Chicago Manual of Style 14th ed. rev. (University of Chicago Press, 1993) or a similar scientific style. See http://library.osu.edu/sites/guides/chicagogd.html for consistent formatting and style. Last update: Friday, September 08, 2006 Page 4 of 9
TEXTBOOKS AND MATERIALS Required: Strategic Management of Technology and Innovation, 4 th Ed., 2004, Burgelman, R.A. et al, McGraw-Hill Irwin Publishing, ISBN: 0-07-253695-0 Recommended further reading and references: 1. Strategic Management of Technological Innovation, Schiling, M., McGraw-Hill 2. Handbook of Technical Writing, G. Alred, C. Brusaw, W. Oliu, St. Martin's Press, ISBN 0312309236 3. Managing Innovation and Entrepreneurship in Technology Based Firms, Martin, M.J.C., Wiley 4. Prospering in a Global Economy: Mastering a New Role Published by NAE 5. Strategic Technology Management, Frederick Betz, McGraw-Hill 6. Technology and American Society, Cross/Szotak, Prentice Hall 7. Innovation Management, Allan Fauna, Oxford 8. Managing Strategic Innovation and Change, Tushman/Anderson, Oxford 9. Mastering the Dynamics of Innovation, James M. Utterback 10. The Innovators Dilemma, Clayton M. Christensen 11. Working Knowledge, Davenport/Prusak, Harvard Business School Press 12. Technology Integration, Marco Iansiti, HBS 13. Handbook of Technology Management, Garard H. Gaynor 14. Managing the Dynamics of New Technology, by Noori, H., Prentice-Hall 15. Technology and Strategy By Goodman, R.A., et al Oxford Univ. Pub. 16. Cross-Functional Management of Technology: Cases by Aldridge, M.D., Swamidass, P.M.,Irwin. 17. Technology Management, Szakonyi, R., Auerbach Pub. 18. Globalization, Technology and Competition: The Fusion of Computers and Telecommunications in the 1990 s By Bradley, Hausman, Nolan, Harvard Business School 19. Managing Innovation: Cases from the Services Industries, National Academy of Engineering 20. Profiting From Innovation, Ed. Howard, W.G. National Academy of Engineering 21. Does Technology Drive History?: Dilemma of Technological Determinism, Smith, M.R., MIT Press 22. The Competitive Advantage of Nations, Michael Porter, The Free Press (Macmillan), 1990 23. Marketing of High-Technology Products and Innovations, Jakki Mohr, Prentice Hall, 2001 University Assistance If you can log in to Vista successfully from home, but not work, then the problem is likely a firewall, browser or Java compatibility issue. If you are able to make changes on your office computer, then go through the Computer Requirements section and double-check for: a compatible browser, correct browser settings, a current version of Java installed, any spyware. Many individuals and companies use firewalls to help protect the security of their computer systems. These Last update: Friday, September 08, 2006 Page 5 of 9
firewalls can restrict your ability to access your online course. If you are not able to access your online course, you may have a firewall restriction issue. Personal firewalls, such as Zone Alarm, Norton Internet Security, and McAfee Personal Firewall can be configured by the user to allow access to specified sites. Check your software instructions for details on how to configure your personal firewall to grant access to the WebCT server (domain = vista.marshall.edu). Companies using firewalls may have policies that prohibit personal use of computers and/or making changes to the firewall configuration. Contact your company's network support technician to determine what firewall restrictions are set and if they can be modified to enable access to WebCT Vista. Please call our Marshall University Computing Services Help Desk for assistance in determining if you are being blocked by a firewall. http://www.marshall.edu/muonline/computer_requirements.asp MU Writing Center Online Send your drafts and the MU tutors will comment issues, such as organization, paragraph development, thesis statements, conclusions, and a variety of other elements. The feedback you get is tailored to your particular needs and goals. Visit http://www.marshall.edu/muonline/writingcenter/ Last update: Friday, September 08, 2006 Page 6 of 9
Schedule Of Class Sessions (H) = handout Session 1: August 23 Introduction: Technology as a Weapon Burgelman pages 1 to 12 Overview of Course (H) Definitions & Concepts (H) Handout Reading (H): Technology as a Competitive Weapon Session 2: August 30 Technological Innovation and Strategy Discuss Reading (H): Technology as a Competitive Weapon Reading I-2: How to Put Technology Into Corporate Planning Reading I-5: The Art of High-Technology Management Session 3 September 6 Factors Involved in Technology Strategy Reading II-2: Patterns of Industrial Innovation Case I-4: Electronic Arts in 2002 (Submit by October 1. No discussion) Session 4 September 13 Distinctive Technological Competencies I Reading I-3: Core Competence of the Corporation Reading (H): Core Technological Competencies (Walsh) Group composition and assignments, discussion of objectives for Toyota tour Term paper topic submission due Session 5 September 20 Distinctive Technological Competencies II Toyota Plant Tour: Meeting at Buffalo, WV - Evaluate core competencies, innovations Session 6 September 27 Technological Evolution I Toyota Innovation Evaluation - Discussion of Toyota tour lessons learned Last update: Friday, September 08, 2006 Page 7 of 9
Reading II-1: Management Criteria for Effective Innovation Session 7 October 4 Technological Evolution I Reading II-3A: Exploring Limits of S-Curve: Part I. Component Technologies Reading II-10: Gunfire at Sea: A Case Study of Innovation Session 8 October 11 Organization Context: Internal Environment Case II-14: Managing Innovation at Nypro, Inc. Session 9 October 18 Industry Context Reading II-6: Crossing the Chasm and Beyond Reading II-7: Competing Technologies: An Overview Session 10 October 25 Intellectual Property Rights: Patents, Copyright, Trademarks, Trade Secrets Speaker: Monika Hussell, Esq., Dinsmore & Shohl, LLP Mid-Term Exam (Vista) Session 11 November 1 Technological Evolution II Case II-10: Digital Distribution and the Music Industry in 2001 Session 12 November 8 Corporate Innovation: Strategic Action Case II-18: Amazon.com: Evolution of the e-tailer Session 13 November 15 Linking New Technology and Novel Customer Needs Case III-5: Innovation at 3M Corporation Last update: Friday, September 08, 2006 Page 8 of 9
Term Paper Presentations: 12 minutes o mandatory attendance Session 14 November 29 Term Paper Due Term Paper Presentations: 12 minutes o mandatory attendance Session 15 December 6 Term Paper Presentations: 12 minutes o mandatory attendance Last update: Friday, September 08, 2006 Page 9 of 9