Investor Campaign MAXIMIZING MOMENTUM 2022 Tiffany Tauscheck, Chief Strategy Officer July 19, 2018
TODAY S PRESENTERS Kathryn Kunert, Partnership Board Vice Chair Tiffany Tauscheck, Staff Lead Kristine Thompson, Marketing Kyle Oppenhuizen, Communications Sam Hoyle, Media Colleen Murphy, Logistics
ABOUT THE PARTNERSHIP The Greater Des Moines Partnership is the economic and community development organization serving Greater Des Moines (DSM), united to drive economic growth with one voice, one mission and as one region. Together with 23 Affiliate Chambers of Commerce, 6,100+ Business Members and 340+ Investors, The Partnership grows opportunity, creates jobs and promotes the best place to build a business, a career and a future.
THE PARTNERSHIP REPRESENTS 23 8 6,100+ 340+ REGIONAL AFFILIATE CHAMBERS COUNTIES IN ECONOMIC DEVELOPMENT AREA REGIONAL MEMBERS INVESTORS Supporting our Regional Business Development Mission Dallas, Jasper, Madison, Marion, Marshall, Polk, Poweshiek and Warren Become a Member by joining your local Chamber Supporting our Economic Development Mission
WHY THE PARTNERSHIP MATTERS
ABOUT THE INVESTOR CAMPAIGN
OVERARCHING GOAL Need jet fuel! Provide funding for The Partnership to strategically activate on the needs of the region for the next five years.
WHAT S YOUR REVENUE GOAL?
GOAL
RESULTS
10 STEPS TO $UCCE$$
DETERMINE GOALS Move up nonprofits to $2K minimum. Move up base to $4K. Standard increase of 25 percent. Move up the middle.
DETERMINE GOALS PLAN. PLAN. PLAN. EXECUTE.* *Be nimble.
LEADERSHIP
LEADERSHIP Garner Feedback and Build Buy-in
OUTLINE VALUE PROPOSITION AND ROI Proven. History of results. Must refuel. Need jet fuel!
OVERARCHING PRIORITIES Accomplishment, Stewardship, Vision 5-year plans for the future: Talent-ready region. Embolden the global presence of DSM. Establish DSM as an entrepreneurial center. Tell the Region s Story Loud, Bold and Broad. Prepare for one million in population.
OVERARCHING PRIORITIES
OVERARCHING PRIORITIES
OVERARCHING PRIORITIES
NAME IT. CLAIM IT.
NAME IT. CLAIM IT. Be bold. Put your stake in the ground.
KEY MESSAGING AND MEDIA STRATEGY Build a communications plan. What you say and how you say it matters.
KEY MESSAGING AND MEDIA STRATEGY All visuals, messaging and the look/design of everything was focused on communicating momentum.
Testimonial vid
MEDIA STRATEGY Slow drip media and public relations strategy.
LAUNCH PLAN WITH A SPLASH Annual dinner photo
LAUNCH PLAN WITH A SPLASH Regional momentum vid
LAUNCH PLAN WITH A SPLASH Join us vid
BACK OFFICE Have a detailed, process-orientated back office.
BACK OFFICE
PLANT EARLY WINS GET THE BIG FISH FIRST.
MAKE THE RIGHT ASK! DATE Dear (NAME HERE), Thank you for your investment in the Greater Des Moines Partnership. Your commitment to The Partnership is a commitment to Maximizing Momentum. By taking this step to invest in The Partnership, your organization is investing in the future of the region. As a community, we must not let up. Our intentional, collaborative work in the past has led to the growth we are experiencing. With your help, we will further cultivate Greater Des Moines as a talentready environment. We will embolden the global presence of Des Moines, establish Des Moines as an entrepreneurial center and tell our region s story loud, bold and broad. We will do all of this while preparing for population of one million strong. If our community stands still, we will quickly fall behind. Your investment in The Partnership will allow our community to push forward and reach new heights. Thank you for joining us. Sincerely, Dan Houston, Investor Campaign Chair Chairman, President and CEO Principal
CELEBRATE YOUR SUCCESS
LIFE AFTER THE CAMPAIGN
LIFE AFTER THE CAMPAIGN QUESTIONS?