50 colours available in: 2mm Fine Marker -chisel tip, achieves line widths between 2mm 4mm, 6ml fill level 15mm Wide Marker -achieves line widths between 8mm 15mm, 25ml fill level Features and Benefits COLOUR BRILLIANCE 50 colour spectrum includes iridescents, fluorescents & transparents MATCHES LIQUITEX COLOUR SPECTRUM LIGHTFAST rated to ASTM I or II (except fluorescents) DURABLE AND PERMANENT suitable for both interior & exterior use ACRYLIC WATER-BASED TECHNOLOGY OPTIMISED DESIGN high quality replaceable nibs and pump valve system for even paint flow and precision control PROFESSIONAL QUALITY formulated using artist grade pigments VERSATILE compatible with other Liquitexproducts including Heavy Body, Soft Body, Spray Paint, Mediums and Varnishes FOR USE ON A WIDE RANGE OF SURFACES including suitably primed canvas, wood, masonry, metal and glass Low odour can be used inside for educational use Available ex Le Mans 4 February,
Contents: 6 markers (wide or fine) per pack Marker Sets Primary Packaging: Peggable carton with window to view product Outer Carton: Traybox Wide: 30 sets Fine: 112 sets List Price EUR: LQX 6 Paint Markers Wide Set 26.96 LQX 6 Paint Markers Fine Set 12.10 LQX 6 Fluorescent Paint Markers Wide Set 26.96 LQX 6 Fluorescent Paint Markers Fine Set 12.10
Merchandising Countertop unit accommodates all colours in both sizes Supported by shelf strips and hand painted colour chart Target merchandise in line with Liquitexacrylics to achieve full run. Communication Liquitex website / Liquid News Video to be featured on Liquitexwebsite and You Tube Social Media i.e. Facebook Fine Art Collective / Artists Outreach Program POS & merchandising support
Primary Packaging Inner Packaging Wide Marker: polybag of 2 Fine Marker: polybag of 3 Outer Packaging Half height tray box Wide Marker: 120 (60 inners of 2 x markers) Fine Marker: 450 (150 inners of 3 x markers) List price EUR Wide Marker: 4.44 Fine Marker: 2.12 Availability: February 2013 5
Replacement Nib Packs Contents: Wide Nib Pack: 3 x 15mm Fine Nib Pack: 2 x 2mm Chisel and 2 x 2mm Bullet Primary Packaging: Blister Card Dimensions: 150 x 59 x 17 mm Outer Carton: Dimensions: 266 x 150 x 95 mm Quantityper carton: 8 List Price EUR: LQX 6 Paint Markers Wide Set: 2.40 LQX 6 Paint Markers Fine Set: 2.40
Samples Sample: 2.5ml of colour 2mm Chisel nib (same as 6ml fine marker) Cadmium Red Medium Hue (same as spray paint) to communicate the colour match benefit Packaging: Inner: Polybag of 25 2.5ml sample Label Design Features Nib size Colour name Opacity, Lightfastness ratings
LiquitexProfessional Paint Markers : a good reception received from artists to date. Main points to promote are: With 50 colours Liquitexoffers the largest colour spectrum in the marketplace. The closest competitors are Molotow(40 colours) in the 2mm marker and Montana (24 colours) in the 15mm marker. Liquitexuses the highest grade pigments available for the cleanest, most brilliant, lightfast colours. A full offering of opaque, transparent, metallic and fluorescent colours is available, targeting professional and urban artists. The colours match the spectrum used across Liquitex Professional spray paint, heavy body, soft body and ink ranges. Montana Gold are the only competitor who also claim this, but only on 24 colours and only across spray paint and paint markers. Liquitex matches more colours across more product categories. LiquitexProfessional Paint Markers have been developed for maximum compatibility with all Liquitex product ranges, meaning they can be used confidently underneath or on top of Liquitex acrylics and spray paint without risk of negative interaction between the products. Liquitex Professional Paint Markers will not bleed when varnished, unlike key competition.
Varnishing Paint Markers Liquitex Paint Markers Feedback from artists has indicated that varnishing paint markers can result in the paint moving or bleeding, often ruining a finished artwork. Tests conducted using a brush applied varnish show the LiquitexPaint Markers perform well against leading competitors. Leading Competitor A Leading Competitor B Please note: LiquitexFluorescent Paint Markers may bleed minimally with a brush applied varnish. For maximum results, varnishing with LiquitexWater-Based Spray Varnish is recommended. Brush Applied Varnish Test
Activating the Paint Marker Step 1: Shake well before use to ensure paint is thoroughly mixed. Step 2: Depress nib a few times to start paint flow. Please note: The valve remains open and releases paint the entire time the nib is depressed, so if held down for a long period, a large amount of paint is released. Step 3: When you see paint appear on the nib pause for a moment. Wait until paint has stopped travelling down the nib before depressing the nib again. Note: The nib was not depressed again between these two images being taken. Step 4: Repeat step 3 until nib is adequately saturated, test, then apply. Re-pump as necessary but never directly on artwork to avoid paint splodges. Note: It can take awhile for paint to start flowing on initial activation. This will not be experienced on subsequent use.
Flooding Flooding is commonly experienced with all paint markers; it is not a product fault but related to usage. It occurs when the nib is over-depressed, releasing too much paint for the nib to absorb. This results in paint collecting in the nib housing which, once filled to capacity, will over-flow around the nib. Until the housing is cleared, paint will continue to flow out of the marker housing. To clear, simply wipe any excess paint off the plastic and use the nib on a piece of paper and the paint marker will be fine to use again. Note: do not depress the nib again. Tip: Partially activate markers before demonstrating to customers. This will keep the product clean with less time spent waiting for the nib to absorb the paint. EXAMPLE OF GOOD PAINT FLOW Inside of nib housing EXAMPLE OF FLOODED MARKER Inside of nib housing Space between nib & housing Nib base visible Paint floods over nib, rather than being flowing through it Space between nib and housing filled with paint Nib housing filled with paint, nib base no longer visible
Merchandising Can be integrated into the global merchandising units (counter top or floor standigunit), expandingthe Liquitex planogram Shelves kit system that accommodates both sizes, all colours Various merchandising items created: Hand Made Tint Chart Leaflet (English and multi-lingual) POS Blade Sample Cost per counter top: 270