Profile of s viewers 1st Half 2018
Coverage of S-train screens () Number of viewers Daily and weekly In one week you reach 583.000 Unique viewers 982.000 1.061.000 1.129.000 1.189.000 886.000 762.000 583.000 234.000 1 day 1 week 2 weeks 3 weeks 4 weeks 5 weeks 6 weeks 7 weeks Source: Index Danmark / Gallup 1st Half 2018 Profile of s viewers 1st Half 2018
Exposure-figures, S-train screens Number of viewers Daily and weekly Every viewer is exposed 2,8 times on average during a week 11.457.000 9.820.000 8.184.000 6.547.000 4.910.000 3.273.000 234.000 1.637.000 1 day 1 week 2 weeks 3 weeks 4 weeks 5 weeks 6 weeks 7 weeks Source: Index Danmark / Gallup 1st Half 2018 Profile of s viewers 1st Half 2018
Coverage in the Capital Region Number of viewers Daily and weekly, and share of population In 2 weeks, more than every 3rd person 900.000 800.000 In the Capital Region is exposed 700.000 36% 600.000 41% 642.000 45% 695.000 47% 736.000 49% 768.000 51% 796.000 55% 45% 35% 500.000 400.000 29% 450.000 568.000 25% 300.000 200.000 100.000 12% 189.000 15% 5% - 1 day 1 week 2 weeks 3 weeks 4 weeks 5 weeks 6 weeks 7 weeks -5% Number of viewers in Capital Region Share of population in Capital Region that are exposed Source: Index Danmark / Gallup 1st Half 2018 Profile of s viewers 1st Half 2018
Viewers distribution by Age and Sex Number of viewers in 1.000 and share of viewers in a week on 258 228 Share in population: 49,5% 50,5% Share among viewers: 50,9% 49,1% 96 12-29 years old 30-59 years old 60 years old or more 26% 44% 45% 39% 29% 17% 12-29 years old 30-59 years old 60 years old or more Source: Index Danmark / Gallup 1st Half 2018 Profile of s viewers 1st Half 2018
Viewers distribution by Joint Household income Number of viewers in 1.000 and share of viewers in a week on 114 118 175 The average monthly disposable income for viewers DKK 0-299.999 DKK 300.000-599.999 DKK 600.000 or more 12.152 DKK 19% 26% 20% 20% 33% 30% 30% 23% DKK 0-299.999 DKK 300.000-599.999 DKK 600.000 or more Do not know/ will not answer Source: Index Danmark / Gallup 1st Half 2018 Profile of s viewers 1st Half 2018
Viewers distribution by Accomodation Number of viewers in 1.000 and share of viewers in a week on 1 week on 361 222 Owned/co-operative Rented 71% 62% 29% 38% Owned/co-operative Rented Source: Index Danmark / Gallup 1st Half 2018 Profile of s viewers 1st Half 2018
Viewers Education Number of viewers in 1.000 and share of viewers in a week on 273 118 93 98 Primary school School-leaving certificate, uppersecondary school Vocational training Higher education 31% 40% 47% 18% 20% 11% 16% 17% Primary school School-leaving certificate, upper-secondary school Vocational training Higher education Source: Index Danmark / Gallup 1st Half 2018 Profile of s viewers 1st Half 2018
Viewers Employment Number of viewers in 1.000 and share of viewers in a week on 228 201 32 21 81 19 Worker Salaried employee Self-employed Apprentice/ Pupil/ Student Retired etc. Unemployed 37% 39% 35% 11% 6% 4% 4% 20% 26% 14% 2% 3% Worker Salaried employee Self-employed Apprentice/ Pupil/ Student Retired etc. Unemployed Source: Index Danmark / Gallup 1st Half 2018 Profile of s viewers 1st Half 2018
No Thank You to Advert. and free Newspapers Number of viewers in 1.000 and share of viewers in a week on 323.000 of the weekly viewers do not receive advertisements in their physical mailbox No Thank you to Advert. and free Newspapers 56% 53% Source: Index Danmark / Gallup 1st Half 2018 Profile of s viewers 1st Half 2018
Viewers thouthts on Spending Number of viewers in 1.000 and share of viewers in a week on 94 75 219 331 I often buy luxury products I'm willing to pay more to get the latest in consumer technology Good design is important to me I would pay extra for quality products 30% 38% 48% 57% 16% 13% 12% 10% I often buy luxury products I'm willing to pay more to get the latest in consumer technology Good design is important to me I would pay extra for quality products Source: Index Danmark / Gallup 1st Half 2018 Profile of s viewers 1st Half 2018
Viewers Cultural Activities Number of viewers in 1.000 and share of viewers in a week on 224 434 182 79 Go to theatre/musical Go to the cinema Go to pop/ rock concerts Go to shows/stand-up comedy 57% 74% 27% 39% 31% 24% 10% 14% Go to theatre/musical Go to the cinema Go to pop/ rock concerts Go to shows/stand-up comedy Source: Index Danmark / Gallup 1st Half 2018 Profile of s viewers 1st Half 2018
Viewers Holiday Habits (part 1) Number of viewers in 1.000 and share of viewers in a week on 376 173 344 117 Holiday in Denmark Holiday in the Nordic countries Holiday in Europe (exclusive of the Nordic countries) Holiday in South- and North America.Minimum once last year OR Holiday in Asia.Minimum once last year OR Holiday in other countries abroad.minimum once last year 64% 63% 50% 58% 20% 29% 15% 20% Holiday in Denmark Holiday in the Nordic countries Holiday in Europe (exclusive of the Nordic countries) Holiday in South- and North America.Minimum once last year OR Holiday in Asia.Minimum once last year OR Holiday in other countries abroad.minimum once last year Source: Index Danmark / Gallup 1st Half 2018 (Have held this holiday type at least once within the last year.) Profile of s viewers 1st Half 2018
Viewers Holiday Habits (part 2) Number of viewers in 1.000 and share of viewers in a week on 243 236 217 161 86 Long weekend/ short holiday in Denmark Long weekend/ short holiday abroad City holiday/ cultural holiday Sun/ beach holiday Skiing holiday 45% 41% 39% 36% 26% 27% 28% 27% 9% 14% Long weekend/ short holiday in Denmark Long weekend/ short holiday abroad City holiday/ cultural holiday Sun/ beach holiday Skiing holiday Source: Index Danmark / Gallup 1st Half 2018 (Have held this holiday type at least once within the last year.) Profile of s viewers 1st Half 2018
Cars and Summer Cottages Number of viewers during a week 340.000 of the weekly viewers have at least one car 110.000 of the weekly viewers have a summer cottage Source: Index Danmark / Gallup 1st Half 2018 Profile of s viewers 1st Half 2018