CORPORATE SOCIAL RESPONSIBILITY Theory and Practice with Case Studies RENU JATANA Editors Associate Professor, Department of Banking and Business Economics, University College of Commerce and Management Studies, Mohan Lai Sukhadia University, Uctaipur DAVID CROWTHER Professor, De Montford University, UK Foreword by PROFESSOR B.L. CHAUDHARY Vice-Ch.iiicellor, Mohan Lai Sukhadia University, Udaipur (Rajasthan) DEEP & DEEP PUBLICATIONS PVT. LTD. F-159, Rajouri Garden, New Delhi-110 027
Contents Foreword by Prof. B.L. Chaudhary Editorial List of Contributors ix xiii xvii 1. David Crozother and Renu Jatana Social Responsibility: An Introduction 1 2. Cindy Davids and Gordon Boyce Social and Ethical Responsibility: Conflicts of Interests in Professional Accounting 6 3. David Crowther, RuteAbreu and Fdtima David The Myth of Corporate Social Responsibility 27 4. Kailash Sodani and Renu Jatana CSR in Indian Context: The Case Study of Ambuja Cement. 54 5. Vijay Shrimali and Harshita Shrimali Social Responsibility and Marketing 60 6. Garritt Van Dyk, Jennifer Milam, Cindy Davids and Gordon Boyce Art in the Boardroom: Questioning the Ethics of Corporate Collecting Practices 68 7. V.K.Anish ' Partnerships and Cause-related Marketing Building Brands for the Future 78 8. Fernanda Duarte, John Gray and Gillian McAllister Ethics and SociarResponsibility in the HIH Collapse: A Dialectical Approach 97
vi Corporate Social Responsibility 9. D.S. Chundawntand Kaneez Fatimn Sadrhvala Protection of Environment by Waste Management and Waste Minimization Audit 117 10. K. Uday Goxovi Slmnknr CSR in Insurance Sector 123 11. Mac Wright and Helena Mitcwa Are Non-Executive Directors Facing Insurmountable Risks? 131 12. KartikDave Managing Corporate Social Responsibility: A Study of Private Banks in India. 147 13. Miriam Green Programme Aid Partners in Mozambique: A Textual Analysis 155 14. Stella Vettori Corporate Social Responsibility and the Neo-American Model of Company Law 174 15. M.M.Goel Excellence Models for Manpower in Marketing for an Era of Continuous Change 196 16. R. Vnradarajan International Impact of Celebrity Endorsement of Transfer Pricing 210 17. K. Kotesumra Rao CSR for SMEs: An Awareness Campaign 222 18. R. Seminur Topal and Llgur S. Alp GMO: A Hope or a Frustration 232 19. P.N. Sankara)i and Amita Nadkarni Corporate Social Responsibility: Support to Education vis-a-vis Reservation for Backward Classes 256 20. Man Chand Khandela Social Responsibility and Marketing 288 21. Harsha Gohel Application of Corporate Social Responsibility with Reference to Coca-Cola Ltd. 293
Contents, vn 22. Anju Sondarva CSR in Banking Sector. 303 23. Daleen van der Nest Corporate Social Responsibility in the Insurance Industry: A South African Perspective with a Specific Focus on Disability Insurance 311 24. Ben Tmn Corporate Ethics: An End to the Rhetorical,. Interpretations of Endemic Corruption 333 25. Kiyinet Tnnca Cnliyurt Development of Social Financial Reporting in Different Geographies: European Union, Australia and Asia 336 26. V.Balu Social Responsibility and Corporate Business Ethics 338 27. David Cwwther and Renu Jatana Agency Theory: A Cause of Failure in Corporate Governance 346 28. Chainpaben N. Jagani Globalisation and Corporate Activity 363 29. V. Balachandran and J. Solomon Prabakar Social Responsibility for Value Addition 366 30. M. Maiuineethi Cholan Globalisation Perspectives on Corporate Governance 370 31. Carln Pasa Gomez, Leonardo Gomez and Gregorio jean V Rados SCP-Social: A Model for the Assessment of Corporate Social Performance - 380 32. Tcjinder Sharma and Mahahir Nanoal Societal Perception of Corporate Social Responsibility: An Empirical Study 395 33. Anain/a S. Guha Enhancing Teaching and Learning: Integrated Approach to Pedagogy 406 34. V. Balachandran and V. Cliandrasekaran Corporate Social Responsibility in the Banking Sector 420
viii Corporate Social Responsibility 35. Chandra Sekhar Gotlagunta, Nidhi Mathur and S.L Jayanthi Corporate Social Responsibility: Initiatives and Practices of IT Sector 425 36. Babitha Vislaoanath Power Generating Sector: Softening the Impacts 444 37. Jyotsna Diwan Mehta Ethics for Corporate Managers Problems and Possibilities 454 38. Ashok Nagar, Renu Jatana and Shweta Rameja Corporate Social Responsibility in Business 460 39. Jonathan-Murphy Setting Rules, Picking Winners: Multilateral Financial Institutions and the Global Managerial Order 466 40. Wim Vandekerckhove Whistleblowing Policies as Corporate^ocial Responsibility and Corporate Governance Apparatuses: Rationales and Legislation 469 41. Fabrice Mauleon and Mary M. McKinley Weaving Sustainable Development into Corporate <* Governance : 471 42. R. Seminur Topal Is it True that Social Responsibility Studies can Cause an Assimilation Problem, and Why? 473 43. David Crozvther and Ana Maria Davila Gomez Is Lying the Best Way of Telling the Truth? 491 44. Ananya S. Guha and David Crowther Auditing and Academic Quality in India and the UK 526 45. M.C. Garg, Ms. Deepti and Anju Verma Economic Development and Insurance: Diagnosis and Prognosis 547 46. Sunil Mehta Towards an Improved Corporate Governance 562 Index 567