MARCH 15 17, 2019 AUSTIN, TX MARKETING 2019 OVERVIEW
Overview SXSW Gaming is a multi-day event that explores and celebrates gaming culture via a one-of-a-kind combination of exhibitions, hands-on play, esports tournaments, an incredible awards show, a focus on indie developers, and compelling consumer-focused and industry programming. Nerdcore Esports Tournament Stage SXSW Gaming is a different kind of gaming festival. Gaming is no longer just a hobby, it is a lifestyle and as such, SXSW Gaming s unique position within the converging industries of SXSW offers an event with an unmatched mix of brands and attendees. With a crowd of tens of thousands of SXSW badgeholders and over 10,000 SXSW Gaming wristbands sold in 2018, SXSW Gaming offers an audience unlike any other game convention. PC Arena
Expo The Gaming Expo offers the chance to experience the latest titles and technology with dedicated space to every vertical of the gaming industry. 2018 HIGHLIGHTS: 192 Expo Spaces The Tournament Stage hosted three professional esports competitions fe aturing the Clash Royale, Arena of Valor, and Injustice 2 Team Liquid debuted their professional Clash Royale Team The PC Arena consisted of over 100 stations with cutting-edge computers and peripherals; the space hosted organized tournaments for games like Rocket League and Fortnite Several unique events including the annual SXSW Cosplay Competition, an Overwatch League watch party for the Houston Outlaws vs. San Francisco Shock, and more
Expo GAMING EXPO AREAS: Tournament Stage: The premier spot for esports at SXSW Gaming, featuring the greatest up-and-coming esports titles with the best professional players from around the world. Arcade Bunker: A collection of retro cabinets including classic games and new releases. Indie Corner: Features the best upcoming and recently released independent games from around the world, including video games, tabletop games, mobile games, and VR/AR. PC Arena: A LAN area dedicated to free play and organized play for video games on cuttingedge computer rigs. Tabletop Experience: An open space full of both open and organized play opportunities across all genres of tabletop gaming. Includes a library featuring hundreds of new and classic game titles. The Streamery: Home to dozens of streamers broadcasting live from the Gaming Expo floor each day, The Streamery is the hub of live streaming content at SXSW Gaming.
Programming SXSW Gaming sessions let players and professionals look behind the curtain of the gaming industry while engaging directly with their favorite heroes and personalities via a variety of formats including panels, meet ups, and mentors. 2018 HIGHLIGHTS: Industry programming highlighting the rise of esports, featuring past speakers like Overwatch League Commissioner Nate Nanzer, PUBG creator Brendan Greene, NBA 2K League Managing Director Brendan Donohue and former ELEAGUE GM Christina Alejandre Exclusive VR and AR content Koji Igarashi Industry legends Koji Igarashi, Richard Garriott, and Warren Spector 133 Total SXSW Gaming Speakers 53 Total SXSW Gaming Sessions Mentor Sessions offering career coaching in every aspect of the games industry Consumer-focused programming on the Discovery Stage highlighting new releases, announcements and fan-friendly topics
Awards & Parties In addition to the Expo and Programming, SXSW Gaming hosts evening opportunities including the Opening and Closing Parties, as well as the popular Gaming Awards. Attendees have the chance to connect into the night with fellow gamers and gaming industry professionals. SXSW Gaming Awards 2018 HIGHLIGHTS: Gaming Awards hosted by Alanah Pearce, and Rich Campbell Gaming Opening Party hosted by Alex Corea and featuring touring nerdcore artists Gaming Closing Party featuring GRIMECRAFT, Pearl Grey, and Jen Lasher Gaming Awards competition honoring the best games of the year in a variety of categories including Game of the Year, Most Promising New Esports Game, Most Evolved Game, VR Game of the Year, and more SXSW Gaming Opening Party
SXSW 2018 GAMING AGE HOUSEHOLD INCOME EDUCATION 18+24+34+62+36+24+2+0 <18 18 20 21 24 25 34 35 44 45 54 55 64 65+ 9% 12% GENDER 34% 66% 17% Female Male 31% 18% LIVING SITUATION Rented 12% Owned or being purchased Other 1% 0% 43% 43% 13% <$15,000 11% $15,000 $24,999 8% $25,000 $34,999 7% $35,000 $49,999 12% EMPLOYMENT 63% Employed 8% 23% 5% Student 13+16+13+20+12+7+8+11+z Self-Employed/Freelancer Not Employed $150,000+ 13% $100,000 $149,999 16% $75,000 $99,999 13% $50,000 $74,999 19% Less than High School Degree High School Degree Some College Associate Degree Bachelor Degree Graduate Degree or Higher MARITAL STATUS 64% Single 36% Married 59+1+6+17+17+z CHILDREN AT HOME One 17% Two 17% Three 6% More than 3 1% 10% 10% 25% 7% 32% 15% Zero 59%
SXSW 2018 GAMING AVERAGE WEEKLY GAMING TIME 34+22+44+z <10 hours 34% 10 20 hours 44% BUY NEW CONSOLE / PC IN NEXT 12 MONTHS 45% No 55% Yes 20+ hours 22% DEVICES OWNED & PLAYED ON PC Phone PS4 Xbox One Nintendo Switch Nintendo 3DS Vive Mobile VR Headsets Oculus 66% 51% 49% 37% 36% 33% 5% 5% 3% OTHER INTERESTS 78% Movies 67% Television Shows 52% Anime 48% Comics 45% Esports 36% Cosplay 32% Manga TYPE OF GAMES ENJOYED MOST Console Games PC Games Tabletop Games Mobile Games Virtual Reality Games 68% 61% 37% 35% 15% GAMES EXPECTED TO BUY IN NEXT 12 MONTHS None 3% 10+ 1 3 39% 3+18+40+39+z 19% 4 10 40%
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Marketing BRANDING Printed Items Digital Items Online Broadcasted Content Transportation Advertising EVENTS & ACTIVATIONS Lounges Awards & Stages Sponsorships Networking Opportunities Private Events THE GAMING EXPO Exhibition Space Freeplay Area Sponsorships Stage Sponsorships Sponsored Organized Play Sessions Sponsored Game Placement in Free Play Areas Tournament Stage Sponsorship
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