GAMES BEGIN JULY 25 TH! RETAIL PRODUCT PLAN JULY AUGUST 2016 calottery.com
COMING SOON AUGUST 2016 SUPERLOTTO PLUS RAFFLE PROMOTION Make Sure Your Players Know! The SuperLotto Plus Raffle Promotion is Coming Thursday, August 25, 2016 Wednesday, September 21, 2016: Receive FREE Raffle entries with minimum purchase of in SuperLotto Plus plays. Buy of SuperLotto Plus plays and get 25 FREE Raffle entries. Raffle tickets print automatically after the SuperLotto Plus wager ticket. Players always get TWO tickets during the promotion. Ensure you have adequate paper stock so you can maximize profits! 20-00 winners drawn weekly. Raffle prize can be cashed at participating CA Lottery retail locations. Retailers earn 2% cashing bonus on all cashed Raffle prizes. Odds of winning will vary based on the number of weekly entries. For more information about the Raffle Promotion go to calottery.com/play. 2
AUGUST 2016 RETAILERS PARTNERING Did you know that through the sale of Lottery tickets you ve helped us contribute more than 9 billion in supplemental funds to California public schools since 1985? You should feel proud of this accomplishment! See inspiring teacher stories from schools all around California, maybe right in your neighborhood, on how they re using Lottery supplemental funds right in their classrooms. Just go to the link below. Thanks for your help! http://www.calottery.com/edvideos Since 1985, here s how the Lottery funds have been distributed: K-12th 80.3% Community Colleges 13.6% California State University System 3.7% University of California 2.2% Other Educational Entities 0.2% 3
AUGUST 2016 $ 5 MEGA CROSSWORD GAME #1226 WIN UP TO $75,000! WIN UP TO 10X YOUR PRIZE! PRIZE PAYOUT 66% After game start, some prizes, including top prizes, may have been claimed. Number of winners based on sales, number of tickets distributed, and claims. Prizes not exempt from Federal Tax. By law, the Lottery must notify the IRS of prize winnings of $600 or more. Must be at least 18 years or older to play. Use this to provide odds of winning prizes to your customers. HOW TO PLAY 1. Scratch YOUR LETTERS to reveal a total of 18 letters. 2. In each PUZZLE; scratch each letter that matches YOUR LETTERS. 3. In each PUZZLE; completely uncover two or more words, win prize shown in the PRIZE KEY. 4. EACH PUZZLE PLAYS SEPARATELY. Words on the PUZZLES cannot be combined to win a higher prize. Example: 3 words on PUZZLE 1 win ; 4 words on PUZZLE 2 win 5; for a total win of 5. 5. Scratch the MULTIPLIER BOX for a chance to win,, or your prize. Multiply your winning prize by the number revealed in the MULTIPLIER BOX to determine your TOTAL WINNING PRIZE! ODDS & WINNERS * Prize level: Odds: Total Winners: TICKET 5 5 0 0 0 00,000,000 $75,000 11 12 21 40 160 200 321 597 2,667 40,000 80,000 1,200,000 2,100,000 2,040,000 1,140,000 600,000 150,000 120,000 74,800 40,200 9,000 600 300 20 Overall odds: 1 in 3.82 Total Winners: 6,274,920 *Odds and winners are estimated. For final game odds and winners, please visit calottery.com. UPC CODE 4 Retailer Cost of Pack: $400 Less 6% Commission/Handling Fee: 4 Final Cost per Pack 76
WIN IT ALL AUGUST 2016 $ 5 GAME #1225 WIN UP TO 0,000! 21 CHANCES TO WIN! 3 BONUS SPOTS! HOW TO PLAY Match any of YOUR NUMBERS to any of the five WINNING NUMBERS, win that prize. Uncover a symbol to automatically win 5 times that prize. If any of YOUR NUMBERS match either of the WIN IT ALL NUMBERS, WIN ALL 18 PRIZES AUTOMATICALLY! Bonus Spot: Uncover a in any BONUS 5 SPOT, win 5 instantly! ODDS & WINNERS * Prize level: Odds: Total Winners: TICKET $6 5 5 0 $40 0 $75 0 0 $400 00,000,000 0,000 10 16 21 32 40 198 198 367 436 594 600 1,622 3,429 12,000 15,000 240,000 2,400,000 1,920,000 1,200,000 900,000 600,000 480,000 97,120 96,800 52,320 44,000 32,320 32,000 11,840 5,600 1,600 1,280 80 8 Overall odds: 1 in 3.51 Total Winners: 5,474,968 *Odds and winners are estimated. For final game odds and winners, please visit calottery.com. PRIZE PAYOUT 68% After game start, some prizes, including top prizes, may have been claimed. Number of winners based on sales, number of tickets distributed, and claims. Prizes not exempt from Federal Tax. By law, the Lottery must notify the IRS of prize winnings of $600 or more. Must be at least 18 years or older to play. Use this to provide odds of winning prizes to your customers. UPC CODE Retailer Cost of Pack: $400 Less 6% Commission/Handling Fee: 4 Final Cost per Pack $ 3 76 5
AUGUST 2016 $ 3GAME #1224 WORD GAMES WIN UP TO 0,000! CHANCE TO MULTIPLY YOUR PRIZE UP TO 5 TIMES! PRIZE PAYOUT 62% HOW TO PLAY 1. Scratch YOUR LETTERS to reveal 18 letters. 2. In each WORD, scratch letters that match YOUR LETTERS. 3. Match ALL letters in a word using YOUR LETTERS to win prize shown for that word. 4. Match ALL letters in a word with a or, win 2 or 5 times that prize. ODDS & WINNERS * Prize level: Odds: Total Winners: TICKET 5 5 0 $75 00,000 0,000 10 9 31 100 100 203 415 663 10,000 120,000 600,000 1,980,000 2,098,800 633,600 198,000 198,000 97,350 47,685 29,865 1,980 165 33 Overall odds: 1 in 3.75 Total Winners: 5,285,478 *Odds and winners are estimated. For final game odds and winners, please visit calottery.com. After game start, some prizes, including top prizes, may have been claimed. Number of winners based on sales, number of tickets distributed, and claims. Prizes not exempt from Federal Tax. By law, the Lottery must notify the IRS of prize winnings of $600 or more. Must be at least 18 years or older to play. Use this to provide odds of winning prizes to your customers. UPC CODE 6 Retailer Cost of Pack: 00 Less 6% Commission/Handling Fee: 8 Final Cost per Pack 82
I CALIFORNIA GAME #1223 AUGUST 2016 $ 1 WIN UP TO,000! HOW TO PLAY Match any of YOUR NUMBERS to either of the two WINNING NUMBERS, win that prize. Uncover a symbol to automatically win that prize. ODDS & WINNERS * Prize level: Odds: Total Winners: TICKET 0 0,000 10 17 45 66 89 250 1,250 8,000 240,000 3,000,000 1,752,000 672,000 456,000 336,000 120,000 24,000 3,750 125 Overall odds: 1 in 4.71 Total Winners: 6,363,875 *Odds and winners are estimated. For final game odds and winners, please visit calottery.com. PRIZE PAYOUT 57% After game start, some prizes, including top prizes, may have been claimed. Number of winners based on sales, number of tickets distributed, and claims. Prizes not exempt from Federal Tax. By law, the Lottery must notify the IRS of prize winnings of $600 or more. Must be at least 18 years or older to play. Use this to provide odds of winning prizes to your customers. UPC CODE Retailer Cost of Pack: 50 Less 6% Commission/Handling Fee: 5 Final Cost per Pack 35 7
DISPLAY STARTING JULY 25 TH AUGUST 2016 32 BIN GUIDE SCRATCHERS TO REMOVE* Please return these Scratchers to your Lottery Sales Representative. Game # 1219 Game # 1219 Game # 1191 Game # 1200 Game # 1202 Utilize Your Featured Game Display to increase sales of The Price Is Right family of Scratchers (1222, 1221, 1220.) For Display Questions, Contact Your Lottery Sales Representative. Game # 1205 Game # 1196 Game # 1222 Game # 1212 SALES TIP Double-facing Best-Selling games will increase sales, reduce out-of-stock on high-demand game(s), and raise your profits. Game # 1170 Game # 1187 Game # 1204 # 1226/ # 1201 Ask your Sales Rep which options are best for your store. If more inventory is needed, call 855-EZLOTTO and select option 1. If order is placed before 3 pm, the Scratchers will arrive the next business day. Game # 1190 Game # 1167 Game # 1216 Game # 1218 SCRATCHERS PRICING Price Point Final Cost per Pack 0 $846 64 $470 76 82 88 35 Game # 1211 Game # 1224 Game # 1209 Game # 1208 Game # 1221 Game # 1199 Game # 1225 1221 Game # 1215 ATTENTION RETAILERS 8 Games may change based on available inventory and rate of sale. * Games selected to be removed are based on statewide sales performance and available inventory levels. Continue to display your best-selling Scratchers for your location. Game # 1210 Game # 1207 Game # 1203 Game # 1213 Game # 1214 Game # 1217 Game # 1220 Game # 1223
DISPLAY STARTING JULY 25 TH AUGUST 2016 28 BIN GUIDE SCRATCHERS TO REMOVE* Please return these Scratchers to your Lottery Sales Representative. Game # 1219 Game # 1219 Game # 1200 Game # 1191 Game # 1190 Game # 1202 Utilize Your Featured Game Display to increase sales of The Price Is Right family of Scratchers (1222, 1221, 1220.) For Display Questions, Contact Your Lottery Sales Representative. Game # 1222 Game # 1212 Game # 1196 Game # 1187 SALES TIP Double-facing Best-Selling games will increase sales, reduce out-of-stock on high-demand game(s), and raise your profits. Game # 1205 Game # 1216 Game # 1209 # 1226/ # 1201 Ask your Sales Rep which options are best for your store. If more inventory is needed, call 855-EZLOTTO and select option 1. If order is placed before 3 pm, the Scratchers will arrive the next business day. Game # 1225 Game # 1204 Game # 1218 Game # 1221 SCRATCHERS PRICING Price Point Final Cost per Pack 0 $846 64 $470 76 82 88 35 Game # 1211 Game # 1215 Game # 1224 Game # 1208 Game # 1199 Game # 1203 Game # 1210 Game # 1214 ATTENTION RETAILERS Games may change based on available inventory and rate of sale. Game # 1220 Game # 1223 Game # 1213 Game # 1217 * Games selected to be removed are based on statewide sales performance and available inventory levels. Continue to display your best-selling Scratchers for your location. 9
DISPLAY STARTING JULY 25 TH AUGUST 2016 24 BIN GUIDE retailer clerk-facing side Game # 1219 Game # 1200 Game # 1212 Game # 1187 SCRATCHERS TO REMOVE* Please return these Scratchers to your Lottery Sales Representative. Utilize Your Featured Game Display to increase sales of The Price Is Right family of Scratchers (1222, 1221, 1220.) For Display Questions, Contact Your Lottery Sales Representative. Game # 1222 Game # 1205 Game # 1225 1221 # 1226/ # 1201 Game # 1190 Game # 1199 Game # 1202 SALES TIP Ask your Sales Rep which options are best for your store. If more inventory is needed, call 855-EZLOTTO and select option 1. If order is placed before 3 pm, the Scratchers will arrive the next business day. Game # 1221 Game # 1216 Game # 1209 Game # 1211 SCRATCHERS PRICING Price Point Final Cost per Pack 0 $846 64 $470 76 82 88 35 Game # 1218 Game # 1215 Game # 1204 Game # 1208 Game # 1224 Game # 1203 Game # 1210 Game # 1214 ATTENTION RETAILERS Games may change based on available inventory and rate of sale. * Games selected to be removed are based on statewide sales performance and available inventory levels. Continue to display your best-selling Scratchers for your location. Game # 1220 Game # 1223 Game # 1213 Game # 1217 customer-facing side 10
COMING SOON AUGUST 2016 SEPTEMBER GAMES Look for these exciting Scratchers games coming August 24 th! *Ticket artwork subject to change. 11
COMING SOON AUGUST 2016 MULTIPLIER SCRATCHERS POS/2ND CHANCE Display In Store 8/29 9/30. Gas Guard Register Topper Several of the pieces in this kit are also in Spanish! Wobbler Small Change Mat Multiplier Scratchers 2nd Chance Bonus Draw begins August 24th! All non-winning Multiplier Scratchers ticket codes entered into 2nd Chance will earn your players up to 3x their entries into the Multiplier Scratchers Bonus Draw for the exclusive chance to win $40,000! This is in addition to automatically being entered into the regular Scratchers 2nd Chance Weekly Pool Draw. 12 Artwork subject to change.
LOTTERY S AUGUST 2016 AND IMPROVED MOBILE APP YOUR PLAYERS CAN NOW SCAN 2ND CHANCE CODES! The Lottery App 2.1 is Here! We ve added all these new features: 1. Sign into your Lottery 2nd Chance account. 2. Scan non-winning Scratchers ticket codes* into your 2nd Chance account. 3. Scan winning and non-winning SuperLotto Plus and Fantasy 5 2nd Chance codes. 4. Submission tracker counts your code submissions for the month. 5. View the details of your last 25 submissions. 6. How to Play, Official Rules and FAQs for all 2nd Chance programs. 7. Helpful video tutorial shows you how to scan 2nd Chance codes. 8. View information about the latest Lottery promotions and contests. Plus, enjoy all the features of the previous version of the Lottery Mobile App: 1. Check winning numbers for Powerball, Mega Millions, SuperLotto Plus, Fantasy 5 and all other daily draw games. 2. Find a Lottery Retailer near you, even Lucky Retailers... wherever you are in California! 3. Connect with us on Facebook, Twitter and YouTube. *Some older Scratchers tickets do not have the new unique barcode to facilitate App scanning. The App identifies which Scratchers cannot be scanned and recommends manual entry. Be sure to allow access to the camera in your smartphone when you download the App in order to scan ticket codes! Learn More: www.calottery.com/mobileapp or DOWNLOAD IT NOW! 13
QUICK REFERENCE GUIDE AUGUST 2016 SCRATCHERS ORDER SCHEDULE My week (circle yours) orange is A blue is B My LTSS Phone 1.855.EZLOTTO (1.855.395.6886). When prompted, press 1 to order Scratchers! If you call before 3:00 pm, Monday through Friday, your order will usually be shipped out the same day! JULY S M T W T F S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 AUGUST S M T W T F S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 SEPTEMBER S M T W T F S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 Lottery offices closed (state holiday) new game launch SUCCESSFUL SCRATCHERS SALES CHECKLIST: *See * Placement Guides for which games to replace with new games. *Safely * put aside removed games and return to your Lottery Sales Representative for credit. *Ask * your Lottery Sales Representative about your sales trends. ** Number of Games *Goal * * Next visit DSR TIPS *$ Average Weekly Sales *Goal * 14 After game start, some prizes, including top prizes may have been claimed. Product Plan is published twelve times a year in California by The California Lottery, 700 North Tenth Street, Sacramento, CA 95811. Although every effort is made to ensure the accuracy of the information in the Product Plan, mistakes can occur. In the event of any discrepancies, federal law, state law and Lottery rules and regulations prevail. 2016 California Lottery 47,730 6/16
Tip: Use in Scratchers displays. Tip: Use in Scratchers displays. Tip: Use in Scratchers displays. Tip: Use in Scratchers displays.