NEWON JANUARY 2019 5TH High saturation permanent liquid lacquer REDKEN CARES Make a difference, see a difference LITER SALE Save 20% on shampoo and conditioner litres THE DIRECTOR S CUT By Terry Ritcey, National Education Director LIQUID HAIRCOLOR REINVENTED
HIGH SATURATION PERMANENT LIQUID LACQUER LOW AMMONIA. LOCKED-IN SATURATION.LIQUID SHINE. COLOR GELS LACQUERS : LIQUID HAIRCOLOR REINVENTED DID YOU KNOW? Women over 35 years old are mainly coloring their hair to cover their grays. 61% of women 35 to 44 years old. 83% of women 45 to 54 years old. 75% of women 55 to 64 years old.* Women 45 years old and up are actually going to salon 2x more than younger women.** However, these women still fear that hair color will damage their hair and that coloring is too time consuming.*** YOUR REDKEN ANSWER Permanent liquid color reinvented. Get rich, saturated results with high impact shine. Now with Color Gels Lacquers and Shades EQ you have the perfect liquid color pair for up to 100% coverage and an easy & healthy refresh on Zones 2-3. Moreover, you can offer express 20 minutes processing time* gray color services to your on-the-go clients and still have the perfect gray coverage they are looking for! WHAT S TO LOVE? Low ammonia permanent haircolor with liquid shine and intense saturation Gel consistency for easy and quick application Express 20-minutes processing time* Provides exceptional gray coverage, from a few strands to a high percentage of gray Select Dye System contains 100% oxidative, long-lasting dyes for holding power and resistance to fading 57 shades in 13 tonal families, plus Clear *When used with 10 vol.pro-oxyde Cream developer
NEW FASHION SHADES! BE THE FASTEST WITH COLOR GELS LACQUERS COLOR GELS LACQUERS TRIAL BOX : 1 COLOR GELS LACQUERS 5NW MACCHIATO 1 COLOR GELS LACQUERS 6NW BRANDY 1 COLOR GELS LACQUERS 4NW MAPLE 1 COLOR GELS LACQUERS 7NW MILK TEA 1 COLOR GELS LACQUERS 6N Moroccan Sand 1 COLOR GELS LACQUERS 5N WALNUT 1 COLOR GELS LACQUERS 6NA GRANITE 1 COLOR GELS LACQUERS 5AB TWILIGHT 60ML 1 COLOR GELS LACQUERS 6RR BLAZE 1 COLOR GELS LACQUERS 5RB MANZANITA FREE: 1 Pro-Oxide 20 Vol. Cream Dev. 1L 1 Redken Color Bowl 1 Redken Color Brush 1 Redken Applicator Bottle THREE BOLD COLOR FAMILIES FEATURING THESE EXCLUSIVE RED DYE TECHNOLOGIES: R5 provides pure red tones with outstanding longevity and highly visible results. RR = RED/RED 7RR 7.66 6RR 6.66 Flame Blaze 4RR 4.66 Lava COLOR GELS LACQUERS #NOBRAINER MIX & MATCH 25 SHADES EQ GLOSS 57 NEW COLORS GELS LACQUERS 1 COLOR GELS LACQUERS 6N Moroccan Sand 1 COLOR GELS LACQUERS 6NW BRANDY 1 COLOR GELS LACQUERS 5NW MACCHIATO 1 COLOR GELS LACQUERS 5N WALNUT 1 COLOR GELS LACQUERS 7NW MILK TEA 1 COLOR GELS LACQUERS 7N MIRAGE 1 COLOR GELS LACQUERS 8NW SAFARI 1 COLOR GELS LACQUERS 8N MOJAVE 1 COLOR GELS LACQUERS 4NW MAPLE 1 COLOR GELS LACQUERS 9NW CREAM SODA 1 COLOR GELS LACQUERS 9N CAFE AU LAIT 1 COLOR GELS LACQUERS 5RB MANZANITA 1 COLOR GELS LACQUERS 4N CHICORY 1 COLOR GELS LACQUERS 3NW COCOA BEAN 1 COLOR GELS LACQUERS 6NA GRANITE FREE PRODUCTS 1 Pro-Oxide 10 Vol. Cream Dev. 1L 2 Pro-Oxide 20 Vol. Cream Dev. 1L 1 Pro-Oxide 30 Vol. Cream Dev. 1L 1 Pro-Oxide 40 Vol. Cream Dev. 1L 1 Shades EQ processing solution 1L 1 Shades EQ processing solution for precision application 500ml 1 COLOR EXTEND MAGNETIC SHAMPOO 1L 1 COLOR EXTEND MAGNETIC CONDITIONER 1L 1 SHADES EQ GLOSS 05NW 1 SHADES EQ GLOSS 06N MOROCCAN SAND 1 SHADES EQ GLOSS 05N WALNUT 1 SHADES EQ GLOSS 07NW 60ML 1 SHADES EQ GLOSS 07N 60ML 5RV 5.62 Sangria 1 COLOR GELS LACQUERS 2NW CHOCOLATE 1 COLOR GELS LACQUERS 10NW MACADAMIA NUT CLR GELS 1 COLOR GELS LACQUERS 10NA SNOW QUEEN 1 COLOR GELS LACQUERS 10N CAFE CRM LATTE 1 COLOR GELS LACQUERS 7NA PEWTER 1 COLOR GELS LACQUERS 3N ESPRESSO 1 COLOR GELS LACQUERS 9NA MIST 1 COLOR GELS LACQUERS 5NG CARAMEL 1 COLOR GELS LACQUERS 6NG ST TROPEZ 1 COLOR GELS LACQUERS 6RR BLAZE 1 COLOR GELS LACQUERS 6CB AMBER GLAZE 2OZ 1 COLOR GELS LACQUERS 8NA VOLCANIC 1 COLOR GELS LACQUERS 1NW MIDNIGHT 1 COLOR GELS LACQUERS 8WG GOLDEN APRICOT 1 SHADES EQ GLOSS 03NW 60ML 1 SHADES EQ GLOSS 08N MOJAVE 1 SHADES EQ GLOSS 09N CAFE AU LAIT 1 SHADES EQ GLOSS 05RB MANZANITA 60ML 1 SHADES EQ GLOSS 09V PLATINUM ICE FREE TOOLS 2 Redken Color Cape 1 Redken Color Apron 2 Redken Color Bowl 2 Redken Color Brush 2 Redken Applicator Bottle 1 Redken Color Tray Rubilane offers the truest, chromatic coppery-red reflect that remains bright and saturated. RO = RED/ORANGE 7RO 7.64 5RO 5.64 Marigold Paprika 1 COLOR GELS LACQUERS 5NA SMOKE 1 COLOR GELS LACQUERS 5RV SANGRIA 1 COLOR GELS LACQUERS 7GB BUTTERSCOTCH 1 COLOR GELS LACQUERS 5CB BROWNSTONE 1 COLOR GELS LACQUERS 6WG MANGO 1 COLOR GELS LACQUERS 7NG SAFFRON 1 COLOR GELS LACQUERS 8NG SUNFLOWER 1 COLOR GELS LACQUERS 5GB TRUFFLE 1 COLOR GELS LACQUERS 10NG HONEY 1 COLOR GELS LACQUERS 4RV CABERNET 1 COLOR GELS LACQUERS 3RB MAHOGANY 1 COLOR GELS LACQUERS 6RO BONFIRE 1 COLOR GELS LACQUERS 7RO MARIGOLD 1 COLOR GELS LACQUERS 4RR LAVA 1 COLOR GELS LACQUERS 5RO PAPRIKA FREE EDUCATION & MARKETING TOOLS 1 NEW Color Gels Lacquers Technical Guide 1 New Color Gels Lacquers Shade Chart 1 Shades EQ Gloss Shade Chart 1 New Color Gels Lacquers Swatchbook 1 New Color Gels Lacquers Refresher chart 1 New Color Gels Lacquers Poster Carmin'R provides excellent coverage and deep color for unique garnet reds that bring basic shades and highlights together. RV = RED/VIOLET 5RV 5.62 Sangria 1 COLOR GELS LACQUERS 9GB BUTTER CREAM 1 COLOR GELS LACQUERS 4NA STORM CLOUD 1 COLOR GELS LACQUERS 4CB CLOVE 1 COLOR GELS LACQUERS 7RR FLAME 1 COLOR GELS LACQUERS 7AB MOONSTONE 1 COLOR GELS LACQUERS CLEAR 2OZ 1 COLOR GELS LACQUERS 8AB STARDUST 1 COLOR GELS LACQUERS 4NG PECAN 1 COLOR GELS LACQUERS 4WG SUN TEA 1 COLOR GELS LACQUERS 6GN MOSS 1 COLOR GELS LACQUERS 5AB TWILIGHT 1 COLOR GELS LACQUERS 8GN IVY 1 COLOR GELS LACQUERS 4GN FOREST SAVE 31%
l REDKEN CARES IS BACK FOR A 3 RD STRAIGHT YEAR. As the #1 professional brand in Canada, it is our responsibility to lead the nation regarding both product innovation and socially conscious initiatives. Redken Cares focuses on raising awareness around the issues in our communities and helping make a difference. THIS YEAR, WE WANT YOU TO TRACK THE DIFFERENCE YOU MAKE. GO TO PAGES.MAIL.REDKEN.CA/REDKENCARES/ IN 2019 TO SIGN UP FOR THE NEWSLETTER AND FOLLOW THE REDKEN CARES JOURNEY IN YOUR REGION. Your buy-in to the promotion will contribute to redken product donations to the following charities: ONTARIO ATLANTIC CANADA QUEBEC BRITISH COLUMBIA PRAIRIES teresagroup.ca shoeboxproject.com centredesfemmesdemtl.org covenanthousebc.org calgarywomensshelter.com
l MIX & MATCH 24 SHADES EQ 1 FREE COLOR EXTEND CHEMISTRY SHOT 500ML MIX & MATCH 24 CHROMATICS 1 FREE COLOR EXTEND CHEMISTRY SHOT 500ML MIX & MATCH 24 HDR 1 FREE COLOR EXTEND CHEMISTRY SHOT 500ML SAVE 22% SAVE 22% SALON OFFERS: STYLING SALON OFFERS: HAIRCARE MINIMUM $200: MIX & MATCH ALL STYLING PRODUCTS 1 FREE EXTREME SHOT 500ML MINIMUM $200: SUGGESTED ASSORTMENT BELOW 3 ALL SOFT ARGAN-6 90ML 2 ANTI-SNAP 240 ML 2 ONE UNITED ELIXIR 150ML 2 ALL SOFT MEGA LEAVE IN 150ML 2 COLOR EXTEND VINEGAR RINSE 250ML 1 FREE ALL SOFT CHEMISTRY SHOT 500ML 1 CHEMISTRY GUIDE (DIGITAL) SPECIAL CLIENT OFFER THIS NEW YEAR TREATMENT GET ANY COLOR SERVICE OR BUY ANY REDKEN RETAIL AND A FREE CHEMISTRY IN SALON NEW ALL SOFT MEGA HYDRAMELT ARGAN OIL EXTREME ANTI-SNAP NEW COLOR EXTEND VINEGAR RINSE ONE UNITED
REDKEN LITRE SALE ON SHAMPOO AND CONDITIONER LITRES INCREASE YOUR RETAIL SALES WITH THIS LIMITED TIME OFFER! PARTICIPATING FAMILIES: ALL SOFT ALL SOFT MEGA COLOR EXTEND COLOR EXTEND MAGNETICS NEW COLOR EXTEND BLONDAGE EXTREME FRIZZ DISMISS CURVACEOUS HIGH RISE VOLUME BEACH ENVY VOLUME CERAFILL DEFY CERAFILL RETALIATE CLEAN MANIAC GLOW DRY BEACH ENVY VOLUME: SHAMPOO SHAMPOOS: ALL SOFT, COLOR EXTEND, EXTREME, CERAFILL DEFY, CERAFILL RETALIATE, HIGH RISE VOLUME, CURVACEOUS, CLEAN MANIAC CONDITIONERS: ALL SOFT, COLOR EXTEND, EXTREME, HIGH RISE VOLUME, CURVACEOUS, CLEAN MANIAC CERAFILL RETALIATE: CONDITIONER SHAMPOOS: NEW ALL SOFT MEGA, COLOR EXTEND MAGNETICS, NEW COLOR EXTEND BLONDAGE CONDITIONERS: NEW ALL SOFT MEGA, COLOR EXTEND MAGNETICS, NEW COLOR EXTEND BLONDAGE CONDITIONERS: BEACH ENVY VOLUME, CERAFILL DEFY FRIZZ DISMISS: SHAMPOO FRIZZ DISMISS: CONDITIONER BREWS DAILY SHAMPOO GLOW DRY: SHAMPOO GLOW DRY: CONDITIONER BREWS DAILY CONDITIONER + 3-IN-1 *While quantities last.
THE DIRECTOR S CUT BY TERRY RITCEY, NATIONAL EDUCATION DIRECTOR WE ARE SO EXCITED ABOUT THE Ideal for technique work, and clients looking for 100% gray coverage. A perfect shade for shade match with iconic Shades EQ Gloss. The first permanent color lacquer with the saturation of a gel and the mirror shine of a liquid. New low ammonia formula provides comfort for both stylists and clients without compromising coverage. Great for anyone looking for express applications because it can be used with bottle and/ or bowl and brush. Perfect for techniques such as color melting and root shadow. COLOR TAKEOVER CLASS - LOOK AND LEARN Sign up for a 3-hour class in your area and be the first to Shine with Color Gels Lacquers. WHAT THIS LOOK AND LEARN WILL TEACH YOU: Grow your haircolor business with Color Gels Lacquers and Shades EQ Learn on-trend quick and easy color techniques (look and learn only) How to achieve beautiful results on gray hair Swatch workshop see and share results Business building tips to drive your color sales To register contact your Redken Distributor