Session 3: Storytelling + Calendar Planning
Our mission is to transform aid and philanthropy to accelerate community-led change.
Agenda I. Introduction + Reminders II. Storytelling III. Calendar Planning IV. Wrap-Up
Session #3 Facilitators Catrin Cooper Belén Loza
Organization name
OBJECTIVE 1. Generate compelling and authentic stories for use in your crowdfunding campaign appeals. 2. Revise your project page to most effectively capture prospective donors. 1. Prepare your calendar for the Accelerator campaign.
Storytelling
Stories are powerful
56% of individuals who respond to a nonprofit call to action cite being motivated by compelling storytelling
2X Donors give twice as much when presented with a story about an affected individual
Get Your Story Straight Brevity is key
4.2 seconds The amount of time most donors review a page before deciding whether to donate.
What do donors need from your story?
Strong Imagery Close-up, high-resolution Clear focal point Positive + empowering Engaging
Empower Constituents Always ask, how do our stories empower the people we intend to help?
PICTURE #1 PICTURE #2
Slum Children
Children living in slums
People-First Language How can you apply this to your communications?
Effective Character Stories should contain a single, compelling character that is relatable to the audience and who is comfortable relaying specific details, memories and experiences.
Authenticity Stories should show rather than tell the audience about the character s transformation, using rich details and featuring the character s own voice, without jargon. https://bit.ly/2pvehsz
Trajectory Stories should chronicle something that happens an experience, a journey, a transformation, a discovery.
Be Passionate! Stories should convey emotions that move people to act, and marry these with clear, easy-tofind pathways to get them to those desired actions.
Build A Sense of Urgency Use the Accelerator campaign structure to bring urgency to your story s conclusion.
Clear Call to Action Make it easy for people to act now.
Good Nonprofit Storytelling Involves Strong imagery Empowering your constituents An effective character Authenticity Trajectory Passion A sense of urgency Clear call to action
What types of stories can we tell?
What types of stories can we tell? Overcoming adversity Peek behind-the-scenes story Success story Cliffhanger story Founder story Donor stories So many more!
Founder Story Peek behind-the-scenes
Questions?
Calendar Planning
Fir st, we made a calendar of the entire process, and before the actual campaign period we created many message s to communicate on social networks and personal emails. GLOBALGIVING NONPROFIT PARTNER Raised $5,420 in under 30 days
Make a plan. Create a calendar.
9:00:01 EDT 23:59:58 EDT
December 12 th Bonus Day $15,000 Incentive Fund from GlobalGiving This is a proportional match on unique online donations up to $5,000 Bonus Day is a full 24 hours (00:00:00 to 23:59:59 ET) Bonus Day Cash Prizes: $1000 for most funds raised and for most unique donors * Note: Prize money will not count towards your Accelerator Goal
Sample Calendar for Accelerator Campaign Sunday Monday Tuesday Wednesday Thursday Friday Saturday December 2 Advocate Check-In Send Email #1 Facebook + Twitter Posts Facebook + Twitter Posts Facebook + Twitter Posts Advocate Check-In In-person Event Bonus Day! December 9 Donor Calls Facebook + Twitter Posts Send Email #2 + Facebook + Twitter Posts Facebook + Twitter Posts Advocate Check-In Facebook + Twitter Posts December 16 Facebook + Twitter Posts Facebook + Twitter Posts Donor Calls Send Email #3 + Facebook + Twitter Posts Advocate Check-In + Facebook + Twitter Posts December 23 Send Email #4 + Facebook + Twitter Posts Campaign Ends Facebook + Twitter Posts Team Debrief Send Donor Thank Yous Advocate Appreciation
https://bit.ly/2k2eyhf
Let your creative juice flow for creating a compelling story. That's the key. Brainstorm to tell that story most effectively with meaningful pictures and videos in all possible social media and never hesitate to ask for money even over phone. GLOBALGIVING NONPROFIT PARTNER Raised $11,518 in under 30 days
Questions?
Wrap-Up
NEXT STEPS Select one story you want to tell in your donor outreach. Using today s lessons, draft a version of the story that can be read in no more than 30-seconds. Then, boil it down to six words or less. Finally, share both with a partner and ask for feedback. Record all of this as it will all feed into your email appeals, social media content, and more! 1. Log into your GG Rewards Dashboard. 2. Find the GG Rewards Cycle for this webinar. 3. Earn 2 points by typing in the original stories (both 30-second and six word versions) under Step 2 (Act). 4. After you have shared your story with a partner and received feedback, earn 3 points by telling us what you learned from this experience under Step 3 (Learn). Need help? Email us at accelerator@globalgiving.org.
Homework Assignment #3 (continued) Add screen steps for completing cycle Available 24 hours after viewing the webinar
www.globalgiving.org/acceleratorhub
You may submit edits any time before or during the campaign, but please note GlobalGiving takes 1-3 business days to review edits. Submit wisely and (ideally) in a batch.
www.globalgiving.org/acceleratorhub
Questions? accelerator@globalgiving.org
thank you