Welcome
Can you do me a favor?
Got a question?
Stick around till the end
Does this sound like you? I m having trouble finding speaking engagements I don t know how to connect with decision makers I m not sure how much to charge Am I good enough to be a speaker? Do I have the confidence to be on stages? What if I m not an expert? Do I need some special qualifications to be a speaker? Can I actually do this?
On this training, you ll learn How to determine the type of speaker that makes sense for you and your business 4 different revenue models for speaking What you should speak about Determining your audience so you know where to focus your efforts How to actually find speaking gigs
What makes this training different?
After being in the speaking industry for over a decade, I ve discovered
1. You don t have to be a world renowned expert or have a tragic story to be a speaker
2. You don t have to be a celebrity or have a huge existing platform to be a speaker
3. With the right strategy, you can generate multiple streams of income from speaking
How I got into speaking
I had the potential, but I needed the plan
You know you can do this. But
You just don t know where to start.
How much for my first keynote?
$1,000!
How learning to get booked & paid to speak changed my business
Since starting my speaking career $1.5+ million from speaking 500+ paid speaking engagements 750+ live presentations (offline) 46 - US states spoken in 400k+ - people spoken to live 13,000 - biggest audience 30,000+ - physical copies sold of my self published book
How learning to get booked & paid to speak changed my life
What would being a speaker allow you to do that you currently can t?
What if this was you?
That should be you up there on stage. There are people that need your message.
But
If you think This will be easy You won t have to put in the work Speaking is a get rich quick scheme You don t care about actually helping people
Do us all a favor and leave now
Today is only the beginning
Can we agree that 1 hour of speaker training is just a starting point?
This is your first step towards a lifelong journey of speaking
You ready to start your journey?
There are two types of speakers here 1. The Dabbler 2. The Action Taker
Dabblers do it the hard way Sit back and wait for the phone to ring Post a video and hope clients magically find you Write a book and think you ll suddenly get speaking gigs Struggle with doubts and insecurities about why you re not getting booked
You ready to start your journey?
Results will vary Every market is different. Every business is different. Every speaker has different skills.
5 Questions To Answer When Building Your Speaking Business
1. Why do you want to speak?
Lots of reasons to speak Money Credibility Grow Audience Promote/Sell Product Travel Attend Conferences Networking Share Expertise Fame & Recognition
The most important reason you should speak you are passionate about helping people create change.
4 Types of Speakers 1.Full Time Speaker 2.Authority Speaker 3.Entrepreneurial Speaker 4.Online Speaker
Which best describes you? 1.Full Time Speaker 2.Authority Speaker 3.Entrepreneurial Speaker 4.Online Speaker
2. How will you generate revenue from speaking?
There are many ways to generate revenue from speaking
You can get paid beyond a speaking fee Book Curriculum Product Coaching Consulting Webinars Online Training Course Train The Trainer Advertisements/Sponsorships Referrals
4 Revenue Models For 1.Speak for a fee Speaking 2.Speak for free
4 Revenue Models For Speaking 1.Speak for a fee 2.Speak for free 3.Speak for leads 4.Speak to sell
Which model makes sense for your business? 1.Speak for a fee 2.Speak for free 3.Speak for leads 4.Speak to sell
3. What do you speak about?
Assuming you were put in front of your perfect audience to talk about any subject, what would you speak on?
If you think you can speak about anything, you really can speak about nothing.
If you want to get paid to speak, your topic must 1.Provide a solution to a need event planners already have
If you want to get paid to speak, your topic must 2. Be something the client actually cares about, not a topic you think they should care about
If you want to get paid to speak, your topic must 3. Be more broad than narrow
If you want to get paid to speak, your topic must 4. Generally speaking, be a topic clients have hired speakers for in the past.
But what if I m not an expert?
You don t have to be the best in the world at something to be considered an expert.
Two Types of Talks 1.Offline Keynote, workshop, breakout, seminars, emcee 2.Online Webinar, podcast, virtual summit, course, Facebook live
Which type(s) of talks do you want to give? 1.Offline Keynote, workshop, breakout, seminars, emcee 2.Online Webinar, podcast, virtual summit, course, Facebook live
4. Who do you speak to?
You can t speak to everyone.
Why you want to speak and what you speak about may affect who you could speak to
Your audience can be broad if your topic is narrow. And your topic can be broad if your audience is narrow.
Find a speaker(s) who are doing something similar that you could model (not mimic)
5. Where do those people gather?
Best places to start are conferences and association events
Google to find opportunities [audience keyword] + conference, convention, association, group, club, event
Start on a local and state level with groups looking for a value speaker
Once you find opportunities, you want to contact the decision maker.
IMPORTANT: This is a relationship business. Do NOT try to seal the deal on the first date.
Email is the most effective starting point for communication.
If you re looking for an effective way to connect with meeting planners and get booked, then use Grant s proven email system. Following his advice, I contacted one meeting planner and two days later, I was booked to speak at their state-wide leadership conference. Justin Gentry Motivational Speaker
Picture someone who has a successful speaking business
Picture someone who is struggling in their speaking business and not sure what to do next
What is the difference between the two? A. Lack of opportunity B. Lack of knowledge & support
What is the market for speakers? $100 Billion spent on business meetings, events worldwide 1.8 meetings & events that occur each year in the US alone Average speaker income = $177,000 (NSA)
What is the difference between the two? A. Lack of opportunity B. Lack of knowledge & support
Can you do this?
Meet Melanie In 4 months, she earned $10,000+ in speaking fees Landed $50k consulting client Booked gigs in London, New Zealand, Vienna, Sweden, and Bulgaria Quit her corporate job
Meet Marc In less than a year of working together, Marc earned $372,000 in new coaching clients as a result of the speaking gigs he s done Lives life on his own terms now and spends a ton of time with his family
Meet Erick
Meet Sue
Every one of these speakers would tell you if they can do this, you can too.
In the past hour, we ve discussed Getting clear on why you want to speak The 4 types of speakers The 4 revenue models for speaking Determining what you should speak about Discovering your ideal audience and who you should speak to Where to find speaking engagements & contact potential clients
We ve covered a lot, but there s still so much left to learn How to prepare a memorable message that resonates Presentation skills (when you should and shouldn t use technology) What to charge and how to negotiate How to network with other speakers What to do after you get booked Travel who pays for what? How to transition into a full-time speaking career Creating & selling product Working with speaker bureaus
There was a reason you showed up today
You re tired of trying to figure out the speaking business on your own
You want to spend more time actually speaking and less time wondering how to crack the code
Deep down, you know you have the ability to become a professional speaker that finally can create more impact and income
Here s what I know
You have 3 choices 1.Do nothing 2.Go at it alone 3.Let me support you
Do you have time to figure it out on your own?