CASIO-ism It all started with the CASIO QV- 1 0. Made Possible by CASIO-ism Amazing Gear "EXILIM" 0 1 expresses the basic tenet of CASIO-ism, our concept of creating something from nothing to add new value to people s lives. We will continue to create unprecedented value as future eras unfold. 0 1. The ability to create new value is what lies at the very heart of CASIO-ism." It is also the essential factor that gave birth to the CASIO QV-10, the world's first* 1 compact digital camera with a built-in LCD that made it possible for the first time to view images as soon as they were shot. The same CASIO-ism ideology has been handed down from generation to generation of each new EXILIM model, bringing us to the amazingly thin EXILIM* 2 models of today. Designs and speeds continue to improve, creating go-anywhere digital imaging devices that are faster, 1995 The world's first* 1 compact digital camera with built-in LCD screen So many of CASIO s ingenious innovations have germinated from relatively simple concepts. In the case of the QV-10, it was the desire to make it possible to view an image on the spot as soon as you shoot it. The QV-10 packed a color LCD screen into a compact configuration that literally fit in the palm of the hand, making it possible to view and enjoy images on the spot. The QV-10 also included 2 MB of built-in flash memory and an interface for connection to a computer. With the advent of Microsoft Windows 95, personal computing speeds soared, leading to the QV-10 becoming an instant hit among PC users and then among general consumers, with some 200,000 units sold in a single year. The CASIO QV-10 is, without a doubt, the point from which the world digital imaging revolution got its start. more stylish, and capable of capturing precisely the moment you want wherever it happens. And the EXILIM saga goes on even today, as CASIO continues to create digital imaging devices that are much more than mere cameras. Products that never fail to amaze, astonish and entertain. This is what Ultimate Photo Experience EXILIM is all about. *1. 280-gram maximum general consumer-oriented digital camera with built-in LCD (based on CASIO data) *2. "EXILIM" is a combination of the Latin word "eximius" (extraordinary, excellent, superb) and the English word "slim". 1 2
EXILIM Philosophy New Value and CASIO-only Technology Amazing Ge ar "EXILIM" More fun Always on hand Unlimited shooting Shoot and view Simple operation, perfect images Brand-new visual world An epoch-making imaging concept that s constantly adding new value Wearability Pursuit of functionality and beauty enhancing wearability New shooting styles that change the way you hold your camera Reliability From high-resolution to ideal quality* Revolutionary low-power operation The Four EXILIM Values Speed Faster startup, response, processing, etc. Improved High-speed Technology Entertainment New imaging culture Shoot and view makes imaging more fun Stylish & Speedy Slim Design Technology High-speed Image-processing Technology High-density Mounting Technology Core Technologies High-speed Computing Technology LSI Technology Long Battery Life Technology High-speed Burst Shooting Technology Proprietary CASIO technologies supporting the Four EXILIM Values * Beyond merely capturing a subject s appearance, EXILIM actually detects the photographer s intentions and produces a nearly ideal image. 3 4
EXILIM History Evolution of EXILIM s Concepts and Technologies Imitating the human eye and actually outperforming it. Realizing this concept has engendered new impressions of awe and astonishment. Not only capturing scenes in the same way as the human eye, but even depicting a world human eyes can t perceive... EXILIM s constantly evolving technologies have created new value by making this unique concept a reality. In the future as in the past, EXILIM will open up one new era after another for the compact digital camera. 1995 A digital camera that displayed images on an LCD immediately [QV-10] 2008 High-speed Burst Shooting Introduction of the high-speed Burst Shooting mode that captured a previously unseen world HIGH SPEED SYSTEM 2002 2003 2006 2008 2009 2010 WEARABILITY Enlarged LCD More pixels High-speed image processing Long battery life New-dimension high-speed image processing [F1] 2009 Downsizing A more compact high-speed camera capable of recording fleeting facial expressions [FC100] 2010 HIGH SPEED Technology integrating high-speed Burst Shooting technology with high-speed image-processing technology New dimension Genuine compact 2012 Pioneering model of the stylish & compact genre A compact camera with a larger display for enhanced shoot-and-view fun World s first high-definition digital camera with 10-megapixel resolution Image processing at high speeds approaching human vision more closely A long-life battery lasting up to 1,000 frames* Equipped with Premium AUTO for capturing beauty and creating fun EXILIM Engine HS New sensation Free-style compact The debut of the QV-10, with its LCD monitor doubling as a viewfinder, established the consumer digital camera market. [S1] [Z3] [Z1000] [Z300] [H10] [Z2000] [ZR10] * Approximate, based on CIPA standards. Normal screen brightness (based on CASIO data). 5 6
HIGH SPEED Technology HIGH SPEED Technology New value added by high-speed technology : Quick, Exqui si te and F un Speed and precision Two CPUs installed in the EXILIM Engine HS create detailed images with astonishing speed and quality. Dual CPUs for unprecedented stress-free shooting High-speed Burst Shooting technology Unparalleled speed CPU1 CPU2 High-speed image -processing technology Pursuit of ultimate beauty QUICK HIGH SPEED EXILIM follows a subject continuously like the human eye, and records every change as it happens. Achieves high-speed Burst Shooting of up to 60 fps.*1 Merges multiple images into one with pixel-level precision. 0.27-second shooting interval*2 0.98-second high-speed start-up 0.13-second high-speed AF*3 0.024-second shutter release time lag*4 * EX-ZR200 Analyzes the subject and sets the appropriate shooting method. Conducts appropriate image processing and correction for each area. Setting, shooting and image processing... Dual CPUs accelerate them all. Overall increased processing speeds and dual CPUs have generated stress-free operability never experienced before. The two CPUs divide tasks between them, so you can keep on shooting, even while highly sophisticated image processing is taking place. HIGH SPEED EXILIM cuts the shooting interval remarkably to just 0.27 second*2, while reproducing the subject s subtle textures and natural appearance. *1. EX-F1 *2. When using a 16 GB SDHC memory card (product of SanDisk Corporation) and shooting with the built-in flash off. The interval may vary depending on the memory card used. *3. When shooting at the wide end. Auto Focus speed measurement conditions defined by CASIO. *4. With the built-in flash off and focus locked, the time from fully depressing the shutter button until shooting is completed. 7 8
HIGH SPEED Technology Merging of Burst Shooting images to create unprecedented beauty Making high-precision corrections in areas where they are required, while merging multiple images shot in the Burst Shooting mode, achieves new levels of beauty closely resembling that perceived by the human eye. Burst Shooting image merging creates beauty that simulates the human eye, and an auto shooting function raises beauty to the ultimate. High Speed Night Scene and Portrait High Speed Night Scene High Speed Anti Shake The image of a person in the foreground, photographed with a flash, is merged at high speed with a background taken in the Burst Shooting mode. Both the subject and night scene come out looking beautifully natural. Stacking of images taken in the Burst Shooting mode produces bright, beautiful Night Scene photos. Merging Burst Shooting images while aligning the positioning of the subject results in beautiful images with minimized shaking effects. EXQUISITE Merging of Burst Shooting images to create unprecedented beauty An advanced auto shooting function that pursues the ultimate beauty by controlling tens of thousands of settings depending on the subject [Premium Auto PRO] HDR Multi Frame SR Zoom Blurred Background High-speed merging of images shot at different exposures in the Burst Shooting mode achieves a high dynamic range closely resembling that seen by the human eye. Filling in gaps between images by merging them with Burst Shooting images results in high-quality photos with a high-resolution appearance. The camera detects distances based on images shot in the Burst Shooting mode and performs high-speed image processing. This produces blurring to virtually the same degree as in photos taken with an SLR camera. Auto shooting function pursuing the ultimate beauty [Premium Auto PRO] The advanced auto shooting function analyzes scenes and images and selects the most appropriate shooting settings, while determining any necessary image corrections. It reinforces pursuit of the ultimate beauty by controlling tens of thousands of combinations. 9 10
HIGH SPEED Technology New expressions made possible by high-speed photography [ HDR-ART ] Adjusts widely varying contrasts and color saturation levels of images shot at different exposures in the Burst Shooting mode to produce dramatic new photographic expressions. Shooting in limited light [ High Speed Night Shot ] Stacking small amounts of light captured in multiple images shot continuously in low light reveals scenes that were hidden in darkness and nearly invisible to the human eye. Exhilarating fun that overturns conventional thinking about photography FUN Merging of Burst Shooting images reveals hidden colors and lighting vividly, outperforming the human eye. High-impact wide-angle shooting [ Wide Shot ] Adjusting the positions of multiple images and merging them vertically and horizontally creates higher impact wide-angle photos. HDR-ART High Speed Night Shot Wide Shot Normal Auto Shooting Details are lost due to overexposure and underexposure. HDR Shooting Overexposure and underexposure are eliminated, producing images as true as those you see with your eyes. HDR ART 11 12
SLIM DESIGN Technology SLIM DESIGN Technology New-sensation free-style compact An evolutionarily advanced, slim, stylish design and high-speed technologies unite to create unprecedented new shooting styles. Element design enables unrestricted shooting styles. When design conceived through original thinking encounters high-speed technologies, new shooting styles are born. High-density mounting technology has achieved a wearable design. 11.3 mm 88 mm HCLi (Hyper CCD-Lens integration) Digital Interface TFT LCD Element design for free shooting styles Just a lens, an LCD and a frame a minimalist form created by breaking the camera down into the elements essential to shooting, and then reassembling them. Self-portrait shooting style Hanging shooting style Standing shooting style Movie shooting style Motion Shutter Countdown Timer Shooting style changes add to the fun. 55 mm MCM (Multi Chips Module) Lens LCD Frame 13 14