- We Create and Commercialize Robots www.blue-ocean-robotics.com
User Centered Design in Robotics Development: The RoBi-X program, experiences and challenges Franziska Kirstein Human-Robot Interaction Expert @ Blue Ocean Robotics MA. in Int. Business Communication and Communication Design, University of Southern Denmark fk@blue-ocean-robotics.com www.blue-ocean-robotics.com 2
Agenda 1. About Blue Ocean Robotics 2. ECHORD++ 3. RoBi-X About Step by step example Experiences & Challenges: designing for Human-Robot Interaction www.blue-ocean-robotics.com
Blue Ocean Robotics Key facts Founded February 1st, 2013 45+ employees in Denmark 80+ employees in Group 9 Spin-offs 9 Joint Venture Franchises 37 Blue Ocean Robotics Headquarters Niels Bohrs Allé 185, Odense SØ, DK-5220 Sales partners www.blue-ocean-robotics.com
Blue Ocean Robotics Mission statement - We create and commercialize robots: We apply robot technology to create solutions and innovation for end-users and new businesses in partnerships Value proposition - We create robots valuable to humans: We create robots to improve quality-of-life, working environments and productivity www.blue-ocean-robotics.com
Blue Ocean Robotics www.blue-ocean-robotics.com
RA660 Navi Third Element Aviation TUG Mini-Picker Ambrogio Multi Tower Anronaut NAO BEAM WallMoBot MXR UV-Disinfection Robot www.blue-ocean-robotics.com
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ECHORD++ Basics of the project Our mission Date // Speaker 9
What is ECHORD++? EU-funded robotics project 7 initial partners Based on the success of ECHORD (2009-2013) Experiment PDTI public bodys PDTI R&D Experiment Call 2 10 10
PDTI Public End-User Driven Technological Innovation Healthcare Urban Robotics Analyze and select from Public Demand Needs to PUBLIC CHALLENGES (Networking + surveys) Call for Public Body Challenges in Healthcare and Urban Robotics List of 18 Healthcare Robotic Challenges List of 14 Urban Robotic Challenges Expert panel Selection of: One Healthcare Robotic Challenge One Urban Robotic Challenge 11
The technology development in three phases 12
Comprehensive Geriatric Assessment CLARK ASSESSTRONIC 13 13
RoBi-X We partner up with private and public companies to co-create the best robotic solutions www.blue-ocean-robotics.com
From idea to market Idea or problem RoBi-X Market-ready product www.blue-ocean-robotics.com
Cross-functional team www.blue-ocean-robotics.com
RoBi-X RoBi-Roadmap Business analysis RPA potentials Strategic roadmap RoBi-ScaleUp Production Sales and marketing Service RoBi-Design Robot concept Proof-of-concept Business case and plan RoBi-Develop Product development Prototyping and testing Pre-sales and marketing RoBi-Roadmap RoBi-Design RoBi-Develop RoBi- GoToMarket RoBi-ScaleUp RoBi-GoToMarket Workshop production Lead generation +20 customers www.blue-ocean-robotics.com
RoBi-X - and RoBi-Invest RoBi-Roadmap Business analysis RPA potentials Strategic roadmap RoBi-ScaleUp Production Sales and marketing Service RoBi-Design Robot concept Proof-of-concept Business case and plan RoBi-Develop Product development Prototyping and testing Pre-sales and marketing RoBi-Invest RoBi-Roadmap RoBi-Design RoBi-Develop RoBi- GoToMarket RoBi-ScaleUp RoBi-GoToMarket Workshop production Lead generation +20 customers www.blue-ocean-robotics.com
WallMo CASE 1: Wall mounting co-bot Video link www.blue-ocean-robotics.com
UV-Disinfection Robot CASE 2: Mobile disinfection robot www.blue-ocean-robotics.com
UV-Disinfection Robot www.blue-ocean-robotics.com 21
RCPD & Hotspot Module www.blue-ocean-robotics.com 22
RoBi-Design Process Step by Step Case example: UV-Disinfection- Robot www.blue-ocean-robotics.com 23
RoBi-Design Process www.blue-ocean-robotics.com
RoBi-Design Process The Market Development Fund (Markedsmodningsfonden) has together with the 5 Danish regions established a partnership of hospitals (Sygehuspartnerskabet). The common goal is to promote development of innovative solutions to generic challenges in the Danish health sector. Blue Ocean Robotics has proposed a disinfection robot for reducing infection rates in patient rooms in hospitals. Blue Ocean Robotics won the PCP tender and funding for R&D. The project was run as a RoBi-Design project. www.blue-ocean-robotics.com 25
RoBi-Design Process A Job-To-Be-Done is a one-line statement of the job that the final solution will perform, without mentioning how or by which means. The JTBD format: (1) verb, (2) object and (3) context. In this case, the JTBD was formulated: Disinfecting bacterials on surfaces in patient rooms and adjacent bathrooms. The JTBD helps to target the project scope and to focus the R&D team. www.blue-ocean-robotics.com 26
RoBi-Design Process www.blue-ocean-robotics.com 27
RoBi-Design Cases www.blue-ocean-robotics.com 28
RoBi-Design Process Data collection and analysis Current scenario and workflow Design guidelines www.blue-ocean-robotics.com 29
RoBi-Design Process A business case needs to be based on relevant parameters, in order to clearly demonstrate the business potential of a product. The following selection of business parameters are from the perspective of the user/customer (hospitals): Amount of required operators Number of operations per day Level of maintenance and service Unit price Total investment Payback time Etc. www.blue-ocean-robotics.com 30
RoBi-Design Process If solutions exist in the market, they will be investigated in depth and rated based on relevant parameters, in order to determine if they can be used. In this case, the parameters included: Level of automation Disinfection time Type of power source Lamp type Disinfection efficiency Unit price Etc. www.blue-ocean-robotics.com 31
RoBi-Design Process The business development (Stage 4) runs parallel with the product concept development (Stage 5). Two different business cases are prepared in this phase: Business case (user) perspective of the user/customer (hospitals) Business case (product) perspective of the derived business The business cases are based on the business case parameters determined earlier in the process (Stage 2). www.blue-ocean-robotics.com 32
RoBi-Design Process Brainstorming activities and tools are used here. The generated ideas are prioritised. The best ideas are presented to users and partner. 1-3 ideas are selected for further development. www.blue-ocean-robotics.com 33
RoBi-Design Process After the best ideas have been further developed into more complete concepts. These concept are ranked and evaluated based on parameters. A final concept is selected based on input from relevant stakeholders. www.blue-ocean-robotics.com 34
RoBi-Design Process A mock-up is a full-size or scaled model Mock-ups can be used to conduct simple studies, tests and demonstrations. Feedback and insights from mock-up tests can give valuable input to the R&D work. www.blue-ocean-robotics.com 35
RoBi-Design Process A plan for developing and testing one or more prototypes is prepared here. The needed human resources are found. Component suppliers and test sites are contacted. Finally, a budget and project Gantt chart is made and approved by all stakeholders. Financing options are also investigated. www.blue-ocean-robotics.com 36
UVDR Status Update www.blue-ocean-robotics.com 37
MultiTower CASE 3: Safe patient handling www.blue-ocean-robotics.com
HRI Challenges Designing for fluent HRI Technology needs to be user friendly (elderly patients & healthcare personnel) Reliable in the wild Development Short development time à short user involvement & user testing Technical challenges are priority Short term solution Designing in versions Humans helping robots www.blue-ocean-robotics.com 39
Thank you for your attention. Franziska Kirstein Human-Robot Interaction Expert fk@blue-ocean-robotics.com We Create and Commercialize Robots