For more information, call or visit for your nearest distributor.

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For more than 100 years, DuraSeal has provided a wide range of products you can rely on. From our popular DuraSeal Polyurethane to X-TERRA and the innovative black bottle Water-Based Polyurethane, you can expect the same exceptional flow, leveling and dry times you ve come to expect from all of our wood finishing products. Even if you need to meet the latest compliance issues, you can rest assured knowing you re getting the highest quality and best performance with DuraSeal, the longtime leader in quality and innovation. For more information, call 1-800-364-1359 or visit www.duraseal.com for your nearest distributor.

R CHAIRMAN S WELCOME What is it about wood flooring that has us all so captivated? Its timeless beauty? Its durability? Its environmental attributes? Or maybe that it s just that it provides for our way of life. Whatever your reason, we d like to welcome you to beautiful San Diego and to the only trade show anywhere dedicated exclusively to wood flooring. Whether you make, sell, install or inspect wood flooring, or you grow the trees that provide the raw material for wood flooring, this show provides everything you need to take your business to the next level: innovative products, targeted education, networking opportunities and fresh ideas. This year s Wood Flooring Expo includes hundreds of exhibitors showcasing their latest products and services, on-site demonstrations, and displays featuring some of our members most innovative flooring installations during the past year. This year s educational opportunities include sessions addressing customer service, marketing, social media and more. And speaking of social media, there s a new tool available to all attendees this year too, and it s free. Simply load it on your smartphone for free to view the schedule, exhibitor list, Expo floor plan, hotel information and education sessions. You can also use it to connect with other attendees, and to receive daily show alerts and exhibitor show specials. It provides you with timely information to plan your convention stay, and to get the most from your convention experience. So while you re here, take advantage of all the opportunities available to you. Connect with old friends, establish new relationships, promote your products, refresh your skills, and renew your optimism. It s all here for the taking. Neil Poland Chairman, NWFA FCS LOGO HERE FPO NWFA CONVENTION APP Want everything there is to know about the NWFA 2011 Convention right at your fingertips? We have an app for that and it s free! The NWFA has created a free mobile application for all convention attendees. The app has numerous features including a detailed schedule of events, an exhibitor list, a list of sponsors, the Wood Flooring Expo floor plan, social networking links, opportunities to connect with other attendees, hotel contact information, education sessions and handouts, speaker bios, and daily alerts and show specials. The app provides you with everything you need to get the most from your convention experience. The NWFA app is available through the Apple iphone App Store, the Google Android Market, the RIM Blackberry AppWorld, and Windows Mobile AppStars. Simply visit the app tool on your smartphone, and download the NWFA 2011 app. Assistance will be available at the registration desk, in the NWFA booth and from any NWFA staff member. 4 NWFA Convention Guide 2011

ADMIT ONE ADMIT ONE NWFA BOOTH 1615 NWFA BOOTH 1615 SEE THE LATEST PRODUCT INNOVATIONS FROM BONA BOOTH #1615 Bona Recoat System Remove Rinse Refortify Bona s latest innovation Bona Deep Clean System Simple Safe Smart Bona FlexiSand DCS Buffer Bona Adhesives NEW BONA ABRASIVES COMING SUMMER 2011 SETTING THE STANDARD. AGAIN.

NWFA OFFICERS Chairman Neil Poland Mullican Flooring Johnson City, TN Vice Chairman Rick Holden Derr Flooring Company Willow Grove, PA Treasurer John Lessick Apex Wood Floors Downer s Grove, IL Secretary Jeff Fairbanks Palo Duro Hardwoods Inc. Denver, CO Immediate Past Chairman Don Finkell Anderson Hardwood Floors Clinton, SC Executive Director/CEO (non-voting) Ed Korczak, CAE NWFA St. Louis, MO NWFA BOARD OF DIRECTORS Tom Anstett Powernail Company Inc. Lake Zurich, IL Dewevai Buchanan Mohawk Industries Dallas, TX David Graf Graf Brothers Flooring South Shore, KY Bob Haggard Hassell & Hughes Lumber Co. Collinwood, TN Kim Holm Mannington Wood Floors Salem, NJ Sprigg Lynn Universal Floors Inc. Washington, DC Tommy Maxwell Maxwell Hardwood Flooring Monticello, AR Glen Miller Superior Flooring Etobicoke, ON, Canada Kevin Mullany Benchmark Wood Floors Inc. Albuquerque, NM John Wooten CMH Space Flooring Products Wadesboro, NC Ex-Officio Directors Jerry Coleman Jr. Porta-Nails Wilmington, NC Mark Elwell Bamboo Flooring Hawaii Honolulu, HI Enos Farnsworth Basic Coatings Toledo, OH Jamie Lupresto Diamond Flooring Elizabethtown, KY Jim Schumacher 3M Annandale, NJ 6 NWFA Convention Guide 2011

CONVENTION COMMITTEE Barry Gork, Chair Timbermate USA, Chicago, IL Chad Baker PoloPlaz, Jacksonville, AR Joe Boone Jr. HardwoodFloorsOnline.com, Jacksonville, FL Dallin Brooks Jartek, Vancouver, BC, Canada John Dailey Midwest Restoration & Inspection Service, Wheaton, IL Bryan Day UFLOOR, Aurora, CO Jeff Fairbanks Palo Duro Hardwoods, Denver, CO Jeff Hamar Galleher Hardwood Co., Santa Fe Springs, CA Reed Maddray Maddray Flooring, Charleston, SC Kevin Mullany Benchmark Wood Floors, Albuquerque, NM JP Pierre Galleher Hardwood Co., Santa Fe Springs, CA Tony Robison Consult Inspect Design, Southern Pines, NC Tricia Thompson Enmar Hardwood Flooring, Gilbert, AZ Dan Vogt Grill Works, Marshall, MN Jim Garth Decorative Flooring, Port St. Joe, FL NWFA COMMITTEE/TASK FORCE CHAIRS By-Laws Neil Poland Mullican Flooring, Johnson City, TN Dealer Contractor Steering John Lessick Apex Wood Floors, Downer s Grove, IL Distributor Steering John Wooten CMH Flooring Products, Wadesboro, NC Education Management Sprigg Lynn Universal Floors, Washington, DC Education Technical Kevin Mullany Benchmark Wood Floors, Albuquerque, NM FSC Procurement Group Don Finkell Anderson Hardwood Floors, Clinton, SC Government Relations Don Finkell Anderson Hardwood Floors, Clinton, SC Neil Poland Mullican Flooring, Johnson City, TN 8 NWFA Convention Guide 2011

Whatever the blueprints call for... NEW additions to MAPEI s wood-floor installation portfolio include: Ultrabond ECO 985 Ultrabond ECO 970 Come visit us at NWFA 2011 Booth # 1205 at the San Diego Convention Center, San Diego, CA

Hardwood Floors Magazine John Lessick Apex Wood Floors, Downer s Grove, IL Installation, Sand & Finish Guidelines Steve Marley Johnson Premium Hardwood Floors, City of Industry, CA International Manufacturer and Grading Standards Neil Poland Mullican Flooring, Johnson City, TN Manufacturer Division Engineered Kim Holm Mannington Wood Floors, Salem, NJ Manufacturer Division NOFMA Standards Bob Haggard Hassell & Hughes Lumber Company, Collinwood, TN Manufacturer Division Solid Neil Poland Mullican Flooring, Johnson City, TN Membership Joe Boone Jr. HardwoodFloorsOnline.com, Jacksonville, FL Nominating Neil Poland Mullican Flooring, Johnson City, TN NWFA International Guidelines Mark Elwell Bamboo Flooring Hawaii, Honolulu, HI NWFA RPP Governance Board Don Finkell Anderson Hardwood Floors, Clinton, SC Promotion/Public Relations Sam Smith Koetter Woodworking, Borden, IN Technical Manual Janet Sullivan Lenmar, Baltimore, MD NWFA STAFF Edward S. Korczak, CAE, CEO/Executive Director Michael L. Martin, Chief Operating Officer Connie Bodi, CMP, CHSP, Convention Manager Don Conner, Technical Director Penny Erb, Membership Representative Anita Howard, Communications Director Frank Kroupa, Technical Training Director Kelly Lajeuness, Accounting Assistant Jan Landon, Assistant to Executive Director Glen Miller, Manufacturer Division Manager Wanda Matthews, Accounting Manager Ann Palmer, Receptionist Jill Patterson, Support Services Manager John Rider, Mill Services Manager Sharon Schaller, Certification Administrator Paul Schlegl, IT Manager Rusty Swindoll, Technical Services Manager Tricia Swindoll, Assistant to Technical Training Director Regina Thornburg, Certification Administrator Janet Wilkins, Membership Representative HARDWOOD FLOORS MAGAZINE STAFF AT THE SHOW Shawn Gahagan, Group Publisher Kim M. Wahlgren, Editor Doug Dalsing, Associate Editor Kendra Bjorklund, Account Executive 10 NWFA Convention Guide 2011

COUNTRIES OF THE NWFA (AS OF MARCH 4, 2011) Argentina Australia Austria Bermuda Brazil Cameroon Canada Chile China Colombia Czech Republic Denmark Egypt Estonia Finland Germany Greece Guatemala Hong Kong Iceland India Indonesia Ireland Italy Japan Korea Latvia Lebanon Malaysia Mexico Netherlands New Zealand Nigeria Norway Panama Paraguay Philippines Poland Portugal Romania Russia Singapore South Africa Spain Sweden Taiwan Thailand Turkey United Arab Emirates United Kingdom United States of America SPONSORSHIP PARTNERS The NWFA would like to recognize and thank the following Sponsorship Partners for supporting this year s Convention. Badge Lanyards Convention Bags T-Shirts Golf Sponsors Golf Towels Expo Card United Hardwood Promotion Golf Balls PARTNERS IN EDUCATION (AS OF MARCH 4, 2011) NWFA Partners in Education are companies that have contributed to the success of the NWFA s educational programs, and the advancement of the wood flooring industry. NWFA Partners donate materials and provide instructors and assistants to the NWFA s school programs, and make financial contributions toward educational advancement. 3M Aacer Flooring LLC Absolute Coatings Inc. Admirable Flrg a division of WS Home Solutions Inc. Akzo Nobel/Synteko All Type Hardwood Flooring Allegheny Mountain Hardwood Flooring Ambassador Floor Company Ambassador Wood Floors 12 NWFA Convention Guide 2011 Amorim Cork Composites Anthony Palandro Flooring Inc. Arboritec USA Inc. Avi s Hardwood Flooring Barefoot Flooring Inc. Basic Coatings Benchmark Wood Floors Inc. Beno J. Gundlach Co. Blackhawk Floors Inc. Bona US

Visit us at Booth 1905 at NWFA 2011. Introducing Mullican Flooring s AQUASHIELD Moisture Protection System. It s one thing to block moisture from above. But it s another thing entirely to block moisture from BELOW. Mullican Moisture Mat blocks moisture from below. Mullican s specially Kerfed under-board construction provides protection to keep floor flat, stable and problem free. www.mullicanflooring.com 1-800-844-6356

PARTNERS IN EDUCATION (CONTIUNED) Bostik Inc. Cardinal Hardwood & Tile Ceno Group Cherrybark Flooring Inc. Cherryhill Mfg. Corp. Clarke American Sanders Colorado Hardwoods Consult Inspect Design Inc. Cornerstone Flooring Inc. CP Wood Floors Craftsman Hardwood Floors Inc. Crescent Hardwood Supply Cumberland Lumber & Mfg. Custom Hardwood Floors Daniel Boone WFT Inc. Dean Hardwoods Inc. Delmhorst Instrument Co Diamond Flooring Dura Seal Easy Groove Tooling LLC Floor Style Products Inc. Flooring Contractor Inc. Fortifiber Building Systems Group Franklin International Glitsa a division of Rudd Company Golden State Flooring Graf Brothers Flooring Inc. Ground Floor Training & Consulting Hardwood Inspections HardwoodFloorsOnline.com Inc. Harvester Inc. Herwynen Saw Mill Ltd. (Superior Flooring) Homasote Company HomerWood Hardwood Flooring Company Howell Hardwood Flooring Huron Flooring Ltd Ideal Stair Parts ISC Surfaces Johnson Premium Hardwood Flooring L & L Hardwoods Inc. Lebanon Oak Flooring Company Lenmar Inc. Lignomat USA Ltd. Lockwood Flooring Maddray Flooring 14 NWFA Convention Guide 2011 Magna Hardwood Floors International Inc. Majestic Wood Floors Inc. MAPEI Corporation Maxwell Hardwood Flooring Metropolitan Hardwood Floors Inc. Michael Dittmer Wood Floors Miller & Company Inc. Motto s Flooring Mullican Flooring Nordic Hardwood Floors Norton Abrasives Oshkosh Designs Owens Flooring by Colonial Craft Peace Flooring Co. Inc. Peterson Hardwood Floor Co. PoloPlaz Porta-Nails Powernail Company Inc. Precision Technology Primatech Inc. R & R Hardwoods Inc. Raincoast Floors Real Wood Floors Robbins Inc. Rust-Oleum Corporation S/L Certified Inspection Service Seabaugh s Custom Hardwood Floors Shaw Industries Inc. Sika Corporation Simmons Inspection Service Skil Power Tools Somerset Wood Products Inc. Splinters Wood Floors LLC Stanley-Bostitch Stauf-USA Adhesives LLC Stuart Flooring Corporation Swiff-Train Co. Taylor Lumber Taylor Tools TRC Distribution W D Flooring Wagner Electronics Weyerhaeuser Company Woodwise/Design Hardwood Products Inc. Yarema Marquetry

Get out of traffic! your next floor finish One-part polyurethane with finish qualities of all high-end, two-component products available -- including hardness, durability, abrasion and scratch resistance. Without the need for hardener, there is no product waste, but this system maintains the quick-drying, self-leveling, VOC compliance expected of all waterborne finishes. See Your Lenmar Distributor For Details and A Free Sample Notice To Appear: April 1st through May 31st A Benjamin Moore Company 101 Paragon Drive Montvale, NJ 07645 www.lenmar-coatings.com

SAN DIEGO CONVENTION CENTER Upper Level 16 NWFA Convention Guide 2011

Now more than EVER! WOOD Measuring moisture IN the wood, not ON the wood

SCHEDULE Tuesday, April 26 8 a.m. 7 p.m. REGISTRATION San Diego Convention Center Halls D-G Lobby Noon 5:30 p.m. GOLF OUTING Maderas Golf Course - Noon shuttle bus departure from Marriott San Diego Hotel & Marina lobby for a 1:30 p.m. shotgun start of 9 holes. 6:30 8:30 p.m. WELCOME RECEPTION Marriott San Diego Hotel & Marina Coronado Terrace - Cocktails & appetizers Wednesday, April 27 8 a.m. 6 p.m. REGISTRATION San Diego Convention Center Halls D-G Lobby 8 9:30 a.m. OPENING SESSION San Diego Convention Center Ballroom 20-A Funny Business: How to Make Sure Your Customer Service Isn t a Joke Charles Marshall, M Power Resources LLC - Identify customer service blunders that keep your business from growing - Overcome obstacles to achieve success - Develop strategies to earn trust 9:45 11 a.m. GENERAL SESSION San Diego Convention Center Ballroom 20-A Partnering for Profits & Smart Alliances in Difficult Times Ed Rigsbee, Rigsbee Research - Stop the conflict and get more ROI from your alliance partnerships - Leverage the assets of others - Learn to be flexible, strategic and collaborative 11 a.m. 6 p.m. WOOD FLOORING EXPO San Diego Convention Center Halls D-G - 300 exhibit booths, Wood Floor of the Year display & on-site demonstrations 11:15 a.m. 12:45 p.m. EXPO LUNCH San Diego Convention Center Halls D-G Available for Elite Package attendees only. 20 NWFA Convention Guide 2011

Award Winning DEFINING INTERIORS WITH CUSTOM FLOORING & MOLDINGS If you can draw it, we can make it! SMALL EXAMPLES OF FLOORING Authentically Reclaimed Prestige White Oak BATTLESHIP DECK HANDSCRAPED Teak Battleship Decking Remanufactured into Flooring Plugged for the Highest-End Nautically Minded Consumers Rift to Quarter-Sawn, Hand Scraped, Prestige TM White Oak With French Bleed Edge and Old Violin Satin Finish Call us with your interest in these or other special requirements. PRESTIGE HARDWOOD FLOORING TM SOLID & ENGINEERED OFFICES, MANUFACTURING, SHOWROOM & DISTRIBUTION 9244 Industrial Blvd., NE Leland, NC 28451 P.O. Box 1595 Wilmington, NC 28402 EMAIL: sales@deanwood.com WEBSITE: deanwood.com (877) 430-0883 (910) 763-5409 Member: National, North Carolina, and Wilmington-Cape Fear Home Builders Associations, Architectural Woodwork Institute, International Wood Products Associa tion, National Marine Manufacturers Associa tion, and National Wood Flooring Association. BOOTH #1506

Wednesday, April 27 (continued) 11:30 a.m. 12:30 p.m. EDUCATION SESSION San Diego Convention Center Halls D-G Expo Education Center Moisture Jon Namba, Namba Services Inc. - Subfloors and flooring - Calcium chloride & RH - Finding the moisture equation Available for Elite Package attendees only. 1 2 p.m. DEMONSTRATION THEATER San Diego Convention Center Halls D-G Demonstration Theater Subfloor Solutions, Part 1 Steve Lima & Sam Biondo, MAPEI, Bob Sweezey, Stauf-USA, & Bob Moffett, Ceno Group - Substrate preparation - Flatness Grind the Highs, Fill the Lows - Demo of patch and self-leveler 2:30 3:30 p.m. EDUCATION SESSION San Diego Convention Center Halls D-G Expo Education Center Social Media Online Marketing Paul Schlegl, NWFA, Chris Westmeyer, Traffic Flow SEO - Taking your business to new heights - Impact of social media on your business - Turnkey solutions to market your business Available for Elite Package attendees only. 4 5 p.m. DEMONSTRATION THEATER San Diego Convention Center Halls D-G Demonstration Theater Subfloor Solutions, Part 2 Steve Lima & Sam Biondo, MAPEI, Bob Sweezey, Stauf-USA, & Bob Moffett, Ceno Group - Urethane adhesive - Hybrid adhesive - Epoxy applications to control moisture on concrete 6:30 10 p.m. AWARDS DINNER & ROAST San Diego Convention Center Ballroom 20-A - Degree presentations, Wood Floor of the Year awards & a roast of retiring NWFA Executive Director/CEO Ed Korczak. Available for Elite Package attendees only. A la carte tickets available at registration. 22 NWFA Convention Guide 2011

Thursday, April 28 8 a.m. 5 p.m. REGISTRATION San Diego Convention Center Halls D-G Lobby 8 9:15 a.m. GENERAL SESSION San Diego Convention Center Ballroom 20-A How to Market in a Reviving Economy Jon Trivers, Marketing Wit & Wisdom - The mediocre will disappear, the good will survive, the great will thrive - Profitable growth is all that counts - Get back to basics to succeed 9:30 11 a.m. GENERAL SESSION San Diego Convention Center Ballroom 20-A How to Take Advantage of a Reviving Market Mike Marks, Indian River Consulting Group - Economic outlook - Making money in a reviving market - Roadmap to success 11 a.m. 6 p.m. WOOD FLOORING EXPO San Diego Convention Center Halls D-G 300 exhibit booths, Wood Floor of the Year display, & on-site demonstrations 11:15 a.m. 12:45 p.m. EXPO LUNCH San Diego Convention Center Halls D-G Available for Elite Package attendees only. 11:30 a.m. 12:30 p.m. DEMONSTRATION THEATER San Diego Convention Center Halls D-G Demonstration Theater UV Application Mike Sundell, Steel City Coatings; Jim Meyers, Hard Surface Floors; Rich Mandich, HID Ultraviolet; Ken Tran, Flash UV; Steve Mitchell, Professional Coatings; Ed Goldstein, Padco; & Khristine Gonzales, Jelight - Principles of coatings, application and safety (safety glasses will be provided) 1 2 p.m. EDUCATION SESSION San Diego Convention Center Halls D-G Expo Education Center What It Takes to Make a Buck in the New Reality Joe Rocco, Artistic Floors by Design - Markup vs. margin - Job estimating & costing - Converting estimates to sales Available for Elite Package attendees only. 24 NWFA Convention Guide 2011

Thursday, April 28 (continued) 2:30 3:30 p.m. DEMONSTRATION THEATER San Diego Convention Center Halls D-G Demonstration Theater Daily Machine Maintenance Russ Watts, Lägler - Aspects of a quality sand job - Wood floor topography - Big machine tuning - Sanding methods 4 5 p.m. EDUCATION SESSION San Diego Convention Center Halls D-G Expo Education Center How to Sell Yourself Joe Audino, Rode Bros. Floors; Jeff Fairbanks, Palo Duro; John Lessick, Apex Wood Floors; & Sprigg Lynn, Universal Floors - Preparation & bids - Portfolios, testimonials, NWFA tools - Closing the deal Available for Elite Package attendees only. Friday, April 29 MANUFACTURER FORUM 9 10:15 a.m. San Diego Convention Center 29A Lacey Act Update & Enforcement, Green University & NWFA RPP Jason Grant, Jason Grant Consulting & Anne Middleton, Environmental Investigation Agency 10:30 11:30 a.m. San Diego Convention Center 29 A United Hardwood Promotion Marketing Program 11:30 a.m. 1 p.m. LUNCH San Diego Convention Center 29 A 1 2:30 p.m. San Diego Convention Center 28 D-E Where to Now? An Industry Analyst s Outlook Santo Torcivia, Market Insights/Torcivia 2:30 3 p.m. CLOSING COMMENTS San Diego Convention Center 28 D-E Neil Poland, NWFA Chairman NWFA Convention Guide 2011 25

Friday, April 29 (continued) DISTRIBUTOR FORUM 9 11:15 a.m. San Diego Convention Center 29 B Wood Flooring Distributors of the Future, The New Economics & Partnering with Manufacturers Mike Marks, Indian River Consulting Group 11:30 a.m. 1 p.m. LUNCH San Diego Convention Center 29 B 1 2:30 p.m. San Diego Convention Center 28 D-E Where to Now? An Industry Analyst s Outlook Santo Torcivia, Market Insights/Torcivia 2:30 3 p.m. CLOSING COMMENTS San Diego Convention Center 28 D-E Neil Poland, NWFA Chairman DEALER/CONTRACTOR FORUM 9 11:15 a.m. RETAIL MARKETING San Diego Convention Center 29 C-D Getting Customers in the New Economy Jon Trivers, Marketing Wit & Wisdom 11:30 a.m. 1 p.m. LUNCH San Diego Convention Center 29 C-D 1 2:30 p.m. San Diego Convention Center 28 D-E Where to Now? An Industry Analyst s Outlook Santo Torcivia, Market Insights/Torcivia 2:30 3 p.m. CLOSING COMMENTS San Diego Convention Center 28 D-E Neil Poland, NWFA Chairman 4 6 p.m. CLOSING PARTY San Diego Convention Center Terrace - Cocktails, appetizers & entertainment 26 NWFA Convention Guide 2011

WOOD FLOORING EXPO FLOOR PLAN Floor of the Year 1105 1204 1205 1107 1206 1109 1208 1113 1212 1213 1217 1119 1219 1221 1125 1224 1225 1133 1131 1230 1231 1137 1236 1237 1239 1242 1243 30' 1312 1316 1318 1324 1336 1343 1337 1333 1331 1327 1325 1323 1321 1315 1311 1309 1307 1305 ENTRANCE 1404 1405 1504 1505 1605 1406 1407 1506 30' 1408 1409 1508 1410 1411 1415 1514 1515 1615 1420 1421 1520 1519 1621 1422 1423 1522 1623 30' 1524 1525 1625 1427 1526 1430 1431 1531 1630 1631 1432 1632 1437 1537 1637 1442 1443 1542 1543 1643 1705 1805 1905 2005 40' 30' 1713 1815 1914 1813 1912 1811 1910 1911 40' 2015 2011 2112 2110 1817 1916 2117 1719 1818 1918 2219 1720 1721 1820 1821 1920 1921 2020 2021 2120 2121 1722 1723 1822 2022 2122 1726 1727 1826 1724 1824 1825 1926 1927 2026 2027 2127 1924 1925 2226 2227 2225 1731 1830 1831 1930 1931 2031 2130 1833 2132 2133 2233 30' 1737 1836 1837 1937 2036 2037 2136 2137 1838 2138 2239 1742 1743 1842 1843 1942 1943 2042 2143 1745 1844 1845 1944 NWFA & CP Booths DEMO AREA 2338 2336 2334 2332 LUNCH LOUNGE EDUCATION CENTER 28 NWFA Convention Guide 2011

THE PERFECT FINISH REQUIRES THE RIGHT ABRASIVES Finish with Norton SandDollar The patent pending design of Norton SandDollar surface prep discs are specifically designed for use between coats of finish to help achieve a brilliant floor without swirl marks. The foam backing allows the product to abrade the surface without penetrating deep into the finish, resulting in a smoother appearance. With four grits to accommodate any application, the Norton SandDollar makes it easier to achieve the best looking floor possible. Professional contractors agree your last step is a vital step. Make the switch to Norton SandDollar. THE MUSCLE BEHIND THE MACHINE. www.nortonfloorsanding.com Saint-Gobain Abrasives 2010

EXHIBITOR LIST (AS OF MARCH 22, 2011) 3M... 1637 Advanced Adhesive Technologies Inc.... 1421 Advantage Coatings Technology... 1822 All American Wood Register Co.... 1405 Allen & Tuggle Wood Floors... 2021 Amorim Cork Composites... 1331 Anderson Hardwood Floors... 1837 Appalachian Flooring Ltd.... 1542 Arboritec USA Inc... 1213 ARK Floors Inc.... 1406 Artistic Finishes Inc.... 1838 AVA Company... 1408 Bamboo Flooring Hawaii LLC... 1722 Bamboo Hardwoods Inc.... 1239 BASF Corporation... 1721 Basic Coatings... 1431 Beno J Gundlach Co.... 2219 Besse Forest Products Group... 1307 BKB Flooring USA... 1409 BM Noble Co. - DuChateau Floors... 2005 Bolefloor B.V.... 2120 Bona US... 1615 Bone Dry Products... 1543 Bostik Inc.... 1437 Bozovich Timber Products... 2133 C I Braber Inc.... 1937 Cal-Flor Accessory Systems... 1410 Cali Bamboo LLC... 1318 Carlton Hardwood Flooring... 1230 Carver SRL... 1343 CENO Group... 1844 Century Flooring... 1105 Chemque Inc... 1921 Cherry Forest Products... 1522 Cherrybark Flooring Inc.... 1821 Cherryhill Mfg. Corp.... 1420 Clarke American Sanders... 1519 Crain Cutter Company Inc.... 2338 Dean Hardwoods Inc.... 1506 Delmhorst Instrument Co.... 2015 Diversified Industries/The Floor Muffler... 1324 DriTac Flooring Products LLC... 1514 Duo-Fast/ITW Industrial Fastening... 2020 Dura Seal Div. of Minwax... 1931 Dustless Technologies... 2110 EcoFusion... 2227 Elegance Exotic Wood Flooring... 1911 Ennovage LLC... 1916 Essential Industries Inc.... 1843 Flash UV LLC... 2127 FlooringSoft.com by Kashmoo... 1926 Fortifiber Building Systems Group... 1142 Franklin International... 1625 Freightquote.com... 1325 Galaxy Floor Sanding Machines... 2037 Galleher Hardwood Co.... 1243 Glitsa American Inc.... 1315 Global Market Partners Inc.... 2022 Graf Brothers Flooring Inc.... 1525 Greyne Custom Wood Co.... 1336 Grill Works Inc.... 1720 Harco Clear Finishes... 1630 Hardwood Federation... 1925 Hardwood Floors Magazine... 1727 Hardwood Industry Products... 1430 Hasko Inc.... 1818 Hassell & Hughes Lumber Company Inc.... 1820 Hawa Bamboo Flooring Corp.... 1427 HID Ultraviolet... 2027 Homasote Company... 1927 Ideal Stair Parts - NuStair... 1743 Imperial Blades... 2143 Inpa Parket S.R.L.... 1224 International Woodwork Corp.... 1914 Jelight... 1327 Johnson Premium Hardwood Flooring... 1515 Keding Enterprises Co. Ltd.... 2112 Kunzle and Tasin SRL... 1217 KWF Distributors... 2334 L & L Hardwoods... 1109 Lauzon Distinctive Hardwood Flooring... 1731 Lenmar Inc.... 1943 Lico Machinerie Inc.... 1831 Lignomat USA Ltd.... 1526 Linden Lumber Company Ltd.... 1815 MAPEI Corporation... 1205 Margaritelli/Listone Giordano... 1924 Maxwell Hardwood Flooring... 1415 Mercer Tool Corp. / Mercer Abrasives... 1312 Mercier Wood Flooring Inc.... 1520 Michael Weinig Inc / Weinig Group... 2122 Middle Tennessee Lumber... 1407 30 NWFA Convention Guide 2011

For ASTM F2170, Total Check for Total Quality 877-DELMHORST (335-6467) www.delmhorst.com

EXHIBITOR LIST (CONTINUED) Mirage/Boa-Franc... 1531 Missouri Hardwood... 1221 Missouri Hardwood Products... 1432 Missouri Walnut LLC... 1442 MP Global Products... 1311 Mullican Flooring... 1905 Muskoka Hardwood Flooring... 1305 National Hardwood Flrg & Moulding... 2042 National Wood Flooring Association... 2142 Nature Flooring Industries Inc... 1242 NICFI National Institute of Certified Floor Covering Inspectors... 1742 North Wood Flooring... 1836 Norton Abrasives (Saint-Gobain)... 1713 Nova USA Wood Products LLC... 1825 NWFA Certified Professionals... 2142 Oak Crest Hardwood Flooring... 1930 Olde Wood Ltd.... 1212 Onfloor Technologies... 1333 OSI Machinerie... 1833 OSMO North America... 2137 Owens Flooring by Colonial Craft... 2117 Padco Inc.... 1504 Palo Duro Hardwoods Inc... 1505 PanTim Wood Products Inc.... 1236 Para-Chem Southern Inc.... 1813 Pennwood Products... 1912 Plyquet of America... 1225 PoloPlaz... 1737 Porta-Nails Inc... 1719 Powernail Company Inc... 1621 Precision Flooring Products Inc.... 1942 Precision Technology LLC... 2022 Premiere Finishing & Coating LLC... 2225 Preverco Inc.... 1422 Primex Abrasives/Flex-Trim USA... 2337 Pride Flooring... 1337 Primatech Inc... 2026 Professional Coatings Inc... 1219 Prolinea... 1910 ProTeam Inc.... 1524 QEP Co. Inc.... 1918 Quality Woods Ltd.... 1404 Qu-Cork LLC... 2022 RB Rubber Products Inc.... 1206 Real Wood Floors... 1119 Renick Millworks LLC... 1309 32 NWFA Convention Guide 2011 Rubio Monocoat USA LLC... 1113 Rust-Oleum... 1723 San Diego County Floor Covering Association... 2138 Saroyan Lumber Company... 1231 Seneca Millwork Inc.... 1830 Shamrock Plank Flooring... 2011 Shanghai Lingge Wood Co. Ltd.... 1724 Sheoga Hardwood Flooring & Paneling Inc.... 1443 Sika Corporation... 1631 Smith Flooring Inc.... 1811 Somerset Wood Products Inc.... 1705 Sound Seal/Impacta Flooring Division... 1632 Springcreek Flooring by McClain Forest Products... 1726 Stanley Bostitch Inc.... 2121 Stairtek... 1139 StareCasing Systems... 1237 Stauf-USA Adhesive LLC... 2332 Steel City Coatings... 1208 Strategis International Inc.... 1826 Sungold Abrasives... 1824 Superfici America Inc.... 2239 SuperMax Tools... 2132 Supra Floors Inc / Elastilon... 1643 Synteko Floor Finishes... 2130 Timbermate USA Inc.... 1623 Tramex Ltd.... 1411 Trout River Lumber LLC... 1316 UA Wood Floors Inc.... 1321 VerMeister... 1817 Vermont Natural Coatings... 2136 Virginia Abrasives Corporation... 2031 W D Flooring... 1605 W.F. Taylor Co. Inc. aka Taylor Adhesives... 1423 Wagner Electronics... 1920 Waterlox Coatings Corp.... 1508 WE Cork Inc.... 2226 Weaber Inc.... 1842 Weem Abrasives Inc.... 2036 Weyerhaeuser Lyptus... 2022 Wood Products Manufacturers Association... 1204 WoodCare USA LLC... 2233 Woodwise/Design Hardwood Products... 1805 XL Brands LLC... 1323 Yarema Marquetry... 1537

AMERICA S HARDWOOD FLOORING COMPANY For 65 years, Anderson has been known for a legacy of innovation, beauty, durability and excellence in hardwood floors. Founded on the dedication to creating the highest quality wood floors, Anderson is a leader in responsible forestry and environmental stewardship. All Anderson hardwood floors are RPP Certified from U. S. Renewing Forests, GreenGuard Air Quality Certified for Children & Schools and Silver Certified Cradle to Cradle. Best of all, Anderson floors are made in the USA. To learn more about the Anderson Family of Brands, come by Booth #1837. Booth #1837

EXHIBITOR SHOWCASE 3M...Booth 1637 3M is displaying its Easy Change Sanding System for sanding specialty inlays, borders and patterned hardwood floors. It removes edger scratches and drum chatter marks, and its disc eliminates center-hole tear-out, making the system an excellent alternative to bolt-on discs, the company says. www.3m.com Anderson Hardwood Floors...Booth 1837 Anderson says it is a leader in environmental stewardship, and that the company was founded on being dedicated to creating the highest quality hardwood floors. All Anderson floors are GreenGuard Children & Schools Certified, and they hold the Silver Cradle to Cradle certification for enhanced lifecycle. What s more, the company is RPP-certified for sustaining forests. www.andersonfloors.com Bamboo Hardwoods Inc...Booth 1239 Bamboo Harwoods Inc., which has been in business since 1995, is showcasing its line of bamboo flooring and panels. Its products are FSC-certified and incorporate low-formaldehyde E0 adhesives. www.bamboohardwoods.com Bona US...Booth 1615 Bona is featuring its latest hardwood floor finishing and sanding innovations at this year s expo, and the company invites attendees to stop by its booth to see five new product demos. Attendees also have the opportunity to speak with experts in hardwood floor systems and maintenance. www.bona.com Bostik Inc....Booth 1437 Bostik s Ultra-Set SingleStep is a one-part, trowel-applied, tacking, moisture-cure urethane adhesive and moisture vapor protection membrane. Bostik says this scientifically formulated adhesive and membrane is tenacious, has low moisture permeability and is formulated with patented Thickness-Control Spacer Technology to ensure proper membrane thickness between hardwood flooring and the substrate. www.bostik-us.com Bozovich Timber Products Inc....Booth 2133 Bozovich Group is showcasing its exotic wood floors, available in cumaru, santos mahogany, tropical walnut, white mahogany and Brazilian cherry. The company recently attained FSC Forest Management Certification for its forest concessions in the Peruvian Amazon, complementing its FSC Chain of Custody Certification. www.bozovich.com Clarke American Sanders...Booth 1519 Clarke s CE7 Pro+ (pictured) and SE7 Pro+ edgers are equipped with a bright, natural LED light. Additionally, the pair feature a two-speed motor that reduces vibrations, which improves control and produces a more consistent finish. www.americansanders.com 34 NWFA Convention Guide 2011

SEE HOW YOU CAN LET WOOD BE BEAUTIFUL at the 2011 NWFA Convention, Booth 1508 April 26-29, 2011 San Diego, CA PEOPLE HAVE BEEN WALKING ALL OVER US FOR 100 YEARS AND WE RE PROUD OF IT. Waterlox.com 1.800.321.0377

EXHIBITOR SHOWCASE (CONTINUED) Dean Hardwoods Inc.... Booth 1506 Dean Hardwoods is showcasing its array of exotic and domestic species at the NWFA convention, including its teak and maple specialty flooring seen on the cover of Hardwood Floors December 2008/January 2009 issue. The company also offers wenge, sapele, cherry, walnut and other species to recreate certain design themes. www.deanwood.com Delmhorst Instrument Co.... Booth 2015 The Total Check 3-in-1 moisture meter has pin, pinless and thermo-hygrometer attachments that conform to ASTM F-2170. Advanced features include corrections for 69 wood species, a calibrated drywall scale, and a reference scale for non-wood building materials. Readings can be downloaded to a spreadsheet, providing clear, complete documentation of every job. www.delmhorst.com Dura Seal... Booth 1931 Dura Seal offers its 350 VOC Polyurethane as the VOC-compliant version to its existing oil-based finish. This product applies just as easily as the company s traditional oil-modified polyurethane and retains the same features that have been part of the Dura Seal heritage, the company says. The product is available in three sheens: stain, semi-gloss and gloss. www.duraseal.com Elegance Exotic Wood Flooring... Booth 1911 Elegance is showcasing an array of solid and engineered lines on both smooth and hand-scraped products, including its signature soft and traditional hand-scraped specialty flooring that is FSC-certified. Elegance offers santos mahogany, Brazilian cherry, walnut, cumaru, maple and other species to create a variety of design themes. www.elegancewoodflooring.com Galaxy Floor Sanding Machines... Booth 2037 Galaxy says it has proven to be an industry leader in quality, performance and innovation for 40 years. The company adds that its machines are built with contractors in mind and backed by the determination to give them what they ask for. www.galaxymachines.com 36 NWFA Convention Guide 2011 Lico Machinerie Inc.... Booth 1831 Lico Machinerie has reviewed and upgraded its high-speed ripping system, and the company says it can stretch flooring yields to the absolute maximum. The company says its moving-blade machines improve yield over fixed-blade machines, regardless of how many widths are produced at a time. www.licoinc.net Lignomat USA Ltd.... Booth 1526 Lignomat offers a variety of moisture measuring equipment, including pin meters with external probes for depth measurement; pinless meters with dual-depth features that can measure planks; and RH meters for in-depth concrete moisture measuring. New are its monitoring devices for RH and wood moisture that alert the installer or homeowner when critical conditions are reached. www.lignomat.com

EXHIBITOR SHOWCASE (CONTINUED) MAPEI... Booth 1205 Ultrabond ECO 985 is MAPEI s premium single-component, hybrid-polymer-based wood flooring adhesive. It is 100 percent solids, free of isocyantes and easy to clean up, MAPEI says. Ultrabond ECO 985 provides a strong bond and excellent sound reduction properties while it protects wood flooring from moisture vapor emissions coming through concrete slabs. www.mapei.com Maxwell Hardwood Flooring... Booth 1415 Maxwell Hardwood Flooring is introducing a new product line, Townsend Additions Engineered Flooring, at this year s expo. With this addition the company says it can be a one-stop shop by offering both solid and engineered flooring in a variety of species and widths. www.maxwellhardwoodflooring.com Mercer Abrasives, div. of Mercer Tool Corp.... Booth 1312 Mercer says its improved floor screens cut faster and last longer than before. The heavyweight, open-coat screens allow for fast, clean finishing. Likewise, Mercer Blue flooring abrasives last 15 percent longer than other brands, the company adds. Mercer also offers premium hardwood floor scrapers and thick no-shed stain applicators. www.mercerabrasives.com Mirage/Boa-Franc... Booth 1531 Mirage is expanding its offerings with the addition of African mahogany to its Exotic series, available in three warm colors that evoke the riches of Africa: Brass, Terracotta, and Bronze. African mahogany exudes distinction and refinement, Mirage says, adding that its unique grain and striking color variations create a one-of-a-kind look. www.miragefloors.com MP Global Products... Booth 1311 MP Global Products says its QuietWalk underlayment for floating laminate and engineered wood floors is specified by architects not only for its superior acoustic properties, but also because it is made primarily of recycled materials and qualifies for LEED points. QuietWalk has a built-in moisture management system and can be installed over wood or concrete subfloors. www.quietwalk.com Mullican Flooring... Booth 1905 Mullican Flooring says its Meridian Pointe collection and Aqua Shield system carry the industry s first lifetime moisture warranty for solid hardwood flooring. The collection, available in wider widths, is engineered to eliminate common problems related to subfloor moisture (warping and cupping), and it carries the lifetime-guaranteed Claritage Extra finish by PPG Industries. www.mullicanflooring.com 38 NWFA Convention Guide 2011

EXHIBITOR SHOWCASE (CONTINUED) National Wood Flooring Association... Booth 2142 The NWFA is the industry s leading resource for technical information, professional training, industry contacts, industry reports, and career advancement. More than 3,200 wood flooring professionals from all over the world make the NWFA their first call for all their wood flooring needs; the association invites attendees to its booth to see why. www.nwfa.org 40 NWFA Convention Guide 2011 Olde Wood Ltd.... Booth 1212 Olde Wood manufactures solid and engineered old-growth and reclaimed wideplank hardwood flooring. Milled from the virgin hardwood remnants of century-old barns and wooden structures, the company says its 100 percent reclaimed flooring is a breathtaking example of Old World craftsmanship for New World thinking. www.oldewoodltd.com Owens Flooring by Colonial Craft... Booth 2117 Owens Flooring by Colonial Craft is adding 7- and 8-inch widths to its solidly engineered Plankfloor line. Likewise, Plankfloor is now available in lengths up to 10 feet. Owens products are all Phase II Carb compliant, FSC-certified and made in the United States. www.colonialcraft.com PoloPlaz... Booth 1737 PoloPlaz Zenith is a non-ambering, commercial-grade, two-component waterborne polyurethane finish formulated to protect all residential and commercial wood floors with heavy traffic volumes, the company says. Zenith is VOC-compliant and suitable for LEED projects. www.poloplaz.com Premiere Finishing & Coating... Booth 2225 Premiere Finishing & Coating says it is the country s leading contract prefinisher. The company can create finish build, gloss, and taber rating to customer specifications, and it says it inspects all of its flooring before boxing to produce superior yields. The company also offers storage, distribution and online inventory management. www.prefinishfloors.com ProTeam... Booth 1524 ProTeam vacuums combine productivity features and high-performance filtration to trap and contain fine dust during floor installation and repair. The MegaVac backpack connects directly to floor sanders for quick, versatile cleanup. The new ProGuard 10 HEPA Wet/Dry (pictured) meets the EPA s requirements for lead paint renovations under the RRP Rule. www.pro-team.com Shamrock Plank Flooring... Booth 2011 Shamrock Plank Flooring is presenting its line of engineered flooring that is designed to be environmentally conservative: Environeered. The flooring uses only one quarter of the hardwood while preserving the same wear life as solid flooring. Five new colors are being introduced for 2011 in hickory, maple and red oak. Environeered is also available unfinished. www.shamrockplankflooring.com

If You Think The Industry Has Stopped Growing... Think Again. We are able to grow alongside our clients by being a backbone for their product supply & quality requirements. CAPABLE RELIABLE DEDICATED Elegance Exotic Wood Flooring NWFA Show - Space 1911 www.elegancewoodflooring.com 7351 McGuire Ave, Fontana CA 92336 909-980-5066

EXHIBITOR SHOWCASE (CONTINUED) Sheoga Hardwood Flooring & Paneling... Booth 1443 The Sheoga booth at the 2011 NWFA Convention features the full line of Sheoga Brand Flooring in unfinished, prefinished, clear and character grades, along with textured choices in Country Worn, Saw Cut, Handscraped and Age Brushed. www.sheogaflooring.com 42 NWFA Convention Guide 2011 Supra Floors Inc./Elastilon... Booth 1643 The Elastilon installation membrane can be used to install almost any hardwood floor over almost any surface, including concrete, the company says. It reduces a traditionally complex installation to an easy three-step, peel and stick process. Elastilon reduces gapping and cupping on installed floors while offering cushioned comfort, reduced sound transmission and much more, the company adds. www.elastilonusa.com Tramex Ltd.... Booth 1411 Tramex s new non-destructive digital moisture meter can instantly measure concrete floors and floor screeds. Incorporating an optional plug-in port for a pin-type wood probe and an RH probe, Tramex says it is the ideal all-in-one instrument for the flooring professional. www.tramexltd.com W D Flooring... Booth 1605 W D is showcasing its wide variety of products, including herringbone, unfinished strip and plank, and nine-coat ceramic prefinished. Also, the company is spotlighting its new Stang-Lund Collection. Stang-Lund is character-grade, wide-plank hardwood flooring, and all Stang-Lund floors are finished with hardwax oil, giving an all-natural, zero-voc finish. www.wdflooring.com Wagner Electronic Products Inc.... Booth 1920 Specifically designed for flooring manufacturers, installers, contractors, builders, architects and engineers, Wagner s MMC220 with IntelliSense Technology lets professionals instantly and accurately measure the moisture content of rough-to-finish-grade wood. The meter can measure from 5 percent to 30 percent moisture content with select species settings including extended range exotic species with complete confidence. www.wagnermeters.com Waterlox Coatings Corporation... Booth 1508 Waterlox says it is proud of the fact people have been walking all over the company for 100 years. The Hawkins family still makes resin-modified tung oil wood finishes by hand with passion and pride, using only the best ingredients along with its original family formulas. www.waterlox.com Woodwise/Design Hardwood Products... Booth 1805 Woodwise is introducing a new line of hardwood air vents in many different styles, sizes and colors. The company is also showcasing its line of wood fillers, including Woodwise Wood Patch, Full-Trowel Filler, Powdered Wood Filler, No Shrink Patch-Quick, Pre-Finish Filler and Epoxy Wood Patch. It also carries hardwood maintenance products. www.woodwise.com

EXHIBITORS BY PRODUCT CATEGORY (AS OF MARCH 22, 2011) ADHESIVES 3M... 1637 Advanced Adhesive Technologies Inc.... 1421 Allen & Tuggle Wood Floors... 2021 BASF Corporation... 1721 Bona US... 1615 Bostik Inc.... 1437 Cal-Flor Accessory Systems... 1410 Carver SRL... 1343 Chemque Inc.... 1921 Diversified Industries/The Floor Muffler... 1324 DriTac Flooring Products LLC... 1514 Franklin International... 1625 MAPEI Corporation... 1205 Para-Chem Southern Inc.... 1813 QEP Co. Inc... 1918 Sika Corporation... 1631 Stauf-USA Adhesive LLC... 2332 VerMeister... 1817 W.F. Taylor Co. Inc. aka Taylor Adhesives.. 1423 XL Brands LLC... 1323 BORDERS/INLAYS/VENTS/MOULDINGS/STAIRS All American Wood Register Co.... 1405 Allen & Tuggle Wood Floors... 2021 Artistic Finishes Inc.... 1838 Cal-Flor Accessory Systems... 1410 Ennovage LLC... 1916 Grill Works Inc.... 1720 KWF Distributors... 2334 L & L Hardwoods... 1109 Mercier Wood Flooring Inc.... 1520 Mirage/Boa-Franc... 1531 Pennwood Products... 1912 Precision Flooring Products Inc... 1942 Saroyan Lumber Company... 1231 Seneca Millwork Inc.... 1830 Sika Corporation... 1631 StareCasing Systems... 1237 Strategis International Inc.... 1826 Yarema Marquetry... 1537 44 NWFA Convention Guide 2011 BUSINESS SERVICES Cal-Flor Accessory Systems... 1410 FlooringSoft.com by Kashmoo... 1926 Freightquote.com... 1325 Hardwood Floors Magazine... 1727 ENGINEERED FACTORY FINISHED WOOD FLOORING Anderson Hardwood Floors... 1837 C I Braber Inc.... 1937 Carlton Hardwood Flooring... 1230 Century Flooring... 1105 EcoFusion... 2227 Elegance Exotic Wood Flooring... 1911 Global Market Partners Inc.... 2022 Greyne Custom Wood Co.... 1336 Hawa Bamboo Flooring Corp.... 1427 Ideal Stair Parts - NuStair... 1743 International Woodwork Corp.... 1914 Margaritelli/Listone Giordano... 1924 Muskoka Hardwood Flooring... 1305 Olde Wood Ltd.... 1212 OSMO North America... 2137 Owens Flooring by Colonial Craft... 2117 Premiere Finishing & Coating LLC... 2225 Quality Woods Ltd.... 1404 Shanghai Lingge Wood Co. Ltd.... 1724 Strategis International Inc.... 1826 Weyerhaeuser Lyptus... 2022 Yarema Marquetry... 1537 ENGINEERED UNFINISHED WOOD FLOORING Graf Brothers Flooring Inc.... 1525 Greyne Custom Wood Co.... 1336 Ideal Stair Parts - NuStair... 1743 International Woodwork Corp.... 1914 Margaritelli/Listone Giordano... 1924 Maxwell Hardwood Flooring... 1415 Olde Wood Ltd.... 1212 Owens Flooring by Colonial Craft... 2117 Quality Woods Ltd.... 1404 Renick Millworks LLC... 1309

bamboohardwoo hardwoods

EXHIBITORS BY PRODUCT CATEGORY (CONTINUED) EQUIPMENT SUPPLIES Basic Coatings... 1431 Beno J. Gundlach Co.... 2219 Dura Seal Div of Minwax... 1931 Dustless Technologies... 2110 Galaxy Floor Sanding Machines... 2037 Hardwood Industry Products... 1430 HID Ultraviolet... 2027 Mercer Tool Corp. / Mercer Abrasives... 1312 Michael Weinig Inc. / Weinig Group... 2122 OSMO North America... 2137 Padco Inc... 1504 Porta-Nails Inc.... 1719 Tramex Ltd.... 1411 FINISHES/APPLICATORS/FILLERS/MAINTENANCE PRODUCTS Advantage Coatings Technology... 1822 Allen & Tuggle Wood Floors... 2021 Arboritec USA Inc.... 1213 Basic Coatings... 1431 Bona US... 1615 Bone Dry Products... 1543 Cal-Flor Accessory Systems... 1410 Carver SRL... 1343 Dura Seal Div of Minwax... 1931 Essential Industries Inc... 1843 Flash UV LLC... 2127 Glitsa American Inc.... 1315 Global Market Partners Inc... 2022 Harco Clear Finishes... 1630 HID Ultraviolet... 2027 KWF Distributors... 2334 Lenmar Inc.... 1943 Mercer Tool Corp. / Mercer Abrasives... 1312 Mercier Wood Flooring Inc.... 1520 Mirage/Boa-Franc... 1531 OSMO North America... 2137 46 NWFA Convention Guide 2011 Padco Inc... 1504 Palo Duro Hardwoods Inc.... 1505 PoloPlaz... 1737 Precision Technology LLC... 2022 Preverco Inc.... 1422 Professional Coatings Inc.... 1219 Rubio Monocoat USA LLC... 1113 Rust-Oleum... 1723 Steel City Coatings... 1208 Synteko Floor Finishes... 2130 Timbermate USA Inc.... 1623 VerMeister... 1817 Vermont Natural Coatings... 2136 Waterlox Coatings Corp.... 1508 WoodCare USA LLC... 2233 Woodwise/Design Hardwood Products... 1805 FLOOR MANUFACTURING EQUIPMENT & SUPPLIES Beno J. Gundlach Co.... 2219 Cherryhill Mfg. Corp.... 1420 Clarke American Sanders... 1519 Crain Cutter Company Inc.... 2338 Hasko Inc.... 1818 Lico Machinerie Inc.... 1831 Lignomat USA Ltd.... 1526 Michael Weinig Inc. / Weinig Group... 2122 Onfloor Technologies... 1333 OSI Machinerie... 1833 OSMO North America... 2137 ProTeam Inc.... 1524 Superfici America Inc.... 2239 HYGROMETER Lignomat USA Ltd.... 1526 Tramex Ltd.... 1411 INDUSTRY ORGANIZATION Hardwood Federation... 1925 National Wood Flooring Association... 2142 NICFI National Institute of Certified Floor Covering Inspectors... 1742

Contract Prefinishing Services with the Most Extensive and Flexible Line in the Industry Hard Maple transforms to a rich Tigerwood Finish Prefinish solids, engineered, handscraped and distressed / reclaimed Work with large, small and hard to run projects Match your color, finish, build, gloss and taber Inspect 100% of flooring, start to finish BEFORE AFTER High Abrasion (AO), Natural Oil and Supermatte The Appearance of Exotic Hardwood While Utilizing Sustainable Timbers and Lower Cost Species More environmentally friendly Allows you to value add to lower cost species Equal benefits and beauty at a lower cost Improved technical features and durability TO LEARN MORE: Contact Jeff Beach or George Palmer. 336.349.1994 www.prefinishfloors.com / www.ecograin.net

EXHIBITORS BY PRODUCT CATEGORY (CONTINUED) NWFA Certified Professionals... 2142 San Diego County Floor Covering Association... 2138 Wood Products Manufacturers Association.1204 MISC. TOOLS & SUPPLIES 3M... 1637 Allen & Tuggle Wood Floors... 2021 Beno J Gundlach Co.... 2219 Bona US... 1615 Cal-Flor Accessory Systems... 1410 Cherryhill Mfg. Corp.... 1420 Crain Cutter Company Inc.... 2338 Delmhorst Instrument Co.... 2015 DriTac Flooring Products LLC... 1514 Dura Seal Div of Minwax... 1931 Dustless Technologies... 2110 Flash UV LLC... 2127 Fortifiber Building Systems Group... 1142 Galaxy Floor Sanding Machines... 2037 Glitsa American Inc.... 1315 Hardwood Industry Products... 1430 HID Ultraviolet... 2027 Imperial Blades... 2143 Jelight... 1327 KWF Distributors... 2334 Lignomat USA Ltd.... 1526 MAPEI Corporation... 1205 Mercer Tool Corp. / Mercer Abrasives... 1312 Michael Weinig Inc. / Weinig Group... 2122 MP Global Products... 1311 Padco Inc.... 1504 Palo Duro Hardwoods Inc... 1505 PoloPlaz... 1737 Porta-Nails Inc... 1719 Professional Coatings Inc... 1219 ProTeam Inc.... 1524 QEP CO. Inc... 1918 Stanley Bostitch Inc.... 2121 Supra Floors Inc. / Elastilon... 1643 Tramex Ltd.... 1411 48 NWFA Convention Guide 2011 Wagner Electronics... 1920 Waterlox Coatings Corp.... 1508 MOISTURE METERS CARVER SRL... 1343 Delmhorst Instrument Co.... 2015 Lignomat USA Ltd.... 1526 Tramex Ltd.... 1411 Wagner Electronics... 1920 NAILERS & FASTENERS Beno J. Gundlach Co.... 2219 Duo-Fast/ITW Industrial Fastening... 2020 National Hardwood Flooring & Moulding... 2042 Powernail Company Inc... 1621 Primatech Inc... 2026 Stanley Bostitch Inc.... 2121 RADIANT HEAT SUPPLIES MP Global Products... 1311 Shanghai Lingge Wood Co. Ltd.... 1724 RECLAIMED WOOD FLOORING Anderson Hardwood Floors... 1837 Greyne Custom Wood Co.... 1336 Olde Wood Ltd.... 1212 Premiere Finishing & Coating LLC... 2225 Real Wood Floors... 1119 SANDING EQUIPMENT & ABRASIVES 3M... 1637 Beno J Gundlach Co.... 2219 Bona US... 1615 Clarke American Sanders... 1519 Mercer Tool Corp. / Mercer Abrasives... 1312 National Hardwood Flooring & Moulding... 2042 Norton Abrasives (Saint-Gobain)... 1713 Palo Duro Hardwoods Inc... 1505 Sungold Abrasives... 1824 Superfici America Inc.... 2239 SuperMax Tools... 2132 Virginia Abrasives Corporation... 2031 Weem Abrasives Inc.... 2036

Visit Olde Wood Limited at booth 1212 to view our newly designed sample display racks and learn about the many advantages of becoming a part of our dealer family.

EXHIBITORS BY PRODUCT CATEGORY (CONTINUED) SOLID FACTORY FINISHED WOOD FLOORING Allen & Tuggle Wood Floors... 2021 Anderson Hardwood Floors... 1837 Appalachian Flooring Ltd.... 1542 ARK Floors Inc... 1406 Bamboo Hardwoods Inc... 1239 Bolefloor B.V.... 2120 Bozovich Timber Products... 2133 C I Braber Inc.... 1937 Carlton Hardwood Flooring... 1230 Century Flooring... 1105 EcoFusion... 2227 Elegance Exotic Wood Flooring... 1911 Global Market Partners Inc... 2022 Greyne Custom Wood Co.... 1336 Hawa Bamboo Flooring Corp.... 1427 Ideal Stair Parts - NuStair... 1743 International Woodwork Corp.... 1914 Johnson Premium Hardwood Flooring... 1515 L & L Hardwoods... 1109 Lauzon Distinctive Hardwood Flooring... 1731 Linden Lumber Company Ltd.... 1815 Mercier Wood Flooring Inc.... 1520 Muskoka Hardwood Flooring... 1305 North Wood Flooring... 1836 Nova USA Wood Products LLC... 1825 Oak Crest Hardwood Flooring... 1930 Olde Wood Ltd.... 1212 PanTim Wood Products Inc.... 1236 Premiere Finishing & Coating LLC... 2225 Prolinea... 1910 Quality Woods Ltd.... 1404 Shamrock Plank Flooring... 2011 Shanghai Lingge Wood Co. Ltd.... 1724 Sheoga Hdwd Flrg & Paneling Inc.... 1443 StareCasing Systems... 1237 Strategis International Inc.... 1826 W D Flooring... 1605 Weyerhaeuser Lyptus... 2022 50 NWFA Convention Guide 2011 SOLID UNFINISHED WOOD FLOORING ARK Floors Inc.... 1406 AVA Company... 1408 Bamboo Hardwoods Inc.... 1239 Bozovich Timber Products... 2133 C I Braber Inc.... 1937 Cherrybark Flooring Inc.... 1821 Global Market Partners Inc.... 2022 Graf Brothers Flooring Inc.... 1525 Hassell & Hughes Lumber Company Inc.... 1820 International Woodwork Corp.... 1914 Lauzon Distinctive Hardwood Flooring... 1731 Maxwell Hardwood Flooring... 1415 Middle Tennessee Lumber... 1407 Missouri Hardwood... 1221 Missouri Hardwood Products... 1432 Missouri Walnut LLC... 1442 Muskoka Hardwood Flooring... 1305 North Wood Flooring... 1836 Nova USA Wood Products LLC... 1825 Oak Crest Hardwood Flooring... 1930 Olde Wood Ltd.... 1212 Prolinea... 1910 Quality Woods Ltd.... 1404 Renick Millworks LLC... 1309 Shamrock Plank Flooring... 2011 Sheoga Hardwood Flooring & Paneling Inc...1443 Smith Flooring Inc.... 1811 Springcreek Flooring by McClain Forest Products... 1726 StareCasing Systems... 1237 Weaber Inc.... 1842 Weyerhaeuser Lyptus... 2022 Yarema Marquetry... 1537 SPECIALTY FLOORING & PRODUCTS Amorim Cork Composites... 1331 Anderson Hardwood Floors... 1837 Bamboo Flooring Hawaii LLC... 1722 Besse Forest Products Group... 1307 BM Noble Co. - DuChateau Floors... 2005 Bolefloor B.V.... 2120

See us at NWFA booth 1831

EXHIBITORS BY PRODUCT CATEGORY (CONTINUED) Bozovich Timber Products... 2133 C I Braber Inc.... 1937 Cali Bamboo LLC... 1318 Cherry Forest Products... 1522 Cherrybark Flooring Inc.... 1821 Cherryhill Mfg. Corp.... 1420 Dean Hardwoods Inc.... 1506 Diversified Industries/The Floor Muffler... 1324 DriTac Flooring Products LLC... 1514 EcoFusion... 2227 Elegance Exotic Wood Flooring... 1911 Ennovage LLC... 1916 Fortifiber Building Systems Group... 1142 Galleher Hardwood Co.... 1243 Greyne Custom Wood Co.... 1336 Grill Works Inc.... 1720 Hawa Bamboo Flooring Corp.... 1427 HID Ultraviolet... 2027 Ideal Stair Parts - NuStair... 1743 Inpa Parket S.R.L.... 1224 Johnson Premium Hardwood Flooring... 1515 L & L Hardwoods... 1109 MAPEI Corporation... 1205 Margaritelli/Listone Giordano... 1924 Maxwell Hardwood Flooring... 1415 Middle Tennessee Lumber... 1407 Missouri Hardwood... 1221 Mullican Flooring... 1905 Muskoka Hardwood Flooring... 1305 North Wood Flooring... 1836 Oak Crest Hardwood Flooring... 1930 OSMO North America... 2137 Plyquet of America... 1225 Porta-Nails Inc... 1719 Premiere Finishing & Coating LLC... 2225 Preverco Inc.... 1422 Qu-Cork LLC... 2022 Renick Millworks LLC... 1309 Saroyan Lumber Company... 1231 Seneca Millwork Inc.... 1830 Shamrock Plank Flooring... 2011 Shanghai Lingge Wood Co. Ltd.... 1724 Sheoga Hardwood Flooring & Paneling Inc...1443 Somerset Wood Products Inc.... 1705 Sound Seal/Impacta Flooring Division... 1632 StareCasing Systems... 1237 Strategis International Inc.... 1826 Trout River Lumber LLC... 1316 UA Wood Floors Inc.... 1321 W D Flooring... 1605 W F Taylor Co. Inc. aka Taylor Adhesives... 1423 Waterlox Coatings Corp.... 1508 WE Cork Inc.... 2226 Weyerhaeuser Lyptus... 2022 Yarema Marquetry... 1537 SUBFLOORS & SUBFLOOR PREPARATION Amorim Cork Composites... 1331 Bamboo Hardwoods Inc.... 1239 BASF Corporation... 1721 Bone Dry Products... 1543 Carver SRL... 1343 Chemque Inc... 1921 Diversified Industries/The Floor Muffler... 1324 Fortifiber Building Systems Group... 1142 Homasote Company... 1927 Lignomat USA Ltd.... 1526 MAPEI Corporation... 1205 RB Rubber Products Inc.... 1206 Sika Corporation... 1631 Sound Seal/Impacta Flooring Division... 1632 Supra Floors Inc. / Elastilon... 1643 W F Taylor Co. Inc. aka Taylor Adhesives... 1423 Wagner Electronics... 1920 WE Cork Inc.... 2226 52 NWFA Convention Guide 2011

AD INDEX 3M... 7 ANDERSON HARDWOOD FLOORS... 33 BAMBOO HARDWOODS INC.... 45 BONA US... 5 BOSTIK INC.... 55 DEAN HARDWOODS INC.... 21 DELMHORST INSTRUMENT CO.... 31 DURA SEAL... 3 ELEGANCE EXOTIC WOOD FLOORING... 41 LENMAR INC.... 15 LICO MACHINERIE INC... 51 MAPEI CORP.... 9 MERCER ABRASIVES, DIV. OF MERCER TOOL CORP.... 2 MULLICAN FLOORING... 13 NORTON ABRASIVES... 29 NWFA... 53 OLD MASTER PRODUCTS...18-19 OLDE WOOD LTD.... 49 OWENS FLOORING BY COLONIAL CRAFT... 37 PREMIERE FINISHING & COATING LLC... 47 SHAMROCK PLANK FLOORING... 11 SHEOGA HARDWOD FLOORING & PANELING INC.... 23 SUPRA FLOORS INC.... 43 URBAN FLOOR... 39 W.D. FLOORING... 56 WAGNER ELECTRONICS... 17 WATERLOX COATINGS CORPORATION... 35 WOODWISE/DESIGN HARDWOOD PRODUCTS... 27 Future Convention Dates Don t forget to mark your calendar for future NWFA shows: 2012 Orlando, FL Aug. 7-8 2013 Dallas, TX July 30-31 2014 Nashville, TN July 29-30 tktktktktk 54 NWFA Convention Guide 2011

Everything else is half as good. For more information, call your local distributor or a Bostik customer service representative today at 1-800-7BOSTIK or visit us on the web, www.bostik-us.com. ULTRA-SET SINGLESTEP 1-800-7BOSTIK

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