Cindy Schulson Marketing from Within

Cindy Schulson Marketing from Within

Who Do You Know? Referrals are a great way to attract more of your perfect clients. But like anything else in business, it helps to know best practices. Who Do They Know? You'll find some great templates and examples to help you get started. Your next steps are to tweak them to make them your own, and of course, put them into action!

1. Get Crystal Clear In order for you to get more referrals, people need to be clear about who a good referral is for you. That means you need to be clear about who your ideal client is, what problem you help them solve, and what results you help them achieve. Having that clear positioning will make it much easier and more likely for others to send you referrals. Oh, you re having a problem with your message and you re tired of all the marketing hype? You should talk to Cindy Schulson :)

A Good Referral For Me Is...

2. Treat Your Clients Like Gold You do great work with your clients and help them achieve incredible results. That s a given, right? But do you go above and beyond to show appreciation for your clients? It can be as simple as sending them a card or a gift. Or even calling them out of the blue to check in. You can also given them an unexpected bonus or a discount on your next program. Try going above and beyond by introducing them to people, such as leaders in their niche you know, and service providers who can help them with things that aren t within your area of expertise.. These kind of perks will not only show your clients how much you value them, but will build great loyalty

To Go Above and Beyond for My Clients, I will...

18 3. Refer Others As with anything else in life or business, the more you give, the more you ll receive. So make it a point to refer others back to your clients and colleagues. Of course, you want to be confident that the person you re referring has a top notch reputation and is great at what she does. That s why it s important to belong to organizations and associations in your niche. You ll get to know other experts and create your own referral network.

My Referral Network:

Of course, if you want to get more referrals you need to make it a a practice to ask for them. 4. Ask I know it can feel a little awkward at first, but like anything else, it gets easier the more you do it. It helps to get started with a script, although you don t want to follow it word-for-word. Use it as a guide. When you know what you want to say and you ve practiced it, it will sound more natural and engaging. Remember that your script is a living thing. Try it out and see how you feel saying it. See how others respond as you talk to them. Then tweak and refine it as you move forward. Below you ll find some sample scripts. Take what you like and make it your own. You can use these in different ways. For instance, you can send them an email or a message via social media. Picking up the phone to call them is another great (and more personal) way of asking for a referral.

Sample Scrips #1 #2 "I really enjoyed working with you. I was so inspired by how hard you worked and what you accomplished. Working with people like you makes coaching a real joy. I was wondering if I could ask your help in something I love how you [Insert specific achievement]. I know that really made a difference in your [life/business]. So I was wondering if you knew of any other [target market] who could use my help? You know, I have a few spots open in my coaching program. I wonder if you can think of any friends or colleagues who could benefit from working with me? I d love an introduction, if you do." It s my goal to help [target market] as I can to [solution and result]. I ll make it really easy for you by giving you a sample email you can use. Of course, please feel free to personalize it any way you like.. I d be very grateful for your support. And, of course, I promise to treat your friends like gold.

5. Make it Easy for Them You want to make it super easy for others to send you referrals. Having an email they can forward to possible referrals is a great way to do this. Of course, you want them to personalize the recommendation, but having a template to work from makes it much easier for people to tell others about you. Guide your clients on the best way to do this. For instance, ask them to: Make a list of great possible referrals (be sure to clearly explain who a great referral is for you) Send a personal email to each person, and CC you on it You can ask them to call each person to make sure they saw the email and reiterate the benefits of speaking with you

Sample Email Subject: Firstname, I d like you to meet Cindy or Subject: Introduction Hi firstname, I m writing to connect you with someone I want you to know. Her name is Cindy Schulson and she is the founder of a company called Marketing From Within. Her genius lies in working with coaches, consultants and other service professionals to transform their brilliance into magnetic messaging and multiple streams of income. Knowing youre always on the lookout for ways to expand your reach and grow your business, I suggest you connect with Cindy. You ll find that her approach to marketing is really heart-felt and hype-free. I know you two will enjoy meeting. I look forward to hearing what comes of this connection..

6. Show Appreciation To truly incentivize others to send you referrals, you may want to offer some kind of compensation in exchange for referrals. It could be a referral fee -- think of it as a marketing expense. It doesn t have to be a referral fee though. If appropriate, you can offer some of your services or programs. You can also show appreciation in other ways -- even if the referral doesn't turn into a client. A referral is the truest demonstration of trust a client can show. The person who recommends you is putting their own reputation on the line for you. Does it deserve a sincere gesture of appreciation? Absolutely! Consider sending a thank you card or even a small, thoughtful gift when you get a referral. In your letter, share your appreciation. Thank you for your kind referral. Please know that I don t take referrals lightly - or for granted. You can rest assured that I'll treat them well...thank you so much for your referral and your trust P A G E 2 1

To Show Appreciation for my Referrals, I will...